商務(wù)信函格式課件

Outline

of

a business

letterSUN

Ying1I Necessary

parts

of

a

business

letterII

Selective

parts

of

a

business

letterIII

layout

of

a

businessletterIV

aboutanEnvelop2I3Necessary

parts

of

a

business

letter2(1) the

letter-head4the

reference

and

datethe

inside

name

and

addressthesalutationthe

bodyof

the

letterthe

complimentarycloseYours

faithfully

/

Faithfully

yoursYours

sincerely

/

Sincerely

yoursYours

truly

/

Truly

yoursthesignatureII Selective

parts

of

a

business

letter52(8) the

Attention

line6the

subjectlinethe

reference

notationtheenclosurethe

carbon

copy

notationc.c Shanghai

Branch

Office (original

andcopy)b.c.c. Mr.

Jones (only

copy)(13)Postscript

/P.S.e.g.CHINA

NATIONAL

CHEMICAL

IMP

&EXP

CORP.Xijiao,

Beijing,

P.

R.

China3rd,May,

2014Messrs.

J.

Brown

&Co.143EastcheapLondon,

E.C.3Attention:

Import

DeptDear

Sir

orMadam,Subj.:

UREASThank

you

for

…..Yours

FaithfullyNQ/scEncl.c.c

our

BranchOfficesp.s:

Your

letter

of

the

22nd

April

has

just

come

to

hand.

As

requested,we

will

airm7

ail

youtwo

packets

of

sample

tomorrow.III8Layout

of

a

business

letterLayout

of

a business

LetterIndented

StyleBlocked

Style9Indented

style10Following

traditional

practice,

the

indented

styletakes

in

the

first

line

of

each

paragraph

in

the

body

ofthe

letter,

five

or

six

spaces,though

deeper

indentations

than

these

are

sometimespreferred.

Consistency

in

use

is,

however,

the

most

importantpoint.Blocked

styleIts

outstanding

featureis:the

commencement

of

all

typing

lines,

including

thosefor

the

date,

inside

name

and

address,

salutation,subject

heading

and

complimentary

close,

at

the

left-hand

margin.The

loss

of

clarity

occasioned

by

the

absence

ofindentations

may

be

made

good

by

increasing

thenumber

of

separating

line-spacing

between

paragraphsfrom

two

to

three.11Blocked

stylePlacement

of

date

on

the

left-hand

side

of

the

paper

maycause

inconvenience

when

particular

letters

are

requiredfrom

the

files.Because

of

this,

some

firms

using

the

blocked

style

oflayout

prefer

a

date

position

on

theright.Single

line-spacing

gives

a

letter

an

appearance

ofcompactness

and

is

usual

for

both

long

and

shortletters,

though

double

line-spacing

is

preferred

by

somefor

very

shortletters.121.

Full

block

style(letterhead)April

21,

2014Mr.

Paul

A.

Smith,

PresidentSmith

&Sons,

Inc.3107

WesternAvenueNew

London,

Connecticut

06320Dear

Mr.Smith,Subject:

Invoice

2014Sincerely,Calvin

C.

DewitteEncl.:13(letterhead)April

21,

2014Mr.

Paul

A.

Smith,

PresidentSmith

&Sons,

Inc.3107

WesternAvenueNew

London,

Connecticut

06320Dear

Mr.

Smith:Subject:

Invoice

2014Sincerely,Encl.:2.Modified block

style14(letterhead)April

21,

2014Mr.

Paul

A.

Smith,

PresidentSmith

&Sons,

Inc.3107

WesternAvenueNew

London,

Connecticut

06320Dear

Mr.

Smith:Subject:

Invoice

2014Sincerely,Calvin

C.DewitteEncl.:3.

Modified

block,

indented

style.15GUIDANCE

ASSOCIATES1695

Avenue

of

theAmericasNew

York,

N.

Y.10023May

3,

2014The

Jones

Corporation1234

Seventh

AvenueTanpza,

Florida

33606Attention:

Mr.

James

Johnson,

Personnel

DirectorDear

Sir

or

Madam,Subject:

The

businessletterThis

letter

is

an

example

of

modified

block

style.

All

of

the

parts

of

the

letter

are

included.Although

the

example

shows

the

date

to

the

right,

it

could

be

centered

as

well.

The

complimentary

close

and

signature

are

typed

to

the

right.

They

too

could

becentered.Sincerely

yours,David

H.WalkerSales

ManagerDHW:fehEnclosure:Cc:

Mr.

RobertMartin16IVAbout

anEnvelop17Envelop:The

three

important

requirements

of

envelop