海淘商業(yè)策劃書

1、精品文檔環(huán)游創(chuàng)想huanyouchuangxiang商業(yè)計劃書Business Plan目錄Contents1.執(zhí)行綱要4.精品文檔1.Summary .41.1環(huán)境與契機 .51.1Environment and opportunity .51.2產(chǎn)品與服務 .71.2Products and service.71.3市場研究與分析 .71.3Market research and analysis .71.4公司及戰(zhàn)略 .81.4Company strategy.81.5公司管理 .91.5 Company management .91.6技術可行性分析 .101.6Technical f

2、easibility analysis .101.7資金需求 .101.7Capital demand .102.環(huán)境與契機 .102.Environment and opportunity.102.1各種環(huán)境的基本情況 .102.1Basic situation of various kinds of environment .102.2市場現(xiàn)狀 .122.2The market situation .123.產(chǎn)品與服務 .143.Products and service .143.1服務定位 .143.1Service orientation .143.2產(chǎn)品 .1錯誤 ! 未定義書簽。3

3、.2Products .1錯誤 ! 未定義書簽。4.市場研究與分析 .錯誤 ! 未定義書簽。4. Market research and analysis .錯誤 ! 未定義書簽。4.1市場概述 .204.1Market overview .204.2目標市場分析 .204.2Target market analysis .204.3市場定位 .254.3Market localization.254.4市場需求預測 .254.4Market demand forecasting .254.5市場營銷策略 .274.5Marketing strategy .274.6具體執(zhí)行方案 .錯誤 !

4、未定義書簽。4.6Specific implementation .錯誤 ! 未定義書簽。5.競爭分析 .335.Competitive analysis .335.1 SWOT 分析 .335.1SWOT analysis .33.精品文檔5.2 競爭力量分析345.2 Competitive forces analysis345.3 分析總結395.3 Analysis summary396. 公司及戰(zhàn)略406. The company and the strategic406.1 公司宗旨406.1Company tenet406.2 公司經(jīng)營理念406.2 Company Operat

5、e philosophy406.3 公司目標406.3 Company target406.4 公司戰(zhàn)略416.4 Company strategy417. 公司管理437. The company management437.1 核心管理層經(jīng)理工作職責447.1 The core management manager job responsibilities447.2 員工467.2 Employees467.3 服務流程圖477.3 The service flow chart477.4 價值鏈管理487.4 Value chain management488.技術可行性分析528.Tec

6、hnical feasibility analysis528.1 主要技術528.1 Main technology528.2 安全技術538.2 Security technology538.3 技術維護與開發(fā)的人力資源548.3 Maintenance and development of human resources548.4 總結548.4 Conclusion549.資金需求錯誤 ! 未定義書簽。9.Capital demand錯誤 ! 未定義書簽。9.1目前資金需求量錯誤 ! 未定義書簽。9.1Current capital demand錯誤 ! 未定義書簽。9.2其他資金需求5

7、59.2Other capital needs559.3資本金具體使用錯誤 ! 未定義書簽。9.3Specific use of the capital錯誤 ! 未定義書簽。10.財務分析錯誤 ! 未定義書簽。10.Financial analysis錯誤 ! 未定義書簽。10.1 財務基本假設58.精品文檔10.1 Financial basic assumptions5810.2 財務報表（見附表）5910.2 Financial statements (see attached table)錯誤 ! 未定義書簽。10.3 財務分析錯誤 ! 未定義書簽。10.3 Financial ana

8、lysis錯誤 ! 未定義書簽。10.4 總結6510.4 Conclusion6511.風險資本的退出6711.The exit of venture capital6711.1 資金退出計劃6711.1 Capital exit plan6711.2 總結6811.2 Conclusion6812團隊介紹6912 Team introduce69附錄一：70Appendix one ：70商業(yè)計劃書Business Plan1.執(zhí)行綱要.精品文檔1.Summary1.1 環(huán)境與契機1.1Environment and opportunity據(jù)中國電子商務研究中心監(jiān)測數(shù)據(jù)顯示，2012 年中

9、國海外代購市場交易規(guī)模達 483 億元，較 2011 年同比增長 82.3% ，并呈明顯上升趨勢。（圖一）According to the China electronic commerce research center monitoring data,In 2012, China has purchased 48.3 billion RMB oversea commodities, compare to 2011, it has grew 82.3%, and shows a obvious increasing trend.(figure 1)（圖一） (figure 1)近年來，由于中

10、國綜合實力和居民生活質(zhì)量的提升，使得中高產(chǎn)階級群體對生活品質(zhì)的注重， 優(yōu)質(zhì)海外商品的市場需求在不斷攀升，國外消費品越來越受到國內(nèi)市場的青睞。.精品文檔In recent years, due to Chinas improvement of comprehensive national strength and residents getting rich , rich people are care more about their quality of life, the demand of high-quality oversea products are rising , overse

11、a products are getting more and more popular by Chinese market.隨著電子信息技術和經(jīng)濟全球化的深入發(fā)展，電子商務在國際貿(mào)易中的地位和作用日益凸顯， 已經(jīng)成為中國對外貿(mào)易的發(fā)展趨勢?？缇畴娚淘絹碓绞艿秸块T的高度重視。發(fā)改委、商務部、海關總署、人民銀行、質(zhì)檢總局、國家郵政局、國家標準委等部門積極圍繞綜合法律法規(guī)、信息監(jiān)管、支付清算、通關、物流保稅、電子認證、糾紛解決、經(jīng)營者行為、示范試點等標準規(guī)范和配套管理制度層面，跨境電子商務法律政策環(huán)境不斷完善。With the further development of electronic

12、 information technology and economic globalization, the position and function of e-commerce in international trade is growing, it has become a development trend of Chinas foreign trade.Chinese government pay high attention to Cross-border e-commerce .Development and reform commission, ministry of co

13、mmerce, general administration of customs, the peoples bank of China, quality supervision, inspection and quarantine, the national post office, the national standards committee and other departments formed a complete set of management system in comprehensive laws and regulations, regulatory informat

14、ion, payment and settlement, customs clearance, bonded logistics, electronic authentication, dispute resolution, the operator behavior, pilot demonstration and other standard specification, the policies of cross-border e-commerce are improving .今年跨境進口電商政策在跨境支付、 通關和保稅模式等方面對跨境電商呈現(xiàn)多重利好。This year,Cross-

15、border e-commerce has multiple positive policies in cross-borderpayment, customs clearance ,bonded pattern and other aspects .精品文檔1.2 產(chǎn)品與服務1.2 Products and service在國家針對跨境電商的政策越來越開放的背景下，結合我們的團隊在國外的貨源優(yōu)勢以及電商運營的經(jīng)驗，以“顧客至上、便捷購物、品質(zhì)保證”的原則為口號，最終搭建一個服務大眾的跨境購物平臺。主要商品為歐美的名牌時裝及服飾，日韓的化妝品，澳新的奶粉，以及發(fā)達國家生產(chǎn)的名牌日用品等。Und

16、er the background of national policies towards cross-border e-commerce, in combination with our teams abroad source advantage and cross-border e-commerce business experience, our slogan iscustomer first, convenient shopping and quality guarantee , to build a serving public cross-border e-commerce we

17、bsite.the Main products are from European and American brand-name fashion and clothing, Japan and South Koreas cosmetics, Australias milk powder, and famous brand commodities in the developed countries.附錄一：Appendix one ：利潤表單位： 美元Profits statementCurrency:USD.一主營業(yè)務收入：One:main business income減：主營業(yè)務成本：

18、Reduce:Main business cost主營業(yè)務稅金及其附加Main business taxes二 主營業(yè)務利潤Two;main business profits加：其他業(yè)務收入Plus:other business income減：其它業(yè)務稅金及其附加Reduce:other business taxes減 ：營業(yè)費用Reduce:operation fee管理費用Management fee財務費用Financial fee三 營業(yè)利潤Three operation profits四稅前利潤Four pre-tax profits減 ：所得稅Reduce:income tax五

19、 凈利潤Five net profits精品文檔第一年第二年第三年第四年第五年First yearSecond yearThird yearFourth yearFifth year2,665,4066,860,95313,351,71122,085,85233,736,3921,243,8563,247,8475,752,8359,618,11814,829,56548,866122,164232,112375,045560,8571,372,6843,490,9427,366,76312,092,68918,345,970200,000260,000338,000439,400571,22

20、06,6008,58011,15414,50018,8501,158,7361,889,1772,953,5194,225,9175,865,001908,502973,0621,085,3781,156,9521,249,11740,95040,95040,95040,95040,950(542,104)839,1723,613,7617,093,76911,743,272(542,104)839,1723,613,7617,093,76911,743,27200542,0641,064,0651,761,491(542,104)839,1723,071,6976,029,7049,981,

21、781現(xiàn)金流量表單位： 美元Cash flow statementCurrency:USD項目第一年第二年第三年第四年第五年ProjectFirst yearSecond yearThird yearFourth yearFifth year.精品文檔一、經(jīng)營活動產(chǎn)生的現(xiàn)金流量:One:cash flow form business銷售商品、提供勞務收到的現(xiàn)金28654067120953136897112252525234307612Cashfrom Sale goods,providelabor service現(xiàn)金流入小計28654067120953136897112252525234307

22、612Sub-total of cash inflow購買商品、接受勞務支付的現(xiàn)金87069926466505001339845853313266131Cash from purchase goods,acceptlabor service經(jīng)營租賃所支付的現(xiàn)金7800078000780007800078000Cash payingfor Operating lease支付給職工的現(xiàn)金746423899459109769113396261636407Cash paying for employee salary支付的所得稅0054206410640651761491Paying income t

23、ax支付其他稅費55466130744243266389545579707Paying Other taxes支付其他與經(jīng)營活動有關的現(xiàn)10122131654179259274437047815139248金Payingcashfor otherrelativeactivities現(xiàn)金流出小計2762801540903195551051503455122460985Sub-total of cash out flow經(jīng)營活動產(chǎn)生的現(xiàn)金流量凈額10260517119224134606749070111846628Net Cash flow from business二、投資活動產(chǎn)生的現(xiàn)金流量：T

24、wo:net cash flow from investment購建固定資產(chǎn)所支付的現(xiàn)金958900019178000cash for purchase fixed assets購建無形資產(chǎn)所支付的現(xiàn)金26700002670000cashpayingforpurchaseintangible assets投資活動產(chǎn)生的現(xiàn)金流量凈額(1225900)0(218480)00Net cash flow from investment三、籌資活動產(chǎn)生的現(xiàn)金流量：Three: cash flowfrom Financingactivities吸收權益性投資所收到的現(xiàn)ashfro

25、mabsorbequityinvestment借款所收到的現(xiàn)金7000000000Cash from loan現(xiàn)金流入小計22000000000.精品文檔Sub-total of cash flow償還借款所支付的現(xiàn)金0000700000Cash paying for refund loan分配股利所支付的現(xiàn)金004914729647531597085Cash from allocate stock償付利息所支付的現(xiàn)金4095040950409504095040950Cash paying for refund interest現(xiàn)金流出小計(40950)(40950)(532422)(1005

26、703)(2338035)Sub-total of cash flow籌資活動產(chǎn)生的現(xiàn)金流量凈額2159050(40950)(532422)(1005703)(2338035)Net cash flow form financingactivities四、現(xiàn)金及現(xiàn)金等價物凈增加額10357551670972338370564849999508593Four:cash and cash equivalentnetincrease amount資產(chǎn)負債表單位 :美元Balance sheetCurrency:USD資產(chǎn)第一年第二年第三年第四年第五年.assets流動資產(chǎn) :Current asse

27、ts貨幣資金Monetary capital流動資產(chǎn)合計Total Current capital固定資產(chǎn) :Fixed assets減: 累計折舊Reduce:Accumulated depreciation固定資產(chǎn)凈值Net fixed assets無形資產(chǎn)Intangible assets減：累計攤銷Reduce:Accumulated amortization無形資產(chǎn)凈值Net intangible assets資產(chǎn)合計Total assets負債及權益Debt and equity流動負債 :Current debts應付帳款Account payable流動負債合計Total cu

28、rrent debts長期借款Long-tern loan負債合計Total debts所有者權益 :Owner s equity實收資本Paid-up capital盈余公積Earned surplus未分配利潤Undistributed profit所有者權益合計Total owner s equity精品文檔First yearSecond yearThird yearFourth yearFifth year1,035,7552,706,7276,090,43112,575,43022,084,023958,900958,9001,150,6801,150,6801,150,68017

29、7,202354,404566,126767,849969,571781,698604,496584,554382,831181,109267,000267,000293,700293,700293,70053,400106,800165,540224,280283,020213,600160,200128,16069,42010,6802,031,0533,471,4236,803,14513,027,68122,275,812第一年第二年第三年第四年第五年First yearSecond yearThird yearFourth yearFifth year373,157974,3541,

30、725,8512,885,4364,448,870373,157974,3541,725,8512,885,4364,448,870700,000700,000700,000700,00001,073,1571,674,3542,425,8513,585,4364,448,8701,500,0001,500,0001,500,0001,500,0001,500,000059,414673,7531,879,6943,876,050-542,104237,6552,203,5416,062,55212,450,892957,8961,797,0694,377,2949,442,24617,826

31、,942.精品文檔負債及權益合計2,031,0533,471,4236,803,14513,027,681 22,275,812Total debts and equity成本費用表單位：美元Expenses statementCurrency:USD第一年第二年第三年第四年第五年First yearSecond yearThird yearFourth yearFifth year.一 主營業(yè)務收入：One main business income:核心會員會費收入Core member fee income核心會員消費Core member consumption普通會員會費收入Ordin

32、ary member fee income普通會員消費Ordinary member income減：主營業(yè)務成本：Reduce:main business cost其他成本Other cost支付品牌推廣費Brand promote fee支付物流費Logistic fee主營業(yè)務稅金及其附加Main business taxes營業(yè)稅Operating tax城市維護建設費City maintain construction fee教育及附加Education and other fee 二 主營業(yè)務利潤Two main business profits加：其他業(yè)務收入Plus:other

33、 income廣告收入advertising income減：其他業(yè)務稅金及其附加Reduce:other business taxes減：營業(yè)費用Reduce:operating cost廣告費Advertising fee網(wǎng)絡廣告Internet advertising雜志廣告Magazine advertising精品文檔2,6333,9495,9237,70010,0102,665,4066,860,95313,351,71122,085,85233,736,392789,7501,974,3753,751,3136,061,3319,064,3561,579,5003,948,750

34、7,502,62512,122,66318,128,71198,719246,797468,914757,6661,133,044197,438691,0311,628,8593,144,1925,410,2811,243,8563,247,8475,752,8359,618,11814,829,5651,066,1632,783,8695,478,8919,160,11314,123,395177,694463,97800000273,945458,006706,17048,866122,164232,112375,045560,85744,423111,059211,011340,9505

35、09,8703,1107,77414,77123,86635,6911,3333,3326,33010,22815,2961,372,6843,490,9427,366,76312,092,68918,345,970200,000260,000338,000439,400571,220200,000260,000338,000439,400571,2206,6008,58011,15414,50018,8501,158,7361,889,1772,953,5194,225,9175,865,001360,000432,000518,400622,080746,496240,000288,000

36、345,600414,720497,664120,000144,000172,800207,360248,832.精品文檔業(yè)務推廣費329,063493,594740,391962,5081,251,260Business promote fee核心會員263,250394,875592,313770,0061,001,008Core member普通會員65,81398,719148,078192,502250,252Ordinary member會員維護費263,250658,1251,250,4382,020,4443,021,452Member maintain fee核心會員210,

37、600526,5001,000,3501,616,3552,417,162Core member普通會員52,650131,625250,088404,089604,290Ordinary member銷售人員工資206,423305,459444,291620,886845,793Sales salary基本工資162,000194,400233,280279,936335,923Basic salary銷售提成44,423111,059211,011340,950509,870Sales commissions減 ：管理費用：908,502973,0621,085,3781,156,952

38、1,249,117Reduce:management fee管理人員工資540,000594,000653,400718,740790,614Managementemployees salary培訓費12,00013,20014,52015,97217,569Training fee場所租賃費78,00078,00078,00078,00078,000Rental fee無形資產(chǎn)攤銷費53,40053,40058,74058,74058,740intangibleassetsAmortization開辦費攤銷23,36023,36023,36023,36023,360initial expenses Amortization其他無形資產(chǎn)攤銷30,04030,04035,38035,38035,380OtherintangibleassetsAmortization域名注冊費300300300300300Domain regist