市場(chǎng)營(yíng)銷(xiāo)講稿英文版

1、 市場(chǎng)營(yíng)銷(xiāo) . . , :, , , . . . . , , , . , , - : , 9 . . . 市場(chǎng)營(yíng)銷(xiāo)學(xué)教程晁鋼令 主編， 上海財(cái)經(jīng)大學(xué)出版社，2000年。 : 11 . E. , D. . ,1993. l : 營(yíng)銷(xiāo)導(dǎo)刊銷(xiāo)售與市場(chǎng)市場(chǎng)營(yíng)銷(xiāo)（人大復(fù)印資料） : : 10. , 30% . , 20% . , 50% . : 65111000-3110, 109. a 1 . . . .What is marketing? ProductsNeeds, wants,and demandsExchange, transactions,and relationshipsMarketsCo

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5、alizationChangingWorld Economy5 () 1950s1960s1970s1980s1990s & , , Next weekStrategic planning and the marketing processAssignment:Reviewing the lecture 1Text book (chapter 1)/ P36-37Orgnizing the first team discussion on the marketing concept by internet connections.(P38-39)getting information and writing the outlet on the marketing planning and marketing processText book (chapter 2)謝 謝8月-