全球數(shù)字健康市場調(diào)研和分析報告（英文版）-2024年1月上傳培訓課件

DIGITAL

&TRENDDigital

Health:

Market

DataAnalysis

&

ForecastMarket

InsightsreportOctober2023Up-to-date

figures

and

in-depth

analyses

of

the

Digital

Health

marketThemarket

DigitalHealth

encompasses

abroad

scope

of

technologies

thatrangefrom

mobile

healthappstoconnected

wearable

devices

to

telemedicine.

Thesetechnologies

provide

users

with

thetools

necessary

formaking

data-drivendecisions

concerning

theirhealth

and

well-being.

Thismarket’s

emerging

productsandservices

enablemillions

of

people

globally

tomonitor

and

record

theirhealthconditionsinamore

efficient

anduser-friendly

manner.

People

cantrack

physicalactivities,identify

early

signsofdeveloping

diseases,

andobtainhelpforcopingwith

psychological

issues.

Theubiquitoususeof

the

internet

and

smartphonesalong

withtheshifting

tendency

towards

healthier

lifestyles

and

increased

well-being

havesparked

thegrowth

of

thismarket.

TheCOVID-19

pandemichasconsiderably

contributed

tothistrend.Additionally,includestheimpactof

Russian-Ukraine

war.Thisreport

provides

acomprehensive

overview

of

the

market

DigitalHealth,whichwe

havedivided

into

three

segments:

Digital

Fitness&Well-Being,

Digital

Treatment&Care,

and

OnlineDoctor

Consultations.

DigitalFitness&Well-Being

coversdevices

such

asFitnessWearables

and

Smart

Scales

aswell

as

Apps.

DigitalTreatment

&Carecovers

DigitalCareManagement,

Connected

Biometric

Sensors,andDigitalTherapeutics.

Wefocussolely

onconsumer

perspectives.Sources:Market

Insights

2023Table

of

ContentsOverviewAppendixProduct

OverviewAuthorOverview

Summary6994EstimatedMarket

DevelopmentCOVID-19&Russia-UkrainewarimpactKeyPlayerLandscapeTrendAnalysis10011121316KeyMarket

IndicatorsMarketsDigitalFitness&Well-BeingDigitalTreatment

&CareOnlineDoctorConsultations2552753MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.?

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology?

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics?

KPIs,

e.g.,

revenue,marketshares,prices,andvolume?

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads?

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/4CHAPTER

1OverviewDigital

Health

market

is

divided

into

3

markets

and5

submarketsOverview:

MarketsDigital

Fitness&Well-BeingDigital

Treatment

&CareOnline

Doctor

ConsultationsFitnessTrackersDigital

Care

ManagementConnected

Biometric

SensorsDigital

TherapeuticsHealth

&WellnessCoaching6Sources:Market

Insights

2023Defining

the

Digital

Health

MarketOverview:

Market

definitionMarket

definitionInscopeOutof

scopeTheDigitalHealth

market

refers

to

theuseoftechnology

toimprove

healthandhealthcare

delivery.

Itincludesdigitalfitnessand

well-being,

online

doctorconsultation,anddigitaltreatment

andcaremarkets.

TheDigitalHealth

ecosystemiscomposed

ofthree

pillars:Thismarket

includes:Thismarket

excludes:?

Digitalfitness&well-being?

Addictionapps?FitnessTrackers?

Smart

clothing,smart

shoes,

andDigitalFitness&Well-Being:

Thismarket

includesfitnesstrackers,

health&wellnesscoaching,tools

thathelpindividualsmonitor

andimprove

theirhealthandwell-being.

OnlineDoctor

Consultation:Thismarket

includestelemedicine

andotherdigitaltools

thatallow

patientstoconsult

with

doctors

remotely.

DigitalTreatmentandCare:

Thismarket

includesdigitaltools

thatareused

todiagnose,treat,andmanagemedical

conditions.

Itincludesconnected

biometric

sensors,

digitaltherapeutics

and

digitalcare

management

market.smart

eyewear?

Connected

Biometric

SensorsDigitalCareManagement?

Sleeping

apps??

Eatingdisorder

apps?

OnlinePharmacy?

Onlinedoctor

consultations?

Health

&Wellness

coachingThedigitalhealth

market

is

growing

dueto

smartphone

penetration,

internetconnectivity,

and

government

initiatives,with

key

players

introducing

advancedapplicationsandintegrations,

and

theCOVID-19

pandemicaccelerating

adoption.?DigitalTreatment

&Care7Sources:Market

Insights

2023In2023,

China

held

the

largest

share

of

Digital

Health

market

in

the

world

acrossall

areasOverview:

Summary

and

Key

TakeawaysSummaryKeyTakeawaysDigitalized

medicine,

health-conscious

lifestyles,

and

theneed

forindividualizedandpersonalized

healthcare

coupled

with

betterinternet

infrastructure,onlineservices,

apps,

andconnected

devices

havepromoted

therecent

growth

withinthedigitalhealthindustry.Additionally,thepandemic

hassignificantlyboosted

thedemand

forthese

typesof

products

and

services.Digital

Fitness&Well-Being?

DigitalFitness&Well-Being

accounted

forrevenues

of

US$83.25

billion

in2023andmakes

upthelargest

sharewithin

theDigital

Healthmarket.?

DigitalFitness&Well-Being

accounted

for48.9%

of

theDigitalHealth

marketrevenue

in2023.When

comparing

thethree

major

digitalhealthmarkets—

theU.S.,China,

andEurope

—

China

hadthebiggest

market

in2023

and

islikely

to

maintainitspositionuntil

2027.

IntheChinese

market,

revenues

of

US$46.1

billionwere

generated

in2023.

WithaCAGR

(1)

of

13%,

themarket

isexpected

to

exceed

revenues

ofUS$82.72

billion

by2028.Digital

Treatment

&Care?Thismarket

had

aglobal

market

size

ofUS$63.25

billion

in2023,

with

aprojectedgrowth

rateof

about12.23%

%from

2023

to

2028.?

DigitalTreatment

&Careaccounted

for37.15%

of

theDigitalHealth

marketThesecond

largestmarket

inDigitalHealth

was

intheU.S.with

amarket

volume

ofUS$44.5

billion

in2023

with

DigitalFitness

&Well-Being

asthebiggestsegment.Revenues

areexpected

to

grow

ataCAGR(1)

of

8.54%

by2028

and

generaterevenues

of

US$66.96

billion.revenue

in2023.Online

Doctor

Consultations?

Thismarket

had

aglobal

market

size

ofUS$23.75

billion

in2023,

with

aprojectedgrowth

rateof

about8.57%

from2023

to

2028.?

OnlineDoctor

Consultationsaccounted

for13.95%

oftheDigitalHealth

market.8Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:Global

Digital

Health

revenue

is

expected

to

grow

more

than

US$275

billion

by2028Market

size:

globalGlobal

Digital

Health

revenue

forecast

inbillionUS$275.0256.735.8237.531.333.6217.528.7+18%(1)193.726.3170.223.7112.6103.9148.420.894.9138.320.085.973.8110.815.363.355.179.554.362.041.054.4202010.5126.5202845.7119.120277.329.739.2111.420264.520.6102.9202593.625.329.483.272.564.020.62017201820192021202220232024DigitalFitness&Well-BeingDigitalTreanment

&CareOnlineDoctor

Consultation9Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:Whereas

the

United

States

and

Europe

are

approaching

market

saturation,

themarkets

in

China

and

elsewhere

are

still

growing

at

a

rapidpaceMarket

size:

regional

comparisonDigital

Health

revenue

forecast

inbillionUS$+12%(1)+11%(1)82.778.9+9%(1)67.0+7%(1)46.246.946.444.532.620232028202320282023202820232028ChinaROW(2)U.S.Europe10

Notes:Sources:(

1)

)

CAGR:

Compound

Annual

GrowthRate;(2)

ROW:Restofthe

WorldMarket

Insights

2023Digital

Health

market

witnessed

high

growth

during

the

pandemic,

meanwhilethe

revenue

change

is

set

to

plummet

in

2022

due

to

the

Russia-Ukraine

warCOVID-19

&Russia-Ukraine

war

impact:

DigitalHealth

Forecast

(1/1)Global

Digital

Health

revenue

changeforecastDigital

Health

marketdevelopmenthasbeen

turbulent

with

recenteventssuchas

the

COVID-19

pandemicandRussia-Ukraine

war

influencing

itsfuture40%TheDigitalHealth

market

witnessed

aslight

surge

inrevenues

in2020:

Repeatedshelter-in-place

orders

and

closures

ofmany

services

bothlimited

opportunities

forphysicalfitnessandexacerbated

worries

aboutcontracting

COVID-19.

Thisledcustomers

topurchasedevices

andservices

suchas

smartwatches

and

fitnesstrackers,

fitnessapps,meditation

apps,andnutritionto

monitor

theirdailyhealth.Additionally,dueanoverarching,

growing

concern

abouthealth,connected

fevermeters

andhealthtrackingdevices,

medication

checker

appsalsosaw

increaseduseasthisservice

became

more

relevant

to

patientswithcomorbidities

duringthepandemic.36%28%25%15%14%12%TheDigitalHealth

market

will

witness

adipinitsrevenue

development:

Due

to

thecurrent

Russia-Ukraine

war

withsupplychainsbeing

heavily

disruptedresulting

ingrowing

energy

and

food

costs.

Thereby,

redistributing

consumer

spendingtowards

essentials

goods

andservices.

Duetothewar

digitalhealthmarketrevenue

inUkraine

isestimated

toshrinkbyabout57%,

whereas

theRussianmarket

isexpected

to

decline

by29%

interms

ofrevenue.9%8%7%7%2018

2019

2020

2021

2022

2023

2024

2025

2026

2027

202811

Notes:Sources:(1)

The

COVID-19

pandemic

fueled

significant

growthin

the

Digital

Health

marketin

2020

(2)

R-U

war:Russia-Ukraine

waris

significantly

influencing

consumer

spending,

that

will

resultin

adownturn

in

revenue

change

for2022Market

Insights

2023The

Digital

Health

market

is

evolving

into

a

highly

competitive

landscapeKey

PlayerLandscapeSelected

key

playersinDigital

HealthDigitalFitness&Well-BeingDigitalTreatment

&CareOnline

DoctorConsultations12Sources:

Company

InformationPreferencesfor

healthier

lifestyles

&

preventative

healthcare

are

driving

theDigital

Health

marketTrend

Analysis(1/3)Healthy

LifestylesHealth

and

wellness

haveemerged

as

some

of

thefastest

growing

trendsover

thelastdecade,

asconsumers

increasingly

optforhealthier

foods

and

drinks,differentforms

of

exercise,

and

wellness

experiences.Althoughthis

changelargely

stems

fromanincreased

awareness

thatleadingahealthylifestyle

canlower

risksfordisease,

shifting

consumer

preferences

towardsholisticwell-being

alsoplayamajor

role.

Consequently,

people

havereducedspendingon

luxurygoods

and

haveinstead

turnedtoproducts

suchaswellnessretreats,

sleep-enhancing

devices,

meditation

apps,organic

foods,healthsupplements,

and

customized

workouts.

Thoughthischangeisevident

acrossdifferent

agegroups,themillennials

and

Generation

Zseem

to

beitsmajor

drivers.Several

brands,bothlargeandsmall,haveresponded

tothischangebylaunchingin-trend

products

suchasmeat

substitutes,vegan

takeout

meals,

and

plant-basedproteins.

Meanwhile,

technology

companies

havebeguntointegratetheirexpertiseintechnologies

suchas

AI,

machine

learning,data

analytics,IoT,androbotics

intheworld

of

healthcare

to

introduce

products

and

services

suchassmart

devices,

bodyscanners,

preventive

tests,and

automated

healthcare.13Sources:Market

Insights

2023Mounting

stress

levels

drive

worldwide

demand

for

mental

health

apps

andplatformsTrend

Analysis(2/3)Personalized

MedicineOneofthefastest

growing

trendsinhealthcare

istheshiftfrom

conventional

trial-and-error

approachestoones

thataremorepersonalized.

Thetrend

ispickinguppacethanks

topublic

sector

participationandbiotechnology

development,

but

most

ofallasaresult

oftheintegration

of

digitaltechnologies

inhealthcare.

Nowadays,

pharmaceutical

companies

arestriving

todevelop

drugs,medical

devices,

novel

engagement

models,

andpredictive

diagnosticsonanindividuallevel.

ThePersonalizedMedicine

Coalition

(PMC)reported

thatprecision

medicine

accounted

for25%

ofnew

drugapprovals

bythe

FDAin2019.IncreasingStress

LevelsGlobal

statisticsattributeincreasing

levels

ofstress

toescalating

workplace

pressures,

risingunemployment

rates,

andchangingfamilydynamics.

AspertheGallupsurvey

from2019,

33%

of

respondents

intheU.S.

soughtadoctor’s

appointmenttotreatstress-related

issues

in2018.

TheCOVID-19

pandemic

hascompounded

the

issue

bydisruptingnormal

routines,drivingupunemployment

rates,andinstillinguncertaintyamong

many

populations.

Meditation

appssuchasHeadspace

andCalmnow

playavitalrole

intacklingstress.

Theuser

basehasalso

significantlygrown

sincetheonset

of

thepandemic.14Sources:Market

Insights

2023Digital

Therapeutics

&

Digital

Care

products

are

becoming

increasinglyintegrated

into

patient

careTrend

Analysis(3/3)BigData

&AICurrently,thehealthcare

industryisfacingnumerous

challenges

suchas

longer

lifeexpectancies,

changing

lifestyles,

evolvingpatientexpectations,

anduncertainties

abouttheCOVID-19

pandemic.

Inorder

toeffectively

counterthese

challenges,industryplayers

aregraduallymoving

towards

amore

proactive

andprevention-focused

approach.

Digitaltechnologies

suchasAIand

Big

Dataaugment

thistransformation

and

provide

groundbreaking

impacts

observed

inareas

suchas

chronic

caremanagement,

prevention,

diagnosis,drugdiscovery,

imaging,precision

medicine,

clinicaldecision

support,and

remote

health.Digital

Therapeutics(DTx)&Digital

Care

(DCs)Digitaltherapeutics

(DTx)anddigitalcare

(DCs)products

aretools

thatleverage

thepower

oftechnology

tomonitor,

prevent,andmanagechronic

conditions.

AsDTx

and

DCsachieve

momentum

withnearly

150

productscommercially

available,regulators

recognize

theirimpact

inpatientcare.

Arecent

report

bythecompany

IQVIA

noted

thatapp

development

hasgraduallyshiftedfromwellness

management

tohealthcondition

management,

which

now

accountsfor47%

ofallappsin2020,

compared

to28%

in2015.

Mental

health,diabetes,andcardiovascular

disease-related

appsconstitutenearly

halfofdisease–specific

apps.15Sources:Market

Insights

2023

;

IQVIASeveral

key

market

indicators

are

responsible

for

a

growing

digital

infrastructureKey

market

indicators:

digitalinfrastructureoverviewInternetUsersConnection

Speed75.7%

of

theglobalpopulation

usestheinternet

onamonthlybasis.Increasing

internet

penetration

buildsthebaseforusingdigitalhealth.31.3

Mbits/sis

theglobal

average

internet

connection

speed.

Asconnection

speeds

improve,

services

such

ashigh-qualityvideosand3D

simulation

become

available.Broadband

SubscriptionsSmartphone

Penetration84.3

mobilesubscriptionsper

100

Capita

was

theglobalnumberforbroadbandsubscriptions,

which

isacrucialindicatorto

establish

digitalservices.74.5%

of

theglobalpopulation

usessmartphones

on

amonthlybasis.16Sources:Market

Insights

2023Internet

penetration

is

especially

high

in

some

European

countries

and

the

U.S.,with

China

not

so

far

behindKey

market

indicators:

internet

penetrationInternetpenetration

in202394%90%89%85%84%?

86.2%81%79%Europe?75.7%GlobalU.S.SpainUKGermanyFranceItalyChina17Sources:Market

Insights

2023From

a

global

perspective,

broadband

subscriptions

and

connection

speed

arecontinuously

increasingKey

market

indicators:

mobile

broadbandsubscriptionsandaverage

connection

speedGlobal

mobile

broadband

subscriptionsandaverage

connectionspeed92.248.190.643.788.739.586.635.384.884.381.980.276.471.264.431.327.423.720.317.214.411.920172018201920202021202220232024202520262027Mobile

broadbandsubscription

per

100

capitaAvgconnection

speed18Sources:Market

Insights

2023Over

76%

of

the

Chinese

population

own

a

smartphoneKey

market

indicators:

smartphone

penetrationSmartphone

penetration

in202393%93%93%90%85%?84.0%Europe76%75%?74.5%GlobalUKSpainU.S.GermanyFranceChinaItaly19Sources:Market

Insights

2023Consumer

behavior

and

socioeconomic

indicators

play

an

important

role

for

thedigital

health

marketKey

market

indicators:

socioeconomic

and

consumer

electronics

overviewPopulationConsumerSpendingThenumberof

individuals

(allages)

is7,682

million.Thenumberof

individualslivinginacountry

isakey

indicatorof

themarket

size.Theaverage

consumer

spendingper

capita

of

privatehouseholds

was

US$

14,117.

Knowing

theexpenditure

percapitagivesnecessary

insightsintopricedevelopments

and

theaverage

willingness

topay.DemographicsUrban

PopulationTheshareofolderpeopleinthepopulation

increases,

aswellasachangewithin

the

shareof

males

and

females

towardsmore

females.57.8%

of

thepopulationlives

inurbanareas.

Thegradualshiftof

thepopulation

fromrural

tourbanareas

isaconstantphenomenon.

Themost

urbanized

regions

generally

haveahighdemandfor

DigitalHealth.20Sources:Market

Insights

2023China

has

by

far

the

largestpopulation,

accounting

for

more

than

19%

of

thetotal

populationKey

market

indicators:

population(1/2)Population

inmillionin20231,4333408368655948ChinaU.S.GermanyUKFranceItalySpain21Sources:Market

Insights

2023Although

more

boys

than

girls

are

born,

the

sex-ratio

changes

over

time

sincewomen

live

longerKey

market

indicators:

population(2/2)Share

ofage

groupsbygender

ofthetotal

population

in20230.0%

100+

0.0%0.0%

95-99

0.0%0.1%0.2%0.4%90-9485-8980-8475-7970-7465-6960-6455-5950-5445-4940-4435-3930-3425-2920-2415-1910-145-90.2%0.4%0.6%0.8%1.0%1.2%1.5%1.7%1.9%2.2%2.0%2.5%2.6%2.9%3.0%2.9%2.9%3.3%3.2%3.6%3.8%3.8%3.9%4.1%4.3%4.4%8.3%3.5%3.7%3.6%3.7%3.8%4.0%4.1%4.0%0-4MaleFemale22Sources:

UNCTADSTATPer-head

consumption

expenditure

in

the

U.S.

is

about

10

times

higher

than

inChinaKey

market

indicators:

consumer

spendingConsumerspending

percapitainUS$

in202352,67733,36727,80025,505France22,10918,906Spain?21,561Europe?

14,117Global5,360ChinaU.S.UKGermanyItaly23Sources:Market

Insights

202375%

of

the

European

and

57%

of

the

global

population

are

living

in

urban

areasKey

market

indicators:

urbanpopulationUrban

population

sharein202386%83%82%80%78%74%?75%66%Europe?

57%GlobalUKU.S.FranceSpainGermanyItalyChina24Sources:Market

Insights

2023MARKETSDigital

Fitness

&

Well-BeingDigital

Fitness

&

Well-Being

drives

growth

in

Digital

Health

MarketOverview:

SummarySummaryTheDigitalFitness&Well-Being

market

is

experiencing

significantgrowth

duetotheincreasing

customer

preferences

forconvenient

and

personalized

fitnesssolutions.Local

special

circumstances:Local

culturalpreferences

and

traditionsinfluencetheDigitalFitness&Well-Beingmarket

insome

countries.

For

example,

digitalplatforms

thatofferyoga,meditation,

and

mindfulnessprograms

are

particularly

popularincertain

Asiancountries

where

there

is

astrong

emphasison

holisticwell-being.Customer

preferences:Digitalfitnessandwell-being

solutions

areon

the

rise,

ascustomers

seekanytime,anywhere

access

to

avariety

ofworkout

options,personalized

trainingprograms,

andvirtualcoaching.

Interactive

features,

social

connectivity,andgamification

elements

are

alsoindemand,makingfitnessmore

engagingandenjoyable.Underlying

macroeconomic

factors:TheDigitalFitness&Well-Being

market

isgrowing

rapidly,driven

byrisingdisposable

incomes,

increasing

urbanization,and

theCOVID-19

pandemic.Consumers

areplacingagreater

focuson

healthandwellness,

anddigitalfitnesssolutions

provide

aconvenient

and

effective

way

tostayactiveandmaintain

well-being,even

athome.Trendsinthemarket:TheDigitalFitness&Well-Being

market

is

growing

rapidly,driven

bytheincreasing

awareness

of

the

importance

ofhealth

and

fitness,aswell

asadvancements

intechnology.

Keytrendsinthe

market

includethe

rise

ofwearable

devices

and

fitnesstrackers,

andthegrowing

popularityof

onlinefitnesscommunities

and

social

platforms.DigitalFitness&Well-Being

market

isgrowing

dueto

customer

preferences

forconvenient

andpersonalized

solutions,rise

of

wearable

devices

and

onlinecommunities,

and

underlying

macroeconomic

factors.26Sources:Market

Insights

2023Digital

Fitness

&

Well-Being

is

a

pivotal

part

of

the

Digital

Health

marketOverview:

Market

DefinitionMarket

definitionDefinition:AdditionalInformation:TheDigitalFitness&Well-Being

market

includesFitnesstrackers

and

Health

&Wellness

coaching

markets.

TheFitnesstrackers

market

comprise

devices

thatareexplicitly

intended

forfitnessand

motion

tracking.Themarket

data

includesrevenue,

average

revenue

valueperuser,users,

anduser

penetration

rates.Health

&Wellness

coaching

includesfitnessapps

for

detecting/tracking/analyzingandsharingvitalityand

fitnessachievements.

Italsocovers

nutritionand

dietapps,which

helpusers

analyzetheirnutrition

behaviors

and

keep

arecord

oftheireating

patternswith

thepurpose

of

improving

health.Thedata

only

reflects

B2C

revenues;

B2B

andC2Crevenues

are

notcovered.Structure:TheDigitalFitness&Well-Being

market

consists

oftwo

product

categories:

Fitnesstrackers,

which

includessmartwatches,

smart

scales,

activity

trackers,

and

Health&Wellness

coaching,which

includesfitnessappsfordetecting/tracking/analyzingandsharingvitalityand

fitnessachievements,

aswell

asnutrition

and

dietapps.27Sources:Market

Insights

2023Digital

Fitness

&

Well-Being

accounted

for

48.9%

of

the

Digital

Health

marketrevenue

in

2023Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheDigitalFitness&Well-Being

market

is

projected

to

reachUS$83.25bn

in2023.Thismarket

includes:Thismarket

excludes:Revenue

is

expected

toshow

anannualgrowth

rate(CAGR2023-2028)

of

8.73%,resulting

inaprojected

market

volume

of

US$126.50bn

by2028.?Smartwatches?Smartclothing?Smartshoes?Fitness/Activity

tracking

wristwear?SmartscalesUser

penetration

will

be13.79%

in2023

and

isexpected

to

hit16.25%

by2028.Theaverage

revenue

per

user(ARPU)isexpected

toamounttoUS$78.56.?Smarteyewear?Healthtracking

appsInglobalcomparison,

most

revenue

will

begenerated

inChina(US$25,340.00m

in2023).?Fitnessappstrackingfitnessachievements?Parameter-specific

biosensors

thatmeasure

blood

pressure,temperature,

blood

glucose,

etc.?Nutritionapps(e.g.,caloriecounters)?Meditation

apps?Mindfulnessapps?Apps

thatfocuson

specificphysicaldiseases28Sources:Market

Insights

2023Digital

Fitness

&

Well-Being

revenues

are

estimated

to

increase

at

a

CAGR(1)

of17.9%

from2017

to

2028Market

Size:

GlobalRevenue

forecast

inbillionUS$128.67120.0023.93111.2722.2625.40+18.1%(1)81.45101.9120.0791.9817.3770.7814.2267.23202365.129.2610.9153.627.29103.27202838.714.0696.07202789.01202681.84202529.662.6874.61202459.87202220.6118.88201755.8646.3320201.7334.65201926.9820182021FitnessTrackersHealth

&Wellness

Coaching29

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

40.4

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2023Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+10.6%(1)66.65+6.2%(1)40.36+6.6%(1)19.3732.7224.25+12.6%(1)14.09+6.5%(1)6.3320283.501.051.44202320282023202320282023202820232028EuropeAfricaAmericasAsiaAustral