新編劍橋商務(wù)英語(yǔ)(初級(jí))unit-three.1A教學(xué)案例

CompanybiographyThemanbehindMcDonald’sNewWords&Expressionsbiographyn.形成、成長(zhǎng)和衰亡的記載；傳記fastfoodrestaurant快餐店transformvt.轉(zhuǎn)換、改變、改造globalbusiness跨國(guó)企業(yè)originaladj.最初的，原始的，起源的franchisen.&vt.特許經(jīng)銷權(quán)，給……以特許featuren.&vt.是……的特色，以……為特色Frenchfries炸薯?xiàng)lNewWords&Expressionssoftdrinkn.軟飲料；汽水milkshaken.奶昔purchasevt.買，購(gòu)買multimixern.多用混合器（機(jī)）exclusivedistributor獨(dú)家批發(fā)商（代理商）openvi.&vt.開(kāi)設(shè)，開(kāi)辦，開(kāi)張expandvi.&vt.擴(kuò)大，擴(kuò)張corporationn.公司FastfoodindustryinU.S.A.

美國(guó)的快餐業(yè)BackgroundKnowledgeCharacteristicsoffastfood快餐的特點(diǎn)Fast快Fresh新鮮Fried油炸Fantasy浪漫感Fordism福特主義Franchising特許經(jīng)營(yíng)權(quán)Readandanswerthefollowing1/theplaceoftheoriginalMcDonald’srestaurant

SanBernardino,California2/whatwasontheoriginalMcDonald’smenu

hamburgers,Frenchfries,softdrinksandmilkshakes3/thenamesoftheownersoftheoriginalMcDonald’s

RichardandMaurice(Mac)McDonaldReadandanswerthefollowing4/WhodevelopedtheMcDonald’sfranchiseRayKroc5/HowmanyMcDonald’srestaurantstheretodayOver31,000AnalyzethetextRunasmallbutbusyrestaurant經(jīng)營(yíng)一家小小的但是繁忙的飯店Featurealimitedmenu以一份有限的菜單為特色Themilkshakeswerepopular奶昔非常受歡迎Atatme同時(shí)Exclusivedistributor獨(dú)家批發(fā)商Afantasticopportunity一個(gè)絕好的機(jī)會(huì)OpenhisfirstfranchisedMcDonald’srestaurant開(kāi)了第一家有特許經(jīng)銷權(quán)的麥當(dāng)勞Continuetofranchisenewrestaurantsandtoexpand繼續(xù)特許經(jīng)銷新的飯店并擴(kuò)大Lineup排隊(duì)Reading:TheManbehindMcDonald’s

麥當(dāng)勞餐館的幕后人TextStructureAnalysisTimeownerscaleplaceFastfood1954RichardandMauriceMcDonaldsmallSanBernardino,CaliforniaHamburgers,frenchfries,softdrinksandmilshakes.1955RayKrokFranchisedMcDonald’sDesPlaines,Illinois1961RayboughtthebusinessfromtheMacDonaldbrothersfor$2.7millionToday31,000restaurants100countriesReadthefollowingandmakechoicesGrammar:Thepastsimple一般過(guò)去時(shí)Thepastsimpleisused（一般過(guò)去時(shí)用于）Totalkaboutactionsthathappenedinthepast.Thetimeisspecified,orunderstoodfromthecontext.（談?wù)摪l(fā)生在過(guò)去的動(dòng)作。時(shí)間已點(diǎn)明或從上下文可獲知）Totalkaboutpaststates.（談?wù)撨^(guò)去的狀態(tài)）Thepastsimple規(guī)則動(dòng)詞不規(guī)則動(dòng)詞不定式形式過(guò)去時(shí)不定式形式過(guò)去時(shí)talkplaystopstudytravelprefertalkedplayedstoppedstudiedtravelledpreferredruneatsleepdrinkhavedoranatesleptdrankhaddidQuestionsandanswerswherewastheoriginalrestaurantownedbytheMcDonald’sbrothers?ItwasinSanBernardino,CaliforniaWhatdiditsell?Theysoldhamburgers,Frenchfries,softdrinksandmilkshakesWasitexpensive?No,itwasverycheap.WhendidRayKrocopenthefirstMcDonaldfranchise?HeopenedthefirstMcDonaldfranchisein1995.Howmuchmoneydidtheytakeonthefirstday?

Theytook$366.12onthefirstday.HowmuchdidRayKrocpaythebrothersforthebusiness?Hepaidthem$2.7million.WhendidtheKuwaitCityrestaurantopen?Itopenedin1994.WastheKuwaitCityrestaurantasuccess?Yes,itwas.Fillintheblankets1.Ifyou__________(finish)readingthenovelbeforeIleave,pleasegiveitbacktome.2.Thiskindofcars__________(sell)well.3.Goodmedicine__________(taste)bitter4.Alleyes_____________(focus)onthefatunsmilingladywhensheenteredthehall.Fillintheblankets5.Pardon?I__________________(notquitecatch)you.6.Don’tmakeanynoise.Thestudents________________(read).7.________water__________(boil)at100C?8.Everyspringhundredsoftrees_______________(plant)inthissmallhill.Fillintheblankets9.Itissaidthatthemoderncomputer___________(invent)inthe1940’s.10.Don’tplaythepianowhileyourfather__________________(sleep)11.Ho