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Unit1TheArtof

CreativeThinkingbyJohnAdair1/34ProfessorJohnAdair(born18May1934)isaBritishacademicwhoisaleadershiptheoristandauthorofmorethanfortybooksonbusiness,militaryandotherleadership.2/34OverviewAbouttheauthorIntroductionofcreativethinkingTextanalysisandfollow-upexercisesReadingskills:newspaperandheadlines3/34Discussion:NotJustforReading楊瀾訪談錄-3.rmvbGenerateasmanyusesforthebookasyoucan.(Onecreativesuggestion—usingthebookasadecorationinoffice.)4/34Para.1Tosumup,Creativethinkingisessential

In_________In_________5/34belostin…a.Completelyinvolvedorabsorbed;rapt:lostinthought.b.Bewilderedorconfused:I'mlost.Canyoustartover?6/34WhatdoesFordsanswerimply?7/34Para3:TheelementsofcreationPrimary:mind(perception,ideasandfeelings)Secondary:physicalmaterialsOthers:Skillandtechnique8/34Para4Whatisthemaindifferencebetweenmorecreativemindsandlesscreativeminds?Morecreativemindscansee_______and__________in_________.possibilitiesconnectionsrawmaterials9/34Creativity:1+1﹥2creativityExistedelementsExistedideasExistedelementsExistedelementsExistedideasExistedideas10/34UsingAnalogyAnalogy:(類比)Itisaformofcomparison,butunlikesimileormetaphorwhichusuallyusescomparisonononepointofresemblance,analogydrawsaparallelbetweentwounlikethingsthathaveseveralcommonqualitiesorpointsofresemblance.11/34錢鐘書經(jīng)典語錄吃飯有時(shí)很像結(jié)婚,名義上最主要東西,其實(shí)往往是從屬品。吃考究飯實(shí)際上只是吃菜,正如討闊佬小姐,宗旨倒并不在女人。圍在城里人想逃出來,城外人想沖進(jìn)去,對婚姻也罷,職業(yè)也罷,(游戲也罷),人生愿望大都如此。把整個(gè)歷史來看,古代相當(dāng)于人類小孩子時(shí)期。先前是幼稚,經(jīng)過幾千百年長進(jìn),慢慢地到了當(dāng)代。時(shí)代愈古,愈在前,它歷史愈短;時(shí)代愈在后,他積閱歷愈深,年紀(jì)愈多。所以我們反是我們祖父老輩,上古三代反不如當(dāng)代悠久古老。這么,我們信而好古態(tài)度,便發(fā)生了新意義。我們思慕古代不一定是尊敬祖先,可能只是喜歡小孩子,并非為敬老,可能是賣老。Quotes12/34Shoes:position;place;situationPutoneselfintotheshoesofsomeoneBeinone’sshoes

Fillsomeone’sshoesStepintoone’sshoes13/34Bionicdesign14/3415/3416/34antenna17/34“l(fā)earntounlearn”Howwouldyouinterpretit?18/34EdgarAllanPoe(1809-1849)Americanpoet,editor,critic,novelist,fatherofdetectivestories.19/34Disinterestedvsuninterestedfairlynotinterested20/34-free:withoutaparticularthingDistortion-freeDuty-freeshopFat-freefoodAdmissionfreeshowCarefree21/34CreativethinkingBesidesthesubheadingsinthetext,whatothertipsoncreativethinkingcanyouget?22/34Assignment:UnusualAnalogiesFormgroupsofabout4studentseach.Eachgroupdevelopsasmanycleverorunusualanalogiesasyoucan.Forexample:Goingtoschoolislikeridinganelevator-somedaysyou'reup,somedaysyou'redown,andsomedaysyougettheshaft(tobetreatedbadlyorunfairly).23/34ReadingSkills

Newspaper&Headline24/34

Newspaper,alongwithreportingthenews,instruct,entertain,andgiveopinions.Anewspaperhasseparatesections:worldnews,nationalandlocalnews,sports,business,entertainment,opinions,comics,classifiedads,etc.25/34Twotypesofheadline1.

SentenceheadlinesPolicerescue12diversaslaunchsinksoffPhiPhiPenmanufacturersstillseegoodfutureforluxurypens2.

Phraseheadlines

Heroismandcowardiceatthe“TopoftheWorld”Rewardfortracingsuspect26/34

ThegrammarofsentenceheadlinesusingthepresenttenseOmittingunimportantwords,suchasarticles(“a”and“the”),“and”,andtheverb“tobe”whereverpossible.Refertothefuturewithinfinitives.

27/341.Cooperationagreementsigned(Acooperationagreementwassigned)2.Wal-MarttoacquireAsda.(Wal-MartisgoingtoacquireAsda.)28/34CreativeAds29/34ConsultingCenter

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