《跨境電商直播（雙語(yǔ)）》課件-1.1行業(yè)發(fā)展動(dòng)態(tài)

Cross-BorderE-CommerceLiveStreaming(Bilingual)跨境電商直播（雙語(yǔ)）01/LearningsceneAnintroductiontotheunit課程簡(jiǎn)介目錄ContentsIndustrydevelopment行業(yè)發(fā)展動(dòng)態(tài)1.1Unitlearningplan教學(xué)內(nèi)容安排1.2Livestreamchannels跨境電商直播渠道1.3Marketsegmentationandpositioning市場(chǎng)細(xì)分與定位1.4Assessmentdevelopment考核方案設(shè)計(jì)1.5Learningreference教學(xué)參考資源1.6AnIntroductiontotheIndustryHangzhou:Afamouscityforlivestreamindustry

Atpresent,thereare32livestreamplatformsandnearly50000anchorsinHangzhou.Thenumberofregisteredenterprisesrelatedtolivestreamismorethan5000,rankingthefirstinthecountry,

drivingmorethan1millionjobs.Onaverage,onein244peopleinHangzhouistheanchor;Oneoutofevery12peopleisengagedinlivestreamingrelatedindustries.AnIntroductiontotheIndustryOfficialKOLJiaolongHeAnIntroductiontotheIndustryAnIntroductiontotheIndustryAnIntroductiontotheIndustry2022BeijingWinterOlympicsAnIntroductiontotheIndustryCross-bordere-commerceisbecomingmoreandmorepopulararoundtheworld.Vicky,astudentofe-commercenoticesthatlivestreamingonthee-businessplatformsandsocialmediaisontheriseintheglobale-commerceindustry.KOLandlivestreamerhavebecomeacareerthatmanyyoungpeopleaspireto.IntroductioncaseQuestions:Whatisthedifferencebetweendomestice-commercelivestreamingandcross-bordere-commercelivestreaming?Whatisthehistory,currentsituationandfutureofcross-bordere-commercelivestreaming?Whatknowledge,skillsandqualitiesdowelearntobecomeanexcellentstreamer?1.1/Industrydevelopment

行業(yè)發(fā)展動(dòng)態(tài)1.1.1Historyoftheindustry1.1.2Importantevents1.1.3FutureindustrytechnologySource:Zhejiange-CommercePromotionAssociation1.1.1HistoryoftheindustrySource:iMediaIndustrydevelopment行業(yè)發(fā)展動(dòng)態(tài)1.1.1HistoryoftheindustrySource:Industrydevelopment行業(yè)發(fā)展動(dòng)態(tài)1.1.1HistoryoftheindustrySource:Industrydevelopment行業(yè)發(fā)展動(dòng)態(tài)1.1.1HistoryoftheindustrySource:Industrydevelopment行業(yè)發(fā)展動(dòng)態(tài)1.1.2Importantevents2022Industrydevelopment行業(yè)發(fā)展動(dòng)態(tài)Source:/baijiahao/html/583892.htmlIndustrydevelopment行業(yè)發(fā)展動(dòng)態(tài)1.1.3Futureindustrytechnology1.1.3FutureindustrytechnologyAtlasBostondynamicsmodelIndustrydevelopment行