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1、Lesson 4 Advertisement unit 10 money Objectives a. To read four advertisements.b. Learn to distinguish區(qū)分區(qū)分 facts from opinions.c. To learn the usage用法用法 of adjectives in advertisements.d. To promote a productWhat do you think of What do you think of these products? Use the these products? Use the ke

2、y words to help key words to help you.( Choose one or two you.( Choose one or two of the products)of the products)Before you startelectric toothbrushLaptop computerMobile phoneMP3 e-dictionary radio alarm clock Example: I think the electric toothbrushes are not very practical Cheap? Convenient Easy

3、to use Expensive Practical, Reliable Useful uselessRead to learnStep one: ScanningPlease read the advertisements as quickly as possible. Then find out the price of the products.(1)(2)(3)(4)name of the productprice of the productmini cameraspecial earringsfeline floor cleaners199.9980. 4519.505.99rem

4、ote headphonesStep twoStep twoRead the text again. List Read the text again. List the advantages of each the advantages of each product according to the product according to the advertisements.advertisements.remote headphones (1) no wires (2) can listen to radio/TV up to 60meters away; (3) go throug

5、h glass, walls and door (4) top quality sound; (5) excellent value.Mini Camera (1) no bigger than a credit card; (2) convenient (3) reliable (4) easy to use (5) has an automatic focus and flash (6) made from an attractive and strong material (7) not expensiveSpecial earrings (1) attractive (2) usefu

6、l (3) use in many noisy situationFeline Floor Cleaners (1) made from good quality material (2) practical (3) easy to wash (4) cheapStep three Reading strategies:Reading strategies: Facts and opinions To find opinions, look for adjectives (e.g. amazing/ attractive). Facts give information which is, i

7、n theory, true. (e.g. has an automatic focus) Now read the ad again and find two “opinions” and two “facts” in each advert.ProductFactsOpinionsremote Headphonesfantastic,fantastic,exciting,exciting,new,new,Excellent,Excellent,1. have no wires or 1. have no wires or cables cables 2. signals go throug

8、h 2. signals go through glass or doors and glass or doors and walls walls Mini Cameraamazing, new,amazing, new,convenient,convenient,reliable,reliable,attractive,attractive,strongstrong1. no bigger than a 1. no bigger than a credit cardcredit card2. has an automatic 2. has an automatic focus and fla

9、shfocus and flashProductFactsOpinionsFeline Floor Cleanersperfect,practical,easy,cheap1. made from good quality material2. complete set for only 5.99Special Earringsattractive,useful,1. gold earrings2. used in many different situationsPractice makes perfectGroup work Suppose you are a salesman/sales

10、girl, do you know how to promote your product? Please work in groups. Choose one object that you are most familiar with and write an advertisement for your product. Then choose one representative to show your product to the whole class.Necessary information Name of your product The usage of your product The advantages of your product The price of your product Try to use attractive words to make your product more attractive.Let enjoy some advertising slogans.我就喜歡。Im loving it.只管去做。Just do it.advertising slogan讓我們做得更好。(飛利浦) Lets

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