工商管理專業(yè)本科培養(yǎng)方案

一、培養(yǎng)目標(biāo)I.EducationalObjectives本專業(yè)培養(yǎng)德智體美全面發(fā)展，適應(yīng)經(jīng)濟(jì)社會(huì)發(fā)展需要的，系統(tǒng)地掌握經(jīng)濟(jì)學(xué)、管理學(xué)基本原理，熟悉企業(yè)管理、市場營銷、財(cái)務(wù)管理和法律等方面知識(shí)的工商管理學(xué)科高級(jí)專門人才。學(xué)生畢業(yè)后，能在企業(yè)從事企業(yè)管理、市場營銷、企業(yè)策劃工作，也可到政府部門、事業(yè)單位從事管理工作。Theprogramisdesignedtotrainprofessionalpersonnelthatmeetthedemandofsocialistmarketeconomyand,developedinanall-roundway,morally,intellectually,physicallyandaesthetically,withsolidacademicbackgroundforeconomicsandmanagementknowledgeandtheories.Theywillgraduateasadvancedpracticalpersonnelwithagoodcommandofenterprisemanagement,marketing,financialmanagementandrelevantlaws,andbecapableofdoingbusinessadministration,marketinganddesigningworkaswellasworkingingovernmentdepartmentandenterprisesinthemanagementposition.二、基本要求II.SkillsProfileAsastudentofthisprogram,he/sheisrequiredto:1、熱愛祖國，擁護(hù)中國共產(chǎn)黨的領(lǐng)導(dǎo)，掌握馬列主義、毛澤東思想、鄧小平理論、“三個(gè)代表”重要思想和科學(xué)發(fā)展觀的基本理論體系；愿為社會(huì)主義現(xiàn)代化建設(shè)服務(wù)、為人民服務(wù)；愛崗敬業(yè)、艱苦奮斗、熱愛勞動(dòng)、遵紀(jì)守法、團(tuán)結(jié)合作；具有良好的思想品德、社會(huì)公德和職業(yè)道德。1.Lovemotherland,supporttheChineseCommunistParty’sleadershipandgraspthebasicprinciplesofMarxism-Leninism,MaoZedongThought,DengXiaopingTheory,“ThreeRepresents”ThoughtandScientificOutlookonDevelopment;bewillingtoservethesocialistmodernizationdriveandthemasses;haveastrongsenseofresponsibilityandaspirationstoendeavorforthecountryandnation’sprosperity;beconscientiousandmeticulousinwork,observedisciplinesandobeylaws,andcherishteamspirit;havegoodmoralcharacter,socialmoralityandprofessionalethics.2、掌握本專業(yè)必需的管理學(xué)、經(jīng)濟(jì)學(xué)的基本理論、基礎(chǔ)知識(shí)和基本技能，具有獨(dú)立獲取知識(shí)、提出問題、分析解決問題的基本能力及開拓創(chuàng)新精神；熟悉現(xiàn)代工商企業(yè)管理的基本理論與方法，綜合運(yùn)用所學(xué)知識(shí)，具有企業(yè)管理方面的實(shí)際操作能力；具有較強(qiáng)的語言文字表達(dá)、人際溝通能力；了解本學(xué)科的理論前沿和發(fā)展動(dòng)態(tài)，并熟悉我國市場營銷的有關(guān)方針、政策和法規(guī)；具有分析和解決企業(yè)市場營銷實(shí)際問題的能力；要求學(xué)生掌握一門外語，并具有較強(qiáng)的外語和計(jì)算機(jī)應(yīng)用能力。2.Masterthebasictheories,knowledgeandskillsinmanagementandeconomics;bewiththeindependentaccesstoknowledgeandthecapabilitytoraisequestions,analyzeproblemsandsolvethemindependently;havethepioneeringspirit;befamiliarwiththebasictheoriesandmethodsofmodernbusinessadministration;havethepracticaloperationabilityofbusinessmanagementwiththecomprehensiveapplicationofknowledge;havethestronglanguageandwritingexpressionandinterpersonalcommunicationskills;befamiliarwiththeforwardpositionanddeveloptrendofthesubject,aswellasChina-relatedmarketingstrategies,policiesandregulations;havetheabilitiesofanalyzingandsolvingthepracticalproblemsinenterprisemarketing;requirestudentstomasteraforeignlanguageandhavethestrongabilityofapplicationintheforeignlanguageandcomputer.3、掌握科學(xué)鍛煉身體的基本知識(shí)和技能，養(yǎng)成良好的鍛煉和衛(wèi)生習(xí)慣，具備健全的心理和健康的體魄。3.Masterthebasicknowledgeandskillstodevelopgoodexerciseandhealthhabits,haveasoundpsychologicalandphysicalhealth.三、學(xué)制與學(xué)位III.LengthofSchoolingandDegree學(xué)制四年，符合學(xué)士學(xué)位授予條件的授予管理學(xué)學(xué)士學(xué)位。4years，inaccordancewiththeBachelor’srequirements,thegraduateswillbeconferredwithBachelor’sDegreeinManagement.四、主要課程IV.CurriculumProvision本專業(yè)課程結(jié)構(gòu)：TheCourseStructure:本專業(yè)必修課分為公共基礎(chǔ)課、專業(yè)基礎(chǔ)課和專業(yè)課三大類，選修課分為專業(yè)選修課和公共選修課兩類。TheCompulsoryCoursesareclassifiedintothreecategories,includingPublicBasicCourses,SpecialtyBasicCoursesandSpecialtyCourses;theOptionalCoursesareclassifiedintotwocategories,includingPublicOptionalCoursesandSpecialtyOptionalCourses.本專業(yè)主干課程：MainCoursesare:管理學(xué)（△）、統(tǒng)計(jì)學(xué)、會(huì)計(jì)學(xué)、市場營銷學(xué)（△）、財(cái)務(wù)管理、經(jīng)濟(jì)法、企業(yè)運(yùn)營管理、人力資源管理、企業(yè)戰(zhàn)略管理（△）、物流管理、組織行為學(xué)等（后有“△”為學(xué)位課程）。Management(△),Statistics,Accounting,Marketing(△),FinancialManagement,EconomicLaw,EnterpriseOperationsManagement,HumanResourcesManagement,StrategicEnterpriseManagement(△),LogisticsManagement,OrganizationBehavior,etc.(“△”indicatesDegreeCourses).專業(yè)基礎(chǔ)課SpecialtyBasicCourses21管理經(jīng)濟(jì)學(xué)Manags48483322宏觀經(jīng)濟(jì)學(xué)Macro-economics48483323管理學(xué)△Management△48483424會(huì)計(jì)學(xué)Accounting48483325統(tǒng)計(jì)學(xué)Statistics48483326市場營銷學(xué)△Marketing△48483327貨幣金融學(xué)MonetaryFinance48483328經(jīng)濟(jì)法EconomicLaw484833小計(jì)Subtotal3843842446663專業(yè)課SpecialtyCourses29企業(yè)戰(zhàn)略管理△StrategicEnterpriseManagement△484263330電子商務(wù)E-commerce48483331營銷調(diào)研MarketingResearch32322232企業(yè)運(yùn)營管理484263333企業(yè)財(cái)務(wù)管理EnterpriseFinanceManagement484263334商務(wù)英語BusinessEnglish48483335物流管理LogisticsManagement484263336人力資源管理484263337質(zhì)量管理學(xué)QualityManagement48483338組織行為學(xué)OrganizationBehavior484263339國際企業(yè)管理InternationalBusinessManagement484833小計(jì)Subtotal512476363231289必修課小計(jì)

SubtotalofCompulsoryCourses19461808138118242224221589選修課小計(jì)

SubtotalofOptionalCourses30實(shí)踐教學(xué)環(huán)節(jié)小計(jì)

SubtotalofPracticalTeaching30畢業(yè)應(yīng)取得總學(xué)分178Graduatesshouldobtainatotalof178Credits公共基礎(chǔ)課必修學(xué)分62，占總學(xué)分34.8%PublicBasicCourseshave62compulsoryCredits,34.8%oftotalCredits專業(yè)基礎(chǔ)課必修學(xué)分24，占總學(xué)分13.5%SpecialtyBasicCourseshave24compulsoryCredits,13.5%oftotalCredits專業(yè)課必修學(xué)分32，占總學(xué)分18.0%SpecialtyCourseshave32compulsoryCredits,18.0%oftotalCredits綜合實(shí)踐教學(xué)環(huán)節(jié)學(xué)分30，占總學(xué)分16.9%PracticalTeachinghas30compulsoryCredits,16.9%oftotalCredits選修課學(xué)分≥30，其中公共選修課≥16CreditsofOptionalCourses≥30，includingtheCreditsofPublicOptionalCourses≥16

4、選修課設(shè)置4.OptionalCourses課程類別CoursesClassified序號(hào)No.課程名稱CourseName教學(xué)時(shí)數(shù)TeachingHours學(xué)分Credits開設(shè)學(xué)期Semester備注Remarks專業(yè)選修課SpecialtyOptionalCourses1工商行政管理學(xué)IndustrialandCommercialAdministration3224本類課程應(yīng)修滿14學(xué)分14Creditsshouldbeobtainedforcoursesofthiscategory2管理信息系統(tǒng)ManagementInformationSystem32243企業(yè)經(jīng)營分析BusinessAnalysis32244領(lǐng)導(dǎo)科學(xué)LeadershipScience32245創(chuàng)業(yè)管理EntrepreneurshipManagement32256企業(yè)文化EnterpriseCulture32257商品學(xué)CommodityScience32258服務(wù)營銷ServiceMarketing32269風(fēng)險(xiǎn)管理RiskManagement322610證