Unit 5 Period 2 Reading 課件.ppt

Beforetheclass Iwantyoutobeengagedinthematerial Iwantyoutobeengagedinwhateveritisthatwearediscussinginclass NotnecessarilythinkingaboutgettingdowneverywordthatIsay I dlikeyoutotakeactivenotesratherthanpassivenotes Writedownwhatcanmakeyoufeelorlearnsomething Betterattention betterunderstandingofthematerialifyouareactivelyengaged Betterattention betterunderstandingofthematerialifyouareactivelyengaged Iwantyoutobeengagedinthematerial Iwantyoutobeengagedinwhateveritisthatwearediscussinginclass NotnecessarilythinkingaboutgettingdowneverywordthatIsay I dlikeyoutotakeactivenotesratherthanpassivenotes Writedownwhatcanmakeyoufeelorlearnsomething U5P2Reading課件 Wordsandexpressionsreview billboardcasualgarmentturn intoadvertiseradvertinformassociation n 戶外 布告板 廣告牌adj 偶然的 隨意的 臨時(shí)的n 衣服 外衣 使 變成n 登廣告者 廣告客戶n advertisement廣告vt 通知 告訴n 協(xié)會(huì) 聯(lián)系 關(guān)聯(lián) targetfitintobasistechniquelanefeatureconscience n 目標(biāo) 對(duì)象 靶子適合n 基礎(chǔ) 根據(jù)n 技術(shù) 技巧n 車道 行車線n 特征 容貌 特色 特寫vi 道德心 Wordsandexpressionsreview worthycorporationbudgetexpensebroadcastrelyrelyon n 有價(jià)值的 可敬的n 公司 法人 社團(tuán)n 預(yù)算n 費(fèi)用 代價(jià)n 廣播 播音vt 依靠 Wordsandexpressionsreview visualgenerateresponsestereohavenouseforrefresh adj 看的 視覺(jué)的vt 產(chǎn)生 發(fā)生n 回答 響應(yīng) 反應(yīng)n 立體聲 立體聲器材不需要 厭惡 對(duì) 不耐煩vt 使 精神 振作使恢復(fù) 更新 Wordsandexpressionsreview Lookateachoftheadvertisementsonpages42 43anddiscussthequestionswithapartner Pre reading 1Whatdoestheadvertisementwantyoutodo 2Howdoesittrytopersuadeyoutodothis 3Whichadvertisementsdoyouthinkarethemosteffective Why Skimmingtogetgeneralideas Skimming ReadingComprehensionI Readthepassagequicklyandchoosethebestanswer Whichisfittodescribethispassage Itisa A narration 記敘文 B exposition 說(shuō)明文 C prose 散文 D poem Carefulreadingtosolvedifficultpoints informsb of aboutsth Pleaseinformusofanychangesofaddress 地址若有變動(dòng)請(qǐng)隨時(shí)通知我們 1inform通知 告訴 inform thatclause Ihavebeeninformedthatthecouplewillmarrynextyear 我得到消息說(shuō)他們倆明年結(jié)婚 bewellinformedaboutsth 精通某事 對(duì)某事消息靈通 2fitsb sth in into找到時(shí)間 見某人 做某事 有足夠空間 放 fitin withsb sth 合得來(lái) 適應(yīng) 我盡量午飯后抽時(shí)間見你 I lltryandfityouinafterlunch 我得在一個(gè)上午安排十次約見 Ihadtofittenappointmentsintoonemorning 我們沒(méi)有地方再擺更多的椅子了 Wecan tfitinanymorechairs 他過(guò)去從未干過(guò)這種工作 很難說(shuō)他是否會(huì)與其他人配合得好 He sneverdonethistypeofworkbefore I mnotsurehowhe llfitinwiththeotherpeople 哪里有我適合的地方 WheredoIfitin Hisconsciencetroubledhimafterhetookthemoney 他拿走了錢以后 良心不安 Letyourconsciencebeyourguide 讓你的良心指引你 3conscience良心 道德心 4worthy 觀察下列句子中worthy的用法 Hisbehaviorisworthyofbeingpraised 他的行為是值得表?yè)P(yáng)的 Thefilmisworthytobeseentwice 這部電影值得看兩遍 點(diǎn)撥 worthy為形容詞 意為 有價(jià)值的 值得的 聯(lián)想 worth常作形容詞 有某種價(jià)值的 值得的 worthwhile形容詞 值得花時(shí)間 金錢或精力的 拓展 beworthyofsth 值得 應(yīng)得 某事 物 beworthytodo值得 配得上 干某事 beworthyofbeingdone值得被做某事 beworthytobedone值得被做某事 同義詞worth的常用結(jié)構(gòu)是beworthdoingsth 或beworthsth 而worthwhile可以作定語(yǔ) 如 aworthwhilejob值得做的工作 翻譯下列句子 1 Thatisveryworthyofourattention 2 Heisworthytohaveaplaceintheteam 3 Itisn tworththetrouble 4 Theyachievedaveryworthwhileresult 那件事很值得我們注意 他配得上成為該隊(duì)的隊(duì)員 不值得費(fèi)那個(gè)事 他們?nèi)〉昧撕苡袃r(jià)值的成果 Theyrelyonthemselvesnow whichismuchbetter 他們現(xiàn)在依靠自己了 這比以前要好得多 Youcan trelyonhimforassistance 你不能指望他的幫助 5relyon dependon依賴 依靠 Ihavenouseforpeoplewhodon tmakeaneffort 我討厭那些不努力的人 6havenouseforsb 討厭 或憎惡 的人 havenouseforsth 不需要 用不著 Itisnousedoing 做某事沒(méi)有用處 It snouseaskingme Iknownomorethanyoudo 問(wèn)我沒(méi)用 我知道的不比你多 Idon tthinkit sanyusegoinganyfurther 我認(rèn)為繼續(xù)下去沒(méi)有用處 subjectS 主語(yǔ)predicateP 謂語(yǔ)objectO 賓語(yǔ)attributeAttri 定語(yǔ)adverbialAdv 狀語(yǔ)complementCom 補(bǔ)語(yǔ)predicativePre 表語(yǔ)clauseC 從句 Shortforms縮略語(yǔ) 1WehearadvertisementsontheradioandcomeacrossthemontheInternet 我們從廣播中聽到廣告 在網(wǎng)絡(luò)上看到廣告 S V O O V Adv Adv Difficultsentencesanalysis 2Forexample adolescentboysaremorelikelytobuycomputergamesthananyothergroup soitmakessensetomakecomputergameadsthatappealtothisgroup 比如 青少年比起其他人群更愿意購(gòu)買電腦游戲 因此 針對(duì)這個(gè)目標(biāo)群體制作有吸引力的電腦游戲廣告才是有意義的 So前后是并列句結(jié)構(gòu) 1 表示對(duì)等關(guān)系的并列連詞有 and either or neither nor aswellas both and notonly butalso2 表示選擇關(guān)系的并列連詞 常用的該類連詞有 or orelse otherwise rather than either or 3 表示轉(zhuǎn)折和對(duì)比關(guān)系的并列連詞 常用的該類連詞有 but while whereas yet however nevertheless ontheotherhand onthecontrary4 表示因果關(guān)系的并列連詞 常用的該類連詞有 so for therefore hence thus consequently accordingly 3Theybelievetheseadvertswillaffectthewaypeoplethinkabouttheirdrivinghabitsandwillsubsequentlyreducethenumberofroadaccidents 他們認(rèn)為這些廣告讓人們認(rèn)真思考他們的駕駛習(xí)慣 從而減少交通事故的數(shù)量 believe后面可以補(bǔ)一個(gè)that and引導(dǎo)的是that賓語(yǔ)從句的第二個(gè)謂語(yǔ) way后面省略了that peoplethinkabouttheirdrivinghabits是定語(yǔ)從句修飾way 先行詞為way時(shí) 關(guān)系代詞總是省略 Tipsforteacher Letthewordfly板塊是幫助學(xué)生學(xué)習(xí)一些一詞多義 熟詞生義的詞匯 通過(guò)此環(huán)節(jié) 學(xué)生可以對(duì)一些常見詞的用法 意思有一個(gè)透徹的了解 Letthewordfly Twoteamswillhavearace Theteamthatfirstgivethepropermeaningwillgetonepoint Teamracing Ready v 以 為特色 It sanAustraliancompanywhoselogofeaturesaredkangaroo Thisisakeyfeatureofoursociety n 特征 feature n 特征 容貌 特色 特寫vi 特寫 Hecouldrecallherfeaturesverydistinctly 清楚地 清晰地 n 容貌 Ourlatestmodelofphonehasseveralnewfeatures n 特征 Thelocalnewspaperranafeatureonchildlabor n 特寫 Thisweek sbroadcastfeaturesareportonvictimsofdomesticviolence v 特寫 Readthepassageagaintofindthemainideaofeachpart Introduction Whatisanadvertisement Howdoadvertisersmakeeffectiveadvertisements Howeffectiveareadvertisements Weareexposedtoadsinourdailylife 1 Whatkindofadscanwefind 2 Wheredoadsappear 3 Whyweneedtounderstandhowadvertisingworks Introduction Whatisanad 1 Definition amessageorannouncementthatintendstoinformorinfluencepeople 2 Means words pictures music film 3 Advertisers business individuals organizations associations Howdoadvertisersmakeeffectiveads 1 Identifythetarget findoutnecessaryinformationaboutthisgroup 2 Appealtothetarget hopes dreams emotions desires 3 Useasuitablemedium cost media Howeffectiveareads 1 whenthereisaneedfortheproduct2 ifthetargetaudienceisexposedtoadsconstantly Scanningtogetdetailinformation Scanning ReadingComprehensionII Readthetextcarefullyandfillintheblankswithproperwords messageorannouncement identifythetargetgroup formsthebasis persuade placetheiradsintherightmedium areunlikelyto beingconstantlyexposed Whoadvertises Whydotheyadvertise Businesses individuals organizationsandassociations Theywanttosellsomethingortoinformoreducatethepublic Answerthequestions Wheredotheyadvertise OnTVandradio inmagazinesandnewspapers alsoonclothes billboards atsportsfields onbusesandtrains atbusandtrainstationsandmanyotherplaces Howdotheydecidewheretoadvertise Doesadvertisingwork Theyconsidertheirbudgetandwhatmediumismostlikelytobeseenorheardbythetargetconsumer YesandNo Peoplearenotusuallypersuadedbyadstobuythingstheyhavenousefor However adsdochangepeople sopinionsovertime Discussthesequestionsabouttheadvertisements A WhatisthemostcommonnameforH2O WhydidtheycallitH2O 1Water Water Becauseitrhymeswith slow Toencouragepeopletousewaterwiselyandtosavewaterwheretheycan B Whatisthepurposeofthisadvertisement A Whatgroupofpeopleistheadvertisementmadefor 2 SuperShooze Youngpeoplewholikesports thelatestfashionsandliketobepartofagroup B Whatmessagedoestheadvertisementgive Ifyouwearourshoesyou llhaveanexcitinglife andbepopularandhavefun No becausejustwearingacertainbrandofshoeswon tmakeyouexciting popularorhavefun ittakesmuchmoreeffortthanthat C Doyouthinkthemessageistrue Givereasons A Whyarethefirsttwolineswrittenbiggerthantherestoftheadvertisement 3 Refreshingwater Theselinesappearbiggersothattheyarethefirstthingpeoplenoticeaboutthead B Theadvertisementsaysthatwhenyoubuytwo theywillgiveyoutwomoreatnoextracost Doesthismeantheadvertiserwilllosemoneyonthesale No theadvertiserwillhaveworkedoutapricethatwillstillgivehimaprofitevenifheisgivingawaytwobottlesfree Theadvertiseralsobenefitsbysellingmorebottlesthanhewouldhaveifhehadn tofferedthefreebottles Peopleloveabargain sotheyareattractedtofreeoffersandaremorelikelytobuytheproductiftheythinktheyaregettingsomethingforfree C Whydoadvertisersoftenusethe Buyonegetonefree message A Whatdoesthisadvertisementencourageyoutothink 4 Environment Itencouragesustothinkofthesky airandourenvironmentandabouthowtheenvironmentisbeingspoiled Humanbeingscauseairpollutionbyburningfossilfuels suchasgas oil coal etcbyusingsomemodernmachines transportationvehiclesandalsobymanufacturingmodernproducts B Whatdoyouthinkcausesairpollution C Howelsecanadvertisersmakepeoplemoreawareofourfragileenvironment Tellpeoplemoreandhelpthemtobemoreawareoftheimportanceofprotectingourenvironment A Bothoftheseadvertisementshavethesamepurpose Whatdobothadswantpeopletodo 5 Speeding and HowfastamIgoing Theywantpeopletostopspeeding B Bothadstargetacertaingroupofpeople Whoarethey C Ifyouwereadriver whichadvertisementwouldhavemosteffectonyou Why Drivers Pleasegiveyourownopinions Summary Readthepassageagainandwritedownthesummaryinabout20words Itdiscussesthepurposeofadvertisementsandhowadvertisersdecidewhereandhowtoadvertise 任務(wù)寫作 Individualactivity Amyjoinedapaintinggroupbutdidn tseemto sosheleft 2009山東 A showB goupC fitinD comeover QuizI Multiplechoice Whenchanginglanes adrivershouldusehisturningsignaltoletotherdriversknow 2010上海 A heisenteringwhichlaneB whichlaneheisenteringC isheenteringwhichlaneD whichlaneisheentering QuizII Fillintheblanks 1 Itwasjusta notformal comment Ididn tmeanittobetakensoseriously 2 Whilstclaimingtopromotepositiveimagesofwomen 登廣告者 areinfactdoingtheveryopposite 3 Whywasn tI told aboutthisearlier casual advertisers informed 4 IhadfourshotsbutIdidn tevenhitthe 靶子 5 Theirproposalshavenoprovenscientific foundation 6 Wehavedevelopedanew 技術(shù) fordetectingerrorsinthemanufacturingprocess 7 Ifinddrivinginthefast 車道 ratherstressful target basis technique lane 8 Thetown smain areitsbeautifulmosqueandancientmarketplace 9 Youdidn tdoanythingwrong youshouldhaveaclear notfeelguilty 10 Everyyearshemakesalargedonationtoa deservingrespect cause features conscience worthy 11 Shedidn twanttoworkforabig company whereeverythingwassoimpersonal 12 Librariesarefindingitincreasinglydifficulttoremainwithin 預(yù)算 13 Weneedtocutdownonour 費(fèi)用 14 Thetennischampionshipis 播放 livetoseveraldifferentcountries corporation budget expenses broadcast 15 Herlatestfilmhas caused alotofinterest excitement 16 Ilookedinherfaceforsomere butshejuststaredatmeblankly 17 Theconcertwillbebroadcastin 立體聲 18 ItwassuchahotnightthatIhadacoldshowertore myself generated response stereo refresh 1 Weareexposed hundredsofdifferentadvertisementseveryday 2 Sheisaremarkablewomanwhoisworthy youradmiration 3 Ifyoukeepcopyingeverythingshedoes you llturn heroneday to of QuizIII Completethesentenceswiththecorrectprepositions into 4 Youcannotrely himtoarriveontimebecauseheisalwayslateformeetings 5 You llsoonfit yournewjobandstartenjoyingyourself 6 Pleaseattachthislabel you