Unit 1 Business Cards

1、Unit 1 Business CardsUnit Objectives: 1. To be familiar with the composition of business card 2. To master the language features and translating skills of business card 3. To get the definition and standard of translation 4. To be able to translate business card into English or Chinese properlyTask

2、Presentation Suppose you are Lily, who works in Xiangyang Industrial Imp. & Exp. Corp. as the Manager Assistant. This morning you received a task from the General Manager, Andy Wang, to design an English business card for him because he is going to attend the Trade Fair.Basic knowledge 1. What i

3、s a business card? 名片在英語中可稱為business card, visiting card, calling card或card. Its a kind of introductory card for convenient interpersonal contacts, with the holders name, identification, position, etc. therefore is indispensable to show personal identification in business activities. 2. Whatthe func

4、tion of a business card? twofold functions Informative信息功能:傳遞信息 for future contacts Interpersonal 人際功能：人際交往 for personal relationship 3. Whats the structure of a business card? * the name of a business * holders name * holders position, title * contact information * more possible information Languag

5、e features of Business card and its translation Name of a business 公司名字 公司 Company: a business organization that makes or sells goods or services 公司 Corporation: a big company, or a group of companies acting together as a single organization大型公司，企業(yè)集團(tuán) multinational corporation跨國公司 the Siemens Corpora

6、tion西門子公司 Firm: a business or company, especially a small one（尤指小型的）公司，商行，事務(wù)所 consulting firm咨詢公司 accountants firm會計事務(wù)所 electronics firm電子公司 Agency: a business that provides a particular service for people or organizations 從事代理業(yè)務(wù)活動的機(jī)構(gòu) advertising/travel /news agency China Ocean Shipping Agency中國外輪代理

7、總公司 Stores: 百貨公司 Service(s): 公共服務(wù)機(jī)構(gòu)，公共服務(wù)系統(tǒng)，一般指公共服務(wù)機(jī)構(gòu)，公共服務(wù)系統(tǒng)，一般指服務(wù)性質(zhì)的公司服務(wù)性質(zhì)的公司 The Forest Service林務(wù)局 China Express Service(s)中國快遞服務(wù)公司 Lines: usually for business organizations in marine and airlines China Southern Airlines中國南方航空公司 廠Mill: a factory that produces materials such as cotton, cloth, or ste

8、el （生產(chǎn)棉紗、布匹、鋼鐵等的）工廠，制造廠 a cotton/steel/paper / timber millPlant: 多指電力或機(jī)械制造等行業(yè)較大型工廠 a huge chemical plant大型化工廠 power plant 電廠Works: buildings for carrying on industrial labor一般指較大的工廠 steel works煉鋼廠 cement works水泥廠Factory: a buliding or group of buildings in which goods are produced in large quantitie

9、s, using machines 指大量生產(chǎn)出產(chǎn)品或商品的工廠或單位 cigarette factory卷煙廠 clothing factory服裝廠 radio factory無線電廠Task1: Chinese into English Translation 通用電氣公司 General Electric Corporation 順豐快遞 Shunfeng Express Services 百龍律師事務(wù)所 Bailong Law Firm 中國東航 China East Airlines 銀泰百貨In-time Department Stores 中國外輪代理總公司China Ocea

10、n Shipping Agency 襄陽宏偉機(jī)械廠 Xiangyang Hongwei Machinery Plant 襄陽東風(fēng)汽車制造廠Xiangyang Dongfeng Auto. Works 襄陽棉紡廠Xiangyang Textile Mill Holders name English name Chinese name Sequence名和姓的順序 given name + family name Translating principle: lucky and auspicious（幸運吉祥); genders William Shakespear威廉. 莎士比亞 Mary Li

11、 李瑪麗 Ordinal number序數(shù)詞人名序數(shù)詞人名 Elizabeth 伊麗莎白二世 George 喬治四世 Chinese name English name Sequence Familiy name+ given name 單性單名：張梅 Zhang Mei (ZHANG Mei) 單性雙名：王小倩 Wang Xiaoqian 復(fù)姓單名：歐陽鋒 Ouyang Feng (OuYang Feng) 復(fù)姓雙名：諸葛孔明 Zhuge Kongming Position / title of a technical post 原則：約定俗成convention董事長 chairman,

12、president總裁 CEO總經(jīng)理 General manager名譽主席 Honorary chairman代廠長 Acting Factory Director副職 Deputy Vice Associate Assistant SubDeputy A deputy is the second most important person in an organization such as a business or government department. Deputy主要用來表示企業(yè)、事業(yè)及行政部門的副主要用來表示企業(yè)、事業(yè)及行政部門的副職職 Deputy Manager / C

13、hairman / Governor the Deputy Secretary of State 助理國務(wù)卿Vice Vice常與常與president, chairman, chancellor等職等職位較高的詞連用位較高的詞連用Associate Associate表示與技術(shù)職稱相關(guān)的副職表示與技術(shù)職稱相關(guān)的副職 Associate Professor副教授 Associate Chief Physician副主任醫(yī)師Assistant Assistant 主要用來表示助理 Assistant Engineer助理工程師 Assistant Manager助理經(jīng)理或副經(jīng)理Sub Sub一般

14、有“比較”的意味，指級別較低的助理編輯Sub-editor海軍（陸軍）中尉Sub-Lieutelant副縣長Sub- Prefect 副代理Sub-Agent Task2: Chinese into English Translation 副校長 vice president 副省長 deputy governor 營銷部副主任 deputy director in sales department 副主任醫(yī)師 associate chief physician 副總裁 vice president 助理經(jīng)理 assistant manager 副縣長 vice governorTask Ac

15、hievementXiangyang Industrial Imp. & Exp. Corp. GAO Jiabao General ManagerAdd: 18 Dongfeng Rd. Xiangyang 441021Hubei Province, ChinaTel:Fax:-mail: GWebsite: http/www. Xiangyang Ind. Imp. E.Practice 1Match the words with their translationA. Administration Department （

16、G ）人力資源部B. Customer Service Section （D ）培訓(xùn)部C. Trade Union （ H ）保衛(wèi)部D. Training Department （ A ）行政管理辦公室E. After-sales Department （C ）工會F. Marketing Department （B ）客戶服務(wù)部G. Human Resources Department （E ）售后服務(wù)部 H. Security Department （ F ）營銷部Practice 2 1. Tibet 2. 有限公司 3. Century Village 4. 榮譽主席 5. 首席運營官

17、 6. 郵政信箱 7. Zuanshi Avenue 8. Post code (P.C.) or Zip code (zip)Practice 3 1. General Manager Assistant 2. Senior Engineer 3. Maintenance Technician 4. Honorary Professor 5. Secretary-General 6. Research and Development Manager 7. Marketing Manager 8. Sales Representative 9. Customer Service Staff 1

18、0. Public Relation Manager 11. 首席運營官 12. 廣告工作人員 13. 質(zhì)量控制員 14. 首席執(zhí)行官私人助理 15. 大中華區(qū)首席代表 16. 副總經(jīng)理 17. 文書打字兼秘書 18. 市場部辦公室主任 19. 國際銷售人員 20. 財務(wù)主任/財務(wù)總監(jiān)Practice 4 China Life Insurance Cor. Ltd Xiangyang Branch Peng Chunxia Business Manager Address: 26 Jiefang Road, Fancheng District, Xiangyang, Hubei Tel:Fax:E-mail: P 上海外國語大學(xué) 上海外語教育出版社 張揚 編輯 地址：上海市中山一路295號 郵編：200083 電話：