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1、Syllabus of Micro-Economics Course Name: Micro-Economics Course Code: Credits:4.0 Total Credit Hours: 64 Lecture Hours: 64 Experiment Hours: 0 Programming Hours:0 Practice Hours:0Total Number of Experimental (Programming) Projects 0 , Where, Compulsory ( ), Optional ( ).School:08 Business school Tar

2、get Major:Applied Economics and Management 、Course Nature & Aims Microe-conomics is one of the compulsory courses for the reform plan of higher education content and curriculum system of the Ministry of education in the 21st century. Microeconomics is set up as a platform course of economic manageme

3、nt discipline in business school. As a professional basic theory course, microeconomics focuses on the teaching of basic concepts, laws and theories, so that students can have a detailed understanding of the general principles and normative behaviors of the operation mechanism of market economy, and

4、 can use some basic economic analysis methods and tools to make some empirical descriptions and scores of relevant theories and models. Finally, the core content of economics is how to optimize the allocation and make full use of social resources. This course is not only a basic course to standardiz

5、e students study and use of the standard language of modern economic theory, but also a tool course to serve the future professional economic theory study, and also a professional basic course to cultivate students modern economic thinking.、Course Objectives 1. Moral Education and Character Cultivat

6、ion.This course is mainly about the basic operation rules of market economy, which is helpful for students to understand the operation of micro economy, compare the market economy of capitalist society with the socialist market economy with Chinese characteristics, understand the characteristics of

7、Chinese socialist market economy from the perspective of system, enhance their understanding of the economic laws, and help students to establish correct values and world outlook. And economic view, to guide their own economic behavior and future work. On this basis, we can further understand the de

8、velopment path of Chinas socialist market economy. From the perspective of historical comparison and the practice of Chinas economic and social development, we can inspire students confidence in Chinas system, culture, road and theory. In teaching, we should integrate the spirit of the 19th National

9、 Congress of the Communist Party of China and President Xis speech at the national education conference into the classroom and teaching content, improve the ideological and moral quality of students, and cultivate excellent talents in the new era who are ideological, political and knowledgeable.2.Co

10、urse Objectives(Through the study of this course, students qualities, skills, knowledge and abilities obtained are as follows:Objective 1. Enable students to understand and master the basic concepts and theories of Economics;Objective 2. Make students familiar with and master the basic analysis meth

11、ods and tools of Economics;Objective 3. Students are required to skillfully use the basic principles of economics to analyze and solve some practical economic phenomena and problems;Objective 4. Understand and master the general laws and norms of modern economy, and be able to use some basic economi

12、c analysis methods and tools to make some empirical description and analysis of relevant theories and models;Objective 5. Guide students to use the above basic knowledge for case analysis, discussion and extracurricular scientific and technological activities3. Supporting for Graduation Requirements

13、Supporting for Graduation RequirementsCourse ObjectivesGraduation RequirementsIndices and Contents Supporting for Graduation RequirementsTeaching TopicsLevel of SupportIndicesContents11. Cultivation of basic values1-1Set up a firm political directionChapter 1、7、8、10H1-2Establish a correct outlook on

14、 life, values and the worldChapter 1、7、8、10H3.Critical thinking ability3-1Critical thinking abilityChapter 1-10H3-2Problem solving abilityChapter 1-10H22.omprehensive knowledge and ability2-1Grasp the basic knowledge of EconomicsChapter 1-10H34.Practical application ability4-1Practical application a

15、bility, flexible application of professional knowledgeChapter 1-10H4-2Provide countermeasures and suggestionsChapter 8-10H4-3Solve practical problems and have research abilityChapter 2-10M44-3Solve practical problems and have research abilityChapter 2-10M6.Self-lifelong learning ability6-1Master eff

16、ective learning methodsChapter 1-10M6-2Be able to skillfully use the knowledge learnedChapter 1-10M6-3Writing of papers, research reports, etcChapter 1-10L10. Professional ability10-3Improve the foundation of professional abilityChapter 1-10H11. Social adaptability11-3Adapt to the rapid development

17、of economic theory and PracticeChapter 1-10M54. Practical application ability4-1Flexiblly use of expertiseChapter 1-10H4-2Provide countermeasures and suggestionsChapter 1-10H4-3Solve practical problems and have research abilityChapter 1-10H5. Foreign trade data analysis ability5-3Writing of professi

18、onal papers and research reportsChapter 1-10H、Basic Course Content Chapter 1 IntroductionThis chapter requires students to master the nature, origin and classification of economics, economic analysis tools such as opportunity cost and possibility boundary of production, several basic research method

19、s of economics, and the development context of economics.1.1 Research object and nature of Economics1.2 Research methods of Economics1.3 Emergence and development of EconomicsTeaching Requirements: Understand the emergence and development of microeconomics, understand the core position of price theo

20、ry in its research, and master the research object of microeconomics. specific requirement:1. Memorize the assumption of complete information and rational person in microeconomics;2. Memorize the definition of microeconomics;3. To understand the necessity of the existence and choice of scarcity and

21、how it leads to the four basic problems in economic research;4. The main contents of microeconomics.Key Points:1. The object of microeconomics;2. Basic problems of economic research;3. The meaning and application of opportunity cost and production possibility curve;4. Economic analysis method.Diffic

22、ult Points:As the outline of the whole book, the introduction will feel empty because the students do not touch the specific content and lack of theoretical and practical materials for the understanding of a series of problems.Methods of resolution: Ask students to memorize relevant contents, such a

23、s the definition and basic contents of economics, etc., and guide students to understand these problems in related chapters later.Chapter 2 Demand、Supply and Equilibrium PriceThis chapter requires students to master the law of supply and demand, the factors affecting supply and demand, the formation

24、 and change of equilibrium price; skillfully use equilibrium price theory to explain economic phenomena; master elasticity theory and its application; understand cobweb theory.2.1 Demand 2.2 Supply2.3 Equilibrium price2.4 Elasticity theory2.5 Cobweb theoryTeaching Requirements: Through the content o

25、f this chapter, students should meet the following requirements:1. Master and understand the law of supply and demand, factors affecting demand and supply, and preliminarily understand the role of the law of supply and demand in resource allocation;2. Understand the decision mechanism of equilibrium

26、 price and quantity;3. Master various elastic definition formulas and their calculation;4. Correctly understand the relationship between demand elasticity and firm income;5. Understand the meaning of cobweb model and its application in real economic life.Key Points:The main teaching points of this c

27、hapter are as follows:1. Master the basic concepts: demand and demand theorem; factors affecting demand; supply and supply theorem; equilibrium price and supply and demand theorem; definition formula of demand elasticity, supply elasticity, income elasticity, etc;2. Application of elasticity princip

28、le3. Calculate the elastic coefficient according to the relevant conditions;4. The relationship between price elasticity of demand and firms total revenue;5. Cobweb theoryDifficult Points:The difference between the change of demand and the change of demand; the difference between the change of suppl

29、y and the change of supply; the difference between the slope of the supply and demand curve and the price elasticity coefficient; the application of the law of supply and demand and the principle of elasticity.Methods of resolution: Use mathematical model and geometric model to drill repeatedly to f

30、orm logical thinking. At the same time, combine the complex economic principle with the real economic life direction. Through the introduction of examples, guide students to raise the perceptual knowledge to the theoretical knowledge.Chapter 3 Consumer Behavior TheoryIn this chapter, students are re

31、quired to master the marginal utility analysis method and the indifference curve analysis method. Master consumer equilibrium conditions and their application. Master the substitution effect and income effect of various commodities, and understand the changes of consumer equilibrium.3.1 base utility

32、 theory and marginal utility analysis3.2 ordinal utility theory and analysis of indifference curve3.3 change of consumer equilibrium point and price effectTeaching Requirements: Through the content of this chapter, students should meet the following requirements:1. Master the basic concepts and inte

33、rrelations of utility, total utility and marginal utility;2. Have a clear understanding of the consumption law existing in the consumers; master the basic principles and use methods of marginal utility analysis tools;3. Master the basic concepts and interrelations of indifference curve, marginal sub

34、stitution rate and budget line;4. Master the basic principle and use method of non difference curve analysis tools;5. Be able to accurately grasp the decomposition of price effect.Key Points:The main teaching points of this chapter are as follows:1. Grasp the related concepts of this chapter: cardin

35、al utility, ordinal utility, marginal utility decreasing law, indifference curve, marginal substitution rate, consumer equilibrium, income consumption curve, price consumption curve, income effect and substitution effect, etc;2. Be able to use cardinal utility theory and ordinal utility theory to de

36、duce consumer equilibrium;3. Be able to use income consumption curve and price consumption curve to derive Engel curve and demand curve respectively;4. Be able to use the Hicks effect to decompose the price effect.Difficult Points:The understanding of the concept of utility; the derivation of consum

37、er equilibrium; the current situation of indifference curve; the understanding and decomposition of income effect and substitution effect.Methods of resolution: Use mathematical model and geometric model to deduce and drill repeatedly, increase the strength of preview before class and review after c

38、lass, use various relevant cases in life to analyze the basic characteristics of consumer behavior when lecturing, and on this basis, lead to the general law in line with consumer behavior.Chapter 4 Production theoryThis chapter of production theory requires students to master the basic law of the r

39、elationship between output change and factor input in the short-term and long-term production functions. The main content is to analyze the manufacturers production function, short-term production function and long-term production function, and further put forward the optimal combination mode of pro

40、duction factors on the basis of cost theory, in order to learn about the general rules of production and the characteristics of different stages of production, and master the general methods of inspecting the manufacturers short-term and long-term production.4.1 Production and production function4.2

41、 Short term production function4.3 Long term production function4.4 Scale reward principleTeaching Requirements: Through the content of this chapter, students should meet the following requirements:1. Master the relevant concepts of this chapter: production factors, production functions, long-term a

42、nd short-term, law of diminishing marginal returns, equal output curve, law of diminishing marginal substitution rate and marginal substitution rate, producer equilibrium, scale return, expansion line, ridge line, etc;2. Be able to deduce the relationship among total output, average output and margi

43、nal output;3. Accurately understand the determination of a reasonable input area of variable production factors;4. Understand the meaning and characteristics of equal yield curve and the reason of the decreasing law of marginal substitution rate;5. Be able to skillfully deduce the selection of the b

44、est combination pad of production factors in the long term;6. Understand the concepts and reasons of increasing, unchanging and decreasing returns to scale.Key Points:The main teaching points of this chapter are as follows:1. Explanation of basic concepts;2. The meaning of total output, average outp

45、ut and marginal output, the derivation of three curves and the relationship among them;3. Determine the reasonable input area of variable production factors;4. The derivation of the optimal factor combination point in the long-term production function, that is, the producer equilibrium;5. Scale rewa

46、rd principle.Difficult Points:The understanding of the law of diminishing marginal return, the division of reasonable input interval and the explanation of the reasons, the derivation of three output curves, i.e. total output, average output and marginal output, the understanding of the concept of r

47、idge line, and the analysis of the reasons for the change of scale return.Methods of resolution: Through the simulation of simple production process, students can understand the basic production law, on this basis, form perceptual cognition, then analyze with geometry, then use mathematical methods

48、to build functional relationship to form rational logical relationship, gradually deepen understanding layer by layer, and finally achieve the purpose of fully understanding.Chapter 5 Cost theory and profit maximizationThrough the content of this chapter, students should meet the following requireme

49、nts:The cost problem discussed in this part is an important basis of enterprise management decision. Through the study of this part, students are required to grasp the basic form of cost function, the relationship between different cost forms, and the basic method of cost selection. On the basis of

50、comprehensive understanding of cost equation and cost function, students are required to master various forms of cost function, and be able to use various cost models for actual cost analysis.5.1 concept of cost5.2 short term cost function5.3 long term cost function5.4 principle of profit maximizati

51、onTeaching Requirements: The main teaching points of this chapter are as follows:1. Master the concept of cost: opportunity cost and economic cost, explicit cost and hidden cost, sunk cost and recoverable cost, private cost and social cost, scale economy and scale diseconomy, etc;2. Be able to skill

52、fully deduce various types of short-term cost curves;3. Understand the current situation of long-term cost and derivation of long-term cost curve;4. Be familiar with the principle of scale economy;5. The principle of maximizing the profits of manufacturers. Key Points:1. The meaning of cost and vari

53、ous cost classifications;2. Types of short-term cost, understanding of variable cost and fixed cost;3. Derivation of short-term cost curve and the relationship between short-term cost curve and short-term production function;4. Classification of long-term cost and derivation of long-term cost curve;

54、5. Comparison between short-term cost curve and long-term cost curve;6. Principle of scale economy.Difficult Points:The understanding of the concept of opportunity cost, explicit cost and implicit cost; the category, change rule and interrelation of short-term cost; the relationship between short-te

55、rm cost curve and correlation curve of short-term production function; the derivation and interrelation of long-term cost, long-term average cost and long-term marginal cost curve; the internal economy and internal diseconomy, external economy and external diseconomy.Methods of resolution: On the ba

56、sis of students understanding of various costs through examples, the short-term cost and short-term production are further linked through the understanding of short-term production function, and finally the short-term selection and long-term cost are linked to form a progressive derivation relations

57、hip, which can deepen students understanding and memory.Chapter 6 Firm behavior of complete competition, monopoly and monopolistic competitive marketThe study of this chapter enables students to master the division of market structure, and grasp the characteristics of short-term and long-term equili

58、brium of manufacturers in the fully competitive market on the basis of fully understanding the characteristics of the fully competitive market. Master the short-term equilibrium and long-term equilibrium of the complete competitive market, and be familiar with the derivation of the supply curve of t

59、he complete competitive market. Understand the causes of monopoly, the differential pricing of monopoly manufacturers and its implementation conditions, and master the pricing principle of the third level price discrimination. Be familiar with the characteristics of monopoly competition market and t

60、he short-term and long-term equilibrium of manufacturers in monopoly competition market. Finally, we can compare the three markets to understand the low efficiency of monopoly.6.1 fully competitive market structure6.2 market structure of complete monopoly6.3 market structure of monopoly competitionT

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