體驗(yàn)商務(wù)英語unit1-munication省公開課金獎全國賽課一等獎微課獲獎?wù)n件

Unit1Communication1/49Contents

GlossaryStartingup

VocabularyListening

LanguageReview

Skills

CaseStudy

Reading2/491.Whatdoyouthinkarethepurposesofcommunicationinbusiness?2.Canyoulistsomeformsofcommunicationinbusiness?Warmer3/49RreceivedUnderstoodAcceptedResponsesPurposes

Yourideas4/49FormsofcommunicationAdvantagesDirectSincereGetimmediateresponse……AdvantagesFastLongdistanceLessnervous……AdvantagesConvenientMoreinformation……TelephoneInternetTalkingfacetoface5/49QuotationEverythingthatcanbesaidcanbesaidclearly.LudwigWittgenstein(1889-1951)6/49StartingupThinkofagoodcommunicatoryouknow.Viewthisvideoandexplainwhyheisagoodcommunicator(whatfactorsmakeagoodcommunicator)?C:\Users\jiangli\Desktop\建文件夾\喬布斯iPhone4蘋果大會（漢字翻譯）.flv7/49StartingupFactorsthatmakeagoodcommunicator:FluencySenseofhumorVocabularyGrammarListeningskillNotbeingafraidofmakingmistakesPhysicalappearanceBodylanguageMakesyourideasclearandeasilyreceivedandunderstood_______8/49StartingupDiscussion:Whatotherfactorsareimportantforcommunication?EyecontactSmileOrganizedandlogicallanguageVisualaidCharisma

Arts9/49StartingupDiscussion:Whichformsofwrittenandspokencommunicationdoyouusemost?Why?10/49VocabularyPartA:Goodcommunicators:articulate,coherent,eloquent,fluent,focussed,lucid,persuasive,responsive,sensitive,succinctBadcommunicator:hesitant,inhibited,rambling,tongue-tied11/49VocabularyPartB:1.focussed,succinct2.hesitant,inhibited,tongue-tied3.rambling4.fluent,eloquent,sensitive5.articulate,coherent,lucid6.persuasive,responsive12/49VocabularyPartCinarticulateincoherentunfocusseduninhibited13/49ListeningPartA1.Newtechnologyandtheideathatcommunications,educationandtrainingareimportant.2.E-mailmeanscompaniescantalktoclientsmoreeasily.Thiswillgoonimprovingaspeoplebecomemoresophisticatedatsendinge-mailattachments.3.anintranetisaconfidentialcomputernetworkwhereinformationisonlyaccessibletopeopleinspecificorganisations.VWempoyeescangainaccesstoanyworkthatherconsultancyisdoingfortheminordertosuggestchanges,etc.4.shementionsanumberofinstanceswhereherconsultancyhasnearlylostclientsbecauseofcommunicationbreakdown.14/49ListeningPartsB1.understand2.strategy3.development4.aims5.verbal6.one-to-one7.confidence8.rapport9.realationship15/49ReadingDiscussion:Whatarethebenefitsofeffectiveorganizationalcommunication?What’sthemeaningofthetitle?What’sthemainideaofthispassage?16/49

BenefitofeffectiveorganizationalcommunicationEffectivecommunicationImprovedStakeholderresponseIncreasedproductivityQuickerProblemsolvingStrongerDecisionmakingSteadierWorkflowStrongerBusinessrelationshipsPromotionofproductsEnhancedProfessionalimage17/49BriefintroductiontoFlatorganizationandTallorganizationFlatorganization(alsoknownashorizontalorganization)referstoanorganizationalstructurewithfewornolevelsofinterveningmanagementbetweenstaffandmanagers.Theideaisthatwell-trainedworkerswillbemoreproductivewhentheyaremoredirectlyinvolvedinthedecisionmakingprocess,ratherthancloselysupervisedbymanylayersofmanagement.Thisstructureisgenerallypossibleonlyinsmallerorganizationsorindividualunitswithinlargerorganizations.18/49Ahierarchicalorganizationisanorganizationalstructurewhereeveryentityintheorganization,exceptone,issubordinatetoasingleotherentity.Thisarrangementisaformofahierarchy.Inanorganization,thehierarchyusuallyconsistsofasingular/groupofpoweratthetopwithsubsequentlevelsofpowerbeneaththem.Thisisthedominantmodeoforganizationamonglargeorganizations;mostcorporations,governments,andorganizedreligionsarehierarchicalorganizationswithdifferentlevelsofmanagement,powerorauthority.Membersofhierarchicalorganizationalstructureschieflycommunicatewiththeirimmediatesuperiorandwiththeirimmediatesubordinates.Structuringorganizationsinthiswayisusefulpartlybecauseitcanreducethecommunicationoverheadbylimitinginformationflow;thisisalsoitsmajorlimitation.19/4920/49FormalCommunication

21/49

FormalandInformalCommunicationNetworksinAnOrganization22/49ReadingReadthefirst2paragraphsandfinishthechartonpage9.23/49LargerorganizationLargerorganizationneedeitherahierarchicalstructureoralinemanagementsystemCosts:

1.Informationcanonlyflowalongcertainchannelsbecauseonlycertainpeoplecontacteachotherregularly.2.LackofpersonalizedcontactsmeansLesspersonalcommitment.3.Favorswillonlybedonewherethereisaclearquidproquo(wherethereisaclearandimmediatebenefittodoingso).4.Largeorganizationsarelessflexible.OnesolutionDividelargeorganizationsintosmallerunits.InadditionAvoidmaintainingtooformalastructurebyallowingstaffto:Buildreciprocalalliances.Interactinacasualway.

24/49ReadingCarefulreading(p.1)quidproquoTranslate:moreover,thelackofpersonalized……ratherthanbeingamatterofmommunalobligation.交換物，相等物另外，個人交流缺乏意味著個人缺乏負(fù)擔(dān)義務(wù)意識，而就是這種意識能夠推進(jìn)各小組之間信息流通。25/49ReadingCarefulreading(p.2)cohesivereciprocalalliancesTranslate:However,merely…oftheorganization.Maitainingtooformal…asystemworks.adj.整體，凝結(jié)互惠聯(lián)盟，相互往來聯(lián)盟盡管如此，僅僅只是將大企業(yè)劃分成只有150人小組部門，并不能完全處理企業(yè)內(nèi)部交流問題。保持過于正式人際關(guān)系，難以防止會妨礙企業(yè)系統(tǒng)運(yùn)行。26/49ReadingCarefulreading(p.3)bedrawntoone’sattentionpurpose-builtaccomodationfallapartnottosayTranslate:Theworkseemedmoredifficulttodo,nottosaylesssatifying.引發(fā)某人注意尤其建造地方瓦解，破碎近乎，甚至能夠說工作似乎更難做了，甚至能夠更讓人不滿意。27/49ReadingCarefulreading(p.4)turnoutInadvertentlyTranslate:Andwiththat,they…wholeorganization.結(jié)果是非有意他們這種廢除咖啡室決定無意中破壞了那種能夠促進(jìn)企業(yè)發(fā)展親密社交關(guān)系。28/49ReadingCarefulreading(p.5)Translate:Itwasthesekindsof…alesssuccessfulone.正式這種在咖啡室偶遇，在復(fù)印機(jī)前閑聊能讓企業(yè)變得愈加成功。29/49ReadingC(possibleanswers):1.a.thedecisionnottohaveacoffeeroomb.thearchitectswhodesignedthenewbuilding.2.a.destroyedwithoutrealisingitb.smallgroupsofpeoplewhoknoweachotherwell.c.droveforward3.a.4.a5.designedandbuiltwithaparticularuseinmind.30/49TaskCanyougivesomechannels/waysofinformalcommunicationoncampus?Andgivesomesuggestiontoimprovethecommunicationinyourclass.31/49LanguegeReviewMeaningsoftheidiomsA:putsb.inthepicturegetawordinedgewaystalkatcrosspursposesbeataboutthebushgetstraighttothepointhearonthegrapevinehaveaquickwordonthesamewavelength讓某人了解情況插嘴話不投機(jī)旁敲側(cè)擊，說話拐彎抹角有話直說小道消息（打攪一下）談幾句有共同語言，含有相同思緒32/49LanguegeReviewMeaningsoftheidiomsB:talkshoponthetipoftonguegiftofthegabatalossforwordsoffthecufftalkthesamelanguageoffthetopofone’sheadnotmakeheadoftailof…談本行事，三句不離本行話到嘴邊能說會道啞口無言，無話可說即興有共同語言，能溝通，談得攏沒有經(jīng)過仔細(xì)考慮或計(jì)算對…一無所知，不了解33/49BusinessIdioms1.HaveanaceupyoursleeveIfyouhaveanaceupyoursleeve,itmeansthatyouhavesomethinginreservewithwhichyoucangainanadvantage.秘藏王牌；應(yīng)急妙計(jì)；錦囊妙計(jì)

2.Ablankcheque

Ifyougivesomeoneablankcheque,youauthorizethemtodowhattheythinkisbestinadifficultsituation.給予某人全權(quán),讓某人廉價(jià)行事

"Tomwasgivenablankchequeandtoldtonegotiatethebestdealpossible."3.Aboveboard

Ifasituationorbusinessisdescribedasaboveboard,itisopen,honestandlegal.光明正大，誠信公開

“Therearenosecretnegotiations.

Ourdealingshavealwaysbeenaboveboard.”

34/49BusinessIdioms4.GetdowntobrasstacksPeoplewhogetdowntobrasstacksstarttodiscussanddealwiththepracticaldetailsofsomething.開門見山，討論實(shí)責(zé)問題"Itwasdecidedtogetdowntobrasstacksanddiscussthecostoftheproject."5.PassthebuckIfyousaythatsomeoneispassingthebuck,youareaccusingthemofnottakingresponsibilityforaproblemandexpectingsomeoneelsetohandleit.踢皮球，推卸責(zé)任6.AcashcowAproductorservicewhichisaregularsourceofincomeforacompanyiscalledacashcow.

搖錢樹，利潤豐厚項(xiàng)目

"Hislatestinventionturnedouttobearealcashcow."

35/49BusinessIdioms7.MakecoldcallsIfyoumakecoldcalls,youtelephonepotentialcustomersfromalistofpeopleyoudonotknow.做電話推銷8.CorneramarketIfacompanydominatesanareaofbusiness,andleavesnoroomforcompetition,itissaidtohavecorneredthemarket.壟斷市場9.DeadwoodThetermdeadwoodreferstopeopleorthingswhicharenolongerconsideredusefulornecessary.

無用人或物"Themanagementwantstoreducecostsbycuttingoutthedeadwood."36/49BusinessIdioms10.DogeatdogThisexpressionreferstointensecompetitionandrivalryinpursuitofone‘sowninterests,withnoconcernformorality.人吃人,各人顧各人;殘酷無情競爭"Thebusinessworldistoughtoday.

There'sageneraldog-eat-dogattitude."11.InthedoldrumsTosaythataperson,abusinessortheeconomyingeneralisinthedoldrumsmeansthatthesituationisgloomyandthatnothingnewis

happening.

(經(jīng)濟(jì),商業(yè)等)無生氣,停滯不前

"Despitetherecentmeasures,theeconomyremainsinthedoldrums."12.Ifyouhaveallyoureggsinonebasket,youdependononeplan

oronesourceofincome.孤注一擲“Ifyouinvestyoursavingsinonebank,you‘llhaveallyoureggsinonebasket.”37/49BusinessIdioms13.FiddlingwhileRomeburnsIfyousaythatsomebodyisfiddlingwhileRomeburns,youmeanthat

theyaredoingunimportantthingswhilethereareseriousproblemstobedealtwith要處理存在嚴(yán)重問題時(shí)候，在做不主要事情14.

Gettheshowontheroad

Ifyoumanagetoputaplanorideaintoaction,yougettheshowontheroad.開始做，著手做，開始創(chuàng)業(yè)15.GoldenhandcuffsThetermgoldenhandcuffsreferstoalargesumofmoneyora

generousfinancialarrangementgrantedtoanexecutiveasanincentivetostayintheirjob,ortoensurelong-termcooperationaftertheirdeparture.金手銬:誘人安于現(xiàn)職而不他覓高就一大筆津貼或其它福利38/49BusinessIdioms16.Onehandwashestheother有來有往;相互利用17.

KnuckledowntosomethingIfsomeoneknucklesdowntosomething,theystarttoworkonitseriously.忙于做某事,認(rèn)真做某事"Ifyouwanttosucceed,you'llhavetoknuckledowntosomeseriouswork."18.Learnthehardway

Ifyoulearnthehardway,youlearnthroughyourownexperience,

goodandbad,ratherthanfromtheadviceorguidanceofothers.經(jīng)過艱難困苦而學(xué)到，吃一塹，長一智

"Hisrefusaltoacceptanyhelpmeantthathehadtolearnthehard

way."39/49BusinessIdioms19.letmebouncethisoffyouYousaythiswhenyoupresentanideaorplantosomeoneinordertotesttheirreactionorobtainfeedback.和某人談?wù)撓敕?，并聽取某人意?/p>

"IthinkI'vefoundawayofmakingmoney.

Letmebouncethisoffyou."20.Goldenparachute

Agoldenparachuteisaclauseinanexecutive‘semploymentcontractstatingthattheexecutivewillreceivecertainlargebenefitsiftheiremploymentisterminated.金色降落傘：商工業(yè)高級管理人員就業(yè)時(shí)跟企業(yè)簽署有利條件(如因企業(yè)與人合并等原因而須離職時(shí),能夠拿到甚為優(yōu)厚酬勞)

21.PayLipServiceIfyoupaylipservicetoanideaorcause,yougiveverbalsupportorapprovalbutfailtoactuallydoanything.敷衍，嘴上說好聽40/49Skills1.DiscussthequestioninPartA.Eg.:Delivery:latedelivery,deliverytothewrongplace,deliveryofthewronggoods,damagedgoodsPayment:latepayment,paymentsenttothewrongplace,bouncingcheuqes,non-paymentQualitycontrol:goodsnottoagreedspecifications,defectivegoods,breakdowns41/49SkillsListento1.2andanswerthequestionsinPartB.Key:Problem:there’salabourproblematthesupplier’splant,andtheycan’tdelivertheairconditioningequipmentorderedbythecustomer’sfirmontime.Solution:Martin(thesupplier)suggeststhatElna’s(thecustomer)firmmightbeabletogetsimilarequipmentfromaGermansupplier.42/49SkillsPA.Apersonalassistantorpersonalaide(PA)issomeonewhoassistsindailybusinessandpersonaltasks.IndesignPDAorpersonaldesignassistantiscommon.Forexample,abusinessmanorbusinesswomanmayhaveapersonalassistanttohelpwithtimeanddiarymanagement,schedulingofmeetings,correspondenceandnotetaking.Thetitleofabusinesspersonalassistantisoftenshortenedas"PA".Therearealsopersonalassistantswhoworkspecificallyfordisabledpeople,andwhosesalariesmaybepaidbyanindividualorbysocialservicesonanindividual'sbehalf.Familiesinwhichbothparentsworkmayalsoemploypersonalassistants,oftenreferredtoashouseholdmanagers.Theroleofapersonalassistantcanbevaried,andinmanycasesisquitesimilartoarolewhichwouldhavebeendescribedassecretary20yearsago.43/49SkillsD:Themanager’s(Patricia)flighthasbeendelayedandshecan’tgetbackontimetochairanimportantmeeting.HerPAsuggeststhatparticipantsdealwiththelessimportantpointsfirst,bywhichtimePaticiamightbeback.ThePAsuggeststhemeetingcouldbechairedbyRachel.Patriciaagreestotheidea,andsaysshewillthinkofotherpossibilitiesincaseRach