色彩心理學(xué)和生理學(xué)PPT課件.ppt

1、Psychology and Physiologyof Colour色彩心理學(xué)和生理學(xué),2020-08-01,1,2020-08-01,2,The human body responds to colour psychologically and physiologically.,Colour affects an individuals feeling in regard to space. Light and cool colours visually expand space 淺、冷色放大空間 Dark and warm colours visually reduce space 深、暖

2、色縮小空間 Generally people are quieter in darker coloured rooms 深顏色空間：安靜 Dark colours make us feel more intimate then light colours 深顏色比淺顏色：感覺更親密,2020-08-01,3,Colour affects the eyes perception of weight and size,Dark and bright colours appear heavier and larger than light and cool colours 深顏色比淺顏色：看起來更沉

3、重,2020-08-01,4,Colour affects a persons perception of temperature,Warm colours (RED - ORANGE YELLOW) can psychologically raise the room temperature from five to seven degrees 暖色提高溫度感覺：5-7度 Cool colours (BLUE - GREEN - VIOLET) have the opposite reaction 冷色相反,2020-08-01,5,Colour can cause feelings of

4、boredom, calmness, stimulation or liveliness,Colour can cause the nervous system to become agitated or relaxed 影響神經(jīng)系統(tǒng)：不安/放松 Warm colors are stimulating; cool colours are relaxing 暖色令人興奮，冷色令人放松,2020-08-01,6,Colour can affect the bodys reaction to sound, taste and time perception,Emotional reactions a

5、ssociated with colours are spontaneous, positive or negative, inherent or learned 依據(jù)顏色的情緒反應(yīng)是自發(fā)的、積極的或消極的、先天的或后天的 People react differently to the same color. The reaction is often due to the perception of a color rather than to the color itself. 同個顏色不同人反應(yīng)不同，由對色彩的感知引起,2020-08-01,7,Red the Superstar,202

6、0-08-01,8,Red- (the Superstar)(extrovert, noisy and passionate 外向/顯眼/激情),Associations: The first colour that a child sees 嬰兒看到的第一個顏色 The colour of knowledge, courage, passion, excitement, fire, anger, embarrassment, strength, danger The most dramatic, emotional, active and stimulating of the three p

7、rimary colours It creates an atmosphere of excitement, warmth and elegance The people that like red are often good natured, open minded and love to party 脾氣好、開放、喜歡參加聚會 When worn, red suggests a bold confident attitude 大膽自信的態(tài)度 Red stimulates appetite and conversation used in dining rooms 刺激食欲和談話 餐廳 I

8、f you are feeling lonely, red makes you feel more secure If you are feeling short of energy, red will perk you up, beware that it also can raise blood pressure It is both a negative (violence) and a positive (ripeness and health) colour,2020-08-01,9,Red,The first color that child sees 嬰兒看到的第一個顏色,202

9、0-08-01,10,PASSIONATE,People that like red are often good nature, open minded and love to party. 脾氣好、開放、喜歡參加聚會,2020-08-01,11,Warmth and elegance,Red stimulates appetite and conversation Used in dinning room 刺激食欲和談話 餐廳,2020-08-01,12,Red,Applications When decorating, red should be used with care. If u

10、sed in quantity, it can make a room feel claustrophobic 使用紅色需小心，大面積應(yīng)用容易使空間產(chǎn)生幽閉恐怖感 When tinted, red becomes feminine and delicate (pink) Red mixes well with other colours, it is enhanced when trimmed with white Red and Taupe look great together 和灰褐色搭配 Red is a great accent colour in a neutral colour

11、scheme 中性色調(diào)配色方案中，紅色是非常漂亮的背景色 More appropriate in the city than in the country The complement of red is green. At the same value and intensity, these two colours are equal in visual weight. Pink Inhibits the secretion of adrenalin, it calms and soothes, reducing stress. It stimulates the desire for s

12、ugar. Pink is flattering to most skin tones 粉紅色 抑制腎上腺素分泌，鎮(zhèn)靜、舒緩、減輕壓力 促進(jìn)對糖的渴望 襯托大多數(shù)膚色,2020-08-01,13,RED (the superstar) Red is the second most common favourite colour but is the first for outgoing animated, excitement seekers because red likes to be notices. 第二個人們最喜歡的常見顏色，外向、求刺激者第一喜歡顏色 How do you answ

13、er this questions? What are three primary colors? What are the colours of traffic lights? Your answer What are the colours of the rainbow? Chances are your answer start with RED Red excites and activates us. People tend to move more quickly in a red room. 刺激人們行動 Red increases our pulse rate and our

14、brainwaves and stimulates the metabolism. It makes a excellent dinning room color. 增加脈率和腦電波，刺激新陳代謝 Red is an advancing color, brings wall in and makes room smaller. 前進(jìn)色，使空間集中，房間變小 All good rooms have a little red in then.,2020-08-01,14,Red,When tinted, red becomes feminine and delicate (Pink) 調(diào)淺后，紅色

15、變得女性和精美（粉紅）,2020-08-01,15,Sweet,Pink is calming and soothes. 平靜緩和 Stimulates the desire for sugar 促進(jìn)對糖的渴望 Is flattering to most skin tones 襯托大多數(shù)膚色,2020-08-01,16,Fun in the living room,2020-08-01,17,Fun in the bedroom,2020-08-01,18,Green, a good colour for relaxation and concentration,2020-08-01,19,G

16、reen (natures #1 colour),Associations: Nature, life, growth, serenity, hope, envy, safety, peace, pride, spiritual, wealth and prestige 自然、生活、成長、寧靜、希望、羨慕、安全、和平、驕傲、精神、財富和聲望 Traditional colour for relaxation and healing 放松和治療的傳統(tǒng)顏色 Soothing environment for someone who has or is experiencing stress 舒緩環(huán)境

17、,2020-08-01,20,Green (laid back, quiet and restful),Application: Natures number one colour and the easiest pigmented colour to look at Is often used as the dominant colour 經(jīng)常作為主色 Makes a good monochromatic color scheme 很好的單色配色方案 Always in harmony with itself Goes with any other color and all wood st

18、ains White brings out greens best qualities All values and intensities are good for background coverings When tinted (white) and tone (gray), green becomes more restful Deep green suggests elegance and security A good colour for concentration and relaxation 集中和放松 The complement of green is red. At t

19、he same value and intensity, these two colours are equal in weight and will cancel out each others personality,2020-08-01,21,GREEN (Relaxing to the eye) Our eyes can relax when they look at green because the green wavelength is the perfect length to fit our eyeball. It lands perfectly on the retina

20、without any focusing effort or adjustment. Red light waves are too long so the color advances Blue are too short so blue recedes Green are neither warm nor cool but poised between the two. Green is often classed as a cool colour for the sake of keeping the colour wheel symmetrical. School and hospit

21、als have used green over the years because of its calming qualities. Green is the colour against which more interesting things catches our eye. Green loves the company of other greens. No greens clash. Acid green-yellow or citrus Yellow-green will replace red as the punch accent.,2020-08-01,22,Loves

22、 the company of other Greens,No Greens clash. 無綠色沖突 Acid green-yellow or Citrus-yellow green will replace red as the punch accent colour 亮綠黃色或柑橘黃綠色替代紅色凸顯背景墻,2020-08-01,23,Green,Goes with any other colour and all wood stains 與其他顏色和木色等百搭,2020-08-01,24,Natural freshness 自然清新,2020-08-01,25,Yellow,Associ

23、ations: Cowardice, deceit, communication, enlightenment, optimism, warmth Stimulates memory 刺激記憶 Evokes a sense of energy and excitement 喚起能量和興奮感 Gold is elegant, luxurious, and appropriate for traditional styles Beneficial in kitchens where it nourishes the digestive system 增強(qiáng)消化系統(tǒng) 廚房,2020-08-01,26,

24、Yellow,Evokes a sense of excitement and energy 喚起能量和興奮感,2020-08-01,27,Yellow(the color of happinessonly if you are happy),Application: Yellow (pigment) makes it the hardest color for the eye to process Yellow can appear too sharp, too acidic, or too cold Powerful and demanding at full intensity, mos

25、t visible Increases irritability and hostility 增加不安和敵意 Babies tend to cry more in a yellow room 嬰兒在黃色的房間哭得多 Good colour for hallways and rooms where little time is spent Great accent colour Gold (Gilt) finishes can be overpowering, use sparingly Dramatic with black furnishings and accessories 與黑色家具和

26、配飾搭配 Good in northern exposure In south and west facing rooms, it becomes brighter than the color chip In combination with: Green yellow suggests a natural freshness Blue cleanliness / Red richness and happiness / Violet reassurance 綠色 - 自然清新；藍(lán)色 清潔；紅色 富裕和幸福；紫色 放心 The complement of yellow is violet,2

27、020-08-01,28,yellow,Powerful and demanding at full intensity 強(qiáng)大、嚴(yán)格,2020-08-01,29,Violet/Purple,Associations: Royalty, nobility, snobbery, power, drama, opulence, mystery, worship, dignity, passion, creativity, innovative, irresponsibility, mourning, sedating and soothing 皇族、貴族、勢利、權(quán)力、戲劇、富裕、神秘、崇拜、尊嚴(yán)、激

28、情、創(chuàng)意、創(chuàng)新、不負(fù)責(zé)任、悲慟、鎮(zhèn)靜和舒緩,2020-08-01,30,Violet/Purple,Applications: Color of emotional contrasts: Pale purple: Romantic, delicate, fragile, feminine, shyness Deep purple: Strength, power, royalty, honour , tragedy Vivid purple: Excitement, sophistication Lavender is a very popular pastel color Purple is

29、 a dramatic accent color 強(qiáng)大的背景顏色 Purple makes a good monochromatic color scheme Used in a bedroom, will help you sleep 幫助睡眠 睡房 Used on a large surface, it can be dramatic or disturbing 用于大的空間，強(qiáng)/不安 Unlike red, violet suppresses appetite and helps to lower blood pressure 抑制食欲，降低血壓 The complement of pu

30、rple is yellow,2020-08-01,31,Purple/Violet,2020-08-01,32,Purple/Violet,Purple makes a good Monochromatic color scheme 很好的單色配色方案,2020-08-01,33,Purple/Violet,Lavender is a very popular pastel colour 淡紫色（薰衣草色）非常流行的柔和色,2020-08-01,34,Purple/Violet,Purple is a dramatic accent color 強(qiáng)大的背景色,2020-08-01,35,La

31、vender/Pale Purple,Romantic Fragile Delicate Feminine 浪漫、精細(xì)、微妙、女性,2020-08-01,36,Blue,Associations: Sea and sky The most popular color among both women and men Honesty, truth, sincerity, responsibility, loyalty, formality, sobriety Self confidence, meditation, calming, sophisticated Depending on the

32、value and intensity, blue has the capacity to express clarity, mystery, joyfulness or sadness Will enhance learning, self-cultivation and clear-thinking 增強(qiáng)學(xué)習(xí)、修身養(yǎng)性、思維清晰 Purity and cleanliness 純凈、清潔 To feel blue is to feel emptiness, lonely,2020-08-01,37,Purity and cleanliness,2020-08-01,38,2020-08-01

33、,39,Blue(is relaxing , if not particularly friendly),Applications: By itself, blue can seem too cool and non-stimulating Varies greatly under different lighting Light blue is not the most flattering room colour for people with pale skin 淺藍(lán)：不適合房間或膚色的顏色 Interior space can appear larger when walls are

34、painted blue, even dark blue 涂刷成藍(lán)色，內(nèi)部空間感覺較大 A ceiling painted pale blue will appear higher Caution: if not used effectively, blue may be depressing In combination with: red, it creates a strong bold effect yellow, it creates a feeling of freshness peach, it suggests luxury and elegance 紅色： 強(qiáng)大的大膽效果；黃

35、色：清新感覺；桃紅：奢華高雅 The complement of blue is orange,2020-08-01,40,The complement of Blue is Orange,2020-08-01,41,The complement of Blue is Orange,2020-08-01,42,BLUE - ( the favourite ) In western countries blue is the most common favourite colour. It is associated with good things such a s intelligence,

36、 logic, efficiency, trust, loyalty. But it is also associated with sadness, loneliness and melancholia. So why is Blue such a favourite? Perhaps because we always want what we can not have. The less of something there is, the more we want it. Blue is the scarcest pigment. Lapis lazuli is natures blu

37、est blue. Pale blue rooms seems more spacious. 淡藍(lán)色的房間看起來更寬敞 Pale blue ceiling seems higher 淡藍(lán)色的天花看起來更高 Most health care facilities use Pale Aqua blues to calm patients but they usually balance it with Apricot/Peach, especially in maternity wards. Light Blue is not the most flattering color for peopl

38、e with pale skin,2020-08-01,43,Interior space can appear larger when painted Blue, even Dark Blue,2020-08-01,44,Orange,Association: Cheerful, exciting, stimulating, bold, sunset 歡樂、興奮、刺激、大膽、夕陽 Good nature and knowledge 脾氣好、有學(xué)問 Comfort and security 舒適和安全,2020-08-01,45,Orange(a comfort colour and the

39、most welcoming of all hues),Application: Remarkably versatile Similar properties of, but less demanding than red Lightened and muted, it becomes peach Makes some people feel uneasy 讓人感到不安 Is an adult color As an earth tone, orange evokes warmth and reassurance As a pale tint, orange is most flatteri

40、ng to human skin tones 襯托皮膚色調(diào) Mixes well with cool colours The mother of beige The complement of orange is blue Note: do not use equal parts of the same value and intensity of orange and yellow in the same room 同個房間里不能使用相同值和色度的橙色和黃色,2020-08-01,46,Orange,Similar properties of, but less demanding than

41、 Red 特性與紅色相似，沒紅色表現(xiàn)強(qiáng),2020-08-01,47,Orange,The complement of orange is Blue,2020-08-01,48,Orange,Cheerful Stimulating Exciting Bold 歡樂、刺激、興奮、大膽,2020-08-01,49,Orange,As an earthy tone, orange evokes warmth and reassurance 樸實色調(diào)、喚起溫暖和安慰,2020-08-01,50,Black (hot) White (cold),Associations: Black : Mournin

42、g, sorrow, depression, sophistication, magic, power, wealth, responsibility, mysterious 哀悼、悲傷、抑郁、老練、奇妙、權(quán)力、財富、責(zé)任、神秘 Can also make us feel protected and secure (an enclosing color) 感到保護(hù)和安全（封閉的顏色） White: Purity, sterility, cleanliness, freshness, innocence, indecision, mentally reserved 純潔、貧瘠、潔凈、新鮮、純真、

43、優(yōu)柔寡斷、精神上保留,2020-08-01,51,Back - White,Applications: Black: should be used in moderation. When used in large amounts, black can be extremely dramatic or oppressive. 適量使用。大量使用黑色可以非常戲劇性，也可以非常壓迫 An elegant accent colour, it is always warm and adds value White: Is cold and can give a mood of sterility and emptiness Do not mix white with off-white, the off-whites will look dirty. Mixing off- white is difficult. They not mix well with each other or with creams 不能將純白色與非純白色混合，非純白色將顯得非常臟。與米白色也很難搭配。 Changes of light are generally kind to off-white An all white room can cause one feel