希臘酸奶greek yogurt市場調(diào)研和分析報告（英文版）-2024年1月上傳培訓(xùn)課件

INDUSTRIES

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MARKETSGreekyogurtCHAPTER

01GlobaloverviewRevenueofyogurtmarketworldwidefrom2018to2028(inbillionU.S.dollars)Globalyogurtindustrymarketrevenueforecast2018-2028250200150237.2221.8209194.8181.3168156143131.5124.3119.8100500201820192020202120222023202420252026202720283Description:Theglobalyogurtmarketreachedavalueof168billionU.S.dollarsin2023,By2028,thisamountisforecasttobeover237billionU.S.dollars.ReadmoreNote(s):Worldwide;2023Source(s):ConsumerMarketInsightsMarketvalueofGreekyogurtworldwideifrom2021to2028(inbillionU.S.dollars)GlobalGreekyogurtmarketvalue2021&202816141213.412.96108.47.7586420202120222027*2028*4Description:ThisstatisticshowsthemarketvalueofGreekyogurtworldwidein2021and2022andaforecastfigurefor2027and2028.ThetotalglobalGreekyogurtmarketisprojectedtoreachavalueofabout13.4billionU.S.dollarsby2028.

ReadmoreNote(s):Worldwide;2022;Regularandnon-fatGreekyogurt;*Forecast.Figuresaretakenfromvariousreports.ReadmoreSource(s):ImarcCompoundannualgrowthrate(cagr)oftheGreekyogurtmarketworldwidebetween2018and2033AnnualgrowthrateoftheglobalGreekyogurtmarket2018-203314%12.7%12%10%8%10.8%6%4%2%0%2018-20232023-2033*5Description:ThisstatisticshowstheannualgrowthrateoftheglobalGreekyogurtmarketbetween2020and2027.TheNorthAmericanGreekyogurtmarketisprojectedtogrowby10.8percentcagrbetween2020to2027.

ReadmoreNote(s):Worldwide;asof2023;*ProjectionReadmoreSource(s):InternationalDairyFederationCHAPTER

02KeyplayersLeadingdairyfoodsprocessorsinNorthAmericain2022,basedonsales(inmillionU.S.dollars)LargestdairyfoodsprocessorsinNorthAmerica2022,basedonsalesSalesinmillionU.S.dollars10,00005,00015,00020,00025,00030,000DairyFarmersofAmericaInc.LandO'LakesInc.24,50019,226SaputoInc.11,330NestléUSA11,300LactalisGroup,NorthAmericanoperationsDanoneNorthAmericaAgropur*10,1507,0006,260SavenciaFromage&Dairy,U.S.operationsKraftHeinzCo.**6,0805,6005,100SchreiberFoodsRichProductsCorp.ConagraBrands***UnileverNorthAmericanOperations****5,0004,9504,7407Description:ThisstatisticshowstheleadingdairyprocessorsinNorthAmericabasedonsalesin2022.Inthatyear,LandO'LakeswasthesecondhighestrankedfoodprocessoramongstNorthAmericandairyprocessorswith19billiondollarsinestimatedannualsalesofdairyproducts.ReadmoreNote(s):NorthAmerica;2022;**KraftHeinzsolditsnaturalcheesebusinesstoLactalisAmericanGroup,butbecausethetransactiondidn'tcloseuntil2021,soitwasincludedthe2021naturalcheesesalesinKraftHeinz'sranking.***Sales[...]

ReadmoreSource(s):DairyFoodsSalesgrowthofChobaniintheUnitedStatesfrom2019to2022Chobani'ssaleschangeintheU.S.2019-202218%17%16%13.8%14%12%10%8%12%7.6%6%4%2%0%2019202020212022*8Description:ThestatisticshowssalesgrowthofyogurtmanufacturerChobaniintheUnitedStatesas2019and2022.Thecompany'ssalesgrewby17percentin2022.ReadmoreNote(s):2019to2022;*2022:52weeksendedinOctober15,2022.

**Figuresaretakenfrommultiplesources.ReadmoreSource(s):Chobani;FoodNavigator-USA.com;JustFood;Nielsen;WallStreetJournalNetsalesofDanoneworldwidefrom2012to2022(inmillioneuros)GlobalnetsalesofDanone2012-202230,00027,66125,28724,81224,65124,28125,00020,00015,00010,0005,000023,62022,41221,94421,29821,14420,869201220132014201520162017201820192020202120229Description:ThisstatisticshowsDanone'snetsalesworldwidefrom2012to2022.Danoneisoperatinginthefollowingsegments:freshdairyproducts,water,earlylifenutrition,andmedicalnutrition.Allsegmentscombinedgeneratednetsalesofabout27.7billioneurosin2022.ReadmoreNote(s):Worldwide;2012to2022Source(s):DanoneNetsalesofGeneralMillsworldwidein2022,byproductcategory(inmillionU.S.dollars)GeneralMills'netsalesworldwidebyproductcategory2022NetsalesinmillionU.S.dollars1,500

2,00005001,0002,5003,0003,5004,0003,960.94,500SnacksCereal2,998.12,988.5ConvenientmealsPet2,260.1Dough1,986.31,843.61,714.9BakingmixesandingredientsYogurtSuper-premiumicecreamVegatablesandother782.2458.210Description:ThisstatisticillustratesthenetsalesofGeneralMillsworldwidein2022,byproductcategory.Thatyear,thecompany'syogurtcategorygeneratedabout3.96billionU.S.dollarsinglobalnetsales.ReadmoreNote(s):Worldwide;2022;FiscalyearendsonthelastSundayinMay.Source(s):GeneralMillsCHAPTER

03U.S.marketYogurtmarketvalueintheUnitedStatesfrom2011to2023(inbillionU.S.dollars)U.S.yogurtsales2011-20239878.27.247.227.156.896.916.896.896.826.756.366.1365432105.582011201220132014201520162017201820192020202120222023*12Description:ThistimelineshowsyogurtsalesintheUnitedStatesin2011to2023.U.S.yogurtsalescametoover7.24billionU.S.dollarsin2022.ReadmoreNote(s):UnitedStates;2022;*Forecast.ReadmoreSource(s):IBISWorldDollarsalesofdairyMediterraneanfoodsintheU.S.asof2022,bytype(inmillionU.S.dollars)U.S.dollarsalesofdairyMediterraneanfoods2022,bytype900847.11800700600500400300200100088.9GreekyogurtSpecialtyfeta13Description:Inthe52weekperiodendedMarch20,2022,GreekyogurtwasthetopsellingMediterraneandairyproduct,withsalesamounttojustunder850millionU.S.dollars.Duringthisperiod,specialtyfetahaddollarssalesofabout89milliondollars.

ReadmoreNote(s):UnitedStates;52weeksendedMarch20,2022Source(s):Frozen&RefrigeratedBuyer;IRIYear-on-year(YOY)valuegrowthofGreekyogurtintheUnitedStatesfrom2010to2022U.S.market:Greekyogurt'syear-over-yeargrowth2010-2022180%162%160%140%120%100%80%60%41%40%14%20%0%6.5%4.6%4.6%4.9%-4.4%-8%-20%-11%2019*****2010*2013*2014*,**2015***2017****20182020******2021******2022******14Description:Thisstatisticshighlightstheyear-on-year(YOY)growthofGreekyogurtintheUnitedStatesfrom2010to2022.In2020,Greekyogurtrecordedyear-on-yeargrowthof6.5percent,downfromaYOYgrowthof162percentin2010.

ReadmoreNote(s):UnitedStates;2010to2022;********52weeksendedinMarch2022;*2010to2014figuresstemfromadifferentpublication.

**Year-to-dateasofSeptember2014.***52weeksendedDecember26,2015.*****52weeksending[...]

ReadmoreSource(s):CNBC;Frozen&RefrigeratedBuyer;Nielsen;WinsightGroceryBusinessMarketshareofGreekandnon-GreekyogurtintheUnitedStatesin2021,bytype**U.S.marketshareofGreekandnon-Greekyogurt2021,bytypeNon-Greekyogurt*49%Greekyogurt51%15Description:ThisstatisticshowstheretailsalesshareofGreekandnon-GreekyogurtintheUnitedStatesasof2021,bytype.Accordingtothereport,Greekyogurtaccountedforapproximately51percentofU.S.yogurtsalesinthatyear.

ReadmoreNote(s):UnitedStates;2021;Marketshareiscalculated;*MULO+C-retailchannelincludes:Grocery,C-Store,Drug,Walmart,Club(Sam`s,BJ`s),Dollar(DollarGeneral,FamilyDollar,Fred`s),MassMerchandiser(Target,Kmart,Shopko),andMilitary[...]

ReadmoreSource(s):FoodNavigator-USA.com;NielsenIQ;PricechangesofGreekyogurtintheUSinfromQ12020toQ42021Greekyogurt:pricechangesintheU.S.Q12020-20213.0%2.5%2.0%1.5%1.0%2.7%0.7%0.5%0.0%0%-0.2%-0.5%-1.0%-1.5%-0.8%-1%-1.2%-1.2%Q12020Q22020Q32020Q42020Q12021Q22021Q32021Q4202116Description:Between2020and2021,thepriceofGreekyogurtdidnotchangemuchquarterly.Thepriceofyogurtdroppedfor2020andthefirsthalfof2021beforeseeingthelargestpriceincreaseof2.7percentinthefourthquarterof2021.

ReadmoreNote(s):UnitedStates;Q12020toQ42021Source(s):NielsenIQCHAPTER

04ConsumerbehaviorGreekyogurtspendingpertripintheU.S.asofJanuary2022,bygenerationU.S.:Greekyogurtspendingpertrip2022,bygeneration75.885.815.8465432105.65MillenialsGenXersBoomersThegreatestgeneration18Description:ThegenerationaldifferenceinspendinghabitsonGreekyogurtislessthanoneU.S.dollarpertriptothegrocerystoreacrossallgenerations.BoomersspendthemostonGreekyogurt,with5.88U.S.dollarspertripandthegreatestgenerationspendstheleast,with5.65U.S.dollarspertrip.ReadmoreNote(s):UnitedStates;52weeksendingAugust27,2022Source(s):NielsenIQ;ProgressiveGrocerChobanibrandawareness,usage,popularity,loyalty,andbuzzamongoatmilkdrinkersintheUnitedStatesin2022ChobanibrandprofileintheUnitedStates202275%70%60%50%38%40%30%20%10%0%34%33%27%ChobaniawarenessChobanipopularityChobaniusageChobaniloyaltyChobanibuzz19Description:HowhighisthebrandawarenessofChobaniintheUnitedStates?ReadmoreNote(s):UnitedStates;18March2022to17October2022;753respondents;18-64years;respondentswhodrinkoatmilkSource(s):ConsumerInsightsFood/beveragepurchasesbycategoryintheUnitedStatesin2023Food/beveragepurchasesbycategoryintheU.S.2023Shareofrespondents0%10%20%30%40%50%60%70%Fruitsandvegetables71%Dairyproducts(milk,yogurt,cheese,etc.)67%66%SnacksandpotatochipsBottledwaterBreadandbakerygoodsMeatandsausagesSoftdrinks62%62%62%62%Coffee60%PastaPotatoes58%58%SweetsandchocolateRice56%52%Tea47%20Description:Thedisplayeddataonfood/beveragepurchasesbycategoryshowsresultsoftheConsumerInsightsSustainableConsumptionsurveyconductedintheUnitedStatesin2023.Some71percentofrespondentsansweredthequestion"Whichfoods/drinkshaveyoupurchasedinthelast3months?"with"Fruitsandvegetables".ReadmoreNote(s):UnitedStates;02June2023to19June2023;1035respondents;16to83yearsoldSource(s):ConsumerInsightsFoodsandnutrientsconsumedtoimprovedigestiveorguthealthintheUnitedStatesin2022FoodsandnutrientsconsumedtoimprovedigestiveorguthealthintheU.S.in2022Shareofrespondents0%

10%20%30%40%50%60%59%56%70%Vegetables(e.g.,leafygreens,broccoli,carrots)Fruits(driedorfresh)Nutsornutbutters38%38%Dairyproducts(e.g.,Greekyogurt)Leanmeats(e.g.,chicken,pork,beef)36%35%35%33%33%Beans,peasorlentilsWholegrains(e.g.,brownrice,wholewheatbread,oats)ProbioticdietarysupplementsFiber/prebioticdietarysupplementsFishorshellfish(e.g.,salmon,shrimp,scallopsPlant-basedprotein(e.g.,tofu,plant-basedmeatorseafoodalternatives)Fermentedfoods(e.g.,kombucha,kefir,sauerkraut,miso)Otherdietarysupplements(e.g.,creatine,melatonin,CoQ10)28%18%16%11%21Description:In2022,vegetables,suchasleafygreens,broccoli,carrots,werethemostfrequentlymentionedfoodthatconsumersintheUnitedStateseattoimprovetheirdigestiveorguthealth,withapproximately59percentofrespondentsmentioningthem.About35percentofrespondentsmentionedbeans,peasorlentils.ReadmoreNote(s):UnitedStates;March23toApril4,2022;297respondents;18-80yearsSource(s):Greenwald&Associates;IFICFoodsandnutrientsconsumedforweightloss/managementintheUnitedStatesin2022Foodsandnutrientsconsumedforweightloss/managementintheU.S.in2022Shareofrespondents0%

10%20%30%40%50%60%70%Vegetables(e.g.,leafygreens,broccoli,carrots)Fruits(driedorfresh)64%62%Leanmeats(e.g.,chicken,pork,beef)53%Vitaminormineralsupplements(e.g.,iron,Bvitamins)Fishorshellfish(e.g.,salmon,shrimp,scallopsWholegrains(e.g.,brownrice,wholewheatbread,oats)Dairyproducts(e.g.,Greekyogurt)47%44%42%39%36%35%32%NutsornutbuttersBeans,peasorlentilsCaffeinatedbeverages(e.g.,coffee,greenorblacktea,energydrinks)Plant-basedprotein(e.g.,tofu,plant-basedmeatorseafoodalternatives)Packagedmeals/snacksfromabrandeddietOtherdietarysupplements(e.g.,creatine,melatonin,CoQ10)22%15%11%22Description:In2022,vegetables,suchasleafygreens,broccoli,carrots,werethemostfrequentlymentionedfoodthatconsumersintheUnitedStateseattoreduceormanagetheirweight,withapproximately64percentofrespondentsmentioningthem.Thesecondmostfrequentlymentionedfoodwerefruits(driedorfresh),whichwerem