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1、Lenovo Inc Lenovo Group was founded in 1984, the investment is 200000 yuan RMB, 11 tech ni cal pers onnel foun ded by Chin eseAcademy of Scien ces, is a large en terprise group with diversifieddevelopment in the information industry, the internationalization ofinno vative tech no logy compa ni es. C
2、omposed of Lenovo and IBMspers onal computer bus in ess departme nt. Beginning in 1996, Lenovo computer sales has bee nranked first in the domestic market in 2013, Chinese; Lenovo computer sales rise ranks first in the world, becomethe worlds largest PC manu facturer.As the global pers onal computer
3、 market lead ing en terprises,engagedin the developme nt, manu facturi ng and sales of Leno vo, reliable, safeand easy tech no logy products and high quality professi onal service,help the global customers and part ners to succeed. Lenovo Inc mainproduct ion desktop computer, no tebook computer, ser
4、ver, prin ter, palmcomputer, motherboards, mobile phone and other goods. Since April 1, 2014, Lenovo Group will set up four n ew, relativelyin depe ndent bus in ess group, respectively is PC bus in ess, mobile bus in ess group, en terprise bus in ess group, cloud services group. 口沏比成一 T 1984 年 II f1
5、-; 1 i; I 兌!軒投它.20 萬元 人民幣、11名科技人員創(chuàng)辦是一家在信息產(chǎn)業(yè)內(nèi)多元化發(fā)展的大型企業(yè)集團的科技公司。由聯(lián)想及原IBM個人電腦事業(yè)部所組成。從1996年開始 K位居中國國內(nèi)市場首位 2013年 成想?yún)[前銷隹亙升尿廿界口 1 如住球坡上為pc生產(chǎn)廠商。柞處球個人 訓(xùn)I;門劉用舊沁k底想乩出卄克赤迄;i逬二比刊隊公全扇川的技術(shù)產(chǎn)品及優(yōu)質(zhì)專業(yè)的服務(wù)球客和合作伙伴取袴成功:聯(lián)想公司卞要生產(chǎn)臺式電腦、服務(wù)器、筆廣2014年4月1日起 戊擔父團粋記本電腦、打印機、掌上電腦、主板、手機等商品。會成立四個新的、相對獨立的業(yè)務(wù)集團 分別上PC業(yè)務(wù)集團、移動業(yè)務(wù)集團、企業(yè)級業(yè)務(wù)集團、云服務(wù)業(yè)
6、務(wù)集團。In 1998,Lenovo is divided into four systems:Products Divisi on, seve n regi ons and segme nts ofthe market departme nt, Departme nt of product ionman ageme nt, en terprise man ageme nt system .In2000 the compa ny in tegrated into two systems: thedivisi on, the value-added sector. 2002 to establi
7、shthree platforms: platform mecha nism of bus in essgroups, market platform, support and coord in ati onplatform. The purpose is to facilitate man ageme nt, the effective use and in tegrati on of resources, closer to the customer. 在1998年聯(lián)想分為四大系統(tǒng)部門、生產(chǎn)管理部門、企業(yè)管理系統(tǒng)。2000年該公司整合劃分兩大系統(tǒng)2002建立三大平臺機制平臺。目的是便于管理
8、、有效利用和整合資源、更貼近客戶。External governa nee of LenovoInc Market gover nance Customer man ageme nt: Lenovo Call Cen ter 聯(lián)想的呼叫中心 Focus on customer” lifetime value+ VIP mode “ 關(guān)注客戶終身價值” + “VIP 模式” Dual in terface lock customers雙重界面鎖定大客戶 Market governanceIn 2008, Lenovo Inc and integrated distribution mode, d
9、eep regionalmarket. In the 1-3 city continue to vigorously develop chain retailers, and improve store value addedsales ability; in 4-6 city con ti nue to actively develop and fostercha nn els, improve the quality and qua ntity of the cha nn el. At thesame time, the Lenovo Inc also strengthen coopera
10、tion with the TV shopping and new sales cha nn els, to cover more, more customers, provide sales pla n morecomprehensive, more efficient for customers. 2008年聯(lián)想公司強化集成分銷模式沐性啜市場。在1-3級城市繼續(xù)大力發(fā)展連鎖零售商-4-6級城市繼續(xù)積極開拓和助長渠道銷倭逋路仆作來覆蓋更夢、更廣的客戶 為客丿5W 匸仝肓、厘快捷血匸仃方親;Market governaneeBut in opening up the market,Le nov
11、o Inc are actively build value-added distributi on partners system, the formati on of in dividual soluti ons and services through the in tegrati on of theLenovo Incs products and other products, to meet the needs of users. .Tf丨場 h lL 庭想公司正積極建立增值經(jīng)銷聯(lián)盟伙伴體系角過螫即欣悅公罰的&詁聞英他廠由li;產(chǎn)品形成個性化的解決方案和服務(wù)淸!丄川求.Lenovo
12、Call Center The call center of Lenovo computer company inloweri ngthe cost and improve customer satisfaction is remarkable: customers can realize self service through the Intern et, fast and convenient access to in formati on in the query, completed at the same time, reduce the costof the treatment
13、the user call;i應(yīng)效i_i. 士 各Kj収遽過.Internet實現(xiàn)自助式服務(wù)在快捷方便獲取資料、完成查詢的同時降低IL呼門1赴理成本 Its stre ngthe ning age nt to the user calls a on e-stop process ing, the users query, pre-sales con sult ing, repair, compla ints can be completedwithin a call, and eliminate theunn ecessary handoff and wait ing time, greatl
14、y improvi ng the customer satisfacti on 它的匠匕墜 席功能可對用戶呼叫進行一L用戶的查詢、售前咨詢、報修、投訴皆可在一次呼叫內(nèi)完成冇幾滬:j:不必硬的轉(zhuǎn)摟和予H対 H人人貴局 了客戶滿意度 Focus on customer lifetime value +VIP mode “ Lenovointernal has established the bus in ess management system, staff daily work in addition to open the computer to see the report and bus
15、 in ess opport un ities, is to visit customers. Leno vos big clie nt strategy from the HP and Dell adva ntages, comb ined with its owncharacteristics, the development of a setof unique customer market operati on system .底想的內(nèi)部建立商機管理.系統(tǒng)工作客戶策略吸取了惠普和戴爾的優(yōu)勢并結(jié)合r自身的特點發(fā)人員每疋為工作琛打開電腦看報衰和蒲機分祈 就是去拜訪客戶。聯(lián)想的大展成了一套獨
16、特的大客戶市場運作體系.Dual in terface lock customersLenovo recapture isone of the importa nt trumpcard market is bound to bring stability and tran spare nt cooperati on.Lenovo throughdual in terface clie nt man ager and age nts to lock incustomers. Lenovo customer mode, the clie nt man ager andagents at the s
17、ame time with customers, but the customer manager although negotiations regardless of sig ning, the main task is to help Lenovo man ager age nt to obta inlarge customer trust, i n order to con tract, but not with theagents for profit.明K-ffl通過容戶經(jīng)理與代理商阪奎界iii來找定脅戶。在戲想人空戶模式卜-需戶經(jīng)玨與 代壬商同時血対容戶但客戶經(jīng)理只管談判不管簽單
18、E想餐廠淤廣我廠鈴是也助代理商獲取大客戶信任以利 rri ji W-j代理I河爭利。Lenovo Group Human Resource ManagementLenovo Group from 11 to 1984, when theventure capital of 200000 yuan to 2001 had nearly700 employees, 1600000000 yuan ofassets, accumulated profits and taxes turnedover 1050000000, become a certa in scale of trade in dus
19、try, tech no logy in tegrati on Chin ese private high-tech en terprises.聯(lián)想集團從1984年創(chuàng)業(yè)時的11人、20萬元資金發(fā)展到2001年已擁有近7000名員工、16億元資產(chǎn)、累計上繳利稅 105億國民營高科技企業(yè)。1、The transformation of ideas: from candle to batteryTalent managementin the past people areregarded as the can dle, kept burning un tilthe farewell social s
20、tage. And now, the tale nt as resources, people like battery, can continue to charge, discharge.i觀念的轉(zhuǎn)變甌“就 m “葦也II:.過去的人才管理把人才視為蠟燭r m:卜撚燒直至告別社會舞臺。而現(xiàn)在把人斤作.工說源 人;燈比閔 嘰)不切代 冬戊山;2、 Identify good horse(1) to have a game, that is to provide the right position.(2) to havethe run way divisi on, not no isy hu
21、ddledtogether, must guide their orderly competition. (3) to formulate the rules of the game, that is to establish a more scientific performanee appraisal and reward assessment system.2、在賽馬中識另U 好馬 12 旻仃TifiT剤分 不適nl叫尖擠年一旳 心狽引導(dǎo)他們有秩序地競爭。3氏逹比翻期臥即建立一空枚為禮了為怎茨號核和獎勵評估系統(tǒng)。3、Good learners are good progress Ente
22、rprise is a new challenge for him,need tolearn too much. Li Qin is not only a pers on, is not only the associatio n of a compa ny, can be said to China bus in ess as a whole is still in the juve nile period, n eed to lear n too manyplaces, good at lear ning good progress.3、 善于學習者善于進步辦企業(yè)對他是一項全新的挑戰(zhàn)宵廷U
23、lWi-U孰 車僅広李扣 一個人不應(yīng)僅是聯(lián)想一家侖業(yè)可以說中國整個企業(yè)界尚處于少年期宵吏為地方太多產(chǎn)V “ * 產(chǎn) J 疋步:4、Small companies to shut, Zhang, Zhao, bigcompa nies n eed Liu BeiA small compa ny emerg ing n eeds Guan Yu, ZhangFei a good fight, but a sizeable en terprises n eedto understand the use of Liu Bei. Leaders need to have good knowledge o
24、f peoples eyes and cultivate ones courage. 4、小公司需要關(guān)、張、趙要關(guān)樂張飛的肩信H-而一個已具規(guī)模的企業(yè)更需耍劉各的知人菁用好的領(lǐng)祜人物需要有識人的眼光和培養(yǎng)人的膽略。Fi nan cial Governa nee1, to win the respect of creat inga successful finan cialman ageme nt system tran sformatio nTo bus in ess an alysis real rather tha n performa nee reports,look ing for finan cial performa nee beh ind the bus in ess motivati on, bus in ess an alysis and decisi on support of compo und tale nts, bus in ess an alysts n eed ways to grow and professi on al level. The finance fun cti on man ageme nt including fin
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