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1、The mot obvious purpose of advertising is to inform the consumer of available products or services.The second (31)_is to sell the product.The second purpose might be more important to the manufacturers than the (32) _.The manufacturers go beyond only telling consumers about their products.They also

2、try to persuade customers to buy the(33) _by creating a desire(34) _for_it.Because of advertisement,consumers think that they want something that they do not need.After buying somethin9,the purchaser cannot always explain why it was(35) _.Even(36) _the purchaser probably does not know why he or she

3、bought something,the manufacturers (37) _.Manufacturers have analyzed the business of(38) _and buyin9.They know all the different motives that influence a consumers purchase-some rational and(39) _emotional.Furthermore,they take advantage of this(40) _.Why(41) _so many products displayed at the chec

4、kout counters in grocery stores? The store management has some good(42) _.By the time the customer is(43) _to pay for a purchase,he or she has already made rational,thoughtout decisions(44) _what he or she needs and wants to buy.The(45) _feels that he or she has done a good job of choosing the items

5、.The shopper is especially vulnerable at this point.The(46) _of candy,chewing gum,and magazines are very attractive.They persuade the purchaser to buy something for emotional,not(47) _motives.For example,the customer neither needs nor plans to buy candy.but while the customer is standing,waiting to

6、pay money,he or shemay suddenly decide to buy(48) _.This is exactly(49) _the store and the manufacturer hope that the customer will(50) _.The customer follows his or her plan.31.purpose 【解析】從文中的第一句話“The most obvious purpose.”可以看出后面還有別的目的,而不是僅僅有最明顯的目的。故答案為purpose。32.first 【解析】根據(jù)題意,作者想在這里做一個比較,而比較的對象是

7、目的。這里作者僅僅給出了兩個目的,所以這里是和第一個目的進行比較。故答案為first。 33.production【解析】從前一句話“The manufacturers go beyond only telling consumers about their products.”可以看出,一方面廣告要介紹自己的產品,而第二個目的就是賣掉自己的產品。所以這里作者想要表達的意思是“廣告要使得顧客有一種購買的欲望去購買自己的產品?!惫蚀鸢笧閜roduction。34.for 【解析】解析見上題。desire后面用介詞for。故答案為for,表示“的欲望”。35.bought 【解析】本句的前一句話說

8、“顧客認為他們需要一些他們其實不需要的商品?!边@就是廣告的作用。但是買完之后,“他們卻不知道當時為什么買了這種商品?!边@里是被動的句式。故答案為bought。36.though 【解析】本句話的意思是“盡管知道顧客們可能不知道自己為什么買了這些商品,但是賣家卻知道怎么去做?!惫蚀鸢笧閠hough。37.do【解析】解析見上題,為了避免與前面的know重復,這里可以換做do。故答案為do。38.selling 【解析】關鍵是看and后面的buying。本句話的意思是“商家分析市場的供需情況?!惫蚀鸢笧閟elling。39.some 【解析】關鍵是注意and前后一致?!皊ome rational

9、and.emotional”,前面說促使顧客購買的動機有很多,有的是理性的,有的卻是沖動。所以這里應該是some。故答案為some。40.knowledge【解析】前面講商家正確的分析市場的供需信息,知道是什么因素影響顧客的購買欲望。這就是他們利用的信息知識。故答案為knowledge。41.are 【解析】分析句子結構,這里缺少系動詞be來構成動詞的被動形式。故答案為ale。42.reasons 【解析】本段的第一句話提出問題,問為什么在結算處擺設了那么多的商品。很明顯,后面的文章對這個問題進行回答,并列舉了原因。故答案為reasons。43.ready 【解析】顧客來到結算處,說明他們準備

10、好了要付賬。be ready to的意思是“準備好了做某事”。故答案為ready。44.on 【解析】“的決定”英語表達為“decision on sth.”這里介詞需要用on。故答案為on。45.customer 【解析】從這個句子的賓語“that he or she has done a good job of choosing the items.”可以看出,這里說的是顧客的行為,他們認為自己買這些商品是很理性的。故答案為customer。46.display 【解析】這里要回應本段第一句話中的“displayed”。在出口結算處展示的這些小商品無疑是一種誘惑。這里需要用名詞形式。故答案

11、為display。Why the inductive and mathematical sciences, after their first rapid development at the culmination of Greek civilization, advanced so slowly for two thousand years-and why in the following two hundred years a knowledge of natural and mathematical science has accumulated, which so vastly ex

12、ceeds all that was previously known that these sciences may be justly regarded as the products of our own times-are questions which have interested the modern philosopher not less than the objects with which these sciences are more immediately conversant. Was it the employment of a new method of res

13、earch, or in the exercise of greater virtue in the use of the old methods, that this singular modern phenomenon had its origin? Was the long period one of arrested development, and is the modern era one of normal growth? Or should we ascribe the characteristics of both periods to so-called historica

14、l accidents-to the influence of conjunctions in circumstances of which no explanation is possible, save in the omnipotence and wisdom of a guiding Providence?The explanation which has become commonplace, that the ancients employed deduction chiefly in their scientific inquiries, while the moderns em

15、ploy induction, proves to be too narrow, and fails upon close examination to point with sufficient distinctness the contrast that is evident between ancient and modern scientific doctrines and inquiries. For all knowledge is founded on observation, and proceeds from this by analysis, by synthesis an

16、d analysis, by induction and deduction, and if possible by verification, or by new appeals to observation under the guidance of deduction-by steps which are indeed correlative parts of one method; and the ancient sciences afford examples of every one of these methods, or parts of one method, which h

17、ave been generalized from the examples of science.A failure to employ or to employ adequately any one of these partial methods, an imperfection in the arts and resources of observation and experiment, carelessness in observation, neglect of relevant facts, by appeal to experiment and observation-the

18、se are the faults which cause all failures to ascertain truth, whether among the ancients or the moderns; but this statement does not explain why the modern is possessed of a greater virtue, and by what means he attained his superiority. Much less does it explain the sudden growth of science in rece

19、nt times.The attempt to discover the explanation of this phenomenon in the antithesis of “facts” and “theories” or “facts” and “ideas”-in the neglect among the ancients of the former, and their too exclusive attention to the latter-proves also to be too narrow, as well as open to the charge of vague

20、ness. For in the first place, the antithesis is not complete. Facts and theories are not coordinate species. Theories, if true, are facts-a particular class of facts indeed, generally complex, and if a logical connection subsists between their constituents, have all the positive attributes of theori

21、es.Nevertheless, this distinction, however inadequate it may be to explain the source of true method in science, is well founded, and connotes an important character in true method. A fact is a proposition of simple. A theory, on the other hand, if true has all the characteristics of a fact, except

22、that its verification is possible only by indirect, remote, and difficult means. To convert theories into facts is to add simple verification, and the theory thus acquires the full characteristics of a fact.The striving of countries in Central Europe to enter the European Union may offer an unpreced

23、ented chance to the continents Gypsies (or Roman) to be recognized as a nation, albeit one without a defined territory. And if they were to achieve that they might even seek some kind of formal place-at least a total population outnumbers that of many of the Unions present and future countries. Some

24、 experts put the figure at 4m-plus; some proponents of Gypsy rights go as high as 15m.Unlike Jews, Gypsies have had no known ancestral land to hark back to. Though their language is related to Hindi, their territorial origins are misty. Romanian peasants held them to be born on the moon. Other Europ

25、eans (wrongly) thought them migrant Egyptians, hence the derivative Gypsy. Most probably they were itinerant metal workers and entertainers who drifted west from India in the 7th century.However, since communism in Central Europe collapsed a decade ago, the notion of Romanestan as a landless nation

26、founded on Gypsy culture has gained ground. The International Romany Union, which says it stands for 10m Gypsies in more than 30 countries, is fostering the idea of “self-rallying”. It is trying to promote a standard and written form of the language; it waves a Gypsy flag (green with a wheel) when i

27、t lobbies in such places as the United Bations; and in July it held a congress in Prague, The Czech capital. Where President Vaclav Havel said that Gypsies in his own country and elsewhere should have a better deal.At the congress a Slovak-born lawyer, Emil Scuka, was elected president of the Intern

28、ational Tomany Union. Later this month a group of elected Gypsy politicians, including members of parliament, mayors and local councilors from all over Europe (OSCE), to discuss how to persuade more Gypsies to get involved in politics.The International Romany Union is probably the most representativ

29、e of the outfits that speak for Gypsies, but that is not saying a lot. Of the several hundred delegates who gathered at its congress, few were democratically elected; oddly, none came from Hungary, whose Gypsies are perhaps the worlds best organized, with some 450 Gypsy bodies advising local council

30、s there. The union did, however, announce its ambition to set up a parliament, but how it would actually be elected was left undecided.So far, the European Commission is wary of encouraging Gypsies to present themselves as a nation. The might, it is feared, open a Pandoras box already containing Bas

31、ques, Corsicans and other awkward peoples. Besides, acknowledging Gypsies as a nation might backfire, just when several countries, particularly Hungary, Slovakia and the Czech Republic, are beginning to treat them better, in order to qualify for EU membership. “The EUs whole premise is to overcome d

32、ifferences, not to highlight them,” says a nervous Eurocrat.But the idea that the Gypsies should win some kind of special recognition as Europes largest continent wide minority, and one with a terrible history of persecution, is catching on . Gypsies have suffered many pogroms over the centuries. In

33、 Romania, the country that still has the largest number of them (more than 1m), in the 19th century they were actually enslaved. Hitler tried to wipe them out, along with the Jews.“Gypsies deserve some space within European structures,” says Jan Marinus Wiersma, a Dutchman in the European Parliament

34、 who suggests that one of the current commissioners should be responsible for Gypsy affairs. Some prominent Gypsies say they should be more directly represented, perhaps with a quota in the European Parliament. That, they argue, might give them a boost. There are moves afoot to help them to get mone

35、y for, among other things, a Gypsy university.One big snag is that Europes Gypsies are, in fact, extremely heterogeneous. They belong to many different, and often antagonistic, clans and tribes, with no common language or religion, Their self-proclaimed leaders have often proved quarrelsome and corr

36、upt. Still, says, Dimitrina Petrova, head of the European Roma Rights Center in Budapest, Gypsies shared experience of suffering entitles them to talk of one nation; their potential unity, she says, stems from “being regarded as sub-human by most majorities in Europe.”And they have begun to be a bit

37、 more pragmatic. In Slovakia and Bulgaria, for instance, Gypsy political parties are trying to form electoral blocks that could win seats in parliament. In Macedonia, a Gypsy party already has some-and even runs a municipality. Nicholas Gheorge, an expert on Gypsy affairs at the OSCE, reckons that,

38、spread over Central Europe, there are now about 20 Gypsy MPS and mayors, 400-odd local councilors, and a growing number of businessmen and intellectuals.That is far from saying that they have the people or the cash to forge a nation. But, with the Gypsy question on the EUs agenda in Central Europe,

39、they are making ground.President Clintons decision on Apr.8 to send Chinese Premier Zhu Rongji packing without an agreement on Chinas entry into the World Trade Organization seemed to be a massive miscalculation. The President took a drubbing from much of the press, which had breathlessly reported t

40、hat a deal was in the bag. The Cabinet and Whit House still appeared divided, and business leaders were characterized as furious over the lost opportunity. Zhu charged that Clinton lacked “the courage” to reach an accord. And when Clinton later telephoned the angry Zhu to pledge a renewed effort at

41、negotiations, the gesture was widely portrayed as a flip-flop.In fact, Clinton made the right decision in holding out for a better WTO deal. A lot more horse trading is needed before a final agreement can be reached. And without the Administrations goal of a “bullet-proof agreement” that business lo

42、bbyists can enthusiastically sell to a Republican Congress, the whole process will end up in partisan acrimony that could harm relations with China for years.THE HARD PART. Many business lobbyists, while disappointed that the deal was not closed, agree that better terms can still be had. And Treasur

43、y Secretary Robert E. Rubin, National Economic Council Director Gene B. Sperling, Commerce Secretary William M. Daley, and top trade negotiator Charlene Barshefsky all advised Clinton that while the Chinese had made a remarkable number of concessions, “were not there yet,” according to senior offici

44、als.Negotiating with Zhu over the remaining issues may be the easy part. Although Clinton can signal U.S. approval for Chinas entry into the WTO himself, he needs Congress to grant Beijing permanent most-favored-nation status as part of a broad trade accord. And the temptation for meddling on Capita

45、l Hill may prove over-whelming. Zhu had barely landed before Senate Majority Leader Trent Lott (R-Miss) declared himself skeptical that China deserved entry into the WTO. And Senators Jesse A. Helms (R-N.C.) and Emest F. Hollings (D-S. C.) promised to introduce a bill requiring congressional approva

46、l of any deal.The hidden message from these three textile-state Southerners: Get more protection for the U. S. clothing industry. Hoping to smooth the way, the Administration tried, but failed, to budge Zhu on textiles. Also left in the lurch: Wall Street, Hollywood, and Detroit. Zhu refused to open

47、 up much of the lucrative Chinese securities market and insisted on “cultural” restrictions on American movies and music. He also blocked efforts to allow U. S. auto makers to provide fleet financing.BIG JOB. Already, business lobbyists are blanketing Capitol Hill to presale any eventual agreement,

48、but what theyve heard so far isnt encouraging. Republicans, including Lott, say that “the time just isnt right” for the deal. Translation: Were determined to make it look as if Clinton has capitulated to the Chinese and is ignoring human, religious, and labor rights violations; the theft of nuclear-

49、weapons technology; and the sale of missile parts to Americas enemies. Beijings fierce critics within the Democratic Party, such as Senator Paul D. Wellstone of Minnesota and House Minority leader Richard A. Gephardt of Missouri, wont help, either.Just how tough the lobbying job on Capitol Hill will

50、 be become clear on Apr. 20, when Rubin lectured 19chief executives on the need to discipline their Republican allies. With business and the White House still trading charges over who is responsible for the defeat of fast-track trade negotiating legislation in 1997, working together wont be easy. An

51、d Republicans-with a wink-say that theyll eventually embrace Chinas entry into the WTO as a favor to Corporate America. Though not long before they torture Clinton. But Zhu is out on a limb, and if Congress overdoes the criticism, he may be forced by domestic critics to renege. Business must make th

52、is much dear to both its GOP allies and the Whit House: This historic deal is too important to risk losing to any more partisan squabbling.Why the inductive and mathematical sciences, after their first rapid development at the culmination of Greek civilization, advanced so slowly for two thousand ye

53、ars-and why in the following two hundred years a knowledge of natural and mathematical science has accumulated, which so vastly exceeds all that was previously known that these sciences may be justly regarded as the products of our own times-are questions which have interested the modern philosopher

54、 not less than the objects with which these sciences are more immediately conversant. Was it the employment of a new method of research, or in the exercise of greater virtue in the use of the old methods, that this singular modern phenomenon had its origin? Was the long period one of arrested develo

55、pment, and is the modern era one of normal growth? Or should we ascribe the characteristics of both periods to so-called historical accidents-to the influence of conjunctions in circumstances of which no explanation is possible, save in the omnipotence and wisdom of a guiding Providence?The explanat

56、ion which has become commonplace, that the ancients employed deduction chiefly in their scientific inquiries, while the moderns employ induction, proves to be too narrow, and fails upon close examination to point with sufficient distinctness the contrast that is evident between ancient and modern sc

57、ientific doctrines and inquiries. For all knowledge is founded on observation, and proceeds from this by analysis, by synthesis and analysis, by induction and deduction, and if possible by verification, or by new appeals to observation under the guidance of deduction-by steps which are indeed correl

58、ative parts of one method; and the ancient sciences afford examples of every one of these methods, or parts of one method, which have been generalized from the examples of science.A failure to employ or to employ adequately any one of these partial methods, an imperfection in the arts and resources

59、of observation and experiment, carelessness in observation, neglect of relevant facts, by appeal to experiment and observation-these are the faults which cause all failures to ascertain truth, whether among the ancients or the moderns; but this statement does not explain why the modern is possessed of a greater virtue, and by what means he attained his superiority. Much less d

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