2023-2024 中國(guó)滑雪產(chǎn)業(yè)白皮書

2024-10-122023-2024中國(guó)滑雪產(chǎn)業(yè)白皮書ChinaSkiIndustryWhiteBook作者：伍斌Author：BennyWu（WuBin）PartnerofBeijingYuanhePartners2023-2024雪季，出行終于完全不會(huì)受到疫情的限制。因此，以“爾濱”文翻譯。/http://vanat.ch/publications.shtml 2023-2024ChinaSki12法律聲明報(bào)告中所有的文字、圖片、表格等要素及其各種組合均享有包括但不限于版權(quán)在內(nèi)的各項(xiàng)權(quán)利。本報(bào)告屬于免費(fèi)公開發(fā)聯(lián)系方式163 2023-2024ChinaSki3第一章滑雪場(chǎng)與滑雪人次 2023-2024ChinaSki4數(shù)據(jù)對(duì)于白皮書研究起到了非常大的幫助。表1-1統(tǒng)計(jì)了國(guó)內(nèi)719家處于運(yùn)營(yíng) 2023-2024ChinaSki5省份統(tǒng)計(jì)雪場(chǎng)數(shù)（家）數(shù)（家）及各省官方場(chǎng)數(shù)（家）數(shù)（家）123456789996889888778856444廣東332653535廣西64333552323212110291811010111注：經(jīng)比對(duì)，發(fā)現(xiàn)有部分省份公布的滑雪場(chǎng)館統(tǒng)計(jì)數(shù)中包括了部分“室內(nèi)滑雪模擬器場(chǎng)地”（比如：廣東、上海）或戲雪樂園（比如：海南）。 6排名上年排名省份同比增幅2023-20242022-202312吉林51.24%30420121河北13.14%28725434新疆56.48%21543北京3.06%57黑龍江88.65%9865浙江1.97%7廣東41.67%86-15.45%939湖北45.17%838-5.48%84 760家室內(nèi)滑雪場(chǎng)累計(jì)產(chǎn)生488萬滑雪人次，比上年365萬滑雪人次同比增長(zhǎng) 8172736455564738393322211111111 2023-2024ChinaSki9省份省份22211111省份室內(nèi)滑雪場(chǎng)211111廣東119省份111111廣東118113456779 2023-2024ChinaSki 2023-2024ChinaSki一、滑雪場(chǎng)上行設(shè)施：架空索道&魔毯 表3-1:中國(guó)滑雪場(chǎng)按脫掛式架空索道數(shù)量排名省份118227732754466546664657464885598554444444444433322222222222211111111111111111111111111111 2023-2024ChinaSki9972883773551431111111111111 2023-2024ChinaSki 2023-2024ChinaSki 2023-2024ChinaSki圖1-1：中國(guó)滑雪場(chǎng)數(shù)量及滑雪人次統(tǒng)計(jì)（按雪季財(cái)年5.1-4.30）表1-1:中國(guó)滑雪場(chǎng)數(shù)量分布（按省份）表1-2:滑雪人次按省份排名TOP10（單位：萬人次）圖2-1:國(guó)內(nèi)已投入運(yùn)營(yíng)的室內(nèi)滑雪場(chǎng)數(shù)量統(tǒng)計(jì)（家）圖2-2:國(guó)內(nèi)室內(nèi)滑雪場(chǎng)數(shù)量及滑雪人次統(tǒng)計(jì)表2-1：室內(nèi)滑雪場(chǎng)數(shù)量及滑雪人次統(tǒng)計(jì)表2-2：2023-2024國(guó)內(nèi)處于運(yùn)營(yíng)狀態(tài)的60家室內(nèi)滑雪場(chǎng)分布（按省份）表2-3：部分國(guó)內(nèi)室內(nèi)滑雪場(chǎng)在建、待建及停業(yè)統(tǒng)計(jì)（按省份）表2-4：全球室內(nèi)滑雪場(chǎng)雪區(qū)面積排名（TOP10）表2-5：滑雪場(chǎng)按核心目標(biāo)客群分類統(tǒng)計(jì)數(shù)據(jù)表2-6：滑雪場(chǎng)按垂直落差分類統(tǒng)計(jì)數(shù)據(jù)表2-7:不同雪道面積的滑雪場(chǎng)數(shù)量及滑雪人次占比分類統(tǒng)計(jì)表2-8：有架空索道的滑雪場(chǎng)及滑雪人次統(tǒng)計(jì)信息表2-9：滑雪人次超過10萬的滑雪場(chǎng)統(tǒng)計(jì)信息圖3-1:有架空索道的雪場(chǎng)&雪場(chǎng)架空索道數(shù)量統(tǒng)計(jì)圖3-2:中國(guó)滑雪場(chǎng)脫掛式架空索道數(shù)量統(tǒng)計(jì)圖3-3:中國(guó)滑雪場(chǎng)脫掛式架空索道按進(jìn)口、國(guó)產(chǎn)數(shù)量統(tǒng)計(jì)表3-1:中國(guó)滑雪場(chǎng)按脫掛式架空索道數(shù)量排名表3-2:雪場(chǎng)脫掛式架空索道數(shù)量按省份排名 2023-2024ChinaSki作者簡(jiǎn)介伍斌協(xié)會(huì)冰雪專業(yè)委員會(huì)主任。雪度假區(qū)總經(jīng)理、河北崇禮多樂美地滑雪度假村總經(jīng)理、意泰尼卡集團(tuán)中國(guó)（北京）公司營(yíng)銷總監(jiān)、北京雪上飛體育用 2023-2024ChinaSki2023-2024ChinaSkiIndustryWhiteBookByWuBin(BennyWu)EnglishVersionProvidedByOctober-12-2024 2023-2024ChinaSkiPrefaceDuringthedraftingoftheninth"WhitePaptourismhasappearedinmanypartsofthecountry.Reflectingontheskiingbecomingmorepopularandhitarecordhighinpassengerflow.However,therewasadifferentiationphenomenonamongsuburbanskiresorts,andmostofthemfailedreceivetheexpectedlargepassengerflowduringtheSpringFdepicttheportfoliooftheskimarketwithdataasclosetorealityasposcommercialreasonssuchastradesecrsupplydataofsomeequipmentisnotsuitabletobedisclosedhere,whicalittleregrettothecompletenessofthisreport.SincerelythankallthecolleaguesintheindustrPaperresearchforalongtimeandallHeartfeltthanksgotoalltheteammemberswhoparticipatedinthpaper!ThankstoallthereaderswhopaidattentiontotheWhitePapIwouldalsoliketodelivermysinceregratitprovidingthebelowofficialpublishingplatformfortheWhiteBook.Specialthangotomyoldfriend,Pro.YuxuanChen,partnerofBeijingYuanhePartners,forherdiligentandprofessionalworkinpreparingtheEnglishversionofthisWhiteBook./http://vanat.ch/publications.shtml ContentsPrefaceLegalStatementandDisclaimerClassifiedInformationStatisticsEquipment&FacilitiesofSkIntroductionstotheAuthor&Translator LegalStatementandDisclaimerThisreportisdistributedwithoutchargetothepublic,anyininstitutionsarewelcometociteanddisseminawithpropercitationofsource.domainbelongtotheoriginaleffortstodohisresearchandinvestigation,consideringthatpartofthefigurehereinonlyandbeappliedorusedunderprofessionaldiscretionandjudgment.Theauthofthereportandrelatedentitiesorassociatesdonotbearanylegalrespontheaccuracyofthedatalistedorcanyviolationagainstrelevantlawsandtheabove-mentionedd ChapterI.SkiResortsandSkierVisitswhichallthebusinessesandactivitiesoftheskiindustryareeevaluated.Therefore,thenresorts.Inaddition,thisreportusesthe‘snowseasoensurethetimelinessandcomparabilityofthminoradjustmentstothestatisticalperiodofindividualskiresorts.(Forexample,theoperatingdataofindividualouMay2024willbeincludedinthisreportingpeI.NumberofSkiResorts,SkierVisitsandSkiersreasons,and3havereoppublicis719,anincreaseof22froof10fromthepreviousyeaFromMay1,2023toApril30,2024,millioninthepreviousyear.ThetrendofthenumberofskiresortsanAccordingtothemodelcalculationofthenumberofskiersintheWhiteBook,duringthe2023-2024snowseasonfiscalyparticipatedinskiing11.18millioninthepreviousyeacapitaskiingtimeso Figure1-1:StatisticsonSkiResorts&SkierVisitsinChina(by2023-2024fiscalyear)II.DistributionofSkiResortsandSkierVisitsInthepastthreeyears,theNationalSportsGeneralAdministrationhascontinuouslyreleasedtheNationalSportsVenueStatisticalSurveyData,whichshowsthatasofDecember31,2021,thenumberofskiresortsinthecountryis811,asofDecember31,2022,thenumberofskiresortsinthecountryis876,andasofDecember31,2023,thereare935skiresortsnationwide.Atthesametime,thesportsadministrationsofmostprovinceshavesuccessivelyreleaseddetaileddataonsportsvenuesintheirprovinces.TheseofficialdatahavebeenofgreathelptotheWhiteBookresearch.Table1-1countsthedetailedinformationonthedistributionof719domesticskiresortsinoperationbyprovince,andcomparesthemwiththeofficialdata,sothatreaderscanfullyunderstandtheoveralldistributionofskiresorts. BookBookBook123456Jilin78999688988877885644433265353564333552323212110291811010111Note:Aftercomparison,itTable1-1:TheDistributionofSkiResortsinChina(byprovince)Inthe2023/2024snowseasonfiscalyear,thenumberofskiervisitsrankedinthetoptenby province(TOP10)isshowninTable1-2.RankRankinLastProvinceYoY+%2023-20242022-202312Jilin51.24%30420121Hebei13.14%28725434Xinjiang56.48%21513743Beijing3.06%18618057Heilongjiang88.65%1859865Zhejiang1.97%1271257Guangdong41.67%1027286Sichuan-15.45%939Hubei45.17%83588Shanxi-5.48%7984Table1-2:SkiersVisitsRankedTOP10byProvince(unit:10,000people) ChapterII.ClassifiedStatisticsofSkiResorts Figure2-2:StatisticsonIndoorSkiResorts&SkierVisitsYoY+%NumberofAllkindsofSki111111118thathavebeen211111119 1727364555647383933222111111Anhui11222111Xinjiang11 Rank1China1China3China4China5Netherlands6China77ChangshaXiangjiangSnChina9 NumberofResortsPercentageofPercentageofTable2-5:StatisticsonSkiResortsbyCoreTargetCustomerGroupsNumberofResortsYoY+%YoY+% SlopesAreaNumberofSkiResortsSkierVisits(10,000)2023-20242022-2023YoY+%2023-20242022-2023YoY+%Table2-8:StatisticsonSkiResortswithAerialRopewaysandSkiervisits aerialropeways,accountingforonly2.23%ofthetotalnumber,butthenumberofskiersvisitsaccountsformorethan20%.Detachableropewayshavebeenfurtherrecognisomenewlybuiltindoorskiresortshavealsochosen Liftingfacilitiesfundamentimportantpartofanyskiresort.AtpresInthe2023-2024snowseasonfiscalyear,atotalof30newskiaerialropewayswerebuiltandputAsofApril30,2024,thetotalnumberofaerialropewaysbuiltandputintouseindomesticski Figure3-2:StatisticsontheDetachableAerialRopewaysinSkiResortsinChinaFigure3-3:StatisticsontheImportedandDomesticallyManufacturedDetachableAerialRopeways 118227732754466546664657464885598554444444444433322222222222211111111111111111111111111111Table3-1:RankingofChineseSkiResortsbyNumberofDetachableAerialRopeways ProvinceSkiResortswithDetachableAerialRopeways2023-2024DetachableAerialRopeways20233-2024DetachableAerialRopeways2022-2023Jilin93228Hebei92726Xijiang72721Beijing288Heilongjiang377InnerMongolia355Shannxi143Hubei1111111111111Table3-2:TheRankingofProvincesbytheNumberofDetachableAerialRopewaysJilin,HebeiandXinjiangrankedthetopthreewith32,27and27detachableropeways2.MagicCarpetsinSkWiththewidespreadusageofmagiccarpetsinskiresocarpetsintheskiresorts.Accordingtoincompletestatistics,inthefiscalII.SkiResortFieldFimportedsnowgroomersisabout60,whilethetotalnumb III.RentalEquipmentinSkiTheskirentalmarketcmarket.Inaddition,likethepreviousyear,inthefiscalyseason,skiresortsacrossthecountrygenerallyreportedthaofrentalsnowboardsinskiresorts. ChapterIV.Summary1.Theindoorskiresor2.Themarketconcentrationofoutdoorskiresortshasfurtherincreagrowthrateofdestinationskiresortsisgratifying.attentiontotherelevantreports(Ski+),Lebingxue,XuezuTechnolog Figure1-1:StatisticsonSkiResorts&SkierVisitsinChina(by2023-2024fiscalyear)TheDistributionofSkiResortsinChina(byprovince)SkiersVisitsRankedTOP10byProvince(unit:10,000people)Figure2-2:StatisticsonIndoorSkiResorts&SkierVisitsStatisticsonSkiResortsbyCoreTargetCustomerGroupsTable2-8:StatisticsonSkiResortswithAerialRopewaysandSkiervisitsStatisticsontheNumberofSkFigure3-2:StatisticsontheDetachableAerialRopewaysinSkiResortsinChinaFigure3-3:StatisticsontheImportedandDomesticallyManufacturedDetachableAerialRopewaysTable3-1:RankingofChineseSkiResortsbyNumberofDetachableAerialRopewaysTable3-2:TheRankingofProvincesbytheNumberofDetachableAerialRopeways 2023-2024ChinaSkiIntroductiontotheAuthorMr.WuBinistheChairmanofHenanSongdingSkiResort,theFounderandCEOofBeijingSnowpalEnterpriseManagementCo.,Ltd.,authorofChinaSkiIndustryWhiteBook,editor-in-chiefofIceandSnowBlueBook,vicechairmanofBeijingSkiAssociation,anddistinguishedexpertlecturerofBeijingSportUniversity.BeforehefoundedSnowpal,Mr.WuhadbeenPresidentofCarvingSkiGroup,ChiefStrategyOfficerofVankeGroupIceandSnowDivision,DeputyGeneralManagerofGolf&IceandSnowDepartmentofBeijingWandaCulturalIndustryGroupOperationCenter,GeneralManagerofJilinBeidahuSkiResort,GeneralManagerofHebeiChongliDuolemediSkiResort,MarketingDirectorofItalianTecnicaGroupChina(Beijing)Company,etc.Hehasbeencommittedtopromotingthedevelopmentofthedomesticskiindustryforalongtime,andhasin-depthresearchontheinternationalanddomesticski