2022屆高三英語培優(yōu)外刊閱讀 廣告話題 學(xué)案

高三英語培優(yōu)外刊閱讀外刊精選｜2020大選，一場燒錢的廣告戰(zhàn)已經(jīng)打響在2020年美國大選的競選活動(dòng)中，一場反對(duì)特朗普的廣告大戰(zhàn)也愈演愈烈。據(jù)悉，近日正式宣布參選的前紐約市長邁克爾·布隆伯格將斥資數(shù)千萬美元投放政治廣告，以對(duì)抗特朗普的強(qiáng)勁攻勢。美國總統(tǒng)競選的燒錢戰(zhàn)場發(fā)生了哪些轉(zhuǎn)移？這位億萬富翁在其中又有何優(yōu)勢？InsidetheBiggest2020AdvertisingWarAgainstTrump①AfterhundredsofmillionsofdollarswerespentonadsattackingDonaldTrumpin2016,theresultswerethesame:Theyneverdidmuchdamage.②NowMichaelR.Bloombergistrying—hisway—spendingmillionseachweekinanonlineadvertisingonslaughtthatisguidedbypollinganddatathatheandhisadvisersbelieveprovideuniqueinsightintothepresident’svulnerabilities.③Theeffort,whichistargetingsevenbattlegroundstateswherepollsshowMr.TrumpislikelytobecompetitiveinNovember,isjustonepieceofanadvertisingcampaignthatisunrivaledinscopeandscale.④OnFacebookandGooglealone,whereMr.Bloombergismostfocusedonattackingthepresident,hehasspent$18milliononadsoverthelastmonth,accordingtoAcronym,adigitalmessagingfirm.⑤TheadsamounttoahugebetbytheBloombergcampaignthatthereareenoughAmericanswhoarenottoofixedintheiropinionsofMr.Trumpandcanbeswayedbytheads’indictmentofhisconductandcharacter.【詞匯過關(guān)】請(qǐng)寫出下面文單詞在文章中的中文意思。1.inside[??nsa?d]prep.______________________________2.advertise[??dv?ta?z]vt.______________________________3.onslaught[??nsl??t]n.______________________________4.unique[ju??ni?k]adj.______________________________5.vulnerability[?v?ln?r??b?l?ti]n.______________________________6.target[?tɑ?ɡ?t]vt.______________________________7.competitive[k?m?pet?t?v]adj.______________________________8.unrivaled[?n?ra?v?ld]adj.______________________________9.acronym[??kr?n?m]n.______________________________10.fixed[f?kst]adj.______________________________11.sway[swe?]vt.______________________________12.indictment[?n?da?tm?nt]n.______________________________13.conduct[?k?nd?kt]n.______________________________【詞塊學(xué)習(xí)】請(qǐng)從文章中找到下面中文相對(duì)應(yīng)的文詞塊。1.數(shù)億的______________________________2.形成/帶來傷害______________________________3.對(duì)……的洞見______________________________4.從范圍和規(guī)模上______________________________5.關(guān)注某事______________________________6.高達(dá)，達(dá)到______________________________拓展練習(xí)閱讀理解Formanybusinesses,theInternethascreatedbenefitsthatgobeyondtheirwildestdreams.Ithasreducedthecostsofadvertisingandincreasedvisibilityforcompaniesallovertheworld.Suchfreedomofaccesstoinformationhasadarkside,though,andmanybusinessesarelearningaboutthehardway.Thesedays,ifyouwanttofindaparticularshop,justtypeinthenameoftheplaceyou’relookingforonGoogleMapstogetdirectionsinstantly.Youcanalsogetinformationabouthoursofoperation,thebusiness’stelephonenumber,andmore.Unfortunately,somedishonestfolksareusingdirtytrickstomanipulate（暗中控制）thesystemanddeceiveusers.TheproblemexistsbecauseGoogleMapsispartlyacrowdsourcedundertaking,meaninganyonecanenterinformationaboutabusinesswhetheritistrueorfalse.Alldishonestcompetitorshavetodoisenterafakeaddress,incorrectbusinesshours,oranyotherlieabouttheircompetitors.GoogleMapsisalsolitteredwiththousandsofbusinessesthatdon’tevenexist.Clickingontheirlinksdirectsuserstoill-intentionedsites.Oneparticulargroupofbusinessesthathavebeentakenoverbyliarsalmostcompletelyarelocksmiths.Alargepercentageofthemareillegalbusinessesthataren’tlicensed.Thesedishonestartistsknowhowvulnerableyouare,andtheyonlytakecash.UsingGoogleMapsisn’ttheonlywaythatbusinessesarewagingwaragainstoneanotherontheInternet.SomeshadybusinessespostfakenegativereviewsoftheircompetitorsonwebsitessuchasYelp.Itissocommonthatitcanbedifficulttotellthegenuinereviewsfromthefakeones.Crowdsourcingallowsustofindoutthegoodandthebadaboutbusinesses.Unfortunately,thefakereviewsandthecheatmakefindingreliablebusinessesonlinefarlessconvenient.Forbusinessowner,beingthevictimsofeffectivecyber-attackscanactuallybenailsintheircoffins.8.ThebenefitofusingtheInternetforbusinesslistedinthepassageis________.A.makingitcheapertopromoteone’scompanyB.makingiteasierforcustomerstocontactone’scompanyC.makingitconvenientforonetocommunicatewithclientsD.makingitsimplerforonetofindtop-qualityemployees9.Accordingtothearticle,weknowaboutGoogleMapsthat________.A.itprovidesafiltersystemtotellregisteredbusinessesfromfakeones.B.itishardforuserstomanipulateinformationwithoutpermissionC.itwilleasilymakeusersbecomevirus-infectedD.itisdifficulttofindalegallocksmithonthere10.Whatdoes“nailsintheircoffins”meaninthefinalparagraph?A.Thebusinesseswillstarttotakeoff.B.Thebusinesseswillgooutofbusiness.C.Thebusinesseswillneedtoadvertiselessoften.D.Thebusinesseswillneedtoinvestmoremoney.11.Whatisthemainideaofthisarticle?A.TheInternethascausedalotoftroubleforsomebusinesses.B.TheInternethasresultedinthedeathoftraditionalbusinesses.C.TheInternetcreatesbothbenefitsandproblemsforbusinesses.D.TheInternethasbroughtmorepositivethannegativeresultsforbusiness.外刊精選答案【詞匯過關(guān)】請(qǐng)寫出下面文單詞在文章中的中文意思。1.inside[??nsa?d]prep.在……里面2.advertise[??dv?ta?z]vt.做廣告3.onslaught[??nsl??t]n.猛烈的抨擊4.unique[ju??ni?k]adj.獨(dú)特的5.vulnerability[?v?ln?r??b?l?ti]n.弱點(diǎn)6.target[?tɑ?ɡ?t]vt.針對(duì)，瞄準(zhǔn)7.competitive[k?m?pet?t?v]adj.有競爭力的，有優(yōu)勢的8.unrivaled[?n?ra?v?ld]adj.無可匹敵的9.acronym[??kr?n?m]n.公司名；縮寫10.fixed[f?kst]adj.堅(jiān)定的，固定的，一成不變的11.sway[swe?]vt.搖擺12.indictment[?n?da?tm?n