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Chapter
2:The
Internet,
the
Web,
and
Electronic
Commerc2012.3.41Discuss
the
origins
of
the
Internet
and
the
Web.
Describe
how
to
access
the
Web
using
providers
andbrowsers.
Discuss
Internet
communications,
including
e-mail,instant
messaging,
and
social
networking.
Describe
search
tools,
including
search
engines,metasearch
engines,
and
specialized
search
engines.
Evaluate
the
accuracy
of
information
presented
on
theWeb.
Discuss
electronic
commerce,
including
B2C,
C2C,
B2B,and
security
issues.
Describe
these
Web
utilities:
Web-based
applicationsFTP,
plug-ins,
and
filters.2The
Internet
was
launched
in
1969
when
the
UnitedStates
funded
a
project
that
developed
a
national
computnetwork
called
Advanced
Research
Project
AgencyNetwork
(ARPANET).
The
Internet
is
a
large
network
thatconnects
together
smaller
networks
all
over
the
globe.
TWeb
was
introduced
in
1992
at
the
Center
for
EuropeanNuclear
Research
(CERN)
in
Switzerland.因特網(wǎng)首創(chuàng)于1969年,當(dāng)時(shí)美國政府撥款開發(fā)了一個(gè)全國的計(jì)算機(jī)網(wǎng)絡(luò),叫做阿帕網(wǎng)。這個(gè)因特網(wǎng)是一個(gè)巨大的網(wǎng)絡(luò),它把全球的小型網(wǎng)絡(luò)都連接在一起。萬維網(wǎng)是1992年在瑞士的歐洲核子研究中心被引進(jìn)的。3Prior
to
the
Web,
the
Internet
was
all
text——graphics,
animations,
sound,
or
video.
The
Web
made
itpossible
to
include
these
elements.
It
provided
a
multiminterface
to
resources
available
on
the
Internet.
From
tearly
research
beginnings,
the
Internet
and
the
Web
haveevolved
into
one
of
the
most
powerful
tools
for
the
21stcentury.在萬維網(wǎng)之前,因特網(wǎng)全部都是文字——沒有任何圖像,動(dòng)畫,聲音,視頻。萬維網(wǎng)使得包含這些元素變成了可能。它為因特網(wǎng)上的有效資源提供了一個(gè)多媒體的界面。從這些早期的研究開始之后,因特網(wǎng)與萬維網(wǎng)就已經(jīng)演變成了21世紀(jì)最強(qiáng)大的工具之一。4It
is
easy
to
get
the
Internet
and
the
Web
confused,
but
tare
not
the
same
thing.
The
Internet
is
the
actual
physicalnetwork.
It
is
made
up
of
wires,
cables,
and
satellites.
Beiconnected
to
this
network
is
often
described
as
being
onlineInternet
connects
millions
of
computers
and
resources
availon
the
Internet.
Every
day
over
a
billion
users
from
nearly
ecountry
in
the
world
use
the
Internet
and
the
Web.
What
are
tdoing?
The
most
common
uses
are
the
following:我們很容易將因特網(wǎng)與萬維網(wǎng)弄混淆,盡管它們不是同一個(gè)概念。因特網(wǎng)實(shí)際上指的是物理的網(wǎng)絡(luò)。它由電線,電纜和衛(wèi)星組成。我們常常把連接到這個(gè)物理的網(wǎng)絡(luò)說成是正在聯(lián)線。因特網(wǎng)將成千上萬的計(jì)算機(jī)和因特網(wǎng)上的有效資源連接起來。每一天都有超過十億的來自世界各地的用戶使用因特網(wǎng)和萬維網(wǎng)。他們都在做什么呢?最常見的用途有以下幾種:5Communicating
is
by
far
the
most
popular
Internet
activitycan
exchange
with
your
family
and
friends
almostanywhere
in
the
world.
You
can
join
and
listen
to
discussiondebates
on
a
wide
variety
of
special-interest
topics.通訊是迄今為止最受歡迎的互聯(lián)網(wǎng)活動(dòng)。你可以與你的家人以及幾乎世界上任何地方的朋友互換電子郵件。你可以加入并且聆聽討論,以及對很廣范圍的關(guān)于特殊興趣的話題進(jìn)行爭論。Shopping
is
one
of
the
fastest-growing
Internet
applicatiocan
window
shop,
look
for
the
latest
fashions,
search
for
baand
make
purchases.購物也是一種迅速增長的互聯(lián)網(wǎng)應(yīng)用。你可以只看不買,找尋最新的時(shí)尚,搜索特價(jià)商品并購買商品。6Searching
for
information
has
never
been
more
convenient.can
access
some
of
the
world’s
largest
libraries
directly
fyour
home
computer.
You
can
find
the
latest
local,
national,international
news.搜索信息已經(jīng)變得不能比這再簡便了。你可以從你家里的計(jì)算機(jī)直接訪問到一些世界上最大的圖書館。你也可以找到最新的地方的,國家的以及國際的新聞。Entertainment
options
are
nearly
endless.
You
can
find
musmovies,
magazines,
and
computer
games.
You
will
find
liveconcerts,
movies
previews,
book
clubs,
and
interactive
livegames.娛樂的選項(xiàng)幾乎是無窮無盡的。你可以找到音樂,電影,雜志和計(jì)算機(jī)游戲。你也會(huì)找到現(xiàn)場直播的音樂會(huì),電影的預(yù)映,圖書俱樂部以及互動(dòng)的在線游戲。7Education
or
e-learning
is
another
rapidly
emerging
Webapplication.
You
can
take
classes
on
almost
any
subject.There
are
courses
just
for
fun
and
there
are
courses
for
hschool,
college,
and
graduate
school
credit.
Some
costnothing
to
take
and
others
cost
a
lot.教育或者是電子學(xué)習(xí)是另一種迅速興起的網(wǎng)上應(yīng)用。你可以上幾乎任意一門學(xué)科的課。有的課程僅僅是為了娛樂,有的課程是高中,大學(xué)和研究所的課程。The
first
step
to
using
the
Internet
and
Web
is
to
getconnected,
or
to
gain
access
to
the
Internet.第一步就是使用互聯(lián)網(wǎng)和萬維網(wǎng)來進(jìn)行連接,或者是說得以訪問互聯(lián)網(wǎng)。8Describe
how
the
Internet
and
the
Web
started.What
is
the
difference
between
the
Internet
and
theWeb?List
and
describe
five
of
the
most
common
used
of
theInternet
and
the
Web.9The
Internet
and
the
telephone
system
are
similar—you
can
connect
a
computer
to
the
Internet
much
like
youconnect
a
phone
to
the
telephone
system.
Once
you
are
onthe
Internet,
your
computer
becomes
an
extension
of
whatseems
like
a
giant
computer——a
computer
that
branchesall
over
the
world.
When
provided
with
a
connection
to
thInternet,
you
can
use
a
browser
program
to
search
the
Web互聯(lián)網(wǎng)和電話系統(tǒng)很相似——你可以將一臺計(jì)算機(jī)連接到互聯(lián)網(wǎng)上,就像你把一部電話連接到電話系統(tǒng)上。一旦你連上互聯(lián)網(wǎng)了,你的計(jì)算機(jī)就變成了一個(gè)巨型計(jì)算機(jī)的分機(jī),這個(gè)巨型機(jī)在全世界都有分支。10The
most
common
way
to
access
the
Internet
is
throughan
Internet
service
provider
(ISP).
The
providers
are
alconnected
to
the
Internet
and
provide
a
path
or
connectifor
individuals
to
access
to
the
Internet
either
throughlocal
area
networks
or
through
a
dial-up
or
telephoneconnection.
There
are
also
some
companies
that
offer
freInternet
access.訪問互聯(lián)網(wǎng)最常見的方式是通過一個(gè)互聯(lián)網(wǎng)服務(wù)供應(yīng)者。這些供應(yīng)者是已經(jīng)和互聯(lián)網(wǎng)連上了,他們?yōu)榻K端用戶提供路徑,從而使用戶們可以通過局域網(wǎng)或是撥號,或是電話連接來訪問到互聯(lián)網(wǎng)。有些公司有提供免費(fèi)的互聯(lián)網(wǎng)訪問權(quán)。11The
most
widely
used
commercial
Internet
service
providare
national
and
wireless
providers.最普遍使用的商業(yè)互聯(lián)網(wǎng)服務(wù)提供商是國家的和無線提供商。National
service
providers
like
American
Online
(AOL)
aremost
widely
used.
They
provide
access
through
standardtelephone
or
cable
connections.
Users
can
access
the
Internfrom
almost
anywhere
within
the
country
for
a
standard
feewithout
incurring
long-distance
telephone
charges.像美國在線這樣全國性的服務(wù)提供商是使用最廣泛的。他們通過標(biāo)準(zhǔn)的電話或電纜連接來提供訪問。用戶們可以從幾乎全國的任意一個(gè)地方訪問互聯(lián)網(wǎng),只需付一個(gè)標(biāo)準(zhǔn)的費(fèi)用而不會(huì)引起長途電話費(fèi)的價(jià)格。12第九章會(huì)講到更多,用戶連接互聯(lián)網(wǎng)服務(wù)供應(yīng)商,使用多種連接技術(shù)中的一種:撥號,數(shù)字用戶線,電纜和無線調(diào)制解調(diào)器。Wireless
service
providers
do
not
use
telephone
or
cable
liThey
provide
Internet
connections
for
computers
with
wirelemodems
and
a
wide
array
of
wireless
devices.無線服務(wù)商既不使用電話,也不使用電纜線。他們?yōu)榘惭b有無線調(diào)制解調(diào)器的電腦以及很多系列的無線設(shè)備提供互聯(lián)網(wǎng)連接。As
we
will
discuss
in
Chapter
9,
users
connect
to
ISPs
using
of
a
variety
of
connection
technologies
including
dial-up,
cable,
and
wireless
modems.我們將會(huì)在第九章里討論,用戶通過很多不同類型的連接技術(shù)與互聯(lián)網(wǎng)服務(wù)供應(yīng)商相連,包括撥號,數(shù)字用戶線,電纜以及無線調(diào)制解調(diào)器。13網(wǎng)景的瀏覽器叫navigatorBrowsers
are
programs
that
provide
access
to
Web
resourcThis
software
connects
you
to
remote
computers,
opens
andtransfers
files,
displays
text
and
images,
and
provides
in
oan
uncomplicated
interface
to
the
Internet
and
Web
documentBrowsers
allow
you
to
explore,
or
to
surf,
the
Web
by
easilymoving
from
one
Web
site
to
another.
Three
well-knownbrowsers
are
Mozilla
Firefox,
Netscape
Communications,
andMicrosoft
Internet
Explorer.瀏覽器是給網(wǎng)絡(luò)資源提供訪問的程序。這種軟件使得你可以和遠(yuǎn)處的計(jì)算機(jī)連接起來,打開并傳送文件,顯示文字和圖像,將這些功能集合成一個(gè)工具,為互聯(lián)網(wǎng)和網(wǎng)絡(luò)文件提供了一個(gè)不復(fù)雜的界面。瀏覽器使你可以探索或是漫游網(wǎng)絡(luò)輕松地從一個(gè)網(wǎng)站移動(dòng)到另一個(gè)網(wǎng)站。三種最熟悉的瀏覽器是Mozilla的火狐瀏覽器,網(wǎng)景通訊,和微軟的InternetExplorer.14For
browsers
to
connect
to
resources,
the
location
or
adof
the
resources
must
be
specified.
These
addresses
are
calluniform
resource
locators
(URLs).
All
URLs
have
at
least
twobasic
parts.
The
first
part
presents
the
protocol
used
to
cothe
resource.
As
we
will
discuss
in
Chapter
9,
protocols
arefor
exchanging
data
between
computers.
The
protocol
http://the
most
widely
used
Web
protocol.
The
second
part
presentsdomain
name.
It
is
the
name
of
the
server
where
the
resourcelocated.為了使得瀏覽器可以連接到資源,這些資源的位置或是地址必須有規(guī)定。這些地址叫做統(tǒng)一資源定位符(簡稱
URLs)。所有的統(tǒng)一資源定位符都有至少兩個(gè)基本組成部分。第一部分顯示的是連接資源所使用的協(xié)議。我們在第九章會(huì)討論到,協(xié)議是計(jì)算機(jī)之間交換數(shù)據(jù)的規(guī)則。協(xié)議“http://”是使用最廣泛的網(wǎng)絡(luò)協(xié)議。第二部分顯示的是域名。它是放置那個(gè)資源的服務(wù)器的名字。15In
Figure
2-4
the
server
is
identified
as
.
(many
URLs
have
additional
parts
specifying
directory
pathsnames,
and
pointers.)
The
last
part
of
the
domain
name
follothe
dot
(.)
is
the
top-level
domain
(TLD).
It
identifies
theorganization.
For
example,
.com
indicates
a
commercial
siteURL
connects
your
computer
to
a
computer
that
provides
information
about
MTV.在圖2-4里,服務(wù)器被定為。(許多統(tǒng)一資源定位符都有附加的部分來制定文件夾路徑,文件名稱和指針)在域名中,跟著點(diǎn)的最后一部分是最高級的域名(簡稱TLD)。它指示了組織的類型。比如,“.com”標(biāo)志一個(gè)商業(yè)網(wǎng)站。而URL則將你的電腦和一個(gè)提供關(guān)于MTV信息的電腦聯(lián)系起來。16Once
the
browser
has
connected
to
the
Web
site,
a
document
file
isback
to
your
computer.
This
document
typically
contains
HyperteMarkup
Language
(HTML)
commands.
The
browser
interprets
the
HTML
commands
and
displays
the
document
as
a
Web
page.
Forexample,
when
your
browser
first
connects
to
the
Internet,
it
opeto
a
Web
page
specified
in
the
browser
settings.
This
page
preseninformation
about
the
site
along
with
references
and
hyperlinksthat
connect
to
other
documents
containing
related
informationfiles,
graphic
images,
audio,
and
video
clips.一旦瀏覽器和網(wǎng)站連接起來,一個(gè)文檔文件就會(huì)送回你的計(jì)算機(jī)。這個(gè)文檔通常包含超文本鏈接標(biāo)示語言指令。瀏覽器可以讀懂HTML指令,并將文檔以網(wǎng)頁的形式顯示。例如,當(dāng)你的瀏覽器第一次連接到互聯(lián)網(wǎng),它會(huì)打開一個(gè)網(wǎng)頁用來規(guī)定瀏覽器的設(shè)置。這個(gè)網(wǎng)頁顯示關(guān)于站點(diǎn)的信息,同時(shí)還有標(biāo)記,超鏈接或著包含其它相關(guān)信息(包括文字文檔,平面圖像,音頻和視頻片段)的鏈接。17These
documents
may
be
located
on
a
nearby
computer
systemor
on
one
halfway
around
the
world.
The
links
typically
appeon
the
Web
page
as
underlined
and
colored
text
and/or
imagesTo
access
the
referenced
material,
all
you
do
is
click
on
thehighlighted
text
or
image.
A
connection
is
automatically
mathe
computer
containing
the
material,
and
the
referenced
maappears
on
your
display
screen.這些文檔也許被放置在一個(gè)離你很近的計(jì)算機(jī)系統(tǒng),也許被放置在一個(gè)距你在地球另一邊的計(jì)算機(jī)。這些鏈接通常在網(wǎng)頁上顯示為有下劃線的和有顏色的文字或圖片。要想訪問到這些參考材料,你只需要在這些突出的文字或圖片上點(diǎn)擊一下。一個(gè)鏈接就會(huì)自動(dòng)地接到那臺含有材料的計(jì)算機(jī),并且這些參考材料就會(huì)在你的顯示屏上出現(xiàn)了。18Web
pages
also
can
contain
special
programs
called
applethat
are
typically
written
in
a
programming
language
sucas
Java.
These
programs
can
be
downloaded
quickly
andrun
by
most
browsers.
Java
applets
are
widely
used
to
addinterest
and
activity
to
a
Web
site
by
presenting
animatdisplaying
graphics,
providing
interactive
games,
and
mmore.網(wǎng)頁也包含特殊的程序叫做微程序,通常是由例如Java這樣的編程語言編寫的。這些程序可以被大多數(shù)瀏覽器迅速地下載并運(yùn)行。Java微程序廣泛應(yīng)用于給網(wǎng)站增加趣味和活力,它通過展示動(dòng)畫,顯示圖片,提供交互式游戲還有其它很多手段等等。19What
is
the
function
of
an
ISP?
Describe
two
types
ofISPs.What
is
the
function
of
a
browser?What
are
URLs,
HTML,
Web
pages,
hyperlinks,applets,
and
Java?20As
previously
mentioned,
communication
is
the
mostpopular
Internet
activity,
and
its
impact
cannot
be
overestAt
a
personal
level,
friends
and
family
can
stay
in
contact
wone
another
even
when
separated
by
thousands
of
miles.
At
abusiness
level,
electronic
communication
has
become
a
standand
many
times
preferred,
way
to
stay
in
touch
with
supplieremployees,
and
customers.
The
three
most
popular
types
ofInternet
communication
are
e-mail,
instant
messaging,
anddiscussion
groups.正如之前提到的,通訊是應(yīng)用最廣泛的互聯(lián)網(wǎng)活動(dòng),它的影響不能被高估。在個(gè)人的層面,朋友和家人即使分隔千里也可以保持聯(lián)系。在商業(yè)的層面,電子通訊已經(jīng)變成了一種標(biāo)準(zhǔn),很多時(shí)候是首選的,與供應(yīng)商,員工以及客戶保持聯(lián)系的方式。三種最流行的互聯(lián)網(wǎng)通信類型是電子郵件,即時(shí)通訊和討論小組。21E-mail
or
electronic
is
the
transmission
of
electronicmessages
over
the
Internet.
At
one
time,
consisted
only
oftext
messages.
Now
routinely
includes
graphics,
photos,many
different
types
of
file
attachments.
People
all
over
the
wore-mail
to
each
other.
You
can
your
family,
your
co-workerseven
your
senator.
All
you
need
to
send
and
receive
is
an
eaccount,
access
to
the
Internet,
and
an
program.
Two
of
thwidely
used
programs
are
Microsoft’s
Outlook
Express
anMozilla
Thunderbird.電子郵件是電子信息在互聯(lián)網(wǎng)上的傳播。曾經(jīng),電子郵件被認(rèn)為只是基本的文字信息。現(xiàn)在電郵慣常地包含圖片、照片和許多不同種類的文件附件。全世界的人們互相發(fā)郵件。你可以給你的家人,你的同事,甚至你的參議員發(fā)郵件。要收發(fā)電郵只需要有一個(gè)電郵賬戶,訪問到互聯(lián)網(wǎng)和一個(gè)電郵軟件就可以了。兩個(gè)最廣泛使用的電郵軟件是微軟的Outlook
Express和Mozilla的Thunderbird(雷鳥)。22A
typical
message
has
three
basic
elements:header,
message,
and
signature.
The
header
appearsfirst
and
typically
includes
the
following
informati一個(gè)典型的電郵信息有三個(gè)基本元素:標(biāo)題,信息和簽名。首先出現(xiàn)的是標(biāo)題,它通常包含下列信息:23dcoats@Addresses:
Addresses
of
the
persons
sending,
receiving,
anoptionally,
anyone
else
who
is
to
receive
copies.
E-mailaddresses
have
two
basic
parts.
The
first
part
is
the
user’and
the
second
part
is
the
domain
name,
which
includes
the
tolevel
domain.
In
our
example
e-mail,
dcoats
is
Dan’s
user
nThe
server
providing
service
for
Dan
is
.
Thelevel
domain
indicates
that
the
provider
is
an
educationalinstitution.地址:人們收信發(fā)信的地址,還有那些可以選擇地,任
何能收到抄送本的人。電郵地址也有兩個(gè)基本部分。第一部分是用戶的名字,第二部分是域名,包括頂級域名。在我們的電郵例子(dcoats@)里,dcoats是Dan的用戶名。為
Dan提供電郵服務(wù)的服務(wù)器是。這個(gè)頂級域名指出了提供者是一個(gè)教育機(jī)構(gòu)。24Subject:
A
one-line
description,
used
to
present
the
to
the
message.
Subject
lines
typically
are
displayed
when
person
checks
his
or
her
mailbox.主題:一個(gè)一行的描述,用來顯示信息的話題。主題行通常是在人們檢查郵箱的時(shí)候會(huì)顯示。Attachments:Many
programs
allow
you
to
attachfiles
such
as
documents
and
worksheets.If
a
message
hasattachment,the
file
name
appears
on
the
attachment
line附件:許多電郵軟件都允許你附上諸如文檔和工作表一類文件。如果一封郵件有一個(gè)附件,這個(gè)文件名就會(huì)出現(xiàn)在附件行上。25The
letter
or
message
comes
next.
It
is
typically
shoand
to
the
point.
Finally,
the
signature
line
provideadditional
information
about
the
sender.
Typically,information
includes
the
sender’s
name,
address,
antelephone
number.接著是信或者短信。它通常很短,簡明扼要。
最后簽名檔提供一些關(guān)于發(fā)信人的附加信息。通常
的,這個(gè)信息包括發(fā)信人的名字、地址和電話號碼。26E-mail
can
be
a
valuable
asset
in
your
personal
andprofessional
life.
However,
like
many
other
valuabletechnologies,
there
are
drawbacks
too.
Americans
receive
biof
unwanted
and
unsolicited
every
year.
This
unwelcomail
is
called
spam.
While
spam
is
indeed
a
distraction
andnuisance,
it
also
can
be
dangerous.
For
example,
computerviruses
or
destructive
programs
are
often
attached
to
unsole-mail.電子郵件可以成為你個(gè)人和職業(yè)生活中一筆很重要的財(cái)富。盡管如此,像很多其它有價(jià)值的技術(shù)一樣,它也有缺點(diǎn)。美國人每年會(huì)收到上億封不需要并且未經(jīng)許可的電子郵件。這種不受歡迎的郵件被稱之為垃圾郵件。盡管垃圾郵件很令人分心又令人討厭,它也可以變得很危險(xiǎn)。比如說,計(jì)算機(jī)病毒或者是破壞性的程序就常常被附在未經(jīng)許可的電郵里。27In
an
attempt
to
control
spam,
anti-spam
laws
have
been
addedour
legal
system.
For
example,
the
recently
enacted
CAN-SPAM
Actrequires
that
every
marketing
related
provide
an
opt-outWhen
the
option
is
selected,
the
recipient’s
address
is
tremoved
from
future
mailing
lists.
Failure
to
do
so
results
in
hefines.
This
approach,
however,
has
had
minimal
impact
since
overpercent
of
all
spam
originates
from
servers
outside
the
United
Stmore
effective
approach
has
been
the
development
and
use
of
spamblockers.
These
programs
use
a
variety
of
different
approaches
tidentify
and
eliminate
spam.嘗試著控制垃圾郵件,反垃圾郵件法已經(jīng)被增加到我們的法律系統(tǒng)。比如,最近通過的CAN-SPAM法就要求每封與營銷有關(guān)的電郵都要提供一個(gè)選擇排除的選項(xiàng)。當(dāng)這個(gè)選項(xiàng)被選中,收信人的電郵地址將會(huì)從未來的郵件發(fā)送清單里除去。不這樣做的話會(huì)導(dǎo)致巨額的罰款。盡管如此,這個(gè)手段的作用并不大,因?yàn)槌^50%以上的垃圾郵件都源自于美國以外的服務(wù)器。一種更有效的手段就是開發(fā)和使用垃圾郵件攔截器。這些軟件使用多種不同的手段來識別并消除垃圾郵件。28Instant
messaging
(IM)
is
an
extension
of
that
allows
two
or
mopeople
to
contact
each
other
via
direct,
live
communication.
To
use
instanmessaging,
you
specify
a
list
of
friends
and
register
with
an
instant
messaserver.
Whenever
you
connect
to
the
Internet,
special
software
informs
youmessaging
server
that
you
are
online.
In
response,
the
server
will
notify
yany
of
your
contacts
are
online.
At
the
same
time,
it
notifies
your
friendsyou
are
online.
You
can
then
send
messages
directly
back
and
forth
to
oneanother.
Most
instant
messaging
programs
also
include
video
conferencingfeatures,
file
sharing,
and
remote
assistance.
Many
businesses
routinelythese
instant
messaging
features.即時(shí)通訊(簡稱IM)是電子郵件的一個(gè)延伸,它允許兩個(gè)或多個(gè)人通過直接,實(shí)時(shí)的通訊來互相聯(lián)系。要使用即時(shí)通訊,你要制定一個(gè)朋友的名單,并在一個(gè)即時(shí)通訊服務(wù)器上注冊。當(dāng)你連接到互聯(lián)網(wǎng),專門的軟件會(huì)通知你的短信服務(wù)器你已經(jīng)在線了。作為回應(yīng),這臺服務(wù)器會(huì)通知你如果你有朋友也在線的話。同時(shí),它也會(huì)通知你的朋友,你在線了。你可以將短信直接來回地傳給另一個(gè)人。大多數(shù)的即時(shí)通訊軟件也包括了視頻會(huì)議的功能,文件共享以及遠(yuǎn)程幫助。很多商業(yè)也慣常使用這些即時(shí)通訊的功能。29The
most
widely
used
instant
messaging
services
are
AOL’sInstant
Messenger,
Microsoft’s
MSN
Messenger,
and
YahooMessenger.
One
limitation,
however,
is
that
many
instant
messagservices
do
not
support
communication
with
other
services.
Forexample,
at
the
time
of
this
writing,
a
user
registered
with
AOL
cuse
AOL’s
Instant
Messenger
software
to
communicate
with
a
userregistered
with
Yahoo
Messenger.
Recently,
however,
some
softwacompanies
have
started
providing
universal
instant
messenger
prthat
overcome
this
limitation.
For
example,
Gain,
Odigo,
and
Thrprovide
instant
messaging
services
that
do
support
communicatioother
services.使用最廣泛的即時(shí)通訊服務(wù)是美國在線的InstantMessenger,微軟的MSN
Messenger,以及雅虎的Messenger。然而有一個(gè)局限就是,許多即時(shí)通訊服務(wù)都不支持與其它通訊服務(wù)相聯(lián)系。比如說,在寫這本書時(shí)侯,一個(gè)在AOL上注冊的用戶不能用AOL的InstantMessenger軟件與在Yahoo
Messenger上注冊的用戶進(jìn)行交流。然而近來,一些軟件公司已經(jīng)開始提供萬能的即時(shí)通訊軟件來克服這個(gè)限制。例如,Gain,Odigo和Thrilian都提供支持與其它服務(wù)可以溝通的即時(shí)通訊服務(wù)。30One
of
the
fastest-growing
uses
of
the
Internet
isocial
networking,
or
connecting
individuals
to
oneanother.
There
are
three
basic
categories
of
socialnetworking
sites:
reuniting,
friend-of-a-friend,
ancommon
interest.互聯(lián)網(wǎng)的一項(xiàng)增長十分迅猛的應(yīng)用就是社交網(wǎng)絡(luò),或者是將個(gè)人都聯(lián)系起來。有三種基本類型的社交網(wǎng)站:重聚型,朋友圈型以及共同愛好型。31Reuniting
sites
are
designed
to
connect
people
who
have
known
onanother
but
have
lost
touch;
for
example,
an
old
high
school
frieyou
have
not
seen
for
several
years.
You
join
a
social
network
byconnecting
to
a
reuniting
site
and
providing
profile
informatioyour
age,
gender,
name
of
high
school,
and
so
forth.
This
informaadded
to
the
reuniting
site’s
member
database.
Members
are
ablesearch
the
database
to
locate
individuals.
Many
of
the
sites
wilnotify
you
whenever
a
new
individual
joins
that
matches
some
paryour
profile
(such
as
high
school
class).
Two
of
the
best-knowreuniting
sites
are
Classmates
Online
and
Facebook.重聚型網(wǎng)站是為了那些已經(jīng)認(rèn)識但卻失去聯(lián)系的人設(shè)計(jì)的;例如,一個(gè)你高中時(shí)的老朋友已經(jīng)好些年沒見了。你加入這樣的社交網(wǎng)
絡(luò),通過連接到一個(gè)重聚型網(wǎng)站并且提供你的年齡,性別,高中
名稱等諸如此類的簡介信息。這個(gè)信息被添加到這個(gè)重聚型網(wǎng)站
的會(huì)員數(shù)據(jù)庫里。這樣會(huì)員就可以通過搜索數(shù)據(jù)庫來找到單獨(dú)的
人。許多這樣的網(wǎng)站甚至?xí)ㄖ?,在每?dāng)一位新人加入到與你
的簡介信息(例如高中的班級)有公同地方的時(shí)候。兩個(gè)最有名
的重聚型網(wǎng)站是Classmates
Online和Facebook.32Friend-of-a-friend
sites
are
designed
to
bring
together
twwho
do
not
know
one
another
but
share
a
common
friend.
Thetheory
is
that,
if
you
share
a
common
friend,
then
it
is
likeyou
would
become
friends.
For
example,
a
network
could
bestarted
by
one
of
your
acquaintances
by
providing
profileinformation
on
him-
or
herself
and
a
list
of
friends.
You
coueven
join
the
list
of
friends
provided
at
the
site.
Two
well-friend-of-a-friend
sits
are
Friendster
and
MySpace.朋友圈型網(wǎng)站是為了將那些不認(rèn)識但是卻有著公共朋友的人聯(lián)系起來而設(shè)計(jì)的。原理是這樣,如果你們有一個(gè)共同的朋友,那么你們也很有可能成為朋友。比如說,一個(gè)網(wǎng)絡(luò)可能最先是由你的一個(gè)熟人提供了一些他/她的簡介信息和他/她自己的朋友名單開始的。你可以在那個(gè)網(wǎng)站加入他/她提供的那個(gè)朋友名單。兩個(gè)出名的朋友圈網(wǎng)站是Friendster和Myspace.33Common
interest
sites
bring
together
individuals
that
scommon
interests
or
hobbies.
You
select
a
networking
sitbased
on
a
particular
interest.
For
example,
if
you
wantshare
images,
you
might
join
Flickr.
If
you
are
looking
fbusiness
contacts,
you
might
join
Linkedln.
If
wanted
tolocate
or
create
a
special
interest
group,
you
might
joiMeetup.共同興趣網(wǎng)站是將有著共同興趣或愛好的人集合起來。你選擇一個(gè)基于一種特殊興趣的網(wǎng)站。比如說,如果你想分享圖片,你可以加入Flickr。如果你想找商業(yè)熟人,你可以加入Linkedln。如果你想指定或是創(chuàng)建一個(gè)特殊興趣小組,你可以加入Meetup。34Before
providing
any
information
to
a
socialnetworking
site
or
to
any
individual,
consider
carefwhat
you
are
disclosing.
Do
not
provide
inappropriator
overly
personal
information.在提供任何信息給一個(gè)社交網(wǎng)站或是任何個(gè)人之前,仔細(xì)想清楚你要展示的是什么。不要提供不合適的或者過多的個(gè)人信息。35Define
e-mail.
What
are
the
three
basic
elements
of
atypical
message?What
is
spam?
What
are
spam
blockers?What
is
instant
messaging?
How
is
it
different
from
email?What
is
social
networking?
Discuss
reuniting,
frienof-a-friend,
and
common
interest
sites.36The
Web
can
be
an
incredible
resource,
providinginformation
on
nearly
any
topic
imaginable.
Are
youplanning
a
trip?
Writing
an
economics
paper?
Looking
formovie
review?
Trying
to
locate
a
long-lost
friend?Information
resources
related
to
these
questions,
and
mmuch
more,
are
available
on
the
Web.網(wǎng)絡(luò)可以是一種不可思議的資源,它可以提供信息給任何你能想象的到的題目。你正在計(jì)劃一個(gè)旅行嗎?寫一個(gè)經(jīng)濟(jì)報(bào)告?找一個(gè)影評?又或是試著想知道一個(gè)長久沒有消息的朋友身在何方?和這些問題相關(guān)的信息,還有很多很多其它的信息,盡在網(wǎng)絡(luò)。37With
over
2
million
pages
and
more
being
added
daily,the
Web
is
a
massive
collection
of
interrelated.
With
somuch
available
information,
locating
the
preciseinformation
you
need
can
be
difficult.
Fortunately,
anumber
of
organizations
called
search
services
operatesites
that
can
help
you
locate
the
information
you
need.They
maintain
huge
databases
relating
to
informationprovided
on
the
Web
and
the
Internet.每天有超過兩百萬的網(wǎng)頁在增加,網(wǎng)絡(luò)就是一個(gè)巨大的相互關(guān)聯(lián)的頁面的集合。這么多有效的資源,從中找出你所需要的很精確的信息就有些難了。幸運(yùn)地是,很多叫做搜索服務(wù)的組織運(yùn)作一種網(wǎng)站,它能夠幫你找到你所需要的信息。他們維護(hù)著巨大的由網(wǎng)絡(luò)上的信息所組成的數(shù)據(jù)庫。38The
information
stored
at
these
databases
includesaddresses,
content
descriptions
or
classifications,
ankeywords
appearing
on
Web
pages
and
other
Internetinformational
resources.
Special
programs
called
spidecontinually
look
for
new
information
and
update
the
searservices’
databases.
Additionally,
search
services
prspecial
programs
called
search
engines
that
you
can
uselocate
specific
information
on
the
Web.這些存儲(chǔ)在數(shù)據(jù)庫里的信息包括地址,內(nèi)容描述或是分類,在網(wǎng)頁上顯示的關(guān)鍵字和其他網(wǎng)絡(luò)信息資源。一些叫做蜘蛛網(wǎng)的特殊程序搜尋新的信息并更新著搜索服務(wù)的數(shù)據(jù)庫。除此之外,搜索服務(wù)還提供一種叫作搜索引擎的特殊程序,你可以用它來找到網(wǎng)上特殊的信息。39Search
engines
are
specialized
programs
that
assistin
locating
information
on
the
Web
and
the
Internet.
To
finformation,
you
go
to
a
search
service’s
Web
site
and
uits
search
engine.
For
example,
see
Figure
2-11
forYahoo’s
search
engine.
This
search
engine,
like
mostothers,
provides
two
different
search
approaches.搜索引擎是一種專業(yè)的軟件可以幫助你在網(wǎng)上找尋信息。為了找到這些信息,你要到一個(gè)提供搜索服務(wù)的網(wǎng)站,然后來使用它的搜索引擎。比如說,圖解2-11雅虎的搜索引擎。這個(gè)搜索引擎,就像很多其它的搜索引擎一樣,提供了兩種不同的搜索方法。40Keyword
search:
In
a
keyword
search,
you
enter
a
keyword
or
phrareflecting
the
information
you
want.
The
search
engine
comparesentry
against
its
database
and
returns
a
list
of
hits,
or
sites
ththe
keywords.
Each
hit
includes
a
hyperlink
to
the
referenced
We(or
other
resource)
along
with
a
brief
discussion
of
the
informacontained
at
that
location.
Many
searches
result
in
a
large
numbhits.
For
example,
if
you
were
to
enter
the
keyword
travel,
you
woget
thousands
of
hits.
Search
engines
order
the
hits
according
tsites
that
most
likely
contain
the
information
requested
and
prelist
to
you
in
that
order,
usually
in
groups
of
10.關(guān)鍵字搜索:在關(guān)鍵字搜索中,你輸入一個(gè)可以反映你想要的信息的關(guān)鍵字或是短語。這個(gè)搜索引擎就會(huì)將你的輸入和它的數(shù)據(jù)庫里的信息相對照,從而返回一個(gè)包含這些關(guān)鍵字的,點(diǎn)擊或是網(wǎng)站的清單。每一個(gè)點(diǎn)擊都包含著一個(gè)相關(guān)聯(lián)網(wǎng)頁(或其它資源)的超鏈接,同時(shí)還附有一個(gè)對于那個(gè)位置所包含信息的尖端的描述。許多搜索都會(huì)得到大量的匹配鏈接。比如說,如果你輸入關(guān)鍵字“旅游”,你會(huì)的到上千個(gè)匹配鏈接。搜索引擎是根據(jù)那些最有可能包括你所要求的信息的網(wǎng)站來排列點(diǎn)擊鏈接的,并且將這個(gè)清單用那個(gè)順序顯示給你,通常是以10個(gè)為一組。41Directory
search:
Most
search
engines
also
provide
a
directorycategories
or
topics
such
as
Autos,
Finance,
and
Games.
In
a
diresearch,
you
select
a
category
or
topic
that
fits
the
informationwant.
Another
list
of
subtopics
related
to
the
topic
you
selectedYou
select
the
subtopic
that
best
relates
to
your
topic
and
anothsubtopic
list
appears.
You
continue
to
narrow
your
search
in
thismanner
until
a
list
of
Web
sites
appears.
This
list
corresponds
tlist
previously
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