2020地產(chǎn)項(xiàng)目案名森系發(fā)布會(huì)活動(dòng)策劃方案

1、美好生活的幸福提案有趣的靈魂應(yīng)該活在美好的世界Look for happiness美好是徹底洗卻了人生的喧鬧，漸漸回歸于清純和空靈的山山水水。GOODLINESSBEAUTY IS THE THOROUGH WASHING AWAY OF THE NOISE OF LIFE,GRADUALLY RETURN TO THE PURE AND EMPTY WATER AND MOUNTAINS.美好是于毗鄰繁華的綠蔭之中，感受思緒飄逸的靈動(dòng)，靜享寧靜心靈的日出日落。GOODLINESSBEAUTY IS IN THE SHADOW OF PROSPERITY,FEEL THE SPIRIT OF

2、FLOATING THOUGHTS, QUIETLY ENJOY THE QUIET HEART OF THE SUNRISE AND SUNSET. 美好是窮盡一生，只為擇一靈魂居所。GOODLINESSBEAUTY IS A LIFE SPENT,ITS ABOUT CHOOSING A PLACE FOR THE SOUL.有一種美好，來自.THERE IS A BEAUTIFUL, FROM THE .觸及美好遇見未來TO MEET THE FUTUREGOODLINESS地產(chǎn)項(xiàng)目案名發(fā)布會(huì)Real estate press conference活動(dòng)概況ACTIVITIES活動(dòng)主題：觸

3、及美好 遇見未來2020地產(chǎn)項(xiàng)目案名發(fā)布會(huì)活動(dòng)時(shí)間：2020.08.07活動(dòng)地點(diǎn)：某酒店活動(dòng)人數(shù)：40人活動(dòng)嘉賓：項(xiàng)目領(lǐng)導(dǎo) 邀約客戶 媒體Planning ideas策劃思路環(huán)保-綠色智能-光影綠色是大自然賦予生命的顏色Green is the color nature gives life追隨光影的流動(dòng)，來到神秘未知的境遇，璀璨無疑Follow the flow of light and shadow, to the mysterious unknown situation, bright undoubtedly讓玲瑯滿目的綠充斥視野，觸感鮮活的墨綠鮮植讓人如同走進(jìn)森林般舒暢；極富科技感的燈

4、光渲染，配合植物造景營(yíng)造智能、科技氛圍活動(dòng)亮點(diǎn)The activitiesThe feast of the rainforest仙蹤秘境里的饕餮盛宴用時(shí)尚打造綠野仙蹤的未來秘境不止震撼，不止感動(dòng)Create the future secret of the wizard of oz with fashion,More than shock, more than emotion.T visual feast of light光影交錯(cuò)的視覺盛宴利用光影打造現(xiàn)場(chǎng)科技感Use light and shadow to create a sense of field technology.Immersio

5、n curtain270環(huán)幕打造沉浸感用更開闊的視野，展現(xiàn)品牌的格調(diào)With a broader vision, to show the style of the brand.氛圍營(yíng)造Activity arrangement通過多重空間序列的組合讓人仿佛走進(jìn)了虛實(shí)結(jié)合的多維時(shí)空時(shí)間、空間、城市、人居從視覺角度，融入綠植和光影更是高級(jí)與格調(diào)鋪面而來Through the combination of multiple spatial sequencesLet a person as if entered the multidimensional spatio-temporal that empt

6、y and real combinesTime, space, city, habitationFrom a visual point of view, into the green plants and light and shadeIs more advanced and style pavement一席間顛覆一場(chǎng)宴Forest dream森林奇境如夢(mèng)如幻的綠植背板，讓嘉賓仿佛走進(jìn)仙蹤秘境。Like a dream of green plantings,Let guests as if to enter the wonderland.Dream garden夢(mèng)境花園把花園搬進(jìn)現(xiàn)場(chǎng)，正如你夢(mèng)

7、境中的一般。Move the garden in,Just like in your dreams.Green world綠野仙蹤在綠野仙蹤中，追尋那一抹倩影。Move the garden in,Just like in your dreams.Urban habitat城市人居將城市人居融入到布景中，體現(xiàn)項(xiàng)目的環(huán)保理念。Integrating urban habitat into the set,Reflect the environmental protection concept of the project.Magical light奇幻光影光影交錯(cuò)中體現(xiàn)的是品牌打造科技智能人居的初

8、衷。It is reflected in the interlaced light and shadowThe original intention to build the intelligent residence of science and technology.The jungle shuttle叢林穿梭會(huì)場(chǎng)內(nèi)融入綠植元素，打造叢林中的盛宴。Green plants are integrated into the venue.Create a feast in the jungle.叢林穿梭會(huì)場(chǎng)內(nèi)融入綠植元素，打造叢林中的盛宴。Green plants are integrated

9、into the venue.Create a feast in the jungle.The jungle shuttlePure spirit純潔精靈模特身著白色系禮服，宛若叢林中純潔的精靈。Like a dream of green plantings,Let guests as if to enter the wonderland.Immersive banquet沉浸式宴會(huì)Immersive banquet沉浸式宴會(huì)Immersive banquet沉浸式宴會(huì)Immersive banquet沉浸式宴會(huì)Immersive banquet沉浸式宴會(huì)grand banquet饕餮盛宴gr

10、and banquet饕餮盛宴grand banquet饕餮盛宴grand banquet饕餮盛宴grand banquet饕餮盛宴grand banquet饕餮盛宴grand banquet饕餮盛宴grand banquet饕餮盛宴grand banquet饕餮盛宴grand banquet饕餮盛宴活動(dòng)內(nèi)容Active contentThe countdown倒計(jì)時(shí)視頻播放倒計(jì)時(shí)視頻震撼開場(chǎng)，把嘉賓的思緒帶入到活動(dòng)中。Countdown video shock opening,Bring the guests thoughts into the activity.Only beautiful

11、 ballet唯美芭蕾開場(chǎng)身穿小天鵝服裝的芭蕾舞演員，彷如林間的精靈在舞動(dòng)。A ballerina in a swan costume,Like a spirit in the forest dancing.The host starts,Introduce the guests and activities.Host opening主持人開場(chǎng)主持人開場(chǎng)，介紹到場(chǎng)嘉賓及活動(dòng)內(nèi)容。Broadcast of project promotion video,Create an immersive press conference with the curtain.Video broadcast宣傳片

12、播放項(xiàng)目宣傳片播放，配合環(huán)幕打造沉浸式發(fā)布會(huì)。The host invited project leaders to give speeches successively.Leadership speech領(lǐng)導(dǎo)講話主持人邀請(qǐng)項(xiàng)目領(lǐng)導(dǎo)等相繼致辭。The host invited the leader to the stage.Work together to uncover the project name.The countdown案名啟動(dòng)儀式主持人邀請(qǐng)領(lǐng)導(dǎo)上臺(tái)，共同啟動(dòng)，揭開項(xiàng)目名。A private culinary feast begins,A dinner party turned u

13、pside down.gala banquet饕餮盛宴一場(chǎng)私享的美食盛宴開始，一席間顛覆一場(chǎng)宴。A world in a bottle,A gift of life to the guests.Green plant bottle隨手禮-綠植瓶一瓶一世界，賦予生命的隨手禮送予嘉賓。應(yīng)急預(yù)案contingency plan1.煩請(qǐng)貴司派電力工程師全程守候2.所需電力全部?jī)蓷l線路，以備不測(cè)（未避免因?yàn)榭陀^原因?qū)е码娐窊p壞或鏈接出現(xiàn)問題）3.專門的媒體對(duì)接人（安排安保以及禮儀引導(dǎo)媒體人員保持現(xiàn)場(chǎng)秩序）4.專門的領(lǐng)導(dǎo)對(duì)接及接待人（安排專門禮儀人員引導(dǎo)相關(guān)領(lǐng)導(dǎo)以免出現(xiàn)他人打擾情況）5.突發(fā)事件處理人（我

14、司與貴司都安排相應(yīng)的對(duì)接人員，一旦出現(xiàn)緊急突發(fā)狀況啟動(dòng)預(yù)案及時(shí)有效的處理突發(fā)事件）6.單獨(dú)準(zhǔn)備領(lǐng)導(dǎo)禮品（讓領(lǐng)導(dǎo)感覺貴司對(duì)其的尊重以及感謝之情）7.安保隊(duì)（秩序維護(hù)+消防）8.失物招領(lǐng)處（由于到場(chǎng)人數(shù)眾多難免出現(xiàn)遺留物品情況，設(shè)置此處讓嘉賓感受貴司的細(xì)心之處）9.一旦簽約，不需要貴司團(tuán)隊(duì)做任何事，由我司全權(quán)負(fù)責(zé)并配合。人員擁擠 a、現(xiàn)場(chǎng)禮儀負(fù)責(zé)人員將會(huì)安排現(xiàn)場(chǎng)禮儀對(duì)到來的嘉賓進(jìn)行引領(lǐng)，并將禮儀安排在重要的通道進(jìn)行指引工作，保證現(xiàn)場(chǎng)嘉賓秩序出入，以免混亂。b、將工作人員劃分區(qū)域，每個(gè)區(qū)域?qū)儇?fù)責(zé)人，并配備對(duì)講，由工作人員配合禮儀進(jìn)行人員疏導(dǎo)工作?；馂?zāi)處理 a、安保人員熟知銷售中心內(nèi)消防器材位置及用法，出現(xiàn)小火情，可用滅火設(shè)備緊急處理。b、前期對(duì)活動(dòng)場(chǎng)地進(jìn)行排查及了解，彩排時(shí)將各個(gè)出口進(jìn)行勘察，如現(xiàn)場(chǎng)發(fā)現(xiàn)有火警警報(bào)，工作人員立刻組織嘉賓有順序的撤離現(xiàn)場(chǎng)，不慌不亂醫(yī)療應(yīng)急 現(xiàn)場(chǎng)人數(shù)較多，存在安全隱患，以免有貴賓出現(xiàn)受傷情況以備不時(shí)之需方案說明：1、以上方案僅為初步規(guī)劃