培訓(xùn)表大全(DOC 374個)115

1、 TRAINING ACTIVITY OUTLINE培訓(xùn)活動綱要Task 任務(wù)：Press Clipping 剪報Code 序號： OH-SM-MC-D401Objectives目的：At the end of this session, each trainee will be able to fully understand 在此培訓(xùn)結(jié)束后,每一個學(xué)員都要能明白實施剪報的程序。 Standard標(biāo)準(zhǔn)： See Attached 參見附件Resources培訓(xùn)器材：Whiteboard and Mark Pen. 白板和馬克筆。Method培訓(xùn)方式Training Steps培訓(xùn)步驟Time

2、時間Lecture 講座式Group Discussion小組討論Group Discussion小組討論1. Explain why clipping is important?解釋剪報的重要性。a. Our department deals with media and we have to know what the media is reporting so that we can build a close tie with them.我們部門是與媒體打交道的部門,我們必須得明白媒體報道的內(nèi)容才可以與他們建立密切的聯(lián)系。b. Clipping is one effective way

3、 to equip us with relevant information about media剪報能有效地使我們獲取與媒體相關(guān)的消息。c. The clipped information is official statement from the government and creditable industry organizations. It is a major source of information for the hotel and the Sales & Marketing department. The clipping information, if u

4、sed properly, may become business leads and materialize business.剪報的內(nèi)容是從政府和可信的信息來源獲得的正式的報道,可以為市場銷售部和飯店使用。如果使用得當(dāng),剪報可以成為帶來生意的線索并最終轉(zhuǎn)變成生意。d. It is also an important way for us to know what our competition is doing這也是我們了解競爭對手在動態(tài)的重要方式。2. How can we obtain this information?我們?nèi)绾潍@得這些消息？Give hint and explain

5、after trainee answers:在學(xué)員回答時給予提示：a. Paid local newspaper - to focus on local market and development付款訂購的本地刊物 - 主要是關(guān)注本地區(qū)市場及發(fā)展b. Free subscription - to know about the regional and national updates免費(fèi)訂閱刊物 - 了解國內(nèi)和亞太區(qū)最新消息。c. Website - to keep informed of latest information互聯(lián)網(wǎng)站 - 了解最新動態(tài)d. Foreign language

6、publications in Business Center商務(wù)中心的外語刊物3. What needs to be clipped?需要剪輯的內(nèi)容有哪些？a. Advertisement and press releases of St. Regis, Starwood, and The St. Regis Shanghai.b. 瑞吉、喜達(dá)屋和上海瑞吉紅塔大酒店的廣告和新聞發(fā)布。c. Advertisement and Press releases on competition競爭對手的廣告和新聞發(fā)布d. News on local activities in which the hot

7、el may be able to participate 本地活動的新聞。這些活動飯店可能能夠參加。e. News on the statistics issued by the government關(guān)于政府發(fā)布的統(tǒng)計數(shù)據(jù)的報道f. News on investment and conferences that may bring business to the hotel關(guān)于可能會為飯店帶來生意的投資和會議的報道。g. News on official report of the macro economic development, local, national, regional a

8、nd global.關(guān)于本地、全國和區(qū)域性及全球宏觀經(jīng)濟(jì)發(fā)展的報道。4. What needs to be indicated from the clipping?剪報需要寫明什么？a. Date of the release 發(fā)布日期b. Name of the publication 刊物名 稱c. Name of the Column, if applicable 欄目名稱5. Go through procedures one by one. (refer to procedure 1-8 )將程序全面講解一遍。(參看程序1-8條)6. Questions 提問:a. What are the source for clipping information?剪報的信息來源有哪些？b. How often should clipping be submitted and circulated?剪報多久傳閱一次？c. What needs to be included in the clipping?剪報應(yīng)寫明什么內(nèi)容？7. Summary with