李紅英會(huì)展英語Chapter五SectionIVReading

Text----ExhibitionandItsClassificationWarm-upDialoguesWritingReadingSectionIV.ExtensiveReadingImportantWords&ExpressionsExercises第1頁

Boothstaffselectionisthesinglemostimportantfactorinyourexhibitingsuccess.Morethangraphics,signage,literature,giveaways,oranyothervariable,itisthepeopleyouputontheshowfloorthatinfluencevisitor’sopinionofyourorganization.Theyareyourambassadors,representingyourcompanyforthewholeworldtosee.ItisimpossibletostressenoughhowcrucialWarm-upDialoguesWritingReadingSectionIV.ExtensiveReadingAvoidBoothStaffDuds:EssentialQuestionsYouHavetoAsk

Thefollowingisadvicetocompaniesonhowtoselectandtrainstaffforanexhibitionstand.Howwouldyoumeasureupforthejob?第2頁yourteamistoyouroverallsuccess.Toensureatopnotchperformance,beginpreparingyourboothteamfourtosixmonthspriortotheevent.Youwillneedtheanswerstothefollowingquestions:

1.Howmanypeopleareneededtostaffthebooth﹖

Anumberofvariablesneedtobeconsidered.Howbigisyourexhibit﹖Howlongistheshow﹖Willyouneedemployeestogiveproductdemonstrations,workthehospitalitysuite,teachseminars,orsupervisecontests﹖Ensureyouhaveenoughstaffingtohaveyourboothmannedatalltimes,whilegivingyourteamabreakeveryfourtosixhours.Noonecanbe‘on’fortwelvehoursatatime.

Warm-upDialoguesWritingReading第3頁

2.Whoarethebestpeopletorepresenttheorganization﹖

Workingatradeshowrequiresauniquemixofskills.Youwantemployeeswithexcellentproductknowledge,superlativepeopleskills,“killer”salesinstincts,andawarm,engagingpersonality.Thesepeopleshouldbemotivatedself-starters,abletothinkontheirfeetandworkwithlittleornodirection.

3.Hasstafftrainingbeenorganized﹖ Toensuresuccess,prepareyourteamwithalltheskillsandtoolstheyneed.Trainingshouldcoverassessingvisitortypes,askingqualifyingquestions,handlingdifficultattendees,leadgenerationandfollowup,andmanyotherfactors.

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4.Hasapre-showmeetingbeenscheduled﹖ Pre-showmeetingsplayacriticalroleinensuringthatyourteamunderstandstheirgoalsandobjectives,expectedrolesandduties,andareadequatelysuppliedwithbackgroundknowledgetohandleanyunexpectedsurprises.Usethistimetoclarifyanyareasofconfusionandtoaddressanystaffconcerns.

5.Istheboothteamfamiliarwiththeproductsorservicesbeingdisplayed﹖

Toeffectivelysellproducts,youneedtohaveathorough,completeproductknowledge.Toomanytimes,Warm-upDialoguesWritingReading第5頁

organizationssendoutrookieemployeeswhoonlypossessrudimentaryknowledge.Thisisfrustratingforattendees,whowon’tcomebacktofindanotheremployeewhomighthaveananswer—they’llgotothecompetitioninstead.

6.Hasapracticedemonstrationsessionbeenorganized﹖

Neverassumethatyouremployeesknowhowtousetheproductsthattheysell.Itisentirelypossiblethattheyarenotcompletelyfamiliarwitheveryfeature,especiallyifyouareintroducinganewproduct.Takethetimetothoroughlytrainyourteam,andhavethempracticedemonstratingtheproducttofamiliarizethemselveswiththeshowfloorroutine.

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7.Willatechnicalrepresentativebeavailabletoanswerquestions﹖

Dependingonyourproduct/serviceline,itmaybeentirelyappropriatetosendatechnicalrepresentativetohandlespecificproductquestions.Trainthispersoninthebasicsofsalesmanship,butkeeptheirdutieslargelyrelegatedtoprovidingtechnicalanswers.Makesuretheyareawareofthepossibilityoftradeshowespionage,topreventthemfromsharingtoomuchinformation.

8.Hasadresscodebeenestablished﹖

Warm-upDialoguesWritingReading第7頁Wellbeforeyouarriveattheevent,adresscodeshouldbeestablished.Uniformsmaybeappropriateforyourcompany,butiftheyarenot,clearlyspecifywhatyouwantyourteamtobewearing.“Casualbusiness”givesfartoomuchleeway.Instead,spellout“Blacktrousersorskirt,whiteshirt,blackblazer,redtie”ortheequivalent.

9.Havebadgesbeenorderedforallboothpersonnel﹖

Everyoneonyourteamneedsabadgetoentertheshowfloor,accesshospitalityareas,andmovefreelyabout.Orderthesebadgeswellaheadoftime,sothatanyerrorsoromissionscanberemediedinatimelyfashion.

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10.Doboothpersonnelhavesufficientbusinesscards﹖

Itisamazinghowmanybusinesscardsyoucanhandout

duringthecourseofonetradeshow.Makesureyourteamisadequatelyprepared.

11.Hasaboothschedulebeenplanned﹖

Acompleteschedulewillcovereverymomentfromshowarrivaltodeparture,includingwhowillbestaffingthebooth,breaktimes,technicalsupportandassortedresponsibilities.Itmaybeagoodideatoinclude‘checkin’timeintotheschedule,sosalespeopleactingasboothstaffcancheckmessagesbackatthehomeofficeandmakenecessaryphonecalls.Thiswillalleviateagreatdealofstaffanxiety.Warm-upDialoguesWritingReading第9頁

12.Whowilloverseeboothinstallationanddismantling﹖

Oftenoverlooked,thesetwoitemscanquicklybecomelogisticnightmaresifnooneispreparedtoaddressthem.Delegatetwopeopletothisdetail.Manyshoworganizersprovidethisserviceforafee,butyoumaystillwanttohavestaffmembersonhandsupervising.

13.Doesthatpersonunderstandthemove-outprocedure﹖

Someonehastoarrangeformovingtheexhibitoutoftheconventioncenter,ensuringitisproperlypacked,andcoordinateshippingthewholethingbacktothehomeoffice.Again,ateamshouldbeclearlydelegatedthisresponsibility,andprovidedwithallthetoolsandresourcesthey’llneedtosucceed.Warm-upDialoguesWritingReading第10頁n.somethingthatisgivenawayfree,especiallysomethingthatashopgivesyouwhenyoubuyaproduct無償樣品Warm-upDialoguesWritingReadingManymanufacturersofferedgiveawaystoconsumerswiththepurchaseoftheirproduct.Thereareallkindsofgiveawaywhichcouldbeusedinplaceofproductsamples.1.giveawayFOREXAMPLEImportantWords&Expressions第11頁adj.beingessentialordecisivefordeterminingtheoutcomeorfutureofsomething;extremelyimportant關(guān)鍵,決定性,極其主要Warm-upDialoguesWritingReadingNegotiationswereatacrucialstage.Thecylinderisacrucialpartofthewashingmachine.2.crucialFOREXAMPLEImportantWords&Expressions第12頁Warm-upDialoguesWritingReadingIwasarookieinmyofficelastyear.Don'tbetoohardontheguy,he'sjustarookie.n.someonewhohasjuststarteddoingajobandhaslittleexperience新手3.rookieFOREXAMPLEImportantWords&Expressions第13頁adj.fundamental;beingorinvolvingbasicfactsorprinciples;beingintheearlieststagesofdevelopment基礎(chǔ),初步Warm-upDialoguesWritingReadingIhaveonlyarudimentarygraspofphysics.Ihavearudimentaryunderstandingofcomputerprogramming.4.rudimentaryFOREXAMPLEImportantWords&Expressions第14頁v.tomakesomebodyfeelannoyedorangry;todisappointordefeat;tohinder使沮喪,使挫敗Warm-upDialoguesWritingReadingDifficultyandfailuredon'tfrustratehisenthusiasm.Theterribleweatherfrustratedourhopesofgoingout.5.frustrateFOREXAMPLEImportantWords&Expressions第15頁Warm-upDialoguesWritingReadingIwonderwhetheryouwillfamiliarizeuswithyourtechnicalknow-how.Itisincumbentuponallusersofthisequipmenttofamiliarizethemselveswiththesafetyprocedure.v.tomakefamiliarorconversantwith

使熟悉

6.familiarizeFOREXAMPLEImportantWords&Expressions第16頁n.theskillorabilitytopersuadepeopletobuythingsaspartofyourjob推銷術(shù),推銷技巧Warm-upDialoguesWritingReadingManystoresspendtoomuchontechnologyandtoolittleonsalesmanshipandservice.Goodsalesmanshipdependsonacoolmind.7.salesmanshipFOREXAMPLEImportantWords&Expressions第17頁n.theactivityofsecretlyfindingoutsecretinformationandgivingittoacountry'senemiesoracompany'scompetitors

間諜活動(dòng)Warm-upDialoguesWritingReadingHeisaccusedofindustrialespionage.Thebankstakeprecautionstopreventanyattemptsatindustrialespionagewhileconfidentialdocumentsareonthepremises.8.espionageFOREXAMPLEImportantWords&Expressions第18頁Warm-upDialoguesWritingReadingThegovernmentdoesnothavemuchleewayinforeignpolicy.Tendaysshouldbeabigenoughleewaytoallowfordelays.n.freedomtodothingsinthewayyouwantto余地,余裕9.leewayFOREXAMPLEImportantWords&Expressions第19頁Warm-upDialoguesWritingReadingAskyoursistertostitchthebadgeontoyourblazer.Gonewerethefrivoloushatsandbrightblazers.n.ajacket,sometimeswiththespecialsignofaschool,clubetconit(與褲子不配套)男式便上裝

10.blazerFOREXAMPLEImportantWords&Expressions第20頁n.asmallpieceofmetalorplasticthatyoucarrytoshowpeoplethatyouworkforaparticularorganization徽章

Warm-upDialoguesWritingReadingYou'llgetasecuritybadgethatwillallowyouintothebuilding.Hewasawardedameritbadgeforhisbraveryinthebattle.11.badgeFOREXAMPLEImportantWords&Expressions第21頁n.somethingthathasbeenomitted忽略,疏忽Warm-upDialoguesWritingReadingShecomplainedabouttheomissionofhernamefromthelist.Theomissionofawarningontheproduct'slabelwastheresultofaprintingerror.12.omissionFOREXAMPLEImportantWords&Expressions第22頁v.todealwithaproblemorimproveabadsituation補(bǔ)救,矯正

Warm-upDialoguesWritingReadingYourfaultsofpronunciationcanberemedied.Therehavebeenseveraltragicrailaccidents.Thegovernmentmustactquicklytoremedythissituation.13.remedyFOREXAMPLEImportantWords&Expressions第23頁togivesomethingtoeachpersoninagroup分發(fā),散布Warm-upDialoguesWritingReadingIrustledupafewhelperstohandoutleaflets.Ihavetomakesomecopytohandout.14.handoutFOREXAMPLEImportantWords&Expressions第24頁在……期間Warm-upDialoguesWritingReadingDuringthecourseofourconversation,itemergedthatBobhadbeeninprison.Duringthecourseofillness,personalgeartobededicated.

15.duringthecourseof……FOREXAMPLEImportantWords&Expressions第25頁Informationabouttechnicalissuesandtroubleshootingstrategiesisprovidedinthemanual,on-lineatapublisher,websiteorbyatechsupportphonenumberlistedinthemanual.技術(shù)支持Warm-upDialoguesWritingReadingWeguaranteefastandeffectivetechnicalsupport.Providetechnicalsupportformarketexpansion.16.technicalsupportFOREXAMPLEImportantWords&Expressions第26頁v.tomakesomethinglesspainfulordifficulttodealwith減輕,使...緩解Warm-upDialoguesWritingReadingThedoctorgaveheraninjectiontoalleviatethepain.Theyalleviatedtheboredomofwaitingbysingingsongs.17.alleviateFOREXAMPLEImportantWords&Expressions第27頁v.totakeamachineorpieceofequipmentapartsothatitisinseparatepieces拆除...設(shè)備,分解Warm-upDialoguesWritingReadingDon'tdismantleanddecomposethebattery.Jimmywasinthegarage,dismantlinghisbike.18.dismantleFOREXAMPLEImportantWords&Expressions第28頁FillintheTableBelowbyGivingtheCorrespondingChineseorEnglishEquivalents.Warm-upDialoguesWritingReadingEXERCISESMultipleChoices

第29頁Warm-upDialoguesWritingReadingFillintheTableBelowbyGivingtheCorrespondingChineseorEnglishEquivalents.productdemonstration至高人際技巧awarm,engagingpersonality 明白他們本身目標(biāo),預(yù)期角色和職責(zé)產(chǎn)品展示赤誠、迷人個(gè)人魅力superlativepeopleskillsunderstandtheirgoalsandobjectives,expectedrolesandduties第30頁Warm-upDialoguesWritingReadingFillintheTableBelowbyGivingtheCorrespondingChineseorEnglishEquivalents.assessvisitortypes警覺貿(mào)易展覽間諜可能性checkmessagesbackatthehomeoffice監(jiān)督展場(chǎng)安裝與拆除評(píng)定參觀者類型在總企業(yè)查對(duì)信息beawareofthepossibilityoftradeshowespionageoverseebothinstallationanddismantling第31頁Warm-upDialoguesWritingReading1. Whatisthesinglemostimportantfactorinyourexhibitingsuccess﹖ A.Havingapre-showmeeting. B.Havi