游戲品牌機(jī)遇報(bào)告

ventureBeat

TheB.I.G.Story

MetaAudienceNetwork:93%

ofMobileGameDevsConsider

In-GameAdstoBeCritical

Everyoneissaying

MobileGamesisa

BIGOpportunityforBrands.

plGIDAY

Why2024CouldBeTheYear

MobileGamingInventory

GoesPremium

Butnooneissayingwho

hastheopportunity.

exchanger

2024PromisesMorePremium

Inventory-AndBigger

Budgets-ForIn-gameAds

WillMobileGamingApps

ContinuetoGrowin2024?

Absolutely,AndHere’sWhy

Untilnow.

DigitalTurbine,Inc.Con?dential.?2022|2

Foreword

RaviPimplaskar

Director,ContentMarketingDigitalTurbine

TheB.I.G.Shift

Thereisashiftingtideinmobileadvertising.Privacyconcernshavedisruptedtargeting

strategies,socialmediaplatformsface

transparencyandeffectivenessissues,andconsumerbehaviorfavorsskimming,

scrolling,orskippingpastads.

PreviousBRAGIndexesaimedtoidentify

brandsexceedingexpectationsinapp

growth.Whilerevealingtranscendingbrandswasfun,whatmanyfoundmostusefulwerethenovelapproachesthatdrovesuccess.

Andifanytimerequiresnovelapproaches,it’snow.

ThisurgencyledustoshiftthisversionoftheBRAGIndextooneapproachmanythinkwillbehugein2024-MobileGames.

TheB.I.G.Opportunity

Digiday

,

AdExchanger

,

VentureBeat

,andothershaveidentifiedmobilegamesasanuntappedopportunityforbrandadvertisersin2024.Butwhilemanyhaverecognizedthegrowingvalueofin-gameadvertising,notmanyhaveidentifiedwhomightbeabletotakeadvantageofthisopportunity.Untilnow.

Todoso,weturnedtheBRAGIndexonitshead-andinsteadofrevealingbrandsthattranscendedmarketexpectations,uncoverthebrandsthatcandosothroughmobilegames.Thus,theB.I.G.

(orBrandsInGames)BRAGIndexwasborn.TheIndexdivesintopopulargamegenresandrevealsinsightintotheaudiencesthatplaythem,includingthebrandstheylove.

Inachallengingenvironment,mobilegamingisachannelthatcanhelpbrandsrealizetheir2024

goals.WehopetheactionableinsightwithinourreporthelpsthemrecognizetheirB.I.G.opportunity.

DigitalTurbine,Inc.Con?dential.?2022|3

TableofContents

5

Methodology&KeyTerms

17

Puzzle

2431

6810

Card

TheB.I.G.(BrandsInGames)Opportunity

Action

MobileGames

Word/WordSearch

DigitalTurbine,Inc.Con?dential.?2022|4

Methodology&KeyTerms

KeyTerms

Indexnumbersarecomparedtothegeneralpopulationwithabaselineof100.AnIndexof120meansthatthespecifictypeofgamer(e.g.Word,Card,etc.)is20%morelikelytohaveanaffinityforsomething.

Methodology

TheBRAGIndexIVisbasedontwosourcesofdata:

1.actualappusageandAudienceSizingdataasofQ42023

suppliedbyApptopiaand

2.asurveyof1,200mobilegameplayersintheU.S.conductedbyGWIinQ32023.Thesurvey

coveredquestionsrelatedtomobilegamers’appusage,

interests,onlineandofflinebehaviors,aswellasbrandpreferencesandpurchasebehavior.

AppCategoryIndex:Ameasureofaffinityfordifferentappcategories(e.g.,Health

&Fitness,News&Magazines,Music&Audio)amongplayersofeachgamegenrerelativetothegeneralpopulation.

InterestIndex:Ameasureofaffinityfortopinterestsamongplayersofeachgamegenrerelativetothegeneralpopulation.

AudienceIndex:Ameasureofaffinityforkeyconsumeraudiences(e.g.AutoIntenders,Parents,AvidShoppers,etc.)amongplayersofeachgamegenrerelativetothegeneralpopulation.

TheB.I.G.Index:Ameasureofaffinityforvariousbrands(basedonusage)amongplayersofeachgamegenrerelativetothegeneralpopulation.

EffectivelyReached:The%ofaudiencewithhighprobabilitythattheywillbeexposedtoa

campaign'sadsatanExpectedFrequency(EF),orthedesiredexposures.IntheB.I.G.Takeaway,“NotEffectivelyReached”isthe%ofgamerswhorarelyorneverusesocialplatforms.

DigitalTurbine,Inc.Con?dential.?2022|5

TheB.I.G.(BrandsInGames)Opportunity

MobileGamesIsanEffectiveWaytoReachYourAudienceatScale

1

Thenumberofpeopleplayingmobilegamesrivaltopsocialplatforms

2Timespentplayingmobilegamesbeatsmostsocialplatforms

3Adspendwanescomparedtotimespentingames

Total2023U.S.UsersinMillions

Facebook

247

YouTube

246

MobileGames

150

Instagram

143

TikTok

102

Source:Statista

TimeSpentperDay(Minutes)

YouTube

36(anydevice)

MobileGames

28(mobileonly)

Facebook

20(anydevice)

TikTok

17(anydevice)

Source:InsiderIntelligence,18+,June2023

GamesRepresent…

10.6%

OfAllMobileTimeSpent

ButOnly…

3.9%

OfAllTotal

AdSpending

Source:InsiderIntelligence

DigitalTurbine,Inc.Con?dential.?2022|6

TheB.I.G.(BrandsInGames)Opportunity

AdsInMobileGamesHaveMuchHigherImpactThanAdsInSocial

4

Videoadscaptureupto9Xmoreattentivesecondsingames

5

Brandsfacelessclutteronmobilegames-allowing

ThedatashowsthatBrandshaveanopportunityto

attractmassaudiencesat

scaleandwithhigherimpactingames.

Sowhocantakeadvantage

ofthisB.I.G.Opportunity?

Readontofindout.

themtostandout

U.S.GamersFrequentlySeeing

RelevantBrandAdsinMobile

TV

36%

Social

21%

MobileGames

14%

AttentiveSecondsbyChannel

22

5.6

3

2.6

TikTOK

CMeta

DigitalTurbine

Source:LumenSource:GWI

DigitalTurbine,Inc.Con?dential.?2022|7

CATEGORY

MOBILEGAMES

MobileGames

What’sinagame?Peopleflocktothemtochallenge

themselvesandkilltime,buttheyarealsosuperconvenientandatourfingertips.Allthismakesmobilegamesafast

growingmarketwherepeopleofallshapesandsizescomedailyforfun.Thebottomline:Mobilegamesareaplace

wherebrandadvertiserscanfindtheiraudiencesatscaleandreachconsumerstheyarecurrentlymissing.

AUDIENCESIZE

150M

TotalMobileGamers

4BTimeSpent(Hours)*

32BNumberofSessions*

THEB.I.G.TAKEAWAY

TOPGAMECATEGORIES

Word/WordSearch

PuzzleCardAction

70%

ofconsumersare

MobileGamers

21%

ofMobileGamers

aren’teffectively

reachedbysocialads

:apptopio

*Source:Apptopia,top500mobilegamesintheUnitedStatesduringQ42023

DigitalTurbine,Inc.Con?dential.?2022|9

CATEGORY

WORD/WORDSEARCH

WordGames:SpellSuccessforYourBrand

Here'sawordtothewiseforadvertisers:Word

Gamersareyourperfectmatch!They'renotjust

mastersoflanguage.They'realsofitnessfans,newsjunkies,andadventureseekers.Whennotrackinguppoints,they'respreadingthewordaboutcategories

likeClothing,Airlines,andQSRs.

AUDIENCESIZE

59%

ofMobileGamersplayWordGames

:apptopio

89MTotalWordGamers

158MTimeSpent(Hours)*

3BNumberofSessions*

THEB.I.G.TAKEAWAY

TOPWORD/WORDSEARCHTITLES

ofconsumerscanbereachedthrough

WordGames

46%

23%

ofWordGamers

aren’teffectively

reachedbysocialads

*Source:Apptopia,top500WordgamesintheUnitedStatesduringQ42023

DigitalTurbine,Inc.Con?dential.?2022|11

WordGames:SpellSuccessforYourBrand

INTERESTINDEX

AUDIENCEINDEX

APPCATEGORYINDEX

1.AutoIntenders|120

2.Parents|109

3.AvidShoppers|105

4.Foodies|105

5.Students|101

1.Playingsports|123

2.Adventure/ExtremeSports|122

3.Nutrition|116

4.Fashion|115

5.Films/Cinema|111

1.Health&Fitness|131

2.News&Magazines|129

3.Music&Audio|120

4.Sports|120

5.Travel|115

TOPBRANDCATEGORIES

Alcoholic

Clothing

Brick&Mortar

Airlines

Non-alcoholic

QSRs

Beverages

Retailers

Beverages

DigitalTurbine,Inc.Con?dential.?2022|12

WORDGAMES:THEB.I.G.LEADERBOARD

AlcoholicBeverages

Lookingforaspiritedopportunity?Uncorkthe

potentialofWordGamers.TopbrandscanraisethebarwithWordgameswhereplayerscantoastto

thesebrandsinauniqueandinteractiveway.

Clothing

Thesebrandscanstyletheirwayintotheheartsofwordsleuths!WordGamerslovetheirfashionablefits.Circlethatchicconnectionandmakethese

brandsthehot,newwordonthestreet.

TheB.I.G.Index

Corona

154

143

141

141

141

145

TheB.I.G.Index

1

1UrbanOutfitters

CaptainMorgan

144

captrainMorgan

2

2Victoria’sSecret

134

Patron

3

3BananaRepublic

127

Absolut

4

4GAP

126

Malibu

5

5OldNavy

DigitalTurbine,Inc.Con?dential.?2022|13

WORDGAMES:THEB.I.G.LEADERBOARD

Brick&MortarRetailers

Wordsleuthsareonthehuntforunbeatablescores,

whetherin-gameorin-store.Offerthese

budget-savvygamersthebestpromotions,andtheywillflocktothesestores.

Airlines

WordGamers’thirstforexplorationpresentsan

opportunityforairlinestosoartonewheights.TakeflightbyadvertisinginWordgamesandembarkonajourneytobetterbrandrecognition.

TheB.I.G.Index

TheB.I.G.Index

130

TJMaxx

1

127A.DELTA1Delta

Jcpenney

129

JCPenney

2

1272AmericanAirlines

121

Nordstrom

3

NORDSTROM

125southwest3SouthwestAirlines

120

Home

Depot

4

1244UnitedAirlines

Marshalls

Marshalls

5

124

DigitalTurbine,Inc.Con?dential.?2022|14

WORDGAMES:THEB.I.G.LEADERBOARD

Non-alcoholicBeverages

Everyonelovesagood“buzz”word,andthat’sespeciallytrueforWordGamers.HighenergydrinkslikeRedBullandGatoradescoresowellthattheirbrandscanalwayshavethelastword.It'stimetoenergizethesebeveragebrands’strategiesand

quenchthethirstofWordGamerseverywhere!

TheB.I.G.Index

RedBull

Bull

Red

1

133

129

122

Gatorade

2

Coke

Diet

3

CokeZero

4

145

CanadaDry

5

121

DigitalTurbine,Inc.Con?dential.?2022|15

WORDGAMES:THEB.I.G.LEADERBOARD

QSRs

Don’teatyourwords!WordgamescanbethesecretsaucetocompletetheseQSRs’mobilestrategy.Givethesegamerssomefoodforthoughtwithslickinteractive

promotionsandproductdisplaysin-betweenrounds.It'stimetoserveupawinningcomboandsatisfythecravingsofWordGamerseverywhere!

TheB.I.G.Index

130

123

122

121

120

118

Panera

Bread

1

TheB.I.G.Index

6SonicDrive-In

Caesars

Little

117

2

Ltilecaesaurs'

7Subway

116

Popeyes

3

8DairyQueen

IHOP

114

4

9Starbucks

113

PizzaHut

5

10Chick-fil-A

DigitalTurbine,Inc.Con?dential.?2022|16

CATEGORY

PUZZLE

PuzzleGames:DecodeAdvertisingSuccess

ArePuzzlegamesthemissingpiecetoabrand's

success?Thisdedicatedaudiencearenotjustpuzzlesolversbutalsoadventureseekersandbeauty

enthusiasts.That’swhyitshouldn’tbeapuzzlewhyBeauty&CosmeticsandTravelAppsreignsupremeintheirrealm.

AUDIENCESIZE

59%

ofMobileGamersplayPuzzleGames

:apptopio

88MTotalPuzzleGamers823MTimeSpent(Hours)*

13BNumberofSessions*

THEB.I.G.TAKEAWAY

TOPPUZZLETITLES

46%

ofconsumerscanbereachedthrough

PuzzleGames

24%

ofPuzzleGamers

aren’teffectively

reachedbysocialads

*Source:Apptopia,top500PuzzlegamesintheUnitedStatesduringQ42023

DigitalTurbine,Inc.Con?dential.?2022|18

PuzzleGames:DecodeAdvertisingSuccess

INTERESTINDEX

AUDIENCEINDEX

APPCATEGORYINDEX

1.Health&Fitness|126

2.Sports|123

3.Music&Audio|120

4.Lifestyle|120

1.Adventure/ExtremeSports|126

2.Beauty/Cosmetics|123

3.RealityTV|120

4.Cars/Motoring|120

1.AutoIntenders|115

2.AvidShoppers|105

3.Parents|104

4.Foodies|103

5.Shopping|112

5.Fashion|112

TOPBRANDCATEGORIES

Beautyand

Sports

Brick&MortarMedia&

Airlines

Travel

Cosmetics

Apparel

RetailersEntertainment

Apps

DigitalTurbine,Inc.Con?dential.?2022|19

PUZZLEGAMES:THEB.I.G.LEADERBOARD

Beauty&Cosmetics

Thesegamersarenotjustlookingtosolvepuzzles,they’realsolookingtosolvetheirskinissues.

Showcasingproductbenefitsininteractiveways

throughPuzzlegamescanbethemissingpieceforthesebrands’mediamix.

SportsApparel

Whetherthey'reinsearchofelegantathleisureorcoolstreetwear,PuzzleGamersloveclothesthat

offerbothcomfortandstyle.Sportsapparelbrandscanpositionthemselvesfrontandcenterandbe

thewinningpieceintheirwardrobe.

TheB.I.G.Index

142

Estée

154

144

139

138

137

Lauder

1

TheB.I.G.Index

1Lululemon

Aeeno.

138

Aveeno

2

2Converse

L’Oreal

137

3

3Vans

Clinique

137

4

4FILA

MAC

134

5

5Reebok

DigitalTurbine,Inc.Con?dential.?2022|20

PUZZLEGAMES:THEB.I.G.LEADERBOARD

Brick&MortarRetailers

PuzzleGamerspossessanaffinityforpiecingtogetherbothluxuryandaffordable

options.BrandslikeNordstromandJCPenneymaybedifferentontheinside,buttheybotharefairgametothisgroup.It'stimetoconnectwithPuzzleGamersandbecometheirgo-toshoppingdestination!

TheB.I.G.Index

Nordstrom

1

NORDSTROM

Jcpenney

137

132

132

JC

Penney

2

Sephora

3

SEPHORA

IKEA

4

138

Marshalls

Marshalls

5

119

DigitalTurbine,Inc.Con?dential.?2022|21

PUZZLEGAMES:THEB.I.G.LEADERBOARD

Media&Entertainment

WhenPuzzleGamerswantabreakfrombrainteasers,they'reunwindingwithTV

channelsthatprovidetheperfectescape.FromthemobilescreentotheTVscreen,

mediabrandscankeepviewersengagedininteractiveways.It'stimetocaptivatePuzzleGamersandbecomeamemorablepartoftheirentertainmentjourney!

TheB.I.G.Index

TheB.I.G.Index

BBC

130

WorldNews

1

1406AppleTV+

Oxygen

126

2

1387DiscoveryChannel

126

MTV

3

1338Paramount

126

Bravo

4

131Liitime9Lifetime

125

Nickelodeon

5

nicelodeon.

130?discovery+10Discovery+

DigitalTurbine,Inc.Con?dential.?2022|22

PUZZLEGAMES:THEB.I.G.LEADERBOARD

Airlines

Everypuzzleisajourney.Andairlinebrands,whenadvertisedinPuzzlegames,canbecomean

integralpartofagamer’straveladventure.Thesebrandscansoartonewdestinationsbyengagingthistravel-lovingaudience.

TravelApps

Navigatingtravelarrangementscanbeapuzzling

experience.PuzzleGamerslovetosolvetheirtravel

challengesthroughtheseapps.Explorethe

possibilitiesofbrandimpactthroughmobileandbecomeanessentialpartoftheirjourney.

TheB.I.G.Index

1Delta119

2

AmericanAirlines

117

3

SouthwestAirlines

114

TheB.I.G.Index x舉travelocity1Travelocity127 負(fù)airbnb2Airbnb123

southwest

Booking.com3B119

4UnitedAirlines113

HHotels.com4115

SExpedia5Expedia109

DigitalTurbine,Inc.Con?dential.?2022|23

CATEGORY

CARD

CardGames:PlayaWinningHandonMobile

:apptopio

AUDIENCESIZE

Advertiserscanplaytheircardsrightbytargetingthisdiverseandvaluableaudiencerangingfrombeauty

aficionadostoDIYers.Nobluffinghere–advertiserscananteupandcashin,especiallyinAlcoholic

Beverages,Beauty&Cosmetics,Retailers,andQSRs.Thesebrandscandealthemselvesinandmakethesecardsharkstheaceuptheirsleeves.

38%

ofMobileGamersplayCardGames

57MTotalCardGamers

145MTimeSpent(Hours)*

1.7BNumberofSessions*

THEB.I.G.TAKEAWAY

TOPCARDTITLES

29%

ofconsumerscanbereachedthrough

CardGames

26%

ofCardGamers

aren’teffectively

reachedbysocialads

*Source:Apptopia,top500CardgamesintheUnitedStatesduringQ42023

DigitalTurbine,Inc.Con?dential.?2022|25

CardGames:PlayaWinningHandonMobile

INTERESTINDEX

AUDIENCEINDEX

TOPAPPCATEGORIES

1.AutoIntenders|127

2.Students|120

3.AvidShoppers|117

4.Parents|114

5.Foodies|107

1.Beauty/Cosmetics|128

2.DIY/HomeImprovements|128

3.OutdoorActivities|122

4.PlayingSports|122

5.WatchingSports|121

1.Health&Fitness|146

2.Sports|132

3.News&Magazines|126

4.Food&Drink|121

5.Travel|121

TOPBRANDCATEGORIES

Alcoholic

Beauty&

Brick&MortarNon-alcoholic

QSRs

Online

Beverages

Cosmetics

RetailersBeverages

Retailers

DigitalTurbine,Inc.Con?dential.?2022|26

CARDGAMES:THEB.I.G.LEADERBOARD

AlcoholicBeverages

AlcoholbrandsalreadyhaveaplaceatthetablewithCardGamers.Cashoutwinningcampaignsbyaddinginteractivitytoconnectwithaudiencesinmemorableways.It'stimetoshuffleupanddealtheirbrandintotheworldofCardGamers.

Beauty&Cosmetics

Beautybrandsadvertisingintheseappscanhelptheircampaignsbeseenwithoutgettinglostintheshuffle.It'stimetoplaytheircardsrightandmaketheirbrandsthequeenofbeautyamongCard

Gamers.

TheB.I.G.Index

TheB.I.G.Index

Corona

220

1

182tarte1TarteCosmetics

166

Patron

2

1592Clinique

150

Budweiser

3

159OOOCARNler3Garnier

Bailey’s

141

4

1594MAC

Hegssy

140

Hennessy

5

156REVON"5Revlon

DigitalTurbine,Inc.Con?dential.?2022|27

CARDGAMES:THEB.I.G.LEADERBOARD

Brick&MortarRetailers

IntheBrick&Mortardeck,Aceisn’tjusttheRiteCard.AceHardwareandRiteAidleadthepack!Retailersofalltypescandealthemselvesintotheirgameand

becomeatoppickfortheirshoppingneeds.

Non-AlcoholicBeverages

Beveragescanaddanewflavortotheiradmix.Justlikearefreshingdrink,gamifiedadscanquench

players'thirstforbothfunandrefreshment.

GiveCardGamersatasteofsomethingsatisfyingandpourthesebrandsintotheirglass.

TheB.I.G.Index

167

TheB.I.G.Index

Coca-Cola

1AceHardware

1

167

160

2RiteAid

Arizona2ArizonaIcedTea159

3

Boylan’s

149

4

Carabao

145

sam'sclub《》3Sam’sClub144

NORDSTROM4Nordstrom143

138

5Fanta

Marshalls5Marshalls142

DigitalTurbine,Inc.Con?dential.?2022|28

CARDGAMES:THEB.I.G.LEADERBOARD

QSRs

CardGamers,lovetogetaslice…Notonlyofthepot,alsoofPizzaPie!Threeofthetop5QSRsarepizzachainsPapaJohn's,PizzaHut,andLittleCaesars.ByleveragingCardgames,thesebrandscanmakeeverymoveadelectableplay,ensuringtheirmobile

campaignsaretheacethatdrawsthemintoadelightfulanddeliciousmeal.It'stimetodealinandsatisfytheirhungerforbothfunandflavor!

TheB.I.G.Index

TheB.I.G.Index

6DairyQueen

7Subway

8FiveGuys

9PaneraBread

10PandaExpress

128

John’s

Papa

1

142

CrackerBarrel

126

2

140

126

PizzaHut

3

133

SonicDrive-In

124

4

133

Caesars

124

Little

5

Ltilecaesaurs'

124

DigitalTurbine,Inc.Con?dential.?2022|29

CARDGAMES:THEB.I.G.LEADERBOARD

OnlineRetailers

CardGamersarealwaysonthelookoutforthelatesttrendsataffordableprices,

preferringbrandslikeSHEINandWayfair.Thesebrandscanpositionthemselvesastheaceintheholethatguidestheiraudiencethroughtheever-evolvingdeckoffashionandhometrends.Anteupmobilecampaignsanddealstobecomethego-todestinationforstyleandsavingsfortheseshoppinglovers.

TheB.I.G.Index

SHEIN

SHEIN

1

Wayfair

132

127

127

2

Etsy

Etsy

3

Wish

4

136

craigslist

Craigslist

5

123

DigitalTurbine,Inc.Con?dential.?2022|30

CATEGORY

ACTION

ActionGames:ConquerBrandImpact

:apptopio

AUDIENCESIZE

Getreadytodiveintotheadrenaline-fueledworldofActionGamers!Thesethrill-seekersdon'tlimittheir

thirstforexcitementtogamingalone.Withapassionforadventuresportsandoutdooractivities,theyseekthrillsbeyondthescreen.Readytotarget

adrenalinejunkiesinClothing,Media&

Entertainment,SportsApparel,andmore?

34%

ofMobileGamersplayActionGames

51MTotalActionGamers1.4BTimeSpent(Hours)*

20BNumberofSessions*

THEB.I.G.TAKEAWAY

TOPACTIONTITLES

26%

ofconsumerscanbereachedthrough

ActionGames

21%

ofActionGamers

aren’teffectively

reachedbysocialads

*Source:Apptopia,top500ActiongamesintheUnitedStatesduringQ42023

DigitalTurbine,Inc.Con?dential.?2022|32

ActionGames:ConquerBrandImpact

INTERESTINDEX

AUDIENCEINDEX

APPCATEGORYINDEX

1.Students|202

2.AutoIntenders|142

3.Parents|108

4.ChiefHouseholdOfficer|106

5.AvidShoppers|102

1.Adventure/ExtremeSports|176

2.PlayingSports|171

3.Cars/Motoring|151

4.OutdoorActivities|136

5.HealthFoods|133

1.Lifestyle|217

2.Health&Fitness|194

3.Entertainment|153

4.Sports|148

5.Finance|139

TOPBRANDCATEGORIES

Clothing

Non-alcoholicMedia&

BeveragesEntertainment

SportsApparel

OnlineRetailers

TravelApps

DigitalTurbine,Inc.Con?dential.?2022|33

ACTIONGAMES:THEB.I.G.LEADERBOARD

Clothing

Gearupforsuccess!ActionGamesallowbrandstoreachathrill-seekingaudience.Thesebrandscan

dominatethecompetitionandoutfitActionGamerswiththestyletheyneedtoconquerbothvirtualandreal-lifeadventures!

Non-alcoholicBeverages

BrandslikeRedBull,Powerade,andMonsterare

primedtopowerupActionGamers,aligningperfectlywiththehigh-octaneatmosphereofthegenre.DiveintomobileandenergizeActionGamerswiththe

refreshmentandvitalitytheycrave.

TheB.I.G.Index

simply

RedBull

196

210

200

197

193

186

Abercrombie&Fitch

1

TheB.I.G.Index

1Simply

187

Levi’s

2

2RedBull

164

Hollister

3

3Powerade

Secret

160

Victoria’s

4

4Monster

156

BananaRepublic

5

5Dasani

DigitalTurbine,Inc.Con?dential.?2022|34

ACTIONGAMES:THEB.I.G.