電子商務(wù)英語(yǔ)課件.ppt

November23,2019,1,Unit1TheInternet,November23,2019,2,Warm-upBackgroundInformationWordStudy&TextAnalysisTheKeytoExercises,November23,2019,3,Warm-up:DiscussthefollowingquestionswithyourclassmatesWhendidyoustarttousetheInternet?HowwouldyourlifebedifferentiftheInternethadntbeendeveloped?,November23,2019,4,BackgroundInformationInternet是全球性的計(jì)算機(jī)網(wǎng)絡(luò)，我們可以利用它查詢(xún)信息，收發(fā)電子郵件，發(fā)布廣告，網(wǎng)上聊天，網(wǎng)上購(gòu)物等。Internet拉近了人與人之間的距離，也為商務(wù)活動(dòng)提供了全新的、具有巨大潛力的平臺(tái)。,November23,2019,5,BackgroundInformationCNNIC每年1月和7月發(fā)布中國(guó)互聯(lián)網(wǎng)絡(luò)發(fā)展?fàn)顩r統(tǒng)計(jì)報(bào)告。截至2007年6月我國(guó)網(wǎng)民總數(shù)達(dá)到1.62億。,November23,2019,6,TextAnalysisTheInternetandtheWorldWideWebTheInternetTheInternetisanopeninterconnectionofnetworksthatenablesconnectedcomputerstocommunicatedirectly.(譯文),November23,2019,7,TextAnalysisTheInternethashadarelativelybrief,butexplosivehistorysofar.(譯文)Itgrewoutofanexperimentbeguninthe1960sbytheUSDepartmentofDefense(DOD)1.TheDODcreatedacomputernetwork,whichlinkedU.S.scientificandacademicresearchers.ThatnetworkwasARPANET2,theforerunneroftodaysInternet.,November23,2019,8,TextAnalysisTheInternetisbasedonacommonaddressingsystemandcommunicationsprotocolcalledTCP/IP(TransmissionControlProtocol/InternetProtocol)3.Ithasrevolutionizedthecomputerandcommunicationsworldlikenothingbefore.(譯文)TheInternethassupportedglobalcollaborationamongpeopleandorganizations,informationsharing,networkinnovationsandrapidbusinesstransactions.(譯文),November23,2019,9,TextAnalysisTheWorldWideWebTheWorldWideWeb4,orsimplyWeb,isawayofaccessinginformationovertheInternet.OnceyouspendtimeontheWeb,youwillfeelthereisnolimittowhatyoucandiscover.TheWeballowsrichanddiversecommunicationbydisplayingtext,graphics,animation,soundandvideo.(譯文),November23,2019,10,TextAnalysisHowdoestheWebwork?LetssayyouwanttopayavisittothePalaceMuseum5Website.FirstyouentertheaddressorURL6oftheWebsiteinyourWebbrowser.ThenyourbrowserrequeststheWebpagefromtheWebserverthathoststhePalaceMuseumWebsite.(譯文)TheWebserversendsthedataovertheInternettoyourcomputer.Yourbrowserinterpretsthedata,displayingitonyourcomputerscreen.,November23,2019,11,TextAnalysisThe“glue”thatholdtheWebtogetheriscalledhypertextandhyperlink.ThisfeatureallowsWebpagestobelinkedsoyoucaneasilyjumpbetweenthem.OntheWeb,younavigatethroughpagesofinformationbasedonwhatinterestsyouatthatparticularmoment,commonlyknownasbrowsingtheNet.(譯文),November23,2019,12,TextAnalysisDifferencesbetweentheInternetandtheWorldWideWebManypeopleusethetermsInternetandWorldWideWebinterchangeably,butinfactthetwotermsarenotsynonymous.TheWorldWideWebusestheHTTP7protocol,oneofthelanguagesspokenovertheInternet,totransmitdata.(譯文)TheWebisjustoneofthewaysthatinformationcanbedisseminatedovertheInternet.TheInternet,nottheWeb,isalsousedfore-mail8,FTP9,newsgroup10andIM11.SotheWebisjustaportionoftheInternet,albeitalargeportion.Thetwotermsshouldnotbeconfused.,November23,2019,13,TheKeytoExercises:Readingcomprehension1(1)F(2)F(3)T(4)F(5)F,November23,2019,14,TheKeytoExercises:ReadingComprehension2TheInternetisanopeninterconnectionofnetworksthatenablesconnectedcomputerstocommunicatedirectly.(2)TheWorldWideWeb,orsimplyWeb,isawayofaccessinginformationovertheInternet.(3)TheWorldWideWebusestheHTTPprotocol,oneofthelanguagesspokenovertheInternet,totransmitdata.TheWebisjustoneofthewaysthatinformationcanbedisseminatedovertheInternet.TheInternet,nottheWeb,isalsousedfore-mail,FTP,newsgroupandIM.,November23,2019,15,TheKeytoExercises:VocabularyA2B3C7D1E4F5G6,November23,2019,16,TheKeytoExercises:Translation11.(1)迄今為止，互聯(lián)網(wǎng)的歷史相對(duì)較短，但發(fā)展速度非?？?。(2)它使得計(jì)算機(jī)和通信世界發(fā)生了前所未有的革命性的變化。(3)互聯(lián)網(wǎng)支持個(gè)人和組織間的全球合作、信息共享、網(wǎng)絡(luò)革新并使商業(yè)交易更加快速。(4)通過(guò)顯示文本、圖形、動(dòng)畫(huà)、聲音、視頻等，萬(wàn)維網(wǎng)使人們擁有豐富多彩的通信方式。(5)萬(wàn)維網(wǎng)使用HTTP協(xié)議傳輸數(shù)據(jù)，而HTTP協(xié)議只是互聯(lián)網(wǎng)上使用協(xié)議的一種。,November23,2019,17,TheKeytoExercises:Translation22.(1)bebasedonacommonaddressingsystem(2)awayofaccessinginformationovertheInternet(3)entertheaddressorURLoftheWebsite(4)sendthedataovertheInternet(5)beusedfore-mail,FTP,newsgroupandIM,November23,2019,18,TheKeytoExercises:ReadingMaterial1.B2.A3.C4.A5.D,November23,2019,19,WordStudyrelativelyadv.相對(duì)地，相關(guān)地Relativelyspeaking,itsafinedaytoday.相對(duì)來(lái)說(shuō)，今天天氣很好。Shewalksrelativelyfastforachildofthree.她作為三歲的孩子走得還比較快。,November23,2019,20,WordStudyexplosiveadj.激增的，迅速擴(kuò)大的anexplosiveincrease急劇增加,November23,2019,21,WordStudyacademicadj.學(xué)術(shù)的，理論的anacademicdegree學(xué)位academicinterest學(xué)術(shù)興趣,November23,2019,22,WordStudyrevolutionizevt.使發(fā)生劇變Televisionhasrevolutionizednewscoverage.電視使新聞覆蓋面發(fā)生了劇變。,November23,2019,23,WordStudyinnovationn.改革，創(chuàng)新technologicalinnovation技術(shù)創(chuàng)新,November23,2019,24,WordStudynavigatevi.航行navigateup(down)ariver向上游（下游）航行,November23,2019,25,WordStudysynonymousadj.同義的synonymouswords同義詞Uponissynonymouswithon.upon與on同義。,November23,2019,26,WordStudytransmitvt.傳輸Thenewswillbetransmittedbyradio.這消息將由電臺(tái)播送。Withthedevelopmentofmodernelectricalengineering,wecantransmitpowertowhereveritisneeded.隨著現(xiàn)代電力工程的發(fā)展，我們能把電力輸送到需要電力的任何地方。,November23,2019,27,TheInternetisanopeninterconnectionofnetworksthatenablesconnectedcomputerstocommunicatedirectly.互聯(lián)網(wǎng)是一個(gè)開(kāi)放的互聯(lián)網(wǎng)絡(luò)，它使得聯(lián)網(wǎng)的計(jì)算機(jī)可以直接通信。,November23,2019,28,TheInternethashadarelativelybrief,butexplosivehistorysofar.迄今為止，互聯(lián)網(wǎng)歷史相對(duì)較短，但發(fā)展速度非常快。,November23,2019,29,Ithasrevolutionizedthecomputerandcommunicationsworldlikenothingbefore.它使得計(jì)算機(jī)和通信世界發(fā)生了前所未有的革命性的變化。,November23,2019,30,TheInternethassupportedglobalcollaborationamongpeopleandorganizations,informationsharing,networkinnovationsandrapidbusinesstransactions.互聯(lián)網(wǎng)支持個(gè)人和組織間的全球合作、信息共享、網(wǎng)絡(luò)革新并使商業(yè)交易更加快速。,November23,2019,31,TheWeballowsrichanddiversecommunicationbydisplayingtext,graphics,animation,soundandvideo.通過(guò)顯示文本、圖形、動(dòng)畫(huà)、聲音、視頻等，萬(wàn)維網(wǎng)使人們擁有豐富多彩的通信方式。,November23,2019,32,ThenyourbrowserrequeststheWebpagefromtheWebserverthathoststhePalaceMuseumWebsite.然后你的瀏覽器向故宮網(wǎng)站服務(wù)器發(fā)出網(wǎng)頁(yè)請(qǐng)求。,November23,2019,33,OntheWe