商務(wù)英語閱讀試題

1、商務(wù)英語閱讀試題商務(wù)英語閱讀試題part i multiple choice ( 20 points)complete the sentences by choosing from the words below each sentence1. technical skills performing specialized tasks within the organization. a. are associated with b. differ from c. are similar to2. corporate culture is the shared experiences, sto

2、ries, beliefs, and norms .which creates a companythat characterize a companywhose company has got3. if a company is to get the most out of its workers, it must those workers. a. develop b. select c. promote4. in theory, a companys auditors are appointed independently by its shareholders, to whom the

3、y report. “whom” represents . a. auditors b. accountants c. shareholders5. over-capacity in the car business leads to a series of joint agreements and mergers between .car companiesjoints venturescapacity level6. ford intended to volvos and hoped to use volvos technology to develop new cars. a. shar

4、e b. focus c. distribute7. the principles in the organizational chaos model can also be used to the companys competition. a. introduce b. overcome c. understand 8. as a senior student, you are supposed to know better than just until the examination time. a. fooled around b. to fool around c. having

5、fooled around 9. transnational companies will in china. a. continue locating b. continues to locate c. continue to locatee-business is about transforming business process and _ them with internet technologies.a. integrates b. integrating c. to integrate 11. other companies use web technology to _ bu

6、siness electronically at the wholesale or retail level.a. support b. exchange c. transact 12. the funds needed to operate an enterprise are refereed to as .a. labour b. capital c. resources13. they also want to integrate these systems _ the rest of their business process. a. with b. and c. for 14. a

7、ccounting firms frequently _ their audit clients.buy management skills fromsell consulting services toprovide audit assignment for15. i went to buy a new tie to _ this brown suit. a. go into b. go with c. go after 16. the secretary entered with a pencil and paper, and _ every word the manager said.

8、a. made for b. took up c. took down17. the financing of international trade is more complex than that of domestic trade. that here means . a. financing b. international trade c. domestic trade18. the process of education, experience, more education, and then is called a cyclical process. a. less edu

9、cation b. more experience c. education and experiencehardly _ the airport when he started for his destination.a. i had reached b. had i reached c. i reached 20. the climbers tried to find a new _ to the top of the mountain.a. approach b. route c. entrance part ii match ( 20 points)section achoose th

10、e correct word or words from the box to complete the passage: the industrial revolution customers needsthe marketing concept production and sellingthe selling of goods business focusbusiness people focused on the production of goods from 21 until the early twentieth century, and on 22 from the 1920s

11、 to the 1950s. marketing received little attention up to that point. after 1950, however, business people recognized that their enterprises involved not only 23 but also the satisfaction of 24 . they began to implement 25 , a business philosophy that involves the entire business organization in the

12、dual process of satisfying customer needs and achieving the organizations goals. section bchoose the correct word or words from the box to complete the following sentences marketing concept benefitsmoderation discountlabour force26. china is now at the stage of development of building a well-off soc

13、iety and accelerating socialist .27. implementation of the begins and ends with the information about customers.28. selling something at a reduced price is called giving a . 29. carrying out the business of such a huge company requires .30. compensation programmes include wages and salaries, incenti

14、ves, and for workers.part iii reading comprehension ( 40 points)passage 1what makes money valuable why is a piece of paper marked $ 10 worth more than one marked $1 you could say there is no reason. its true that a special kind of paper is used to make dollar bills, and they are pretty, but thats no

15、t what makes them valuable. the real reason money is valuable is that everyone believes it is.ancient economies had no paper money or coins. some used barter- trading one thing for another. others used all kinds of objects as money. any object would do, as long as there was not an unlimited amount o

16、f it. animals or metals were popular, and so were manufactured products like jewelry or weapons. wealth in ancient greece was measured in tools or cattle. this kind of money had two purposes. first, it was useful in itself. tools and cattle can be used for farming. and second, it was a way to symbol

17、ize and measure value. a house, for example, would be valued at a certain number of tools or cattle. this greatly simplified trade. other societies used money that was totally symbolic. for instance, american indians used wampum, which is made from seashells. and until recently on the pacific island

18、 of yap, people use large stone discs as money.in most places these types of money died out because more practical forms of money were invented. people started using precious metals, such as gold and silver, that were easier to carry around than tools or stones. and in the eighteenth century, paper

19、money was introduced. at first people were suspicious of new currency, but they came to accept it because the government or bank issuing it would exchange an equal amount of gold for the paper. a $ 10 bill really was worth $ 10 for gold. but now, people are used to the idea that the government doesn

20、t have to back its money with gold. everyone believes that a $ 10 bill is worth $10 and that is good enough. but if, for some reason, people ever lost faith in paper money, ten dollars wouldnt be worth the paper its printed on.questions 31-35 are based on passage 131. according to the writer the rea

21、l reason money is valuable is that everyone believes .a. money is valuable b. gold is valuablec. money is gold 32. the writer of this selection mentioned animals, metals and manufactured products like jewelry or weapons because .they were valuablethey were used as money in ancient timespeople liked

22、them33. paper money was invented .to take the place of other types of moneyto be replaced by other types of moneyin the nineteenth century34. at first people did not have trust in paper money because .it was not worth much the paper was not of good qualityit looked like an ordinary piece of paper35.

23、 people came to accept paper money when .the government began to issue itthe bank began to issue itthey could exchange it for the same amount of goldpassage 2many private institutions of higher education around the country are in danger. not all will be saved, and perhaps not all deserve to be saved

24、. there are low-quality schools just as there are low-quality businesses. we have no obligation to save them simply because they exist. but many thriving institutions that deserve to continue are threatened. they are doing a fine job educationally, but they are caught in a financial difficulty, with

25、 no way to reduce rising costs or increase revenues significantly. raising tuition doesnt bring in more revenue, for each time tuition goes up, the enrollment goes down, or the amount that must be given away in student aid goes up. schools are bad businesses, whether public or private, not usually b

26、ecause of bad management but because of the nature of the enterprise. they lose money on every customer, and they can go bankrupt either from too few students or too many students. even a very good college is a very bad business.it is such colleges, thriving but threatened, that i worry about. low e

27、nrollment is not their chief problem. even with full enrollments, they may go under. efforts to save them, and preferably to keep them private, are a national necessity. there is no basis for arguing that private schools are bound to be better than public schools. there are abundant examples to the

28、contrary. anyone can name state universities and colleges that rank as the finest in the nation and the world. it is now inevitable that public institutions will be dominant, and therefore diversity is a national necessity. diversity in the way we support schools tends to give us a healthy diversity

29、 in the forms of education. in an imperfect society such as ours, uniformity of education throughout the nation could be dangerous. in an imperfect society, diversity is a positive good. eager supporters of public higher education know the importance of sustaining private higher education.questions

30、36-40 are based on passage 236.in the passage, the author appeals to the public to support .a. private higher education in generalb. public higher education in generalc. high-quality private universities and colleges37.according to the passage, schools are bad businesses because of .a. the nature of

31、 school b. poor teachersc. bad management38.what does the phrase “go under” (par. 2, sentence 3) probably mean?a. have low tuitionb. get into difficultiesc. do a bad job educationally39.which of the following statements is true?a. there are many cases to indicate that private schools are superior to

32、 public schools.b. the author thinks diversity of education is preferable to uniformity of education.c. each time tuition is raised, the enrollment goes up.40.in the authors opinion, the way that can save private schools lies in .a. full enrollmentb. raising tuitionc. national supportpassage 3a high

33、er reading rate, with no loss of comprehension, will help you in other subjects as well as in english, and the general principles apply to any language. naturally, you will not read every book at the same speed. you would expect to read a newspaper, for example, much more rapidly than a physics or e

34、conomics textbookbut you can raise your average reading speed over the whole range of materials you wish to cover so that the percentage gained will be the same whatever kind of reading you are concerned with.the reading passages which follow are all of an average level of difficulty for your stage

35、of instruction. they are all about five hundred words long. they are about topics of general interest which do not require a great deal of specialized knowledge. thus they fall between the kind of reading you might find in your textbooks and the much less demanding kind you will find in a newspaper

36、or light novel. if you read this kind of english, with understanding at, say, four hundred words per minute, you might skim through a newspaper at perhaps 650700, while with a difficult textbook you might drop to two hundred or two hundred and fifty.perhaps you would like to know what reading speeds

37、 are common among native english-speaking university students and how those speeds can be improved. tests in minnesota, for example, have shown that students without special training can read english of average difficulty, for example, tolstoys war and peace in translation, at speeds of between 240

38、and 250 words per minute with about seventy percent comprehension. students in minnesota claim that after twelve half-hour lessons, the reading speed can be increased, with no loss of comprehension, to around five hundred words per minute.questions 41-45 are based on passage 341.according to the pas

39、sage, the purpose of effective reading with higher speed is most likely to help youa. only in your reading of a physics textbook.b. improve your understanding of an economics textbook.c. not only in your language study but also in other subjects.42.which of the following does not describe the types

40、of reading materials mentioned in the second paragraph a. those beyond ones reading comprehension.b. those concerning with common knowledge.c. those without the demand for specialized knowledge.43.the average untrained native speaker at the university of minnesota reads at a. about three hundred wor

41、ds per minute.b. about two hundred and forty-five words per minute.c. about sixty words per minute.44.according to the passage, how fast can you expect to read after you have attended twelve half-hour lessons in the university of minnesota?a. you can increase your reading speed by three times.b. no

42、real increase in reading speed can be achieved.c. you can double your reading speed.45.where do you think the passage is taken from?a. the introduction to a book on fast reading.b. a local newspaper for young people.c. a school newspaper run by students.passage 4cultural wars films made in th united

43、 stated have continued to sweep the globe. according to the list of 1998s most successful movies put together by variety magazine, . films took the top 39 places; britains the full monty came in at number 40. as a consequence, british movies market share fell to 14 percent of the home market, while

44、the respective figures for french filsm were 27 percent in france and 10 percent for german films in germany. the european unions trade deficit with the united states in films and television is annually between $ 5 and $ 6 billion. several of hollywoods most successful movies have drawn from interna

45、tional resources. there men and a baby was a remake of french comedy. total recall was made partly by french money, was directed by a dutch man and starred an austrian. the english patient was directed by a briton, shot in italy, and starred french and british talent. the quest for new ideas and fre

46、sh talent has lead studios to develop subsidiaries in europe: sonys bridge in london, miramax in berlin, and warner brothers both in berlin and paris.questions 46-50 are based on passage 446. american films have continued to the world. a. influence b. win c. challenge47. british films share the 14 percent in its in 1998. a. home market b. american market c. european market48. german films have a t