(高職)外貿(mào)英語第四版電子課件教學(xué)PPT(完整版)

1、21世紀(jì)高職高專精品教材經(jīng)濟(jì)貿(mào)易類完整版PPT課件外貿(mào)英語（第4版） 目錄CONTENT010302Chapter 1IntroductionChapter 2Terms of CommodityChapter 3International Trade Terms04Chapter 4Terms of Price070908Chapter 7International PaymentChapter 8Inspection and ClaimsChapter 9Force Majeure and Arbitration11011Chapter 10Negotiation of ContractC

2、hapter 11Implementation of Contract0506Chapter 5International Cargo TransportChapter 6InsuranceMarine Cargo Insurance12Chapter 12Modes of International TradeChapter 1IntroductionDomestic tradeForeign tradeMonetary conversionImporting businessExporting businessPerforming contractNegotiating contractA

3、fter studying this chapter，you should be able to：1. explain what foreign trade is.2. list some forms of international trade.3. list the contents of contract for the international sales of goods.4. describe procedure of exporting business.5. describe procedure of importing business.6. grasp some impo

4、rtant international trade usages.NegativePositiveKey termsObjectives點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Foreign trade is the activity that one country and region exchanges goods and services with other countries and regions. From the viewpoint of one country，this exchange activity is called foreign trade； seen

5、from the international scope，it is called international trade，world trade or overseas trade. Foreign trade includes import and export operations. When dealing in importing and exporting，businessmen will face a variety of conditions that differ from those to which they have got used in domestic trade

6、. The fact that the transactions are across national borders highlights the differences between domestic and international trade. Generally，there are certain differences that justify the separate treatment of international trade and domestic trade. In particular，these differences include cultural pr

7、oblems，monetary conversion，trade barriers，laws and regulations，etc. Foreign traders must be aware of these differences because they often bring about troubles in international trade.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Exporting and importing1.1Exporting is the simplest way to enter a foreign market. There are t

8、wo types of exporting： direct exporting and indirect exporting. Importing is the process of purchasing goods and services from other nations. Like exporting，importing can be either indirect or direct. In addition to the abovementioned importing and exporting，according to market situation，trading con

9、ditions and trade practices，other international trade forms can be used，such as distribution，invitation for bids，counter trade，future trading，processing and assembling trade. These modes of international trade may be adopted flexibly.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Terms and conditions of contract1.2In impo

10、rt and export business，the seller and the buyer conclude a deal through negotiation. Contract for the international sales of goods stipulates obligations and rights of two parties. A complete and definite contract can help to realize two parties purpose and avoid disputes between them. As to the ter

11、ms and conditions of the contract，the United Nations Conventions on Contracts for the International Sales of Goods and laws of various countries have different stipulations. 點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Terms and conditions of contract1.2Generally speaking，the contract mainly includes the following terms

12、 and conditions：the name of the commodityquantityqualitypackingpricetransportationinsurancepaymentinspection and claimforce majeure and arbitrationthe contract mainly includes:12345679108點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Procedures of exporting and importing businessProcedure of exporting businessPrep

13、aration before businessBefore the business，the exporter should implement the source of the goods and make preparation of the goods；do research into the foreign market and customers，and select salable objective market and reliable customers；make out price project for exporting the goods so as to stan

14、d in a favorable position during negotiation；finally，carry out advertisement publicity and promotion activities.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Procedures of exporting and importing businessProcedure of exporting businessNegotiating the export contractUnder normal circumstances，the business negotiat

15、ion may be carried out through correspondence，cables and telexes or be conducted orally or both. In international practices，the business negotiation will usually go through four steps，for example，enquiry，offer，counteroffer and acceptance. When one party accepts the other partys offer，they will close

16、 a deal and then sign a contract.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Procedures of exporting and importing businessProcedure of exporting businessPerforming the export contract（1）Preparation of the goods.（2）Applying for inspection.（3）Implementing payment terms.（4）Chartering a ship and booking space.（5）T

17、aking out insurance.（6）Making declaration to customs.（7）Sending out the shipping advice.（8）Making out documents for settlement under the L/C.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Procedures of exporting and importing businessProcedure of importing businessPreparation before businessThe importer should wor

18、k out managing scheme or price plan so that he knows fairly well about the goods and its price；after investigating the foreign market and foreign trader，the importer selects the most favorable market and supplier.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Procedures of exporting and importing businessProcedure

19、 of importing businessPerforming the import contract（1）Applying for opening the L/C.Performing（2）Contracting for the carriage of the goods.（3）Taking out insurance.（4）Examining documents and paying the purchase price.（5）Making declaration to customs.（6）Checking the goods discharged.（7）Allocating the

20、goods.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本The laws and usual practices of the international trade1.4The international sales of goods have close connections with the laws and usual practices of the international trade. In practice，laws and regulations of various countries and international trade usages are invol

21、ved，for example，Contractual Law，Bill Law，Agency Law. In international trade，United Nations Conventions on Contracts for the International Sales of Goods，Incoterms 2000，Incoterms 2010，Uniform Customs and Practice for Documentary Credits，and Uniform Rules for Collection are so important that the stude

22、nts should pay more attention to them.謝謝聆聽THANKS FOR YOUR ATTENTION21世紀(jì)高職高專精品教材經(jīng)濟(jì)貿(mào)易類完整版PPT課件外貿(mào)英語（第4版） 目錄CONTENT010302Chapter 1IntroductionChapter 2Terms of CommodityChapter 3International Trade Terms04Chapter 4Terms of Price070908Chapter 7International PaymentChapter 8Inspection and ClaimsChapter 9F

23、orce Majeure and Arbitration11011Chapter 10Negotiation of ContractChapter 11Implementation of Contract0506Chapter 5International Cargo TransportChapter 6InsuranceMarine Cargo Insurance12Chapter 12Modes of International TradeChapter 2Terms of CommodityShipping markQuality latitudeNet weightQuality to

24、leranceGross weightQuantity latitudeConditioned weightMore or less clauseSales packingTransport packingAfter studying this chapter，you should be able to：1. describe methods of stipulating quality of the goods.2. explain what quality tolerance and quality latitude are.3. explain what the more or less

25、 clause is.4. describe kinds of packing.5. explain what the shipping mark is.6. identify the indicative mark and warning mark.NegativePositiveKey termsObjectives點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本In international trade，the seller must deliver the goods which are of name，quality，quantity required by the contrac

26、t，and which are packed in the manner required by the contract. The failure of which will result in the disputes between the seller and the buyer. Attention should be given to the trade conditions of the commodity： name of commodity，quality of commodity，quantity of commodity and packing of commodity.

27、點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Name and quality of commodityName of commodityThe clause of name of commodity is a main component of the description of goods. As the basis of a transaction，it concerns the rights and obligations of the seller and the buyer. If the goods delivered by the seller are no

28、t in line with the agreed name of commodity，the buyer reserves the right to lodge a claim against the buyer，reject the goods or even cancel the contract. Therefore，the name of commodity should be clearly stipulated in the contract. When giving the name，try to be specific and adopt the widely accepte

29、d name agreed by both parties.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Name and quality of commodityQuality of commodityThe importance of quality of commodityThe quality of commodity refers to the outward appearance and the essential quality of the commodity，such as shape，structure，color，flavors as well as c

30、hemical composition，physical and mechanical property，biological feature.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Name and quality of commodityQuality of commodityMethods of stipulating quality of commodity01020304Sale by sample.Sale by actual quality.Sale by description.Fair Average Quality or Good Merchanta

31、ble Quality.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Name and quality of commodityQuality of commodityQuality clause in the sales contractThe quality clause usually includes the specification，grade，standard or brand，etc of the goods. But different goods have different quality，and the methods of stipulating q

32、uality of the goods are also different. Some examples are as follows：Sample No.123 Cloth Doll.1Brazilian Soybean，2018 New Crop，F(xiàn).A.Q.2Quality as per Sample No.3456 and Technical Features indicated in the illustrations submitted by the seller.3點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Name and quality of commodity2.12

33、.1.2Quality of commodityIn order to fulfill the contract smoothly，we shall pay attention to the following two points when stipulating the quality clause：01020304To stipulate “max”or “min”.To stipulate a certain scope.Stipulate the quality latitude.Stipulate the quality tolerance.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊

34、添加文本Quantity of commodity2.2Any business deal consists of a certain quantity of goods supplied by the seller and a certain sum of money paid by the buyer. Without a certain quantity of goods，any business deal would be groundless. Thus，the quantity of goods is an indispensable factor in a transaction

35、. According to the United Nations Conventions on Contracts for the Internationd Sales of Goods，if the seller delivers a quantity of goods greater than that provided for in the contract，the buyer may take delivery or refuse to take delivery of the excess quantity. If the buyer takes delivery of all o

36、r part of the excess quantity，he must pay for it at the contract price.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Quantity of commodityCalculating methods of quantity of the goodsThe system of weight and measurementSince different countries use different systems on length，capacity，weight and so on，the units of

37、 measurement vary from a country to another. The commonly used systems in the world are the Metric System，the British System，the U.S. System and International system.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Quantity of commodityCalculating methods of quantity of the goodsThe U.S.The MetricInternationalThe Br

38、itishSystemThe Metric System. Primary units under this system are kilogram（kg.），meter（m.），square meter（sq.m.）and liter（l.）. The British System. Under this system，primary units are pound and yard. It is adopted by the British Commonwealth. The U.S. System. Under this system，primary units are the same

39、 as the British System，i.e. pound and yard. International system. This system is published by International Standard Metrical Organization，and is based on the metric system. 點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Quantity of commodityCalculating methods of quantity of the goodsUnits of measurementThe choic

40、e of the units of measurement should be in accordance with the nature of goods. The units of measurement generally used in international trade are listed in the Table 2-1.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Quantity of commodityCalculating methods of quantity of the goodsMethods of calculating weightIn

41、international trade，many commodities are measured by weight. Weight can be calculated in the following ways：By Gross Weight1By Net Weight2By Conditioned Weight3By Theoretical Weight4點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Quantity of commodityQuantity clause in the contractThe quantity clause in the contrac

42、t is very important. It is the foundation for effecting shipment and taking delivery of the goods. The basic contents of the quantity clause are the quantity to be delivered and the measuring unit to be used. In order to avoid disputes during the fulfillment of the contract，both parties shall stipul

43、ate this clause clearly.BAQuantity clause（2）To stipulate the quantity latitude.（1）Do not use such words as“about”，“circa”or“approximate”before the quantity of the goods.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Packing of commodity2.3In international trade，packing is one of the essential component parts of commodity

44、production. Packing has become more and more important in competing for overseas markets. One of its basic purpose is to protect the product. The second purpose of packing is to make the product look appealing to the customers. Other common purposes of packing are to provide information about the pr

45、oduct inside，make it easy to carry the product，and provide convenience in using the product.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Packing of commodityKinds of packingCommodities can be classified into bulk commodity，nude packed commodity and packed commodity. Bulk commodities and nude packed commodities h

46、ave little or no form of packing. Nude packed commodities such as steel，rubber and automobiles are shipped without packages or in simple bundles. Bulk commodities such as coal，grain and ore are shipped by means of transport with special purposed shipping equipment. But most of commodities in interna

47、tional trade are packed commodities and need certain degree of packing during the shipping，storing，and sales process. Packing can be classified into transport packing（outer packing）and sales packing（inner packing）.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Packing of commodityKinds of packingTransport packingT

48、ransport packing is mainly to keep the goods safe and sound during the transportation. It must be solid enough to prevent the packed goods from any damages，pilferage and be easy enough to store and convenient to load and unload. The commonly used transport packing includes bag，sack，case，carton，box，c

49、rate，drum，bale，container，bundle，and so on.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Packing of commodityKinds of packingSales packingSales packing is not only adopted as a form of protection to reduce the risk of goods being damaged in transit and prevent pilferage，but mainly with the purpose of promoting sal

50、es. It can help to improve the image of commodities and enable the consumers to easily identify，select，carry and use the commodities，so sales packing has become an important factor directly affecting the sales volume and price.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Packing of commodityKinds of packingNeutr

51、al packingNeutral packing is a special type of packing without the name and address of the manufacturer，the country of origin，the trade mark and brand. Chinese export products are usually marked “Made in China”. But sometimes at the request of the buyer，the seller would accept neutral packing. Neutr

52、al packing is divided into two types：neutral packing with designated brand and neutral packing without designated brand. Neutral packing with designated brand means that the brand and/or trade mark designated by the buyer are marked on the product and/or packages，but no country of origin is indicate

53、d. Neutral packing without designated brand means neither brand and/or trade mark nor the country of origin is marked on the product and/or packages.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Packing of commodityPacking markIn order to facilitate loading and unloading，transporting，identifying the goods，the out

54、er packing must be clearly marked with the identifying symbols and numbers in accordance with the instruction of the customer. These symbols and numbers are called packing mark. There are five types of packing mark：shipping mark，additional mark，indicative mark，warning mark and origin mark.點(diǎn)擊添加文本點(diǎn)擊添加

55、文本點(diǎn)擊添加文本點(diǎn)擊添加文本Packing of commodityPacking markShipping markIt is usually made up of simple design，some letters，numbers and simple words，and mainly contains：Piece number，serial number，contract number，etc.Name or code of destination.Code of consignor and consignee.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Packi

56、ng of commodityPacking markAn example of shipping mark is illustrated below（see Figure 2-1）：點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Packing of commodityPacking markAdditional markAdditional mark refers to any official marks required by authorities. Some countries require the country of origin，weight

57、 and dimensions to be marked on every package. An example of additional mark is shown below（see Figure 2-2）：點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Packing of commodityPacking markIndicative markThis kind of mark is used to reminder the relative workers of the items for attention when they load，unload，carry

58、 and store the goods. They are usually marked with pictures and languages（see Figure 2-3），for example，“Handle with Care”，“Keep Dry”，“This Side Up”，“Do not Crush”and“Fragile”.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Packing of commodityPacking markWarning markIt is also called dangerous mark（see Figure 2-4），w

59、hich is brushed clearly and definitely on the shipping packing of the inflammable，explosive，poisonous，corrosive goods，so as to give warnings to the workers，for example，“Explosives”，“Poison”and“Radioactive Material”.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Packing of commodityPacking markOrigin markThe origin

60、 of the goods is the basis of customs statistics and duties and is indicated in the certificate of origin. But we generally mark the origin on both the inner packing and the outer packing.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Packing of commodityPacking clause in the contractThe packing clause mainly incl