洞察2024：科研人員對人工智能的態(tài)度報告（英文版）-愛思唯爾（Elsevier）

Insights2024:

AttitudestowardAI

Insights2024:AttitudestowardAI2

Insights2024:AttitudestowardAI

Contents

Foreword3

Executivesummary4

Introduction6

Chapter1:ThecurrentAIlandscape9

AwarenessofGenAItools11

PerceptionsofAI13

AIinpractice15

Chapter2:AfuturelensonAI18

Perceivedimpactandbenefits20

Perceiveddrawbacks23

Expectations26

Chapter3:ShapinganAI-drivenfuture29

Exploringusers’concerns31

FactorsimpactingtrustinAItools33

ActionsforanAI-poweredfuture35

Conclusion37

Methodology38

Appendices39

Acknowledgments41

Insights2024:AttitudestowardAI

Foreword

Advancesinscience,technologyandhealthcareshapehumanprogress.Artificialintelligence(AI)hasemergedasaformidableforceinrecentyears,helpingtoreshapehowwework,consume

information,innovateandmanyotheraspectsofourlives.Inparticular,recentadvancesingenerativeAIhavethepotentialtobetransformative.

AtElsevier,webringtogethertrustedcontent,humanexpertiseandresponsiblyappliedAI

technologiestohelpresearchers,educatorsandhealthcareprofessionalsworldwideadvancediscovery,innovationandpatientcare.Indoingso,wecontinuallyexploreemergingtrendsand

whattheymeanforthecommunitiesthatweserve.Ourreports,including

ResearchFutures

,

ClinicianoftheFuture

,

ViewfromtheTop

and

ConfidenceinResearch

,delveintotheever-evolving

landscapeofknowledgecreation,dissemination,applicationandmedicalpractice.Wearepleasedtoshareourlatestreport,Insights2024:AttitudestowardAI.Basedontheinsightsfromnearly3,000researchersandcliniciansworldwide,thisreportexploresAI’scurrentstateandfutureprospects.

TheirfeedbackindicatesthatresearchersandcliniciansworldwidehaveanappetiteforadoptingAItoolsintheirwork,butnotatthecostofethics,transparencyandaccuracy.Thefindingspointtohighquality,verifiedinformation,responsibledevelopmentandtransparencybeingparamounttobuildingtrustinAItools,andalleviatingconcernsovermisinformationandinaccuracy.

Ourgoalistoprovidedecisionmakerswithevidence-basedinsightsintohowresearchersand

cliniciansfeelaboutAI’simmensepotentialaswellasitschallenges.Workingtogetherwiththecommunitiesweserve,westrivetoshapethefutureinwhichAItoolsservesall—ethically,fasterandbetter.Wehopeyouenjoyreadingthisreportandwewelcomeyourfeedback.

Sincerely,

KieranWest

EVPStrategy,Elsevier

Insights2024:AttitudestowardAI3

Insights2024:AttitudestowardAI

Executivesummary

Generativeartificialintelligence(GenAI)hasenteredthemarketatanunprecedentedpace,withmostresearchersandcliniciansawareofitsbiggestapplications,followingtheiremergenceinlate2022.

WhatisGenAI?

GenAI,shortforgenerativeartificial

intelligence,referstoacategoryofartificialintelligencesystemsandmodelsthathave

theabilitytogeneratedata,content,orotheroutputsthataresimilartothosecreatedby

humans.TheseAIsystemsaredesignedto

producenewandoriginalcontentratherthansimplyprocessoranalyzeexistingdata.

Theartificialintelligence(AI)landscapeischanging

rapidly,andinordertoensurethetechnologyhasa

positiveimpactonresearchandhealthcare,it’simportanttomonitortheviewsofthosewhocouldbeusingit.

TheInsights2024:AttitudestowardAIresearchaimedtodothis,bysurveyingnearly3,000peopleworkinginresearch(includingleadersandcorporateresearchers)andinhealth(clinicians)fromaroundtheworld.

Theresearchexaminestheattitudesofresearchers

andclinicianstowardsartificialintelligence,including

generativeAI,coveringitsattractiveness,perceived

impact,thebenefitstothemandwidersociety,the

degreeoftransparencytobecomfortableusingtoolsthatcapitalizeonthetechnology,andthechallengesthey

seewithAI.Italsolooksatthecurrentusage,andwhatrespondentsthinkwouldhelpthemtrustAItools.

Onlinesurvey

December2023toFebruary2024

n=2,999researchersand

cliniciansfrom123countries

Somemainthemesemergefromtheresultsoftheresearch:

?AwarenessofAIishigh,butregularusageislow

generally,withexpectationsthatthiswillgrow.

InstitutionshavenotyetclearlyconveyedtheirAI

usagerestrictions,ortheirpreparationsforincreaseduseofAI,toresearchersandclinicians.

?Attitudesaremixed,butsentimentismorepositive

thannegativeamongresearchersandclinicians.

?Specificactionscanhelpincreasetrust,andbytakingandcommunicatingthem,providersofAItoolscanincreaseusers’comfort.

Chapter1:ThecurrentAIlandscape

Exploretheawareness,perceptionsandusageofAI(includingGenAI)amongresearchersandcliniciansaroundtheworld–

page9

?96%haveheardofAI(includingGenAI)subsequentstatisticsexcludethe4%notfamiliarwithAI

?54%ofthoseawareofAIhaveusedit;31%haveuseditforworkpurposes,thisishigherinChina(39%)thanintheUSA(30%)andIndia(22%)

?11%areveryfamiliarwithAI,i.e.they’veuseditalot

?ChatGPTisbyfarthemostwell-knownAIproduct(89%)

?25%haveusedChatGPTforworkpurposes

?49%ofthosewhohavenotusedAIcitealackoftimeasthereason

?72%believeAI(includingGenAI)willhave

atransformativeorsignificantimpactontheirareaofwork

ResearchersandcliniciansareonajourneyfromawarenesstousagetobenefitwhenitcomestoAI.

AwarenessofAIingeneralishighamongbothresearchersandclinicians,butrelativelyfewsaytheyarecurrently

veryfamiliarwiththetechnology,havingusedAIalot.OverhalfofbothgroupswhoareawareofAIhaveusedit,andalmostone-thirdhaveuseditforaspecificwork-relatedpurpose;thisishighestinChina(39%).AlackoftimetoinvestigatesuchtoolsisthemainreasonfornotusingAI.

Insights2024:AttitudestowardAI4

Insights2024:AttitudestowardAI5

Chapter2:AfuturelensonAI

Discoverresearchers’andclinicians’expectations,

includingthepotentialbenefitsanddrawbacksofthetechnology–

page18

?95%thinkAIwillhelpaccelerateknowledgediscovery

?94%thinkAIwillhelprapidlyincreasethevolumeofscholarlyandmedicalresearch

?92%expecttoseecostsavingsforinstitutionsandbusinesses

?67%ofthosenotusingAIexpecttouseitinthenext2-5years

?42%ofthosewhohaveethicalconcernsaboutAI

citeasatopdisadvantagethatitisunabletoreplacehumancreativity,judgementand/orempathy

?71%expectgenerativeAIdependenttools’resultsbebasedonhighqualitytrustedsourcesonly

ResearchersandclinicianswhoareawareofAIrecognizethegrowingpotentialofAItools,andifthey’renotalreadyusingthem,mostexpecttodosointhecomingtwotofiveyears.AlmostallrespondentsexpectAI(includingGenAI)tohaveanimpactbyacceleratingknowledgediscovery

andrapidlyincreasingthevolumeofresearch.Whiletheyidentifynumerousbenefits,respondentsalsothinkthatAIwillnotreplaceinherentlyhumancapabilitieslike

creativityandempathy.TransparencyandqualitywillbeimportantinthefutureasAIuseincreases.

Chapter3:ShapinganAI-drivenfuture

Lookatresearchers’andclinicians’concernsinthecontextofbuildingtrustandcomfortinAItools,

andreadrecommendationsfordevelopersandinstitutions–

page29

?94%believeAIcouldbeusedformisinformation

?86%areconcernedAIwillcausecriticalerrorsormishaps

?81%thinkAIwilltosomeextenterodecriticalthinkingwith82%ofdoctorsexpressingconcernphysicians

willbecomeoverreliantonAItomakeclinicaldecisions

?58%saytrainingthemodeltobefactuallyaccurate,moral,andnotharmful(safety)wouldstrongly

increasetheirtrustinthattool

?Knowingtheinformationthemodelusesisuptodatewasrankedhighestbyrespondentsforincreasing

theircomfortinusinganAItool

Understandingnotonlytheirconcernsbutalsothefactorsthatbuildresearchers’andclinicians’trustinAItoolsandtheircomfortusingthemcanhelptechnologydeveloperscreatebettertoolsandinstitutionsmaximizetheirbenefit.AlmostallrespondentsareconcernedthatAIwillbe

usedformisinformationandcouldcausecriticalerrors

ormishaps.Factualaccuracyandup-to-dateinformationwouldhelpincreasetrustamongusers.

Recommendations

Basedonthesurveyfindingsandsecondaryresearch,recommendedactionsfortechnologydevelopersandinstitutions–

page35

.

GenAItechnologydeveloperscan:

?Enhanceaccuracyandreliability?Increasetransparency

?Strengthensafetyandsecurity

Institutionsemployingresearchersandclinicianscan:

?Establishpoliciesandplansandcommunicatethemclearly

?Buildgovernanceandexpertise?Providetrainingandcapacity?Ensureaccess

FormoreabouttheAIviewsandusageofclinicians,seethereportInsights:ClinicianoftheFutureAttitudesTowardAI–KeyFindings

/ai-cotf

FormoreonAIusageandperceptionsamongresearchers,seethereportInsights:ResearchersAttitudestoAI–

KeyFindings.

/ai-researchers

/ai-attitudes

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Insights2024:AttitudestowardAI

Introduction

“ThedevelopmentofAIisasfundamentalasthe

creationofthemicroprocessor,thepersonalcomputer,theInternet,andthemobilephone.Itwillchangethewaypeoplework,learn,travel,gethealthcare,and

communicatewitheachother.”

BillGates2

Generativeartificialintelligence(GenAI)hasentered

themarketatanunprecedentedpace,withthemajority

ofresearchersandcliniciansawareofitsbiggestapplications,includingChatGPT,withinashortperiodoflaunch.

WhatisGenAI?

GenAI,shortforgenerativeartificial

intelligence,referstoacategoryofartificialintelligencesystemsandmodelsthathave

theabilitytogeneratedata,content,orotheroutputsthataresimilartothosecreatedby

humans.TheseAIsystemsaredesignedto

producenewandoriginalcontentratherthansimplyprocessoranalyzeexistingdata.1

ChatGPT,Open.ai’sgenerativeAIplatform,reached100

millionuserswithintwomonthsofitslaunchinNovember2022,makingitthefastestgrowingconsumerapplicationeveratthetime.3

ArtificialIntelligence(AI)hadbeenprevalentinourlivesformanyyearsbeforeGenAI,helpingussearch,buyandnavigate,amongmanyotherthings.ButthedevelopmentofGenAIisboostingtheimpactofthetechnologyoverall:estimatessuggestitwillgeneratetrillionsofdollarseveryyear.4ThisisreflectedintheaccelerationofinvestmentinGenAI,leapingfrom$4.3billionin2022to$22.4bn

in2023.5

ThefutureofGenAI

Theexpectationisthatthereturnoninvestmentwillbe

worthwhile.AccordingtoconsultingfirmEY,investment

inAIcouldadd1%toglobalGDPby2033–theequivalentof$1tn.6EYexpectstheUStoleadthisinvestment,thoughtheynotethatChinaandEuropearenotfarbehind.

Evenmoreoptimistically,theMcKinseyGlobalInstitute

estimatesGenAIwilladd$4.4tninvaluetotheglobal

economyannually.4GoldmanSachsgoesevenfurther,

predictinganincreaseof7%inglobalGDP–almost$7tn.7

Wherearethesebenefitscomingfrom?GenAIis

transformingtheverynatureofwork–andit’shappeningmuchfasterthanwethought.McKinseyprojectsAIwill

automatehalfoftoday’sworkactivitiesbetween2040

and2060,morethanadecadeearlierthanprevious

estimates,thankstoaccelerationofthetechnology’s

developmentandusage.TheresultsfromoursurveyalsoindicatethattheimpactofAIonresearchandhealthcarewillbetransformativeoverthenextfewyears.

Likelyimpactonresearchandhealthcare

McKinseyindicatesthatofthefourareaslikelytoaccountforthree-quartersoftheaddedvalueofGenAIisresearchanddevelopment,whereGenAIcould“deliverproductivitywithavaluerangingfrom10to15percentofoverallR&Dcosts.”4Thisisnotableinthepharmaceuticalsandmedicalproductsindustry,whereGenAIisexpectedtohavea

relativelyhighimpactintermsofR&Dproductivity.In

comparison,theythinkhealthcareislikelytoseeagreaterimpactinsupplychainandlogisticsproductivity.

AsnotedinElsevier’sClinicianoftheFutureReport2023,AIhasgainedattentioninhealthcareforitspotentialtoautomatecertaintasks,suchasfillinginformsor

summarizingnotes,therebyincreasingefficiencyandsavingclinicians’time.8

ButthepotentialofAIgoesfarbeyondboosting

productivity.AnMITTechnologyReviewInsightsreportdescribeshealthandmedicineas“aproductivetestinggroundforAI,”withapplicationsincludingtracking

diseasespreadandsupportingdrugdiscovery,aswell

assummarizingmedicalnotesandevencommunicatingwithpatients.9

Insights2024:AttitudestowardAI6

Insights2024:AttitudestowardAI7

TherearejustasmanyopportunitiesforAIinresearch.AsBillGatesnotedonhisblogGatesNotes,“AIs

willdramaticallyacceleratetherateofmedical

breakthroughs.”2Inparticular,hementionsthelargeamountofbiologicaldataresultingfromcomplex

systems,whichAIapplicationsarealreadyhelpingresearchersuntangleandunderstand.

AIisalreadybeingusedinclinicaltrials.Giventhat

pharmacompaniesspendabout20%oftheirrevenueonresearchanddevelopment,theMcKinseyGlobalInstituteestimatesthatGenAIcouldcontribute$60bnto$110bnayeartotheindustry.4Specifically,applicationsincludeidentifyingleadmolecules,whereGenAIcouldcutdownresearchtimefrommonthstoweeks.GenAIalsohas

aroletoplayinidentifyingfindingsduringclinicaltrials,especiallywiththeincreaseindigitaltechnologiesusedinclinicalresearch.

CompaniesareembracingGenAI

OrganizationsaroundtheworldarealreadyembracingnewAI-poweredtechnologiestoimproveefficiencyandboostinnovation.A2022MITTechnologyReviewInsightsreportshowedthat94%oforganizationswereusingAI,thoughonly14%aimedtoachieve“enterprise-wise”AIby2025.9DevelopmentssincethisreportclearlyshowthepotentialapplicationofAI,GenAIischangingthepicturerapidlyacrosseveryfunction,includingthemorecreativetaskspreviouslyconsideredinherentlyhuman.

“Ican’tthinkofanythingthat’sbeenmorepowerfulsincethedesktopcomputer.”

MichaelCarbin,AssociateProfessor,MIT,andFoundingAdvisor,MosaicML9

Indeed,inaglobalEYsurveyofcorporateCEOs,62%

acknowledgedtheurgencyofactingonGenAI,inthiscasetopreventtheircompetitorsfrom“gainingastrategic

edge.”6Butthesurveyalsouncoveredadilemma:61%

ofbusinessleaderssharedreservationsaroundGenAI

becauseof“theuncertaintiessurroundingtheformulationandexecutionofanAIstrategy.”

Beforeorganizationscanbenefitfromthepotentialof

GenAI,thesereservations,andriskssuchasbiasand

privacythatareinherentinthetechnology,willneedto

beaddressed.AccordingtoEY,organizationswillneedtoinvestininfrastructureaswellastechnologyandskillsintheirworkforce.6Almost70%ofrespondentstoanMIT

TechnologyReviewInsightssurveysaidaunifieddata

platformforanalyticsandAIiscrucial.Thisincludes‘datalakehouses’–ahybridofdatalakes,wheredataisstoredinitsoriginalform,anddatawarehouses,systemsfor

analyzingandreportingdatafrommultiplesources.10

Gettingtheworkforceonboard

Inordertounlockitsfullpotential,it’snotjustthe

companiesandinstitutionsthatwillneedtobeonboard,butalsothepeoplewhowillbeusingit.AsnotedbyMITTechnologyReviewInsights,“Riskaversionandculturalfactors,likefearoffailure,alsoneedtobeaddressedtodriveAIadoptionintheworkforce.”

Unlikethekindofautomationthathaschangedthe

wayweworkinthepast,forexamplewiththeadventofmachinerytotakeonmanualtasks,emergentGenAItechnologywilllikelyhavethebiggestimpacton

knowledgework,tasksinvolvingcreativity,collaborationanddecisionmaking.

AccordingtoMcKinsey,GenAIhasonlyshiftedthepotentialtoautomatephysicalworkby0.5%.11

Incomparison,thepotentialtotechnicallyautomate

theapplicationofexpertiseincreasedfrom24.5%in2017to58.5%in2023,thankstoGenAI.

ThereportalsosuggeststhatGenAIislikelytohave

amajorimpactonSTEMprofessionals:theestimated

technicalautomationpotentialofactivitiesperformedbythisgroupwas28%in2017;withGenAI,thisdoubledto

57%in2023.Numbersaresimilarbyeducationlevel,withGenAIdoublingtheautomationpotentialforthoseinroleswithamaster’s,PhDorhigher.4

Today’sSTEMprofessionalsarealreadyusingAIorare

expectingtouseit.Elsevier’sResearchFutures2.0report

releasedinearly2022showedthat8%ofresearcherswerealreadyusingAIextensivelyintheirresearch,principallytohelpwithanalysisandprocessinglargedatasets.12

IntheClinicianoftheFutureReport2022,overhalf(56%)ofclinicianssurveyedexpectedtobemakingmostoftheirdecisionsusingclinicaldecisionsupporttoolsthatuseAIin10years’time.13

“Clinicalinformationisonlyoneelementofthe

clinicaldecision-makingprocess,fromassessmenttodiagnosisandtreatment.Heuristicknowledgedrivesdecisionmaking,andthiscanbesupportedbyartificialintelligence(AI)andmachinelearningpredictionmodels.”

ClinicianoftheFutureReport2022

ConcernaboutGenAI

Thepictureisnotsimple,though:cliniciansandthe

generalpublicreportbeingexcitedbutalsoconcernedaboutGenAI.15InClinicianoftheFuture2023,asizableminority,28%,ofclinicianssaidtheyfinditundesirableforAItobeusedinclinicaldecision-makingtools

inthefuture.16

Thereareseveralcommonlyreportedconcernsamongvariousgroups,primarilyincludingaccuracyandtheriskofmisinformation,bias,privacyandsecurity,andtoalesserextent,ethicalissues.15Manyofthese

concernsarenotuniquetoGenAI,butthetechnologyisamplifyingthem.

Understandingresearchers’andclinicians’views

TheGenAIlandscapeischangingrapidly,andinordertoensurethetechnologyhasapositiveimpactonresearchandhealthcare,it’simportanttomonitortheviewsof

thoseintheseareas.

TheInsights2024:AttitudestowardAIresearchaimedtodothis,bysurveyingnearly3,000peopleworkinginresearch(includingleadersandcorporateresearchers)andinhealth(clinicians)fromaroundtheworld.

Theresearchexaminestheattitudesofresearchersandclinicianstowardsartificialintelligence(AI),including

generativeAI(GenAI),includingitsattractiveness,

perceivedimpact,thebenefitstothemandwidersociety,thedegreeoftransparencyrequiredaroundAItobe

comfortableusingtoolsthatcapitalizeonthetechnology,andthechallengestheyseewithAI.Italsolooksatthe

currentusage,andwhatrespondentsthinkwouldhelpthemtrustAItools.

Insights2024:

AttitudestowardAI

When:December2023toFebruary2024

What:15-minuteonlinequantitativesurveyWho:2,999respondentsfromacross

123countries

-2,284researchers

-1,007clinicians

(ofwhom292arealsoincludedasresearchers)

Results:Toimproverepresentativenesswe

weightedresponsesbyregion,and

toequallyrepresentresearchersand

cliniciansintotals.Cliniciansare

weightedequallybydoctorsandnurses.

Seeappendicesformoredetailonmethodologyandsample.

Youcanexplorethesethemesacrossthreechaptersinthisreport:

?Chapter1:ThecurrentAIlandscape

Exploretheawareness,perceptionsandusageofAI(includingGenAI)amongresearchersandcliniciansaroundtheworld.

?Chapter2:AfuturelensonAI

Discoverresearchers’andclinicians’expectations,

includingthepotentialbenefitsanddrawbacksofthetechnology.

?Chapter3:ShapinganAI-drivenfuture

Lookatresearchers’andclinicians’concernsinthecontextofbuildingtrustandcomfortinAI(includingGenAI)tools,andreadrecommendationsfor

developersandinstitutions.

Insights2024:AttitudestowardAI8

Insights2024:AttitudestowardAI

ThecurrentAIlandscape

Chapter1

ThecurrentAIlandscape

“AIishere,anditworks.Weneedtothinkhowtouseitproperly.”

Surveyrespondent,researcher,Kazakhstan

?96%haveheardofAI(includingGenAI)–subsequentstatisticsexcludethe4%notfamiliarwithAI

?54%haveusedAI(includingGenAI)and31%haveuseditforworkpurposes;thisishigherinChina(39%)thanintheUSA(30%)andIndia(22%)

?11%areveryfamiliarwithAI(includingGenAI),i.e.they’veuseditalot

?ChatGPTisbyfarthemostwell-knownAIproduct(89%)?25%haveusedChatGPTforworkpurposes

?49%ofthosewhohavenotusedAIcitealackoftimeasthereason

?72%believeAI(includingGenAI)willhave

atransformativeorsignificantimpactontheirareaofwork

ResearchersandcliniciansareonajourneyfromawarenesstousagetobenefitwhenitcomestoAI.AwarenessofAIingeneralishighamongbothresearchersandclinicians,butrelativelyfewsaytheyarecurrentlyveryfamiliarwiththe

technology,havingusedAIalot.Overhalfofbothgroups

whoareawareofAIhaveusedit,andalmostone-thirdhaveuseditforaspecificwork-relatedpurpose;thisishighestinChina(39%).Alackoftimetoinvestigatesuchtoolsisthe

mainreasonfornotusingAI.

FamiliaritywithAI

Present

usageofAI

Future

usageofAI

VeryfamiliarNotfamiliar

(useditalot)

4%

11%

96%

Familiar

85%

Somewhat/alittlefamiliar

Don’texpecttoornotsure

46%

33%

54%

Haveused

67%

67%

Expecttouse

Haveusedforwork

Notused

23%

31%

Haveusedfornon-workExpecttouse

Fig1.Question:

TowhatextentareyoufamiliarwithAI(includingGenAI)?n=3,118

Question:

HaveyouusedanAI(includingGenAI)productoranAIfeatureonaproductyouuseregularly?n=2,999

Question:

DoyouexpectyouwillchoosetouseAI(includingGenAI)inthenearfuture?n=1,330

Insights2024:AttitudestowardAI10

AwarenessofGenAItools

GiventherapidriseofGenAItools,particularlyChatGPT,itisperhapsunsurprisingthatmostpeopleareatleast

awareofitsexistence.GlobalCounselsurveysshowthatabout90%ofpeopleintheUK,USandGermanyhave

heardofGenAI.17Similarly,a2023surveybyPewResearchCentershowedthat90%ofAmericanssaythey“have

heardatleastalittleaboutartificialintelligence.”18However,drillingdownrevealsonlyaboutone-thirdhaveheardalotaboutit.

Thecurrentsurveyreflectsthesefindings:almostall

(96%)haveheardofAI.AwarenessishighestinChina

at99%(seeaccompanyingdatabookforfulldetails).

Globally,only11%areveryfamiliarwithAI,havinguseditalot,thisishigheramongresearchers(14%)than

itisclinicians(8%).

Demographicsseemtohaveanimpactwhenitcomes

tofamiliaritywithAI.WeseethatinAPACthosevery

familiarandusingAIalotishighest13%,comparedto8%inEurope(seeaccompanyingdatabookforfulldetails).

Pleasenote:allsubsequentstatisticsinthisreportexcludethe4%notfamiliarwithAI.

ChatGPTisthemostfamiliarGenAItool

ChatGPTisbyfarthemostwell-knownAIproduct,with

89%ofsurveyrespondentsgloballybeingfamiliarwithit.Researchers(94%)aremorelikelythanclinicians(84%)tohaveheardofit.

LevelsoffamiliaritywithAI(includingGenAI)

%Total(n=3,118)

%Researchers(n=2,355)

%Clinicians(n=1,060)

Notatallfamiliar(neverheardofit)

4

3

●5RE

Alittlefamiliar

39

35●

44RE●

Somewhatfamiliar

46

48CL●

44

Veryfamiliar(useditalot)

11

14CL●

8

Totalfamiliar96%97%CL95%

SignificantlyhigherorlowerthantotalSignificantlyhigherthanRole/Region/Country(indicatedbyfirsttwoletterse.g.AP=APAC)

AsiaPacific=AP

NorthAmerica=NA

China=CH

RE=Researchers

Eur