Mini-MBA全面解析課件

Mini-MBABondaySummer2017“Trainingstudentstobecomeemployable”棒呆留學(xué)CourseInstructorShanghaiJiaoTongUniversityM.B.A.UniversityofBritishColumbiaB.A.Partner/LicensedRealtorofPrivateRealEstateCorporationCEOofPrivateCommercialRealEstateFundFormerManager/CFOofCubicoInc.FormerVice-President/DirectorofEmergingLeadersofUBC棒呆留學(xué)IntroductionRareopportunitytobusinesseducation:Bonday’sfirstbusinesscourseforaspiringbusinessmajors/studentsCourseduration:July18th–August31st

141.5hourclass(21totalhours)Teachstudentstobecomeemployable.Example:ABiologystudentwhocanonlymemorizecellsparts,enzymes,andphotosynthesisequationmaygraduateandworkasalabassistant.ABiologystudentwithstrongcommunicationskills,leadershipqualitieshasmorevaluableskillsforgreatercareeroptionsandcareeradvancements.棒呆留學(xué)Whytakethiscourse?45%ofcollegegradsworkina“non-collegejob”19.3%ofunderemployedrecentcollegegraduatespay$23,58425%ofunderemployedworkedadminpositionspaying$37,207AveragepayforcollegegraduatesSHOULDbe$78,500Teachstudentstobecome“employable”Experiencethestandardexpectedattheworkplaceandarmthemwithnecessaryskillstodealwithsuperiors,co-workersandultimatelyfindingsuccessintheircareers.棒呆留學(xué)WhatwillIlearnfromthiscourse?PresentationskillsCriticalthinking&analyticalskillsCommunicationskillsWorkinginateamLeadershipdecision-makingPersuasiveskillsEconomicdecisionsBusinessconceptsBusinessapplicationsinreallife棒呆留學(xué)Companies棒呆留學(xué)CareerOpportunitiesMarketingRepresentativeAccountExecutiveBusinessAnalystControllerTraderInvestmentBankerMortgageBankerAccountantAuditor棒呆留學(xué)Whoshouldtakethiscourse?Interestedinstudyingbusiness/commercebutunsureiftheyareagoodfitStudentsabouttotakeortakingbusinesscoursesWantafuturecareerinbusiness:traders,accountants,consultants,managers,marketing,investingstocks,starts-ups,bankingIncreaseyourchancestogettinghiredintoday’scompetitivejobmarketaftercollege.GeneralinterestinBusinessandwantstobechallengedinclass.棒呆留學(xué)CourseFormatAccountingFinanceBusinessLawBusinessCommunicationMarketingBusinessStrategy棒呆留學(xué)AccountingDouble-entryaccounting(credit/debitsystem)GAAPPrincipleIncomestatementsBalancesheets棒呆留學(xué)FinanceCorporationsFinancialTermsStock,Bonds,BusinessValuationsAnnuitiesandperpetuities2008U.S.HousingMarketCrisis棒呆留學(xué)BusinessLawContractLawLawsuitsJudicialCourtSystemsNegligenceLiabilityAssault/Battery棒呆留學(xué)BusinessCommunicationE-mailcorrespondenceRequestinginformationGivingbadnewsBuildinggoodwillEast/WestCrossCommunication棒呆留學(xué)MarketingCustomervalueMarketingmixThe4P’sSegmentation,Targeting棒呆留學(xué)BusinessStrategyStarbucksCaseStudyMcDonald’sCaseStudyDiapersCaseStudyWestJetCaseStudy棒呆留學(xué)HowtoTackleaBusinessCaseWhatistheproblem?(FocusonPOVofyourboss,seniormanagement,shareholders)ProfessionalIntroduction(Groupmembers+photos)POV(Clear,conciseinstructionswhattodo)intheformofasummaryUsedata(graphs,statistics,numbers,etc)tosupportyourPOVRefertobusiness/marketingmodels(DiamondE,Porter’s5Forces,SWOT)棒呆留學(xué)StarbucksCase棒呆留學(xué)1.Problems棒呆留學(xué)ProblemsStarbucksstockvalueplummetingExpansionCompetitorsDunkinDonutsandMcDonaldsgoingafterourmarketshareShouldwesacrificebrandvaluetoincreasecustomerconvenience(drive-thruwindows,automation,fastfoodtactics,kiosks)棒呆留學(xué)2.Argument/POV棒呆留學(xué)CaseSolutionStarbucksisandalwayshasbeenaspecialtycoffeebusiness:weneedtoprotectourbrand.Non-brandmanagerialdecisions:storelocations,licensinganddrive-throughcanmakesensefinanciallyatonepointintime,buterodebrandpositioningandequitylongterm.棒呆留學(xué)3.MarketConditions棒呆留學(xué)SWOTAnalysisPorter’s5ForcesIndustryStatisticsCompany’sMarketShareCompetitors棒呆留學(xué)4.Assertions棒呆留學(xué)DetailedportionofyourPOV.Position+Proof.Whataretheoutcomes/forecastsifwechoosethisoption?Usestatisticsandnumberstosupportyourposition.棒呆留學(xué)5.Addresscounterarguments,andissues棒呆留學(xué)Addressotherrelevantissuesinthecase.IE-Starbucks’domestic/internationalexpansion.Noteverybodyinthecompanyisgoingtoagreewithyourviewpoints.MakesureyouaddresscounterargumentseitheronyourPPTorduringQ/A.棒呆留學(xué)StarbucksCaseConceptsfoundinMini-MBAN