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1、精選優(yōu)質(zhì)文檔-傾情為你奉上外文文獻(xiàn)翻譯 (含:英文原文及中文譯文) 英文原文 THE IMPORTANCE OF THE USE OF COLOR IN ART DESIGNClaire CampbelPima Community College, Claire Campbell, "Appropriation, Transformation and Contemporary Fiber Art:. Textile Society ofAmerica Symposium Proceedings.In art and design "the use of color is v
2、ery important". At the same time, the performance of color is infinite, it has the meaning of existence, at the same time, a mysterious hidden charm, how to use color expressive force, to create new works, to attract the masses.Color because of its physical properties, namely, different colors
3、have different wavelengths,therefore, will directly or indirectly affect people's emotional, mental and psychological activities.Different color through the reflection of people's vision to the brain, but can cause people to feelthe dark, cold, weight, distance, can generate excitement, depr
4、ession, tension, irritability, stability,ease the psychological effect. Such as cream makes people feel lovable, naive, simple; yellow,orange, red and relaxing; exciting, give a person with bold, strong feeling; pink romantic breath is grumous; rose, lavender is full of elegant, mysterious, beautifu
5、l mood; green, vibrant, moral ofyouth and hope, the symbol of new life in the spring; the deep color, Coffee olive steady, calm;blue can play relaxed, cool effect; white is a solemn, stately, pure artistic conception.Art design is a creative activity - perceptual art design combined with rational is
6、 an art and science and technology, technology, science, aesthetics, style, color, design solutions. Is thedesign of a comprehensive, such as the activities of daily living appearance design, with water as an example, except the design of pure beauty, but also meet the fitness of human body engineer
7、ing, to study what kind of grip handle is comfortable, what kind of the cup is convenient for people drinking problems, and so art design is not just sentimental, still need to analyze theargument, do a lot of experiments. In addition, art design and simple artistic creation is different,we should c
8、onsider not only the creator's preferences, but also to consider the needs of consumers and the cost of production, creation faster. At the same time, need to learn a lot of knowledge science.Through the above analysis we can see that the scope of the design art design is very wide, butthe use o
9、f color is also very important, but playing each university, professional open coursecurriculum design direction have color. Then we can through the following examples to illustrate the importance of color in art design.A caseGraphic design is an art and design direction, however clever use of a pla
10、ne advertisement designis successful or not is one of the factors of color, the color for the plane advertisement designwork, and its importance is obviously. "Color" and advertising designers, like Punch line, is a important strength of advertising works wonderful, moving and not. There i
11、s color is not isolated, to embody the texture of products, features, and can beautify the advertising space; at the same time to adapt with the environment, climate, appreciation and so on, but also consider the far and near, big, small, visual changes, make the advertisement more aesthetic.A physi
12、ological function, colorHumans will have different physiological responses to different color, which has been proved by science. Red, orange, yellow and other colors to give people the feeling of fire, we call it warm; blue, green another colors will be reminiscent of the sea, the sky and the river,
13、 which we call cool.We are in the color design, color hue, lightness, purity is not the same in the mutual collocationuse should pay attention to the following points:1 the intensity of the color sense. Generally speaking, more warm color visual effect and highcolor purity and brightness is lower th
14、an cool color and brightness. In addition, hue, lightness and purity is more big, the color contrast is stronger.2 colors of the advance and retreat. Warm color and higher color purity and brightness is forward,cool and low purity and green colors give people retreat feeling.3 color sense the severi
15、ty of. High brightness color than low lightness feels lighter, more deep color to feel more heavy.The above example is some physiological functions of color, in the packaging design, flexible use of these will get beat all the magical effect. For example, large area as a background color should try
16、to avoid moving and strong sense of color, you avoid the relationship between primary and secondary disorders, prevent consumers to quickly understand the commodity information.Two, color and psychologyPsychological function of colors is due to physiological function in the brain are formed, it was
17、affected by age, gender, nationality, environment, education and other factors. Such as greysystem most older people like lightness and purity are relatively low, but children are like brightand vibrant colors.Color design in packaging needs to consider the color to the viewer's physiological an
18、d psychological factors, but also consider the nature and characteristics of the product packaging.As mentioned above Coffee and chocolate packaging are mostly brown. Packaging the color as far as possible to be able to properly reflect the product's personality.Color influence on people's p
19、sychology, it can produce different feeling, it can lead to mood,imagination. This is because people feel about things often have the association, the color alsoinitiates the emotion. Design is very important in advertising color this association and emotionaleffect. Effects of advertising colors on
20、 people's psychological, as a result of people's life experience, personality, age, gender, occupation, hobbies, habits and customs, religious beliefs,social consciousness and so on are not the same and the formation of. Different psychologicalfeelings also raises different association of em
21、otion.Color matching rules three, advertisement designIdentify 1 Main ColorHow to express the specific theme in advertising, you need through the text, images, color and other factors to the performance of. For the color, want to a proper extent of foiling the theme and the theme, the emotional asso
22、ciation and symbolism, the central idea conforms to the advertisement subject. For example: cosmetics advertising, this kind of product on skin care beauty, so fresh and beautiful, safe and reliable. In the color choose neutral colors and elegantcolors, such as pink, light green, milk white color, g
23、ive a person with health, elegant, fresh andtender feeling.Application of 2 advertising color affection lawIn the aspect of color preference and advertising design, color can have the association and emotional, which ultimately affect people's choice.(1) the age, gender and experience different
24、preferences for color also has a great influence. It ispure bright children, this is because this kind of color are very attractive to them, with their lively character. Women more than men love white, because white is a symbol of purity, while men like blue, because blue symbolizes the straightforw
25、ard, calm, mature and open minded. The villagepeople are favorite color is pure color, but in the city people love the purity is relatively low, therelatively rich, soft color and light color.(2) the national customs and preferences for color trends influence is also very obvious, make people reflec
26、t on the color also each are not identical. Such as the European multi use black to express sorrow, but I have more white. The western white dress to show the bride's pure and noble, but our country is indicated in red festive. But as the international exchanges become more frequent, the cu
27、stom has also gradually assimilation.Attention 3 color in advertisingThe advertisement color tips, induction, can arouse people to products of interest. People today have been surrounded by the multitude, a multitude of names color media, fashion trend of colorchanges in the moment, the eyes have be
28、come inured to the unusual, almost can accept any of the color of the processing mode.Case twoColor is very important in interior decoration, it is the most powerful language of human visual symbols. On holidays, friends and coworkers mutual friends, as long as you pay attention will find,some peopl
29、e even though the decoration is very luxurious, spent a lot of money, but always feelto the visual feel uncomfortable, one very important reason is the interior color is not uniform.Differences in colorUniform color design plays in the interior decoration to create some kind of change or the role of
30、 style, will bring some visual differences and the enjoyment of art, let a person shine at the moment "". According to the survey, a space to enter the first few seconds to get the impression,seventy-five percent is the feeling of color, and then only to understand the physical. Therefore,
31、the color is an important factor in interior design can not be ignored, the important role of different functions and people understand the different colour generated its request for color isself-evident.One, unified rulesIn interior design, the use of color is rich and varied, the color itself is n
32、ot beautiful or not beautiful, the key is to look at how to mix, how to match, but must be consistent with the overall style interior interior design in the process of combining, otherwise it will appear anduncoordinated, like a traditional Chinese style, with color trend of European fashion series
33、ofgaudy, that the proper. Color coordination means that the three elements of color: hue,harmonious application between lightness and purity, the formation of a unity consciousness, butto avoid too monotonous, boring and too dull. Therefore, color harmony should show aharmonious contrast, from the b
34、ackground (including thermal contrast, contrast, brightness,purity.) So, to create a good indoor environment, color cannot be ignored, we have a harmonious relationship between serious analysis and contrast, the interior color with good collocation, the atmosphere will be more good.Two, people of co
35、lor feeling rulesDifferent color makes people feel effects on mental, emotional, psychological or big or small.Therefore, in determining the color and the use of interior design.中文譯文在藝術(shù)設(shè)計(jì)中色彩運(yùn)用的重要性克萊爾·坎貝爾皮馬社區(qū)學(xué)院在藝術(shù)和設(shè)計(jì)中“顏色的使用非常重要”。同時(shí),色彩的表現(xiàn)是無(wú)限的,它具有存在的意義,同時(shí)又具有神秘的隱藏魅力,如何運(yùn)用色彩表現(xiàn)力,創(chuàng)作新作品,吸引群眾。顏色因其物理性質(zhì)而異,
36、即不同的顏色具有不同的波長(zhǎng),因此,會(huì)直接或間接地影響人們的情緒,心理和心理活動(dòng)。不同的顏色通過(guò)人們對(duì)大腦的視覺(jué)反射,但可以引起人們感受到黑暗,黃色,橙色,紅色和放松;激動(dòng)人心,給人一種大膽,強(qiáng)烈的感覺(jué);粉紅色的浪漫氣息濃厚;玫瑰,薰衣草充滿了優(yōu)雅,神秘,美麗的心情;綠色,充滿活力,道德和希望,是春天新生活的象征;咖啡色深沉,咖啡色穩(wěn)重,冷靜;藍(lán)色可以起到放松,涼爽的效果;白色是莊重,莊重,純粹的意境。是否設(shè)計(jì)了一個(gè)綜合的,如日常生活外觀設(shè)計(jì)的活動(dòng),以水為例,除了純美的設(shè)計(jì),還要滿足人體工程學(xué)的適應(yīng)性,研究什么樣的握柄舒適,什么是什么這種杯子是方便人們飲酒的問(wèn)題,所以藝術(shù)設(shè)計(jì)不僅僅是多愁善感,還
37、需要分析論證,做很多實(shí)驗(yàn)。另外,藝術(shù)設(shè)計(jì)和簡(jiǎn)單的藝術(shù)創(chuàng)作不同,我們不僅要考慮創(chuàng)作者的喜好,還要考慮消費(fèi)者的需求和生產(chǎn)成本,創(chuàng)作速度更快。同時(shí),需要學(xué)習(xí)很多知識(shí)科學(xué)。通過(guò)以上分析我們可以看出設(shè)計(jì)藝術(shù)設(shè)計(jì)的范圍很廣,但色彩的運(yùn)用也很重要,但是玩起各個(gè)大學(xué),專(zhuān)業(yè)開(kāi)放課程的設(shè)計(jì)方向都有顏色。然后我們可以通過(guò)以下例子來(lái)了解顏色在藝術(shù)設(shè)計(jì)中的重要性。一個(gè)案例“色彩和廣告設(shè)計(jì)師一樣:平面設(shè)計(jì)是一個(gè)藝術(shù)和設(shè)計(jì)的方向,平面廣告設(shè)計(jì)的巧妙運(yùn)用成功與否是顏色的因素之一,平面廣告設(shè)計(jì)的顏色,其重要性在于顯然,沖床線,是廣告作品的重要實(shí)力,精彩,動(dòng)人而不是孤立,體現(xiàn)出產(chǎn)品的質(zhì)感,特色,可以美化廣告空間;同時(shí)與環(huán)境相適應(yīng)
38、,欣賞等等,還要考慮遠(yuǎn)近,大小,視覺(jué)上的變化,使廣告更加美觀。生理功能,顏色人類(lèi)對(duì)不同的顏色會(huì)有不同的生理反應(yīng),這已被科學(xué)證明。紅,橙,黃等顏色給人以火的感覺(jué),我們稱(chēng)之為溫暖;藍(lán)色,綠色的另一種顏色會(huì)讓人想起大海,天空和河流,我們稱(chēng)之為酷。我們?cè)谏试O(shè)計(jì)上,顏色色調(diào),亮度,純度在相互搭配中是不一樣的,應(yīng)該注意以下幾點(diǎn):1色感的強(qiáng)度。一般來(lái)說(shuō),較溫暖的色彩視覺(jué)效果和較高的色彩純度和亮度低于冷色和亮度。此外,色調(diào),亮度和純度更大,色彩對(duì)比度更強(qiáng)。前進(jìn)和后退2種顏色。溫暖的色彩和更高的色彩純度和亮度是向前的,涼爽和低純度和綠色給人退縮的感覺(jué)。3色感的嚴(yán)重性。高亮度顏色比低亮度感覺(jué)更輕,顏色更濃,感覺(jué)
39、更重。上面的例子是一些生理功能的顏色,在包裝設(shè)計(jì)中,靈活運(yùn)用這些將會(huì)擊敗所有的神奇效果。例如,大面積作為背景色應(yīng)該盡量避免移動(dòng)和強(qiáng)烈的色彩感,避免了原發(fā)性和繼發(fā)性疾病之間的關(guān)系,防止消費(fèi)者快速了解商品信息。二,色彩和心理顏色的心理功能是由于大腦中的生理功能形成的,它受年齡,性別,民族,環(huán)境,教育等因素的影響。比如灰色系統(tǒng),大多數(shù)老人喜歡輕盈和純潔度都比較低,但是孩子們喜歡明亮而鮮艷的色彩。包裝中的色彩設(shè)計(jì)需要根據(jù)觀眾的生理和心理因素來(lái)考慮色彩,還要考慮產(chǎn)品包裝的性質(zhì)和特點(diǎn)。如上所述,咖啡和巧克力包裝大多為棕色。盡可能地包裝顏色以能夠正確反映產(chǎn)品的個(gè)性。色彩對(duì)人們心理的影響,可以產(chǎn)生不同的感覺(jué),它可以導(dǎo)致情緒,想象力。這是因?yàn)槿藗?/p>
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