3G進(jìn)展及中國移動(dòng)增值業(yè)務(wù)介紹

1、cmcc svc & 3g status cmcc 2004年定制終端目標(biāo)年定制終端目標(biāo): -通過定制終端的推廣，帶動(dòng)數(shù)據(jù)業(yè)務(wù)的發(fā)展。 -通過定制終端的實(shí)施，保住現(xiàn)有用戶，發(fā)展新用戶。 -通過終端的定制、采購和補(bǔ)貼等手段，2004年定制計(jì)劃量為百萬臺(tái)。 -從2004年4月1號(hào)起，各省移動(dòng)原則上必須采購定制的手機(jī)。 注：為了與“小靈通”業(yè)務(wù)抗衡，cmcc “神州行”定制終端計(jì)劃量約為60 萬臺(tái)， 價(jià)位基本在rmb 700元以下，最高不超過rmb 1000元。 in 2004, cmcc will launch a couple of new services such as wap2.0, us

2、sd, streaming and etc. - color screen(tft/oeld, qvga), 64 poly, camera (mega), tri-band (biz) - gprs class10, wap 2.0, mms, java, - ussd(chn/eng) - mix-language sorting phonebook, - group messaging (10, fast adding numbers) - handwriting(smartphone) - mms attachment of video clip - lunar calendar ne

3、edneed in order to consolidate our position in chinese market, samsung gsm products basic features advanced features needneed - mmc, - radio/mp3, streaming - voice note, (voice recording during phone call ) - usb, bluetooth - phonebook transfer between phones (w/ one sim card) - mms with attachment

4、of “video clip” - dictionary, qq, finance calculator, etc. good points - highlight important holidays & festivals in calendar - sms & menu tree in korean language for special groups 3g umts 3g service status hutchison launched “3” on 2003. mar. but # of subscribers is low 1.8m - lower hutchison awar

5、eness to end-users - lack of available phones (4 models from nec, moto, nokia) - short battery time - low transmission speed and dropped calls vodafone and other majors will start 3g service thru may to july ntt docomo (oct. 01), j-phone (dec. 02) - 2,013,700 subs, 122,800 subs respectively as of ja

6、n.04) europe japan chinese 3g strategychinese 3g strategy - - three standards might co-exist in chinese 3g market.three standards might co-exist in chinese 3g market. - - support local companies and own standard.support local companies and own standard. - - f further negotiation about ipr with inter

7、national companies.urther negotiation about ipr with international companies. - more than two 3g licenses should be released. the operator- more than two 3g licenses should be released. the operator s having telecom infrastructure will be considered first.s having telecom infrastructure will be cons

8、idered first. - foster the 3g market and solve the issues of iot, billing, difoster the 3g market and solve the issues of iot, billing, di versity of terminals. versity of terminals. - at at baobao aoao summit, chief of mii addressed that, in china, 3g summit, chief of mii addressed that, in china,

9、3g commercialization will be evaluated carefully from various of commercialization will be evaluated carefully from various of aspects. the time of license releasing depends on technolaspects. the time of license releasing depends on technol ogy maturity, obviously, 3g trial results will be most imp

10、ortaogy maturity, obviously, 3g trial results will be most importa nt evidence and criteria.nt evidence and criteria. samsung electronics co., ltd.china mobile phone operation ue lab test ue lab test 1q2q3q4q1q2q3q4q1q2q3q4q1q2q3q4q uu iot lab test field trial uu iot sim-ue pre-commercial trial 1st

11、phase 2nd phase 5家運(yùn)營商家運(yùn)營商 *中國電信，中國電信，*中國移動(dòng)，中國移動(dòng)，*中國聯(lián)通，中國聯(lián)通，*中國網(wǎng)通，中國鐵通中國網(wǎng)通，中國鐵通 3g license發(fā)放時(shí)間發(fā)放時(shí)間： 2005年下半年年下半年 ？ (注：以上為運(yùn)營商觀點(diǎn)注：以上為運(yùn)營商觀點(diǎn) ) 技術(shù)標(biāo)準(zhǔn)技術(shù)標(biāo)準(zhǔn) -中國電信：中國電信：wcdma + td-scdma -中國移動(dòng)：中國移動(dòng)：wcdma + td-scdma -中國聯(lián)通：中國聯(lián)通：cdma2000 -中國網(wǎng)通：中國網(wǎng)通：wcdma + td-scdma -中國鐵通：中國鐵通： wcdma + td-scdma + cdma2000 ？ mii wcdma trialmii wcdma trial participants: operators (5): china telecom, china mobile, china unicom, china netcom, china railcom. wcdma systems (12): ericsson, nokia, sbell-alcatel, motorola, siemens/nec, nortel, utstarcom, lucent, huawei, zte, eas