國家開放大學本科《管理英語3》一平臺在線形考(單元自測1至8)試題及答案

PAGEPAGE1國家開放大學本科《管理英語3》一平臺在線形考單元自測1至8試題及答案說明：資料整理于2024年9月6日；適用于國家開放大學本科學員一平臺在線形考考試。單元自測1試題及答案說明：本單元測試中共有6道隨機題，其中有5道選擇題和1道完形填空題。第一大題：選擇填空(每題10分，共5題)備注：本大題從下列帶★題庫中隨機抽取其中5個小題，每個10分，共50分！★____●No,sorry,Ididn’tknowtheruleaboutpunchingin.C.Didn’tyoupunchinthismorning,Wendy?★____●Wehavethreemajordivisions:Operations,SalesandMarketing,FinanceandAdministration.A.Howmanydepartmentsdowehave?★Isupposethere’llbealotofarguments.●_______A.Ishouldimagineso.★Iwishyousuccessinyourcareer.●_____C.Thesametoyou.★I’mleavingforShanghaitomorrow.●_______B.Haveapleasanttrip!★Whoshouldberesponsiblefortheaccident?●Theboss,nottheworkers.Theyjustcarriedouttheorder_______.B.astoldC.astheytold★Abusdriver_________thesafetyofhispassengers.B.isresponsiblefor★Anumberofboys_________absentsometimeduringtheterm.A.havebeen★Hewillwritetomeassoonashe_________home.B.returns★Iam_________yourearlycoming.A.lookingforwardto★Leavethereferencebooksbehind,_________youwon’tbeabletothinkindependently.A.or★Myfriendinvitedme_________theartclub,andIaccepteditwithpleasure.B.tojoin★Thekey_____successfulimplementationisclearlycommunicatingthestrategytothewholecompany.A.to★Theprogrammegivesstudentsthe_________tolearnmoreaboutglobalwarming.C.opportunity★Thisistheman_________lastnight.B.whomIsaw第二大題：完形填空(閱讀理解、翻譯、聽力理解、完形填空等)(共50分)備注：本大題從下列帶★題庫中隨機抽取其中1個題型的試題，共50分！★翻譯：為下面的句子選擇正確的翻譯(每題10分)。操作提示：通過題干后的下拉框選擇題目的正確答案。1.Ifyouaresmartenough,andhavegotambitionandkeeppushingforward,youcanrisetothetopofyourchosenprofession.C.如果你既聰明過人,又有上進心,并且勇往直前,那么你就可以在自己所選的職業(yè)領(lǐng)域中出類拔萃。2.It’suptoyoutostriveforyourplace,tokeepyourselfengagedandproductiveduringaworkinglifethatmaylastaround50years.B.在大約50年的職業(yè)生涯中,能否積極上進,勤奮工作,取得成效是取決于你自己的。3.Theyaresounusualbothintheirtalentsandtheiraccomplishmentsastobeconsideredrareexceptions.A.正因為他們既才智過人,又成就非凡,所以他們這樣的例子少之又少。4.Wewillhavetoplaceourselveswherewecanmakethegreatestcontribution.C.我們應該把自己放到能做出最大貢獻的位置。5.Somearestillnervousaboutlosingtheirjobsdespitethelowwages.A.盡管工資不高,但還是有很多人擔心失去這份工作。★聽力理解：聽對話錄音，根據(jù)對話內(nèi)容判斷正誤(每題10分)。task4test.mp3操作提示：句子正確選擇下拉選項框為T；句子錯誤選擇下拉選項框為F。1.Wendypunchedinthismorning.[答案]F2.Theyneedtopunchoutafterwork.[答案]T3.Theyneedtoworkovertime.[答案]T4.Theycanwearcasualclotheswhengoingoutonasalescall.[答案]F5.Theycanuseofficephonesforpersonalmatters.[答案]F★聽力理解：聽對話錄音，根據(jù)對話內(nèi)容完成下方題目(每題10分)。TASK3TEST.MP3操作提示：通過題干后的下拉框選擇題目的正確答案。1.Thetwospeakersare_________.B.colleagues2.Therearedivisionsinthecompany_________.A.33.CustomerServiceisapartofdivision_________.B.SalesandMarketing4.TheSalesandMarketingincludesdepartments_________.C.45.ThedirectoroftheSalesandMarketingisnow_________.C.onabusinesstrip★完型填空(每空10分)。操作提示：通過題目中的下拉選項框選擇恰當?shù)脑~語補全填空。Joachim’svisionisbasedonanideacalledpleaching(編織),wheretreebranchesaregrownsothattheynaturallyweavetogether.Sincethegrowthpatternsoftreesare{effected;affected;attempted}bywindandsunlight,itmaybepossibletocontrolthewayatreedevelops.TheseFabricatedTreeHouseHabitatswouldusetreesgrownintoshapesashousing.Oneofthe{purposes;disadvantages;advantages}ofthesedesignsisthattreeswouldnothavetobecutdownforlumber.“A100percenttreehousewouldtakeyearstocreate,”Joachimsaid.{Dependingon;Judgingby;Protectedfrom}theclimate,ahousecouldtakeanywherefrom5to30yearstogrow.Fortunately,there’sawaytospeeduptheprocess.Joachimsuggestsincludingecologicalmaterialssuchassod(草皮),grassesandlivingbranchesinthehousingdesigns.“Thismaterialwouldbeabletomoveasthehousegrows,”Joachimsaid．Ahomewouldbecomeanactualecosystem,acommunityofplants,animals,andbacteriaworkingtogether.Thetreeswouldalsogiveoffwatervaporthatwouldassistin{cleaning;heating;cooling}thehomes.Solarpanelsandwindwouldhelpprovideenergy.Thetreehomesmightevenhavesoilpockets,whereplantscouldgrowfromthestructureitself.WorkhasalreadybegunonJoachim’sfirstdesign-ahousemadefrom50percentrecycledand50percentlivingthings.Joachimisconfidentaboutthe{happiness;benefit;importance}ofhiswork,asheusesnaturalproductswithoutdestroyingnature.“Theenvironmentanditsstudyareveryimportant.Weneedtorespectnature,don’ttakeitforgranted,”hesaid．(1)B.affected(2)C.advantages(3)A.Dependingon(4)C.cooling(5)C.importance★閱讀理解：閱讀下面的文章，根據(jù)文章內(nèi)容，完成相應的選擇題。(每題10分)ORGANIZATIONSTRUCTUREINHOOGLEENGINEERINGI’mMichaelBush,ManagingDirectorofHoogleEngineering.IampleasedtowelcomeyouheretoourwebsiteandI’dliketotellyoualittleaboutthecompanyanditsorganization.HoogleEngineeringwassetupin1960.Itwasdividedintoseveraldepartmentsatthattime,suchasthesalesdepartment,marketingdepartment,andproductiondepartment.Lotsofmanagerswereemployedtomanageitall.Fortunatelythingsaredifferentnow.SixtypeopleareemployedbyHoogleandcommunicationbetweendepartmentsisconsideredtobeoneofthemostimportantaspectsofthebusiness.Themarketisglobalsoweneedtomakecontactwithcustomersworldwide,notjustlocally.Butintheolddayswewereallindifferentdepartmentsandneverspoketoeachother.Wehadatallstructure.Traditionallywehadpeopleatthefirstlevelontheshopfloor,manufacturingproductsaccordingtotheinstructionswhichtheyweregiven.Thenyouhadasupervisorylevelofpeoplewhosupervisedthemeveryday.Thenyoumoveduptothemiddlemanagement,whoweredoingthetasksofgettingnewbusiness,andthenyouhadtheseniormanagementteam,andthenyouhadtheboard,whodecidedthebusinessstrategy.Sotherewerealotoflevelsinthecompanyintheolddaysactually.Thestructuretodayisthatweformteamswithinteamstoplacepeoplewhocanmanufactureaproduct.Eachteamhasmembersthatcanmanufacturedifferentproducts.Theactualteamsnowareself-managing,sowedon’tevenhaveteamleaders.You’vegottheteams,andthenyou’vegottwopeople,onlytwopeople,whoarewhatyouthinkofasmanagement.Thisisgenerallycalledflatstructure.操作提示：通過題干后的下拉框選擇題目的正確答案。1.HoogleEngineeringwassetupin_________.B.thetwentiethcentury2.Therearemanydifferent_________ofmanagementinatallstructure.B.levels3.Peopleinaflatstructureusuallyworkin_________.C.teams4.AllofthefollowingstatementsaretrueaccordingtothepassageEXCEPTthat_____.B.theauthorthinksthetwostructureshavethesamefunctions5.Thebesttitleforthepassageis_________.A.OrganizationStructureinHoogleEngineering★閱讀理解：閱讀下面的文章，根據(jù)文章內(nèi)容判斷文章后的句子是正確(T)還是錯誤(F)。(每題10分)ManagingOneselfWeliveinanagefullofopportunities:Ifyouaresmartenough,andhavegotambitionandkeeppushingforward,youcanrisetothetopofyourchosenprofession,nomatterwhereyoustartedout.Butwithopportunitycomesresponsibility.Companiestodayaren’tmanagingtheiremployees’careers.Professionalworkersmustbetheirownchiefexecutiveofficers(CEO).It’suptoyoutostriveforyourplace,tokeepyourselfengagedandproductiveduringaworkinglifethatmaylastaround50years.Todothosethingswell,you’llneedtohaveadeepunderstandingofyourself-notonlywhatyourstrengthsandweaknessesare,butalsohowyoulearn,howyouworkwithothers,whatyourvaluesare,andwhereyoucanmakethegreatestcontribution,becauseonlywhenyouoperatefromstrengthcanyouachievetrueexcellence.History’sgreatachievers-Napoléon,daVinci,andMozart-havealwaysmanagedthemselves.Buttheyaresounusualbothintheirtalentsandintheiraccomplishmentsastobeconsideredrareexceptions.Now,mostofus,eventhoseofuswithmodesttalents,willhavetolearntomanageourselves.Wewillhavetolearntodevelopourselves.Wewillhavetoplaceourselveswherewecanmakethegreatestcontribution.Andwewillhavetostaymentallyalertandengagedduringa50-yearworkinglife,whichmeansknowinghowandwhentochangetheworkwedo.操作提示：句子正確選擇下拉選項框為T；句子錯誤選擇下拉選項框為F。1.Companiestodayareresponsibleforemployee’scareer.[答案]F2.ItistheCEOwhodecidesyourplace.[答案]F3.Youneedtounderstandyourcompanywellsothatyoucandothingswell.[答案]F4.Understandingyourselfmeansknowingwellaboutyourstrengths,weaknesses,yourvalues,howyoulearn,howyoudowithothersandsoon.[答案]T5.Ordinarypeoplecannotmanagethemselveswell.[答案]F單元自測2試題及答案說明：本單元測試中共有6道隨機題，其中有5道選擇題和1道完形填空題。第一大題：選擇填空(每題10分，共5題)備注：本大題從下列帶★題庫中隨機抽取其中5個小題，每個10分，共50分！★_______●Shegavetwoweeks.B.Howmuchtimedidshegive?★CouldIhelpyouwithyourheavybox?Youaresotired！●______Icanmanageit.A.No.thanks.★HowdidyoufindyourvisittoQingdao,Joanna?●_____A.Oh,wonderfulindeed.★I’mmorethanhappytogooutthisweekend.●______We’vegotsomuchworktodoatthattime.B.Forgetit.★Sorry,Imadeamistakeagain.●______Practisemoreandyou’llsucceed.A.Nevermind.★________fathertookpartinthecharityactivityintheneighbourhoodyesterday?●Peter’s.A.Whose★________importantitisforkidstoimaginefreely!B.How★Hegaveuphisstudyincollegein_________.B.despair★IheardthatyoureallyhadawonderfultimeatJohn’sbirthdayparty,_____?B.didn’tyou★Itookitfor_________thatyouwouldn’tcomehereagain.C.granted★Ifyouneedfurtherinformation,please_________ouroffice.C.contact★It’s_________topointtoortalkaboutstrangersinpublic.A.notpolite★The_________wasonlysentencedtopayafineof$10,000.C.criminal★Thelightistoo_________formetoread.Icannotstandanymore.A.dim★Undernocircumstance_________totellliestoparents.B.arechildrenallowed第二大題：完形填空(閱讀理解、翻譯、聽力理解、完形填空等)(共50分)備注：本大題從下列帶★題庫中隨機抽取其中1個題型的試題，共50分！★翻譯：為下面的句子選擇正確的翻譯(每題10分)。操作提示：通過題干后的下拉框選擇題目的正確答案。1.Thoughtheyhavealotofapplicants,theycan’tfindthepeopletheywant.B.雖然有很多應聘者,但是他們卻找不到合適的人。2.Practisingmoreisthekeytoleaningalanguage.A.學習語言的關(guān)鍵是要多練習。3.Somearestillnervousaboutlosingtheirjobsdespitethelowwages.A.盡管工資不高,但還是有很多人擔心失去這份工作。4.Theteacherpointedoutthegrammarmistakesinthewriting.C.老師指出了作文里的語法錯誤。5.Howwilltheevaluationoftheseinvestmentsbecarriedout?B.如何對這些投資進行評估呢?★聽力理解：聽對話錄音，根據(jù)對話內(nèi)容判斷正誤(每題10分)。TASK4TEST.MP3操作提示：通過題干后的下拉框選擇題目的正確答案。1.Whatisthepossiblerelationshipbetweenthetwospeakers?B.Colleagues.2.Whatistheopinionofthefemalespeakerabouthighsalaries?C.Shethinkshighsalariesstoppeoplefrommovingon.3.Whocontrolsovertimework?B.Theworkers.4.FAIRinfairwagesmeans_________.A.general5.Thetopicofthedialogisabout_________.C.howtomotivatetheemployees★完型填空(每空10分)。操作提示：通過題目中的下拉選項框選擇恰當?shù)脑~語補全填空。Whenitcomestoselectingcandidatesthroughinterview,moreoftenthannotthedecisionismadewiththefirstfivemunutesofameeting.Yetemployersliketo{suggest;convince;advise}themselvesthattheyarebeingexceptionallythoroughintheirselectionprocesses.Intoday’smarketplace,the{worth;credit;quality}ofstaffisfundamentaltothecompany’ssuccessand,asaresult,recruitersuseallmeansattheirdisposaltosecurethebestinthefield.Onemethodinparticularthathasriseninpopularityistesting,eitherpsychometrictesting(心理測試),whichattemptstodefinepsychologicalcharacteristics,oraptitudetesting.Theideaisthatthosetestingprovideanorganizationwithanextrawayofestablishingacandidate’ssuitabilityforarole.Theemploymentofpsychometricorabilitytestingasone{component;member;share}oftherecruitmentprocessmayhavesomemerits,butinrealitythereissimplynoreal{extent;measure;amount}.Theanswertothisproblemisexperienceininterviewtechniquesandastrongdefinitionoftheelementsofeachpositiontobefilled.Theinstinctivedecisionthatmanyemployersmake,basedonaCVandthefirstfiveminutesofameeting,areperhapsnolessvalidthananyothertoolemployedinthe{business;topic;point}ofrecruitment.(1)B.convince(2)C.quality(3)A.component

(4)B.measure(5)A.business★閱讀理解閱讀下面的文章，根據(jù)文章內(nèi)容，完成相應的選擇題。(每題10分)HUMANRESOURCESMANAGEMENTHumanResourcesManagement(HRM)istheprocessofmanagingpeopleandtheirrelationshipsinanorganization.Thesetwoprocessesareimportantinthesuccessandgrowthofabusiness.Inmanagingpeople,staffingisthemostimportantcomponentofHRM.Itneedstomakeguidelinesandproceduresforhiringandplacement.Staffingalsoinvolvesthemanagementofemployeesonmatterslikemonitoringofholidays,absences,healthandsafety,disciplinaryaction,anddismissal.AnotherimportantelementofHRMinmanagingpeopleiskeepingtheemployeesinthecompany.Thetrainingofemployeestoenablethemtoimprovetheircareerdevelopmentisveryimportant.GoodHRMpoliciesensurethatthereareclearregulationswhichshowthepaylevelsforthedifferentpositionsinanorganization.Itisimportantforthestafftoknowthecareerpath,pay,trainingandotheropportunitiesthatareavailabletothem.PerformancemanagementisanotherimportantcomponentofHRM.Thereasonforthisisthatmanyemployersuseittoevaluatecareerimprovementandtodeterminepayincreases.ThesecondaryroleofHRMisthemanagementoftherelationshipsamongpeopleinanorganization.Thisincludesstaffwithindepartmentsaswellasacrossthewholeorganization.Therelationshipbetweenstaffandmanagementisanimportantfactorinthesuccessofanorganization.Itdecideshowfastanorganizationwillrealizetheirgoals.ThefocusofHRMisthepeoplewithinanorganization.Regularplanning,monitoringandevaluationareimportantforthesuccessofHRM.Successfulmanagementensuresthatallemployeesknowtheirrole,careerdevelopmentandalsofeelpartofanorganization.操作提示：通過題干后的下拉框選擇題目的正確答案。1.______is/areimportantinthesuccessofabusiness.B.Theprocessofmanagingpeopleandtheirrelationships2.ThemostimportantcomponentofHRMis____.A.staffing3.Accordingtothepassage,itisimportantfortheemployeestoknowthecareerpath,pay,trainingandotheropportunitiesthrough____.B.policies4.Wecanuse____toevaluatecareerimprovementandtodeterminepayincreases.C.performancemanagement5._________isNOTmentionedinthetextaboutthesuccessofHRM.C.Training★閱讀理解：閱讀下面的文章，根據(jù)文章內(nèi)容判斷文章后的句子是正確(T)還是錯誤(F)。(每題10分)“WARFORTALENT”GOESONINJOBMARKETThe“warfortalent”readslikeheadlinesfrommanyyearsago,butithasnevergoneaway,saysEleanorNickerson,directorofUKoperationsforTopEmployers.Manycompaniestheyhaveresearchedareshortoftalents.Thoughthecompaniesmayreceivemanyapplications,theycannotfindthepeopletheywant.TopEmployers’researchshowsthatofferinggoodcareerchancesisthekeytoattractingandkeepingthetalent.Smartemployeesknowtheirownvalueandwillwanttoknowwhattheiremployerscanofferthemafter5or10years’careerdevelopment.So,keepingstaffisthebiggestchallengeemployersfaceinthelongrun.Yetnoteveryemployeefeelsthattheycanbettertheircareerchances.Somearestillnervousaboutlosingtheirjobs,despitearecentfallinunemployment,saystheTradesUnionCongress(TUC).TUCpointsoutthatsomefour-fifthsofnewjobscreatedhavebeeninpartoftheeconomywhereaveragepayratesarelessthananhoursincetherecessionbegan.Manyofthesejobsareontemporaryorzerohourscontracts.AreportfromtheOfficeforNationalStatisticspublishedinFebruaryshowedthatrealwageshavebeenfallingconsistentlysince2010.It’sthelongestperiodsinceatleast1964.“We’restillinthehardestlivingstandardssqueezeforoveracenturyandthosewhoarealreadyworkinghavehadyearsofreal-termspaycuts,”saysTUCspokespersonLizChinchen.“Understandingthepressuresthatstafffaceisagoodstartingpointforanyemployer.Ifemployerswanttoshowconcernfortheirstaff,theyshouldbepayingthemwellandunderstandthatzerohourscontractsbringinsecurityandextrememoneyworries.”操作提示：句子正確選擇下拉選項框為T；句子錯誤選擇下拉選項框為F。1.AccordingtoresearchbyTopEmployers,manycorporationshaveenoughtalentsfortheirdevelopment.[答案]F2.Thedatashowsthekeytoattractingtalentsistoofferhighsalary.[答案]F3.Thebiggestchallengeforemployerstoiskeepingstaffinthelongrun.[答案]T4.Notallemployeesbelievethattheycangetabetteroffer.[答案]T5.Thewageshavebeenrisingconsistentlysince2010.[答案]F單元自測3試題及答案說明：本單元測試中共有6道隨機題，其中有5道選擇題和1道完形填空題。第一大題：選擇填空(每題10分，共5題)備注：本大題從下列帶★題庫中隨機抽取其中5個小題，每個10分，共50分！★Areyougoingonholidayforalongtime?●___________C.No.Onlyacoupleofdays.★IwonderifIcoulduseyourcomputertonight?●_________A.Sure,goahead.★Inwhatformwillyoutaketheinvestment?●_________B.We’llcontributeasiteandtherequiredpremises.★Isitmoreadvisabletoupgradeourpresentfacilitiesthantakingtheriskofopeninganewpark?●_____C.Idon’tthinkso.★Isitpossibleforyoutoexpandbusinessthere?●________C.Yes,Ithinkso.★______Everythingisgoingsmoothly.[答案]Whatdoyouthinkofeverything?★Abudgetisanestimationofthe______and______overaspecifiedfutureperiodoftime.B.revenue;expenses★Ifthebuildingproject_____bytheendofthismonthisdelayed,theconstructioncompanywillbefined.A.tobecompleted★JohnaswellasMike____justbeenbackfromanimportantmeeting.B.has★Let’sdiscusstheseproblemsatthemeeting,______?B.shallwe★Purchasingthenewproductionlinewillbea______dealforthecompany.A.profitable★Rent,electricityandinsuranceareallexamplesofthecompany’s______.A.overhead★Themanagerurgedhisstaffnotto______thesplendidopportunity.B.miss★Theyaretryingto_______thewastedischargedbythefactoryforprofit.C.exploit★Theyrecommendedthattheamusementpark______.C.beextended★Youcangoout,______youpromisetobebackbefore12o’clock.C.aslongas第二大題：完形填空(閱讀理解、翻譯、聽力理解、完形填空等)(共50分)備注：本大題從下列帶★題庫中隨機抽取其中1個題型的試題，共50分！★翻譯：為下面的句子選擇正確的翻譯(每題10分)。操作提示：通過題干后的下拉框選擇題目的正確答案。1.Thecostofthenewprojectwillgooverbudget.A.新項目的支出將超過預算。2.Howwilltheevaluationoftheseinvestmentsbecarriedout?B.如何對這些投資進行評估呢?3.Acreditcardisaninterestfreeshort-termloan.A.信用卡是短期的無息貸款。4.Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.C.數(shù)據(jù)評估是制定有效市場營銷策略的重要一環(huán)。5.Weshoulddiscouragepeoplefromusingtheircarsinthecitycenters.C.我們應該勸阻人們不要在市中心開車?！锿晷吞羁?每空10分)。操作提示：通過題目中的下拉選項框選擇恰當?shù)脑~語補全填空。ManypeoplewhoworkinLondonprefertoliveoutsideit,andtogototheiroffices,factoriesorschoolseverydaybytrainorbybus,eventhoughthismeanstheyhavetogetupearlierinthemorningand{arrive;getto;go}homelaterintheevening.OnebenefitoflivingoutsideLondonisthathousesarecheaper.EvenasmallflatinLondon{without;with;near}agardencostsquitealottorent.Withthesamemoney,onecangetalittlehouseinthe{city;place;country}withagardenofhisown.Then,inthecountryonecanbefree{outof;from;without}thenoiseandhurryofthetown.Althoughonehastogetupearlierandspendmoretimeintrainsorbused,onecansleepbetteratnight,and,duringweekendsandonsummerevenings,onecanenjoythefreshcleanairofthecountry.Ifonelikesgardening,onecanspendone’ssparetimedigging,planting,wateringanddoingalotofotherjobswhichareneededinthegarden.Then,whentheflowersandvegetablescomeup,onehastherewardofapersonwhohassharedthesecretsof{working;nature;gardening}.(1)A.arrive(2)A.without(3)C.country(4)B.from(5)B.nature★閱讀理解：閱讀下面的文章，根據(jù)文章內(nèi)容，完成相應的選擇題。(每題10分)THREESTEPSTOAGOODMARKETINGBUDGETWithoutgoodbudgetmanagement,youarelikelytooverspendonmarketingaccidentally.Herearethreestepsthathelptomakeagoodmarketingbudget.STEP1:ORGANIZEFINANCIALINFORMATIONThefirststepistobeclearofyourcurrentfinancialsituation.Youneedtoknowhowmuchmoneyyourcompanymakesmonthlyandthechangesthatmightariseinthefuture.Althoughincomeflowschangethroughouttheyear,youmustorganizetheinformationbasedonreliablerevenue-theminimumamountofmoneyyourcompanymakeseachmonth.Arealisticbudgetplanwillalwaysfocusontheincomethatexceedstheexpenses,notthetotalrevenuethatcomesin.Whenyouhavedeterminedtheamountofdisposableincomeavailableforthecompany,youshoulddeterminewherethemoneywillgo.STEP2:DETERMINEWHEREYOUWANTTOSPENDMARKETINGFUNDSAfteryouknowthetotalamountavailabletospendonmarketing,thenextstepishowyouplantospendthatmoney.Threemainfactorsdecidehowyouspendmarketingfunds:thebudgetamount,yourpastexperiences,andwhereyoucanreachtherightaudience.Youwillstartorganizinghowtospendthefundsbasedontheamount.Besides,youneedtoconsiderthestrategiesthathaveworkedinthepast.Also,youneedtoconsiderwhichmarketingchannelswillallowyoutoreachtherightaudience.STEP3:ASSESSDATAANDMAKEAPPROPRIATECHANGESThefinalstepinbuildingagoodmarketingbudgetistheanalysisoftheplanandanychangesthatmayimproverevenue.Ultimately,marketingisdesignedtobringinextrarevenue.Iftheactivitydoesnotbringinanyadditionalrevenueoveritscost,thenitisbettertochangestrategyandtrysomethingelse.Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.Evaluationbeginswithcomparingpastperformancetotheperformanceaftermarketingtheproductorservices.However,agoodbudgetaloneisnotenough.Youhavetotakeactionandremaincommittedtofollowingthroughyourplan.Bykeepingthebudgetinmindwhenyoumakedecisions,youwillhavetheopportunitytoworkoutdifferentstrategiestofindthebestsolutionsforyourbusinessgoalsandpreventoverspendingonmarketing.操作提示：通過題干后的下拉框選擇題目的正確答案。1.Whatshouldthebudgetplanbebasedon?B.Thecompany’sreliableincome.2.WhatdoesdisposableincomemeaninPassage3?C.Netincome.3.Youhavetobeclearof_________whenorganizingfinancialinformation.A.theincomeandexpenses4.Thethreemainfactorsthatdecidehowyouspendmarketingfundsare_________.B.thebudgetamount,yourpastexperiencesandwhereyoucanreachtherightaudience5.Keepingthebudgetinmindwhenmakingmarketingdecisionswillavoid_______.C.usingmorethanyouearn★閱讀理解閱讀下面的文章，根據(jù)文章內(nèi)容判斷文章后的句子是正確(T)還是錯誤(F)。(每題10分)SAVEMONEYBYUNDERSTANDINGWHYYOUSPENDITTosavemoney,yousimplyneedtospendlessthanyouearn.Itiseasytosay,butwhyisitsodifficulttodo?Toanswerthisquestion,youneedtostudythefactorsthatkeepyouspendingallthetime.EASYACCESSTOCREDITFormostpeople,thisisthebiggestreasonforoverspending.Peoplecaneasilygetacreditcard,simplybyfillingoutashortforminabankorjumpingontheirwebsite.Theycanborrowmoneyfrombankstogoshopping,evenbuycarsorhouses.Whenyouaren’tphysicallyhandingsomeonemoneyoracheckforapurchase,youwillfeelyouarespendingfreemoneyoryouaren’tspendingmoneyatall.Tryusingcashtogetyourspendingundercontrol.MISUSINGCREDITCARDSAcreditcardisaninterestfreeshort-termloan.Whenusedasplanned,thiscanbeapowerfulfinancialtool.Theproblemiswhenyoubegintoletthebalancecontinuefrommonthtomonth.Ifyoumakea$200purchaseonyourcreditcardandfindoutthatattheendofthemonthyoucan’taffordtorepaythefullamount,thisiswhenthehighinterestratesonthecardsreallybegintohurtyou.Thatisnowayofsavingmoney.GIVINGINTOTEMPTATIONWeallneedtoenjoylife,butdon’twasteyourfinancialfutureforafewguiltypleasurestodayiftheyaren’tinyourbudget.Whenyouknowthatyoucan’taffordanactivity,don’tgivein.Instead,inviteyourfriendsoverforahomedinnerparty,gamenight,orsomeotheractivitieswhereyoucanstillenjoytimetogether,butwithoutbreakingyourbudget.SPENDINGTOFEELGOODEveryoneenjoysgettingsomethingnew-buyingyourselfsomethingfeelsgood.Thereisabsolutelynothingwrongwiththis,aslongasyoudon’tgooverboard.You’llfeelgoodaboutyourpurchasewhetheryoumakeitwithcashorbycreditcard,butyou’llfeelevenbetterwhenyoudon’thavetospendthenexttwoyearstryingtopayitoffwith20%interest.操作提示：句子正確選擇下拉選項框為T；句子錯誤選擇下拉選項框為F。1.Youhavetopayforthecreditcardloansbytheendofeachmonth.[答案]T2.Usingacreditcardtopayisspendingfreemoney.[答案]F3.It’seasytogetacreditcardbuthardtomakeendsmeet.[答案]T4.Ifyousufferfromadeficitthismonth,yousimplyhavetopayitoffbytheoriginalamountinthefuture.[答案]F5.Spendingtofeelgoodmeanskeepingyourspendingwithinthebudget.[答案]T單元自測4試題及答案說明：本單元測試中共有6道隨機題，其中有5道選擇題和1道完形填空題。第一大題：選擇填空(每題10分，共5題)備注：本大題從下列帶★題庫中隨機抽取其中5個小題，每個10分，共50分！★Howdidyoumissyourtrain?●________A.Well,Iwascaughtinthetrafficjam.★I’mdogtired.Ican’twalkanyfurther,Tommy.●_________,Jenny.Youcandoit.B.Comeon★I’vestartedmyownsoftwarecompany.●__________B.Nokidding!Congratulations!★It’sgettingdark.I’mafraidImustbeoffnow.●OK._______C.Seeyou.★Whendowehavetopaythebill?●_________December30.A.By★Wouldyoulikesomemorebeer?●_________,please.A.Justalittle★Bringmeaglassofbeer,_________?C.willyou★Canyoutellmehow_________totherailwaystation,please?B.toget★I_________toknowhowoftenthebusrunsduringrushhour.B.happen★Iboughtanewcarlastmonth,butI_________myoldcaryet.B.havenotsold★Ididn’tfinishmyhomework.Neither_________.A.didhe★InBeijing,thebestseasoninayearisprobably_________autumn.A.late★Manyfactorsbothathomeandabroad__thebankruptcyofthemultinationalcorporation.C.contributedto★Raisingpigs_________myjobatthattime.A.was★We_________thelastbusanddidn’thaveanymoneyfortaxi,sowehadtowalkhome.B.missed第二大題：完形填空(閱讀理解、翻譯、聽力理解、完形填空等)(共50分)備注：本大題從下列帶★題庫中隨機抽取其中1個題型的試題，共50分！★翻譯：為下面的句子選擇正確的翻譯(每題10分)。操作提示：通過題干后的下拉框選擇題目的正確答案。1.Weshoulddiscouragepeoplefromusingtheircarsinthecitycenters.C.我們應該勸阻人們不要在市中心開車。2.Carownersmayprobablybeagainstitatfirst,butpeoplewhousepublictransportationwillbeinfavorofit.B.車主一開始可能會反對,但使用公共交通工具的人會支持的。3.Youmustapplyforapprovaltodoroadworkandotherroad-relatedactivities.B.必須在申請獲批后,才能進行道路施工及與道路有關(guān)的活動。4.Thefirstundergroundfloorissetasidemainlyforpedestriansandcommercialfacilities,whilethesecondundergroundfloorisplannedforparking.A.地下一層主要用于人行通道和商業(yè)設施,而地下二層計劃用作停車場。5.Theareaofgrassshouldbekeptshorttodenypestsaplacetolive.A.長草的區(qū)域應該小一些,不給害蟲生存的空間?！锫犃斫猓郝爩υ掍浺?，根據(jù)對話內(nèi)容判斷正誤(每題10分)。TASK3TEST.MP3操作提示：通過題干后的下拉框選擇題目的正確答案。1.Howmanypeoplewerefinedforbrea