商務(wù)英語閱讀（第1冊）第二版 課件 Unit 7 Customers、Unit 8 Work and Life

商務(wù)英語閱讀1UNIT7customers

Explorewhycompaniesneedtounderstandtheircustomers.12345

Understandthefivethemesforacompanytounderstand

itscustomerswell..

Knowconsumers’newtastesinChina.ExplorereasonsfortherapidlychangingtastesofChina’sconsumers.Developreadingskillsabouthowtodologicalreasoning.LearningObjectivesContentsTextATextBChineseValuesReadingSkills01040302行業(yè)PPT模板/hangye/DoYouReallyUnderstandYourBest(andWorst)Customers?TextAWarmingup1.Howcanacompanyunderstanditscustomerswell?Warmingup2.Howdotechnologieshelpcompaniesgetaspreciseaprofileofacustomeraspossible?3.Whichtacticscanbeusedtomaintainagoodrelationshipbetweenabrandanditscustomers?WordsandExpressionsretailern.apersonorbusinessthatsellsgoodstothepublic零售商；零售店(CET-4)Astrongerrelationshipbetweentheretailer/producerandtheconsumerisn’tjustaboutfinancialincentives.WordsandExpressionstransactionn.apieceofbusinessthatisdonebetweenpeople,especiallyanactofbuyingorselling（一筆）交易，業(yè)務(wù)，買賣(CET-4)Thetransactioniscompletedbypaymentofthefee.WordsandExpressionsmarginn.thedifferencebetweenthecostofbuyingorproducingsthandthepricethatitissoldfor利潤率(CET-6)Itsoperatingmarginhasalmosthalvedsince2008.WordsandExpressionsofferingn.somethingthatisproducedforotherpeopletouse,watch,enjoy,etc.供消遣的產(chǎn)品(CET-4)Itwasvery,verygood,farbetterthanvegetarianofferingsinmanyanexpensiverestaurant.WordsandExpressionsgeographicadj.concernedwithorrelatingtogeography地理的(CET-4)Outdooradvertisinghasahighdegreeofgeographicflexibility.WordsandExpressionschanneln.thesystemororganizationusedtoachieveaimsortocommunicate渠道；途徑(CET-4)TheAmericansrecognizethattheU.N.canbethechannelforgreaterdiplomaticactivity.WordsandExpressionsapproachv.tostartdealingwithaproblem,task,etc.inaparticularway著手處理；對付(TEM-4)What’sthebestwayofapproachingthisproblem?WordsandExpressionsauditn.anofficialexaminationofthequalityorstandardofsth（質(zhì)量或標(biāo)準(zhǔn)的）審查，檢查(CET6)Thebankfirstlearnedoftheproblemwhenitcarriedoutaninternalaudit.WordsandExpressionsdistributev.togivethingstoalargenumberofpeopletosharesthbetweenanumberofpeople分發(fā)；分配(CET-4)Wedidn’tunderstandhowdifficultitwastodistributeanationalpaper.WordsandExpressionscohortn.agroupofpeoplewhoshareacommonfeatureoraspectofbehavior（有共同特點(diǎn)或舉止類同的）一群人，一批人Drakeandhiscohortswerenotpleasedwithmyappointment.WordsandExpressionssuperficialadj.superficialisusedtodescribetheappearanceofsomethingortheimpressionthatitgives,especiallyifitsrealnatureisverydifferent表面上的(CET-6)Despitethesesuperficialresemblances,thisisadarkerworkthanherearliernovels.WordsandExpressionsexecutiven.apersonwhohasanimportantjobasamanagerofacompanyoranorganization（公司或機(jī)構(gòu)的）經(jīng)理，主管領(lǐng)導(dǎo)，管理人員(TEM-4)Heistoremaininthehotseataschiefexecutive.StructuralAnalysisPara.MainTopicsPara.1Analyzingdatafromthecustomer’sperspectiveisessentialforgaininginsights.Para.2-3ImportanceofCustomer-CentricAnalysis.Para.4-9TheFiveLensesofCustomer-BaseAudit.Para.10Customer-centricanalysistransformsperformanceassessmentandgrowthplanningsignificantly.NotesonTextA1.Whentheyslicedthedatainthismanner,theyrealizedthattheircustomerbasewasactuallyhealthy,butthattheirchannelbehaviorhadshifted…當(dāng)他們以這種方式分割數(shù)據(jù)時(shí)，他們意識到他們的客戶基礎(chǔ)是健康的，但他們的渠道行為發(fā)生了變化。inthismanner的意思為“以這種方式，如此”。NotesonTextA2.

Attoomanyfirms,analyzingthedataofindividualcustomersgetsshortshrift.在太多的公司，對個(gè)人客戶的數(shù)據(jù)分析被忽視了。getshortshrift，表示“不被重視；不受同情”，常以固定形式出現(xiàn)。NotesonTextA3.

Theanalysesthatanswerthesequestionshelpidentifythechangesinbuyerbehaviorfromoneperiodtothenextandexplaintheperiod-on-periodvariances.分析這些問題有助于明確從一個(gè)時(shí)期到下一個(gè)時(shí)期買家行為的變化，并解釋與不同時(shí)期之間的差異。period-on-period表示“同期相比的”，類似的表達(dá)還有year-on-year“與上年同期數(shù)字相比的”，month-on-month“環(huán)比”，此類表達(dá)經(jīng)常在商務(wù)文本中出現(xiàn)。DiscussionIfacompanydoesgetanaccurateunderstandingofitscustomers,isitboundtobesuccessful?Whyorwhynot?ChineseConsumers:FromNoodlestoPoodlesTextBWordsandExpressionspoodlen.anintelligentdogwithaheavycurlysolid-coloredcoatthatisusuallyclipped貴賓犬Thepoodleyappedandsnapped.WordsandExpressionsindicatorn.anumberorratio(avalueonascaleofmeasurement)derivedfromaseriesofobservedfacts指標(biāo)；指示者(CET-4)Goldpricesareoftenseenasanindicatorofinflation.WordsandExpressionspalatableadj.acceptabletothetasteormind宜人的；可接受的(TEM-8)SomeofthedialoguehasbeenchangedtomakeitmorepalatabletoanAmericanaudience.WordsandExpressionsmeltdownn.totalcollapse,adeadduck徹底垮臺Urgenttalksaregoingontopreventthemarketgoingintofinancialmeltdownduringthesummer.WordsandExpressionsguzzlern.someonewhodrinksheavily(especiallyalcoholicbeverages)酒鬼，酒量大的人Whenareyougonnagetridofthatgasguzzler?WordsandExpressionsrustn.beingdeterioratedduetotheactionofwater,air,oracid生銹；變鈍；荒廢(CET-6)Intheroomtherewasahugestoveoverlaidwithrust.WordsandExpressionspremiumadj.havingorreflectingsuperiorqualityorvalue高價(jià)的，優(yōu)質(zhì)的(CET-6)Ifspaceisatapremium,chooseadaptablefurniturethatwon’tfilltheroom.WordsandExpressionspamperv.totakecareofsbverywellandmakethemfeelascomfortableaspossible縱容；細(xì)心照顧；嬌慣(TEM-8)Pamperyourselfwithournewrangeofbeautytreatments.WordsandExpressionsprimpv.todressorgroomwithelaboratecare（尤指對著鏡子）精心打扮Thatishardlycomfortforfans,whoprimpandbeautifytheirorchidsandendupinfectingtheirentirecollections.WordsandExpressionsgrousen.complaint抱怨，發(fā)牢騷Ifyouhaveanygrouses,you’dbettertellmeaboutthem.WordsandExpressionsentrantn.anynewparticipantinsomeactivity參加者，新成員(TEM-4)Allitemsenteredforthecompetitionmustbetheentrant’sownwork.WordsandExpressionsyogurtn.acustard-likefoodmadefromcurdledmilk酸奶；酸乳酪(TEM-4)Yogurtisaperfectlyacceptablesubstituteforcreamincooking.StructuralAnalysisPara.MainTopicsPara.1-3Introductiontochangingtrendsandthedeclineinsalesofinstantnoodlesandbeer.Para.4-5Howtheindustrialdownturnhasaffectedbasicconsumeritemsandblue-collargoods.Para.6-10China’stransitiontonon-industrialsectors

andthechangingconsumptionpatterns.Para.11Thebalanceofoldandnewconsumerbehavior.NotesonTextBThenewsisnotasdireasitmightappearatfirstglance.這個(gè)消息并不像乍看之下那么可怕。dire意思為“極其嚴(yán)重的；危急的”。例如direpoverty赤貧；direwarning嚴(yán)重警告NotesonTextB2.Asurveyofover1,200chiefexecutivesworldwiderecentlypublishedbyKPMG,aconsultingfirm,findsthatbossesstillconsiderChinathemostpromisinggrowthmarket,alongwithIndia.咨詢公司畢馬威(KPMG)最近發(fā)布了一項(xiàng)對全球1200多名首席執(zhí)行官的調(diào)查，發(fā)現(xiàn)老板們?nèi)匀徽J(rèn)為中國和印度是最有前途的增長市場。KPMG，畢馬威會計(jì)事務(wù)所，國際四大會計(jì)師事務(wù)所之一，與其并列的其他三大所分別是普華永道、德勤和安永。promising意思為“有望成功的;前景很好的”。NotesonTextB3.Themiddleclassesinthecountry’sbiggercities,confidenturbanprofessionalswithjobsinserviceindustries,areindeedstillsplashingout.大城市的中產(chǎn)階級，對服務(wù)業(yè)工作充滿自信的專業(yè)人士，他們確實(shí)仍在揮霍。splashout意思為“花大筆的錢（買某物等）”。splashoutondesignerclothes,“花錢購買名牌服裝”。NotesonTextB4.

Inarecentsurvey,thetopcomplaintbyChineseconsumerswaspoorfoodsafetyandthenextbiggestgrousewasshoddyhealthcare.在最近的一項(xiàng)調(diào)查中，中國消費(fèi)者抱怨最多的是缺乏保障的食品安全，其次是劣質(zhì)的醫(yī)療保健。shoddy

意思為“劣質(zhì)的；粗制濫造的”。DiscussionWhatarethepossiblereasonsforthechangeofconsumers’tastes?ChineseValues1.

健全宏觀經(jīng)濟(jì)治理體系，發(fā)揮國家發(fā)展規(guī)劃的戰(zhàn)略導(dǎo)向作用，加強(qiáng)財(cái)政政策和貨幣政策協(xié)調(diào)配合，著力擴(kuò)大內(nèi)需，增強(qiáng)消費(fèi)對經(jīng)濟(jì)發(fā)展的基礎(chǔ)性作用和投資對優(yōu)化供給結(jié)構(gòu)的關(guān)鍵作用。Wewillimprovethesystemofmacroeconomicgovernance,givefullplaytothestrategicguidanceofnationaldevelopmentplans,andenhancecoordinationbetweenfiscalandmonetarypolicies.Wewillworktoexpanddomesticdemandandbetterleveragethefundamentalroleofconsumptioninstimulatingeconomicgrowthandthekeyroleofinvestmentinimprovingthesupplystructure.ChineseValues2.

我們不斷厚植現(xiàn)代化的物質(zhì)基礎(chǔ)，不斷夯實(shí)人民幸福生活的物質(zhì)條件，同時(shí)大力發(fā)展社會主義先進(jìn)文化，加強(qiáng)理想信念教育，傳承中華文明，促進(jìn)物的全面豐富和人的全面發(fā)展。Whilecontinuingtoconsolidatethematerialfoundationformodernizationandimprovethematerialconditionsforpeople’swellbeing,wewillstrivetodevelopadvancedsocialistculture,fosterstrongidealsandconvictions,andcarryforwardChina’sculturalheritage.Wewillthuspromoteall-aroundmaterialabundanceaswellaspeople’swell-roundeddevelopment.ChineseValuesReadingSkills

邏輯推理破解推理題的幾點(diǎn)技巧：1.根據(jù)已知信息推出隱含信息。要求在理解文章已知信息的基礎(chǔ)上，合理地得出隱含信息或未言明的結(jié)論，即能做到聽出“弦外之音”。做題時(shí)，一定要立足已知事實(shí)進(jìn)行推理判斷，切忌無根據(jù)地?zé)o限聯(lián)想。2.根據(jù)人物言行推出其態(tài)度、觀點(diǎn)、立場。要求在理解人物言行的基礎(chǔ)上，合理地判斷該人的態(tài)度、觀點(diǎn)、立場，即能做到“聞其聲而知其人”。做題時(shí)，一定要在人物言行的基礎(chǔ)上進(jìn)行推理判斷。3.根據(jù)已發(fā)生事實(shí)推出未來的結(jié)果或趨勢。要求在理解已發(fā)生事實(shí)、現(xiàn)象的基礎(chǔ)上，合理地推出此事實(shí)、行為或現(xiàn)象會導(dǎo)致的結(jié)果或事物未來的發(fā)展趨勢，即能做到“立足現(xiàn)實(shí)，預(yù)知未來”。4.根據(jù)文章主題推出信息來源。要求在掌握文章主旨的基礎(chǔ)上，合理地推出文章的信息來源，是在報(bào)紙上還是在某種手冊上，是在報(bào)紙雜志的娛樂欄目還是在教育欄目，是在歷史類的書刊上還是在科普類的書刊上等。5.根據(jù)普遍規(guī)律推出具體事例或細(xì)節(jié)。要求在理解文章所述的普遍特征的基礎(chǔ)上，合理地推出符合該特征或規(guī)律的特定事例或細(xì)節(jié)。這是從一般到特殊，運(yùn)用的是演繹法。反之，我們也可以運(yùn)用歸納法從典型事例推出一般規(guī)律。ReadingSkills商務(wù)英語閱讀1UNIT8workandlife

Explorethebalancebetweenworkandlife.1234

Understandtheimportanceofwork-lifebalance.

Learnthekeywordsandsentencesinthetexts.Developreadingskillsabouthowtoanalyzelonganddifficultsentences.LearningObjectivesContentsTextATextBChineseValuesReadingSkills01040302行業(yè)PPT模板/hangye/ImprovingWork-LifeBalanceTextAWarmingup1.Didyouoncefinditmorechallengingthanevertojugglethedemandsofyourjob(orstudy)andtherestofyourlife?Describeyourexperience.Warmingup2.Whoisresponsibleforwork-lifebalanceofanemployee,theemployerortheemployeehimself?Why?3.Doyouhavetipstobetteremployees’work-lifebalance?WordsandExpressionsaccusev.

tocharge(apersonetc.)withafaultorcrime;indict指責(zé)，指控，控告，起訴(TEM-4;TEM-8)Hewasaccusedofstealingacar.WordsandExpressionsfosterv.topromotethegrowthordevelopmentof

促進(jìn)……的成長或發(fā)展，助長，培養(yǎng)(CET-6)Theytrytofosteranenterprisecultureofsafetyandsecurity.WordsandExpressionsidiosyncratic

adj.peculiar

異質(zhì)的，特質(zhì)的Infact,modernmobiledevicesarenotidiosyncraticconsumerdevices.WordsandExpressionsaccess

n.theright

or

opportunitytoreach,use,or

visit;admittance

接觸；準(zhǔn)入(CET-4;TEM-4)Hewasgrantedaccesstotheprisoner.WordsandExpressionspertain

v.

torelateor

havereferenceto關(guān)于，有關(guān)聯(lián)(TEM-8)Afterthat,determinethecomplianceissueswhichpertaintoyourcompany.WordsandExpressionsoccupational

adj.of

orinthenature

ofanoccupation

職業(yè)的，工作的(TEM-8)Andthenofcourseyouhaveoccupationalexposures.WordsandExpressionsoptv.

toselect

asan

alternative;choose

instead;preferasanalternative

選擇(TEM-8)Thesearetheclotheswhichyoucanoptfor.Inmanycases,however,peopleoptnottopublishtheinformationatall.WordsandExpressionsmarginalize

v.

tomake

ortreat

asinsignificant

使處于次要地位，忽視Don’tmarginalizetheonlinetoolsthatareavailable.WordsandExpressionsmaternaladj.characteristicofamother;relatingtoorderivedfromone’smother母親的，母性的，母系的，母體遺傳的(TEM-8)Throughmaternalattachment,webegintolearnwhoweareandwhatwefeelandtoacquiretheabilitytointeractwithothers.WordsandExpressionscommitmentn.anengagementor(esp.financial)obligationthatrestrictsfreedomofaction承諾（尤指財(cái)政義務(wù)）(TEM-4;TEM-8)Todothis,wemusthavecommitmentatthehighestlevelofgovernment.StructuralAnalysisPara.MainTopicsPara.1-3Startingwithalawcaseofcompaniesbeingaccusedofoverworkingtheiremployees,theissueofwork–lifebalanceisdiscussed:whoseresponsibility?Para.4-7Measureshavebeentakenbysomeemployerstoensurework–lifebalance,buttheyarenotequallyavailabletoalltheworkers.Para.

8-11Opportunitiesofferedtohelpfemaleworkerstobalanceworkandlifemaybeacatchtwenty-twoforsomefemalesbecauseoftheexistenceofthematernalwall.NotesonTextA1.Traditionalstress-managementprogramsplacedtheresponsibilityofreducingstressontheindividualratherthanontheorganizationwhereitbelongs.傳統(tǒng)的壓力管理項(xiàng)目把減輕壓力的責(zé)任放在個(gè)人身上，

而不是公司身上。place…

on

把…放在…上;著眼于

ratherthan而不是NotesonTextA2.…sometimesinorganizationsanidiosyncraticpsychologicalcontractisbuiltbetweentheemployeeandhisdirectsupervisorinordertocreatean“informaldeal”regardingwork-lifebalance.在公司里，有時(shí)員工和他的直接主管之間會建立一種特殊的心理契約，以達(dá)成一種關(guān)于工作和生活平衡的“非正式協(xié)議”。regarding在這里是介詞，表示“關(guān)于；有關(guān)”NotesonTextA3.Eveniftheorganizationofferspart-timeoptions,manywomenwillnottakeadvantageofitasthistypeofarrangementisoftenseenas“occupationaldeadend.”即使公司提供兼職機(jī)會，許多女性也不會利用它，因?yàn)檫@種安排通常被視為“職業(yè)死胡同”。occupationaldeadend“職業(yè)死胡同”，指在職業(yè)生涯中行不通。DiscussionHowdoyouunderstandtheidiosyncraticpsychologicalcontractbuiltbetweentheemployeeandhisdirectsupervisor?What’sitsfunctionregardingwork-lifebalance?

BritonsTiptheWork-LifeBalanceTextBWordsandExpressionsrhythmn.astrongregularrepeatedpatternofsoundsormovements

節(jié)奏，韻律(CET-4;TEM-4)Theboatrockedupanddowninrhythmwiththesea.WordsandExpressionsreplicatev.tocopysthexactly復(fù)制（TEM-8）MOOseekstoreplicatethepriceandyieldperformanceoftheglobalagriculturalbusiness.WordsandExpressionsindexn.asystembywhichchangesinthevalueofsomethingandtherateatwhichitchangescanberecorded,measured,orinterpreted指數(shù)(CET-4;TEM-4)The

Dow

Jones

index

fell

15

points

this

morning.

WordsandExpressionsupendv.toturnsb/sthupsidedown翻倒，使顛倒(TEM-4)More

Americans

are

opting

to

work

wellintoretirement,agrowingtrendthatthreatens

toupendtheold

workforce

model.WordsandExpressionsfurloughn.&v.grantaleaveto休假，準(zhǔn)…休假Theprisonerwasfurloughedfortheweekendtovisitherchildren.WordsandExpressionsredundancyn.thesituationwhensbhastoleavetheirjobbecausethereisnomoreworkavailableforthem（因勞動力過剩而造成的）裁員，解雇（TEM-8）Thousandsoffactoryworkersarefacingredundancy.WordsandExpressionslockdownn.asituationinwhichrestrictionsareplacedonsb’smovementsoractions

活動（或行動）限制（TEM-8）The

hospital

had

been

put

on

complete

lockdown.

WordsandExpressionsexclusivelyadv.situationsoractivitiesthatinvolveonlythethingorthingsmentioned,andnothingelse獨(dú)占地(CET-4;TEM-4)TodayhewasabletofocushismessageexclusivelyontheeconomyWordsandExpressionshybridadj.producedbycrossbreeding混合的（TEM-8）Hybrid

cars

dolittle

harm

tothe

environment.WordsandExpressionsstatisticsn.

factswhichareobtainedfromanalysinginformationexpressedinnumbers統(tǒng)計(jì)數(shù)字(CET-6;TEM-8)These

statistics

are

important

from

an

ecological

point

of

view.

WordsandExpressionsimplementv.tomakesththathasbeenofficiallydecidedstarttohappenorbeused貫徹，執(zhí)行(CET-6;TEM-8)The

government

promised

to

implement

a

new

system

to

control

financial

loaninstitutions.StructuralAnalysisPara.MainTopicsPara.1-2Introduction:apersonalstoryshowsCovid-19changedthewayofpeople’sworkinglife.Para.3-4It’sdifficulttostrikethework-lifebalance,especiallyinBritain.Thepandemichasupendedthesenorms.Para.5-9Flexibleworkingmodelhasitsobstacles,advantagesanddisadvantages.NotesonTextBMr.Ramseyexperienced“teethingproblems”foraweek,buthesoonreplicatedhisofficeset-up.拉姆齊經(jīng)歷了一周的“初期問題”，但他很快就復(fù)制了他的辦公室設(shè)置。teethingproblems表示“初期問題；最開始的問題”。NotesonTextB2.

ResearchbytheEuropeanCommissionin2018foundthatwhileBritainhasamongthehighestshareinEuropeofworkerswhowanttoworkflexiblehoursorathome,afifthofworkerswhohadthisoptionhadnevertakenitup.歐盟委員會2018年的研究發(fā)現(xiàn)，盡管英國是歐洲想要彈性工作時(shí)間或在家工作的員工比例最高的國家之一，但有這一選擇的員工中有五分之一從未付諸實(shí)踐。while在句中表示“雖然，盡管”，相當(dāng)于although。NotesonTextB3....Mr.Readeventuallywantstointroduceahybridmodel,withmoststaffworkingsomedaysintheofficeforcollaborationandcamaraderieandsomeathome.里德最終希望引入一種混合模式，讓大多數(shù)員工有時(shí)在辦公室工作以增進(jìn)協(xié)作和友誼，有時(shí)則在家工作。NotesonText