【碩士論文】桑菲ODM項目管理應(yīng)用研究.doc

【碩士論文】桑菲ODM項目管理應(yīng)用研究 西南交通大學(xué)碩士學(xué)位論文桑菲ODM項目管理應(yīng)用研究姓名：陳輝殿申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：王明亮20071001西南交通大學(xué)碩士研究生學(xué)位論文第1頁摘要在知識經(jīng)濟(jì)時代，電子制造業(yè)的OEM面臨生存的考驗，而ODM具有利潤空間優(yōu)勢，是OEM企業(yè)獲得新生、迎接挑戰(zhàn)的積極選擇。而電子產(chǎn)品更新快速、市場變化也日新月異特別是消費類電子產(chǎn)品，這需要我們在較短的時間內(nèi)迅速導(dǎo)入新產(chǎn)品，搶占市場：在另一方面由于消費類電子產(chǎn)品屬于資金密集型項目，需要控制好的投資風(fēng)險。在此情況下傳統(tǒng)工廠運作管理方法已很難對此進(jìn)行全方面的管理，而現(xiàn)代項目管理方法作為現(xiàn)代管理學(xué)的一個重要分支，在解決此類關(guān)系復(fù)雜、時間和資源有限、節(jié)約成本的問題中有較高的實用價值。本文首先介紹了改革開放以來OEM和ODM的發(fā)展，明確了ODM是電子制造業(yè)OEM發(fā)展的必然，同時介紹了項目管理的發(fā)展，明確了項目管理在電子制造業(yè)的地位；其次介紹了桑菲公司的基本情況與發(fā)展戰(zhàn)略、產(chǎn)品開發(fā)背景，提出了開發(fā)流程和項目組織架構(gòu)；接著運用ODM項目SA31XX的實戰(zhàn)模型，細(xì)化了項目管理各模塊范圍管理、時間管理、成本管理、質(zhì)量管理、風(fēng)險管理在電子制造業(yè)各領(lǐng)域的應(yīng)用，并提供了可實踐的具體制造方案；最后對照項目管理與制造運作管理各模塊之間的關(guān)系，運用項目管理理論知識對ODM項目實戰(zhàn)模型進(jìn)行了分析，加強了實戰(zhàn)模型的說服力，讓我們對ODM制造項目管理的框架有了更清晰的了解，并對改善要點提出了建議，達(dá)到了可持續(xù)研究的目的。本文對桑菲公司完善自己的ODM項目管理框架有一定的現(xiàn)實意義。本文也可供相關(guān)規(guī)模較大且仍處于快速成長期的電子制造公司在ODM項目導(dǎo)入時參考和借鑒。關(guān)鍵詞：電子制造；ODM；項目管理西南交通大學(xué)碩士研究生學(xué)位論文第頁AbstractDuring the knowledge-economy times，OEM is taking risker ofdevelopment than ODM which has moie profit room and it is positive option ofOEM toget reborn and dochallenge1 acing the continuous innovatingelectronic product market,the instant input ofnew product to occupy market isnecessaryOn the other hand,we have tO contxol the risk well since the investcapital for lleW pIodllct is always abig numberBased on current status itSdifficult tocon仃ol those variants ifWe only use traditional operationmanagement methodBut new management theory ofmodem projectmanagement,one important portion of management,is mofe value withpractical operation to handling those kinds of complex activities with time andlesource limitM as well as cost problemFirstly,the development of OEM and ODM after innovation-open isintroduced with the view that 0DM iSOEMS result as well as there show Uflthe development of project management and the importance ofprojectmanagement in electronic manufactufngSecondly,the company Sangfei ispresented with the mention of product manufacture ch出t and projectorganization chartThen,scope management,time management,costmanagement,quality management and risk management骶identified how tobe used in ODM manuf-ture through the practical project which also show usthe practical manufacture modelFinally the analysis of practical project isdone combining、析m the theory of project management so that the practicalmodel is clearerIn addition,the author po缸o(hù)ut proposal of problem that isfoundation ofcontinuous rcscarclLThis research ismeaningful of Sangfei toimprove projeel：managementand itgall be as reference and use by eleclronic manufacture especially forthose a