文化藝術(shù)企業(yè)管理

1、第四章文化藝術(shù)企業(yè) 管理,第二節(jié)文化藝術(shù)企業(yè) 管理概述,定義,A business that combines the creation, production, and distribution of goods and services that are cultural in nature and usually protected by intellectual property rights.,特點(diǎn),1.Nobody knows principle: Demand uncertainty exists because the consumers reaction to a produ

2、ct are neither known beforehand, nor easily understood afterward. 2.Art for arts sake: Workers care about originality, technical professional skill, harmony, etc. of creative goods and are willing to settle for lower wages than offered by humdrum jobs. Sameness monotonous Oscar Wilde 3.Motley multic

3、olor ,mixed crew principle: For relatively complex creative products (e.g., films), the production requires diversely skilled inputs. Each skilled input must be present and perform at some minimum level to produce a valuable outcome.,(16 October 1854 30 November 1900) was an Irish writer and poet. T

4、he Happy Prince and Other Stories (1888, fairy stories),Bell lab,Berkley Lab,4.Infinite variety: Products are differentiated by quality and uniqueness; each product is a distinct combination of inputs leading to infinite variety options (e.g., works of creative writing, whether poetry, novel, screen

5、plays or otherwise). 5.A list/B list: Skills are vertically differentiated. Artists are ranked on their skills, originality, and proficiency in creative processes and/or products. Small differences in skills and talent may yield huge differences in (financial) success. AB咖（司） 6.Time flies: When coor

6、dinating complex projects with diversely skilled inputs, time is of the essence. 7.Ars longa: Some creative products have durability aspects that invoke copyright protection, allowing a creator or performer to collect rents. 拉丁 藝術(shù)是永恒的 丁丁 米老鼠 阿童木,分析層面,德國人日本人 太能下功夫，學(xué)術(shù)訓(xùn)練太到位 p18 table 1,特征,1.創(chuàng)意是產(chǎn)業(yè)的靈魂 2.

7、 右腦主導(dǎo)型經(jīng)濟(jì)/富有想象力，能憑直覺推測 3. 文化消費(fèi)導(dǎo)向型經(jīng)濟(jì) 4. 以知識(shí)產(chǎn)權(quán)為核心資產(chǎn),核心競爭力,文化藝術(shù)企業(yè)的核心能力, 是隱藏在其內(nèi)部資源背后的部門配置、開發(fā)、整合的能力, 是組織中積累人力資本學(xué)識(shí), 特別是關(guān)于協(xié)調(diào)不同員工技能、思維方式及學(xué)識(shí)的能力。 第一, 稀缺性, 部門中所特有的。 第二, 延展性,為文化市場源源不斷地提供精神產(chǎn)品。 第三, 價(jià)值無限性, 能夠?yàn)樯鐣?huì)創(chuàng)造無法估量的價(jià)值。 第四, 難以模仿性, 不會(huì)輕易地被競爭對(duì)手所模仿。 星爺 Disney Pixar 山楂樹之戀 被愛情遺忘的角落,企業(yè)特點(diǎn) size,skills,CCIsoftensupplyconte

8、ntthatrequiresculturebasedcreativityasknowledgebased andlabourintensiveinputthatishardtomeasureintermsofeconomicvalue.This complicatestheprovisionofPinancialsupporttoCCIs,astheycannotalwaysdemonstrate theeconomicviabilityoftheirproductsandservices.Culturalandcreativeproductsand servicesoftenhavespec

9、iPiceconomiccharacteristics:forexample,theycanbeproduced onthespotandcannotbeconsumedinanyothercontext(theatreperformances,dance, liveconcerts).Theseproducts/servicesareanextremeexampleofproduct differentiation.,Thefactthatmanyproductsandservicesareintangibleassets,subjectiveinvalueand oftenprojectb

10、ased, 92distinguishesthemfromothermanufacturedproducts.Duetothe highdegreeofuncertaintysurroundingthesuccessoftheseintangibleassets,the contentbasedindustriesinparticularwilltendtoworkonseveralprojectsatthe sametimeinordertobalancetheriskassociatedwithlesssuccessfulproductsor services.However,thisal

11、soimpliesthattheculturalandcreativeentrepreneursmayreceiveonlypartialPinancialadvancesforcertainproductsorservicesthatwillnotbe successfulandthismayleadtosigniPicantPinanciallimitationsfortheentrepreneurs. Naturally,intangibleinnovationishardtoquantifyandisnoteasilyrecognisedbythose outsidetheCCIs.Currently,thesoftinnovatorsarenotlabelledascontributingtoR&D andcannotreceivefundingorequalrecognitionfromeitherscientiPicorappliedresearch initiatives.ScientiOicresearchinstitutesstillreceivemostoftheR&Dfundingas opposedtoappliedresearchinstitutesorotheremergingcommunitie