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1 Doc. number to be entered by Header and Footer Action/reaction 2 Doc. number to be entered by Header and Footer Action/reaction 3 Doc. number to be entered by Header and Footer Action/reaction 4 Doc. number to be entered by Header and Footer Against the tide/with the tide Against the tide With the tide . . . . . . 5 Doc. number to be entered by Header and Footer Balance/imbalance 6 Doc. number to be entered by Header and Footer Balance/imbalance 7 Doc. number to be entered by Header and Footer Balance/imbalance 8 Doc. number to be entered by Header and Footer Bar chart Graph Title 124130167189238432501L a b e l 1L a b e l 2L a b e l 3L a b e l 4L a b e l 5L a b e l 6L a b e l 79 Doc. number to be entered by Header and Footer Chances/risks 10 Doc. number to be entered by Header and Footer Change of direction Moment of directional change 11 Doc. number to be entered by Header and Footer China map Box Title Level 1 text Level 2 text - Level 3 text 12 Doc. number to be entered by Header and Footer Circulation (2 factors) 13 Doc. number to be entered by Header and Footer Circulation (3 factors) 14 Doc. number to be entered by Header and Footer Circulation (4 factors) 15 Doc. number to be entered by Header and Footer Circulation (5 factors) 16 Doc. number to be entered by Header and Footer Circulation (6 factors) 17 Doc. number to be entered by Header and Footer Circulation (7 factors) 18 Doc. number to be entered by Header and Footer Circulation (8 factors) 19 Doc. number to be entered by Header and Footer Client types $ ” Unsure ” Hesitant ” Successful ” Hopeless ” Drowning ” Struggling Ensure survival in short term Restructuring or search for partners Actively initiate structural change Growing and positioning project Secure future Strategy project Startout toward the future Specific imple-mentation project Client type Need Project type 20 Doc. number to be entered by Header and Footer Columns and tables Column Title 1 Category 1 Type your phrases and sentences here Type your phrases and sentences here Column Title 2 Type your phrases and sentences here Type your phrases and sentences here Column Title 3 Type your phrases and sentences here Type your phrases and sentences here Category 2 Type your phrases and sentences here Type your phrases and sentences here Type your phrases and sentences here Type your phrases and sentences here Type your phrases and sentences here Type your phrases and sentences here Category 3 Type your phrases and sentences here Type your phrases and sentences here Type your phrases and sentences here Type your phrases and sentences here Type your phrases and sentences here Type your phrases and sentences here 21 Doc. number to be entered by Header and Footer Columns and tables Column Title 1 Category 1 Type your phrases and sentences here Type your phrases and sentences here Column Title 2 Type your phrases and sentences here Type your phrases and sentences here Category 2 Type your phrases and sentences here Type your phrases and sentences here Type your phrases and sentences here Type your phrases and sentences here Category 3 Type your phrases and sentences here Type your phrases and sentences here Type your phrases and sentences here Type your phrases and sentences here 22 Doc. number to be entered by Header and Footer Columns and tables Category 1 Category 2 Category 3 Category 1 Category 2 Category 3 Category 1 Category 2 Category 3 Category 1 Category 2 Category 3 23 Doc. number to be entered by Header and Footer Columns and tables Column Title 1 Item Item Item Item Item Item Item Item Item Column Title 1 Column Title 1 Column Title 1 Number Number Number Number Number Number Number Number Number Number Number Number Number Number Number Number Number Number Number Number Number Number Number Number Number Number Number Number Number Number Number Number Number Number Number Number 24 Doc. number to be entered by Header and Footer Column chart 124 1301671892384325010100200300400500600L a b e l 1 L a b e l 2 L a b e l 3 L a b e l 4 L a b e l 5 L a b e l 6 L a b e l 7Graph Title Unit CAGR ?% 25 Doc. number to be entered by Header and Footer Column chart 124130167189238432501L a b e l 1 L a b e l 2 L a b e l 3 L a b e l 4 L a b e l 5 L a b e l 6 L a b e l 7Graph Title Unit CAGR ?% Top Level Label Top Level Label 0 100 200 300 400 500 600 Optional 26 Doc. number to be entered by Header and Footer Column chart You can put your points here in the header of the box 1241301671892384325010100200300400500600L a b e l 1 L a b e l 2 L a b e l 3 L a b e l 4 L a b e l 5 L a b e l 6 L a b e l 7Graph Title CAGR ?% 27 Doc. number to be entered by Header and Footer Column chart Header Graph Title Header Graph Title 124130167189L a b e l 1 L a b e l 2 L a b e l 3 L a b e l 4Unit 124130167189L a b e l 1 L a b e l 2 L a b e l 3 L a b e l 4Unit 28 Doc. number to be entered by Header and Footer Column chart Header Graph Title Header Level 1 text Level 2 text - Level 3 text 124130167189L a b e l 1 L a b e l 2 L a b e l 3 L a b e l 4Unit 29 Doc. number to be entered by Header and Footer Column chart Graph Title Header Level 1 text Level 2 text - Level 3 text 124130167189L a b e l 1 L a b e l 2 L a b e l 3 L a b e l 4Unit 30 Doc. number to be entered by Header and Footer Column chart You can put your points here like conclusion 124 1301671892384325010100200300400500600L a b e l 1 L a b e l 2 L a b e l 3 L a b e l 4 L a b e l 5 L a b e l 6 L a b e l 7Unit CAGR ?% 31 Doc. number to be entered by Header and Footer Column chart Category 4 Category 3 Category 2 Category 1 Column 1 000 000 000 000 000 Graph Title Category 5 000 Total Unit 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 0 X,000 X,000 X,000 X,000 X,000 X,000 Label Label Label 000 000 000 Series 1 Column 2 000 000 000 000 000 000 Series 2 Series 1 Series 2 32 Doc. number to be entered by Header and Footer Column chart Sub Title Sub Title Sub Title 000 000 000 000 000 000 000 000 000 Label Label Label 000 000 000 000 000 000 000 000 000 Label Label Label 000 000 000 000 000 000 000 000 000 Label Label Label 000 000 000 000 000 000 000 000 000 Label Label Label 000 000 000 000 000 000 000 000 000 Label Label Label 000 000 000 000 000 000 000 000 000 Label Label Label Sub Title Sub Title Sub Title Series 1 Series 2 Series 3 Dash Line 33 Doc. number to be entered by Header and Footer Conflict 34 Doc. number to be entered by Header and Footer ? Conflict 35 Doc. number to be entered by Header and Footer Consequences (2) . . . . 36 Doc. number to be entered by Header and Footer . . . . . . Consequences (3) 37 Doc. number to be entered by Header and Footer Consequences (4) . . . . . . . . 38 Doc. number to be entered by Header and Footer Consequences (5) . . . . . . . . . . 39 Doc. number to be entered by Header and Footer Consequences (2) 40 Doc. number to be entered by Header and Footer Consequences (3) 41 Doc. number to be entered by Header and Footer Consequences (4) 42 Doc. number to be entered by Header and Footer Consequences (5) 43 Doc. number to be entered by Header and Footer Consequences 1 2 3 4 5 6 44 Doc. number to be entered by Header and Footer Consultants profil (English), Firstname Lastname Position: . Year of birth: . Nationality: . Languages 19901994 Education Updated: MM/YY Professional experience Methodological competence Since 10/1992 Industry competence Key projects 45 Doc. number to be entered by Header and Footer Cooperation 46 Doc. number to be entered by Header and Footer Cooperation 47 Doc. number to be entered by Header and Footer Cost breakdown chart Value Value Value Value Value Value Unit Gross Margin Cost Component (%) Component (%) Component (%) Component (%) Component (%) Component (%) 48 Doc. number to be entered by Header and Footer Dead end 49 Doc. number to be entered by Header and Footer Dependance 50 Doc. number to be entered by Header and Footer Development 51 Doc. number to be entered by Header and Footer Dice 52 Doc. number to be entered by Header and Footer Direction 53 Doc. number to be entered by Header and Footer Factors (2) 54 Doc. number to be entered by Header and Footer Factors (3) 55 Doc. number to be entered by Header and Footer Factors (3) 56 Doc. number to be entered by Header and Footer Factors (3) 57 Doc. number to be entered by Header and Footer Factors (4) 58 Doc. number to be entered by Header and Footer Factors (4) 59 Doc. number to be entered by Header and Footer Factors (4) 60 Doc. number to be entered by Header and Footer Factors (4) 61 Doc. number to be entered by Header and Footer Factors (6) 62 Doc. number to be entered by Header and Footer Factors (6) 63 Doc. number to be entered by Header and Footer Factors (8) 64 Doc. number to be entered by Header and Footer Factors (4) 65 Doc. number to be entered by Header and Footer Factors (5) 66 Doc. number to be entered by Header and Footer Factors (6) 67 Doc. number to be entered by Header and Footer Factors (4) Success factors 68 Doc. number to be entered by Header and Footer Factors (5) Success factors 69 Doc. number to be entered by Header and Footer Success factors Factors (6) 70 Doc. number to be entered by Header and Footer Factors (3) 71 Doc. number to be entered by Header and Footer Factors (4) 72 Doc. number to be entered by Header and Footer Factors (5) 73 Doc. number to be entered by Header and Footer Feedback 74 Doc. number to be entered by Header and Footer Feedback 75 Doc. number to be entered by Header and Footer Feedback 76 Doc. number to be entered by Header and Footer Feedback ? ! 77 Doc. number to be entered by Header and Footer Feedback 78 Doc. number to be entered by Header and Footer Filter 79 Doc. number to be entered by Header and Footer Filter Initial situation 1. Criterion 2. Criterion 3. Criterion Result 80 Doc. number to be entered by Header and Footer Flexibility 81 Doc. number to be entered by Header and Footer Flexibility Ability Intention Flexibilty 82 Doc. number to be entered by Header and Footer Flexibility 83 Doc. number to be entered by Header and Footer Focus expansion t t 84 Doc. number to be entered by Header and Footer Growth 85 Doc. number to be entered by Header and Footer Guidelines 86 Doc. number to be entered by Header and Footer Harmony 87 Doc. number to be entered by Header and Footer Hurdles and brakes Company X 88 Doc. number to be entered by Header and Footer Impact . . . . . . . 89 Doc. number to be entered by Header and Footer Influence (1 factor) 90 Doc. number to be entered by Header and Footer Influence (2 factors) 91 Doc. number to be entered by Header and Footer Influence (2 factors) 92 Doc. number to be entered by Header and Footer Influence (4 factors) 93 Doc. number to be entered by Header and Footer Influence (4 factors) 94 Doc. number to be entered by Header and Footer Influence (6 factors) 95 Doc. number to be entered by Header and Footer Input/output . . 96 Doc. number to be entered by Header and Footer Interaction 97 Doc. number to be entered by Header and Footer Margin chart 100% ?% Label ?% Label ?% Label ?% Label ?% Label Total in Value Index Label Label Label Label Label Label 000 000 000 ?% ?% ?% 000 ?% ?% 000 000 98 Doc. number to be entered by Header and Footer Matrix 99 Doc. number to be entered by Header and Footer Matrix 100 Doc. number to be entered by Header and Footer Matrix Dimension 2 Dimension 1 Scale Scale Scale Scale Level 1 text Level 2 text - Level 3 text Level 1 text Level 2 text - Level 3 text Level 1 text Level 2 text - Level 3 text Level 1 text Level 2 text - Level 3 text 101 Doc. number to be entered by Header and Footer Matrix Label Label Label Label Dimension II Content DimensionI Label Label Content Content Content Content 102 Doc. number to be entered by Header and Footer Measures plan planned activities Overview: Activities Wk . Wk . Wk . Wk . Wk . Wk . Wk . Wk . Wk . Wk . Comments 103 Doc. number to be entered by Header and Footer Measures plan planned measures Activity: As of: Objective: Results: Responsible: Support: Measures: . . . . . . . . 104 Doc. number to be entered by Header and Footer Measures plan planned individual steps Measure: . No. As of: 1. . Individual steps Responsible Support Form of result Start Dura- tion Dead- line Pro- ject Com-pleted . . . . . . . . 105 Doc. number to be entered by Header and Footer Models Key Steps Type your phrases and sentences here Sources Level 1 text Level 2 text Step 1 Step 2 Step 3 Step 4 Type your phrases and sentences here Type your phrases and sentences here Type your phrases and sentences here 106 Doc. number to be entered by Header and Footer Moon chart 1 1 Bar Ball Bar Arrow 107 Doc. number to be entered by Header and Footer Multipliers . + + + + . + + + + + = Projektteams 108 Doc. number to be entered by Header and Footer Multipliers 109 Doc. number to be entered by Header and Footer Mutuality 110 Doc. number to be entered by Header and Footer Mutuality 111 Doc. number to be entered by Header and Footer Obstacle 112 Doc. number to be entered by Header and Footer Obstacle . . 113 Doc. number to be entered by Header and Footer Obstacle 114 Doc. number to be entered by Header and Footer Organizational and flow chart Text Text Text Text Text Text Text Text Text Text Text Text 115 Doc. number to be entered by Header and Footer Organizational and flow chart Pantene Jiehua New Brand Rejoice Head & Shoulders Ulan Whisper Ariel Tide JV Brands Crest Professional Marketing Safeguard Zest Camay Assistant Brand Manager, 2-5 per Brand Media & Commercial Production Marketing Manager Dimitri Panayatapolous School Program Group Nurses for School Program Randall Beard Marketing Director Rene Co Marketing Director Ken Doi Marketing Director Robin Oxendine Marketing Manager Peter Foyston Marketing Manager Laundry Haircare Toothpaste/Soap Skincare/Paper Vacant General Manager Brad Casper General Manager* Vacant General Manager Virginia Lee Vice President* Marketing Organization 116 Doc. number to be entered by Header and Footer Organizational and flow chart Competitive Models Market Results Feasible Scenarios India China Philippines Success Requirements Bacardi Strategy Asia Whisky Opportunity Assessment Market Archetype Model Sizing Pricing Bacardi Strategy Overlap Determine Whether to Proceed Further Execute Will whisky help to build Bacardi rum globally? Are there opportunities for whisky in the rest of the world? Yes Develop Objectives & Strategies Financial Goals Market Priorities Acquisition or Organic Growth Product/ Marketing/ Distribution Strategies Process Map 117 Doc. number to be entered by Header and Footer Option 1 2 3 118 Doc. number to be entered by Header and Footer Option 1 2 3 4 119 Doc. number to be entered by Header and Footer Option quit develope 120 Doc. number to be entered by Header and Footer Penetration 121 Doc. number to be entered by Header and Footer Pie chart Header Chart Title Label % Label % Label % Label % Label % Series 1 Series 2 Series 3 Header Chart Title Label % Label % Label % Label % Label % 100%=XXXX 100%=XXXX 122 Doc. number to be entered by Header and Footer Pie chart Chart Title Label % Label % Label % Label % Label % Series 1 Series 2 Series 3 Header Level 1 text Level 2 text - Level 3 text 100%=XXXX 123 Doc. number to be entered by Header and Footer Pie chart Chart Title Label % Label % Label % Label % Label % Chart Title Label % L

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