共享單車的商業(yè)模式分析

AnalysisofBusinessModelofBike

Sharing北京理工大學(xué)珠海學(xué)院2020北京理工大學(xué)珠海學(xué)院2020屆本科生畢業(yè)論文#ContentsTOC\o"1-5"\h\zAbstractI摘要IIIntroduction2TheAdvantagesandDisadvantagesofBikeSharing3TheAdvantagesofBikeSharing3TheDisadvantagesofBikeSharing3TheDevelopmentofBikeSharing5TheInitialDevelopmentofBikeSharing5TheMiddleandLaterPeriodDevelopmentofBikeSharing6BusinessModelAnalysisofBikeSharing9DevelopingConcepts9TheConceptofLow-CarbonTransportation9TheConceptofSharingDevelopmentEconomy10BusinessModelDevelopmentofBikeSharing11InitialProfitModel11RentalBusiness11DepositModel11AdvertisingModelPlatform11DataInformationBusinessModel123.2.2Medium-TermProfitModel12IndustrialFinancingExpansion12ServicesandBrands123.2.3Later-TermProfitModel13ReadytoBeListed13MomentumofPriceHike13Conclusion15References17Acknowledgments17IntroductionBikesharingisanewtypeoftransportationrentalbusiness.Itisatime-basedrentalmodeandanewtypeofgreensharingeconomy.Thebikesaremainlyputnearbythecampus,businessdistricts,subwaysandbusstations,andotherpublicserviceareas.In2016,withtherapiddevelopmentofmobileInternetandscienceandtechnology,Internetbikesharingbegantorise.“Itsemergencegreatlyoptimizestheuseandallocationofresources,whichcanbesaidtobeaneconomicandpracticalservice.”(Huang,2018).Sowhyisbikesharingrisinginrecentyears?Therapiddevelopmentofnetworktechnologyapplicationsisthefirstimportantfactor,justliketherapiddevelopmentofmobilepaymentinrecentyears,handlingallkindsofaffairscanberealizedbyusingmobileapplications,peoplearemoreandmoreskilledintheuseofmobileapplicationsandalsousedtousingmobileapplications,sotherapiddevelopmentofconvenientandfastmobileapplicationsisaveryimportantfactor.Thesecondfactoristhattherearemoreandmoresharingactivitiesspringingup,andsharingeconomyprovidesagoodopportunity.Soundertheinfluenceofglobalization,bikesharingmodehasattractedalargenumberofinvestors'attention.Inaddition,theoperationofsomesharingprojects,suchasDidiTaxiandUberisrelativelysuccessful.Sosharingeconomyhasattractedmoreandmoreattentionwiththetrendofthetimes.Thethirdfactoristhatourcountryhasalargepopulationbase,sotherearelotsofpeopleprefertouseindependenttransportation.Whenthereisonlyashortdistancetogettothedestination,bicycleswouldbethemostconvenienttransportationmeansandbepeople'stopriority.Comparedwiththebus,subway,cars,ridingthebicycleischeaperandmoreconvenient.Therefore,thebikesharingmodeservesmanypeoplewhoarewillingtoridebicyclestosolvetheproblemofshort-distancecommutingorshorttrip.Especiallyfortheyoungpeople,theyarethemainusersofthesharedbikes.Youngpeoplewhowouldliketofollowthenewtrendalsohavemorewillingnesstoacceptthisnewsharingeconomymode.“Combinedwiththesefactors,thedevelopmentofbikesharingsuddenlybecamepopular,atthesametime,thebusinessmodelofbikesharingisconstantlychangingtobebettermeettheneedsofthepeople.”(M.L.Li,2017).TheAdvantagesandDisadvantagesofBikeSharingTheemergenceanddevelopmentofbikesharinghasbroughtmanyconveniencestopeople,facilitatedpeople'sdailylifeandreducedurbanpollution.Butitisundeniablethatitisalsoadouble-edgedsword,whichalsocausedsomesocialproblems.TheAdvantagesofBikeSharingWiththecontinuousdevelopmentandprogressofsociety,moreandmorepeoplehavechosentousesharedbicycles,whichcanbeseeneverywhereinthestreetsoflargeandsmallcities.Sotheemergenceofbikesharingisactuallyconformingtothetrendofthetimes.Sowhatarethebenefitsofbikesharing?First,bikesharingisagreensharingeconomy.Therefore,ridingsharedbikesisveryconvenient,healthy,andenvironmentallyfriendly.Comparedwithothermeansoftransportation,sharedbikesreducesalotofairpollution.Itcanbesaidthatridingsharedbikesisalsoalow-carbonenvironmentalprotectionbehavior.Secondly,bikesharingbringspeoplealotofconvenience.Whenthereisonlyafewkilometersleft,usingsharedbikesisthemostcost-effective.Therefore,anincreasinglylargenumberofpeopleusesharedbicycles.Infact,thesepeoplealsoexercisetheirbodiesandtravelinalow-carbonway.Theymakethebestofbothworlds.Asaproductofsharingeconomy,bikesharingsavesalotofresourcestoalargeextent.Whenweusesharedbicycles,abicyclecanbeusedmanytimes.Themoretimesweuseit,themorelimitedtheuseoflocalresources,themoreoverallresourcesofthesocietywecansave.Besidesthat,theuseofsharedbicyclesshortensthedistancebetweenpeopleandthesociety.Peoplecanridetothenearbyplaceswhichtheywanttogoto,andtheycanroamaroundthecitybybicycles.Theuseofsharedbicyclesexpandspeople'svisiontoo,shortensthedistancebetweenpeopleandthesociety,andenrichestheirmind.Inadditiontothesepracticalbenefits,thedevelopmentofbikesharingalsoconformstothedevelopmentconceptofourcountry.“Thebikesharingmodelalsoleadsthedevelopmentofthesharingeconomyintothenewera.Anditalsohasopenedanewdoorfortheeconomicglobalization.”(L.L.Li,2018).TheDisadvantagesofBikeSharingButatthesametime,bikesharinginevitablybringssomedisadvantages.Becauseofthelargenumberofusers,somepeoplewillparktheirbicycleseverywhere,whichaffectstheurbanroadtrafficandthebeautyofthecity.Andastherearesomepeoplewhodon'tfollowordersandrules,somepeopledon'tparktheirbicyclesinthedesignatedarea,butputtheminsomeplacesthatareconvenientfortheirownextraction,suchasneartheirhome,attheirhomeandbesidetheircompany,etc.Theseuncivilizedbehaviorsalsomakealotofsharedbicycleslosetheiroriginalvalue,whichareextremelyunfavorabletosavepublicresources.Somepeopleintentionallydamageorlosesharedbicyclesandalsoliketousetheirownlockstoreusethemafterfirstusingthem,whichgreatlyincreasestheoperatingcostofbikesharing.Besidesthat,somelawlesspeoplechangetheQRcodeonthebicyclestodefraudotherusers'money.Somepeoplewereswindled,andtheydon'twanttousesharedbicyclesanymore,whichisalsoalossofsharingbikeoperation.Inadditiontotheaspectsmentionedabove,theemergenceofbikesharinghasacertainimpactonthetraditionalbicycleindustry.Whenmanypeoplestarttousesharedbicycles,fewerandfewerpeoplewillpayattentiontothetraditionalones,sothetraditionalbicycleindustryhasbeengreatlyaffected.Manybicycleshopscannotoperatenormally,sothattheywerecloseddown,thenumberofbicyclerepairshopsisalsodecreasing,andmanypeoplehavelosttheirjobs.Sotheriseofbikesharingisadouble-edgedsword.Whilebringingmanybenefitstothesociety,bikesharingwillinevitablybeaccompaniedbysomedisadvantages.Inthesameway,thedevelopmentofbikesharinghasexperiencedcircuitousprocessandturnswithadvantagesanddisadvantages.TheDevelopmentProcessofBikeSharingThedevelopmentofbikesharingmodeisnotsmoothsailing.Indifferentperiods,bikesharingmodesalsohaveexperienceddifferentdevelopingprocesses.“However,nomatterthedevelopmentofbikesharingisgoodorbad,itsdevelopmentofbikesharingisalsoinlinewiththedevelopmenttrendofthetimes.”(Xu,2019).TheInitialDevelopmentofBikeSharingIn1965,thefirstgenerationofsharedbicyclesappeared.ThefirstbicyclewiththeconceptofsharingoriginatedinAmsterdam,theNetherlands.Peoplecallthefirstgenerationofsharedbicycles“WhiteBicycles”program.Thisplanusesordinarybicycles,whichisacompletepuregovernmentpublicwelfareproject.Peoplecanusebicyclesforfree,andbicycleshavenofixedsitetopark,peoplecanparkthemeverywhere.Theprojectiswidelybelievedtobetheoriginoftheworld'sfirstpublicbikesharingsystem.Butintheend,duetothedamageofalargenumberofbicyclestogetherwiththeftandotherproblems,theprojectplanwasinterrupted.In1995,thesecondgenerationofsharedbicyclesappearedinCopenhagen,Denmark,whichisthefirstbatchofsystematicpublicbicyclesintheworld.Inordertoensuresupervisionandmanagement,theprojectsetupafixedsite,introducedtheconceptofdepositbicycle,andreturnedusers'depositwhentheyreturnedthebicycle.ThethirdgenerationofsharedbicyclesappearedinEurope.In1998,thepublicbicyclerentalbusinessinEuropebegantousecomputer,wirelesscommunicationandInternettechnologytorealizedigitaloperationandmanagement.Thistypeofbicyclesusethecustomizeddesign,hasafixedsite,usesthesmartcard(needtoprovidepersonalinformationregistration)topickupthebicycle,andusesitwithin30minutesforfree,andchargesasmallamountoffeesformorethan30minutes.ThefourthgenerationofsharedbicyclesappearedinShanghaiin2016.Therefore,itsdevelopingprocesscanbeillustratedasfollows:Sharingconceptasfollows:SharingconceptWiththerapiddevelopmentofmobileInternet,theInternetsharedbicyclesledbyofoappeared,whichledtothedevelopmenttrendofsharingeconomy.Themoreconvenientsharedbicycleswithoutstakesitebegantoreplacethepublicbicycleswithstakesite.In2014,ofowasfoundedinPekingUniversity.Aftertheestablishmentofofo,lotsofcollegestudentsbegantouseit.Thepopularityofofohasrisenatthattime.Accordingtostatistics,bytheendofOctober2015,thenumberofofobicycleshasreached20000.ItcanbesaidthattheemergenceofofohascreatedanewwayofbikesharingintheeraofInternetsharingeconomy.In2016,anewtypebicyclemobikesuccessfullywaslaunchedinShanghai,andstartedanewvision“mobikelite”inthesTahmeesuycecaers.sofofoandmobikehasledtotheemergenceanddevelopmentofmanyotherbikesharingenterprises.Accordingtoincompletestatistics,morethan20bikesharingenterprisesbegantoputintooperationin2016.Atthesametime,variousenterpriseshaveraisedfundstoexpandthescaleofbikesharingindustry.Inoneyear,thefinancingamountofbikesharingindustryhasexceeded3billionyuan.Inadditiontoofoandmobike,thesmallandmediumsizedenterprisessuchasXiaomingbicycleandBluegogohaverisenrapidly.Withthesuccessivefinancing,thebikesharingbicycleindustryseemstobefullofprospects.In2015,thenumberofusersofsharedbicycleswasonly2.45million,whilein2016,thenumberofitsusersreachedanamazing18.86million,anincreaseof700%yearonyear,sowecanseethattheearlystageofbikesharingisdevelopingrapidlyandfullofprospectsandvitality.(Thedatacanbepresentedinthefollowingchart)TheMiddleandLaterPeriodDevelopmentofBikeSharing2016and2017arethegoldenyearsfortherapiddevelopmentofbikesharingmode.Dozensofbikesharingenterprisescompetewitheachotherandarededicatedtopreemptingthemarket.In2017,themarketscaleanduserscaleofdomesticbikesharingexpandedrapidly,andthemarketcompetitionisbecomingmoreandmorefierce.Accordingtodataanalysis,intermsofuserscale,bikesharinghasbecometheInternetapplicationtypewiththemostsignificantincreaseinuserscalein2017.Bytheendof2017,thenumberofdomesticusersofsharedbicycleshadreached221million.Andbytheendof2017,datafromtheMinistryofTransportofthePeople'sRepublicofChinashowedthat23millionsharedbicycleshadbeenputintothemarket,and77bikesharingenterpriseshadenteredthemarketsuccessively.However,inthesecondhalfof2017,withtheemergenceofproblemssuchasthedifficultyofrefundingthedeposit,therisingcostofbicyclesmanagementandoperation,andtheimpactoftoomanyenterprisesenteringthemarket,bikesharingmodeenteredtheadjustmentperiod.Forexample,severalenterprisessuchasWukongbicycleandXiaomingbicycleshutdown.In2018,duetothedifficultyinrefundingthedepositandtheproblemssuchashighwearrateanddifficultmodeltomakeprofits,theenterprisesleadersofoandMobikefellintoahugeoperationalcrisis.Ofofacedahugedepositrefundandlossofcustomers.MobikewasofficiallyacquiredbyMeituanfor$750million.Comparedwith2016,2018isreallyakeyyearforthesharedbikemodeltoencounterWaterlooasmanybikesharingenterpriseswentbankrupt.Ofcourse,afterthebankruptcyofmanybikesharingenterprises,thepatternofbikesharingenterprisestendstobestable.In2018,themarketscaleofChinesebikesharingenterpriseswas10.8billionyuan,anincreaseof73%monthonmonth.AsaresultZ-*/-*????T/-*????a?offiercecompetitioninthefirsttiercities,manybikesharingenterpriseswentbankrupt.Thebikesharingenterprisesdevelopedinthesecondtierandthirdtiercitiesarealsoexpandingthescaleofenterprises.“Thebicycleserviceisbecomingmoreandmorestandardized,andmoreandmorecustomersareaccumulating.”(SunXiangfeng,2019).Asoftheendof2019,Helloglobal,MeituanbicycleandQingjubicyclearethemainbikesharingenterprises,accountingforabout95%ofthemarketshare.(Thedatascalecanbeshowninthefollowing

“Theoverallgrowthofusersintheindustryisalsoslowingdown,andbikesharingenterprisesaregraduallyturningtheirbusinessfocustoservice,inordertoretainexistingcustomersandwinpublicpraise.”(Han,2019).BusinessModelAnalysisofBikeSharingBusinessmodelisanindustrysystemtomeettheneedsofconsumers.Thissystemorganizesandmanagesvariousresourcesoftheindustry,includingcapital,rawmaterials,resources,operationmode,salesmode,productinformation,brandandintellectualproperty.Theformationofbusinessmodelcanprovideproductsandservicesthatconsumerscannotaffordtobuy.Fromthecircuitousdevelopingprocessofbikesharingabove,itcanalsoshowthechangeofbusinessopportunitiesinbikesharingmode.Noindustriesarealwayssmoothsailing.“Whenemergingindustriesneedtodevelopinsocietyforalongtime,theseemergingindustriesmustconsiderthedevelopmentoftheirbusinessmodelsatanytime,andmakecertaincountermeasurestoadapttothechangesofsociety.Amongthem,thedevelopmentconceptisalsoakeyfactortobeconsideredinthebusinessmodel.”(K.H.Li,2017).DevelopingConceptsThedevelopmentconceptsofbikesharinginfluencethedevelopmentofthebusinessmodelandalsochangewiththeprogressofthetimes.Lowcarbonenvironmentalprotectionandsharingeconomyaretwoimportantconceptsofthedevelopmentofbikesharingmodel.3.1.1TheConceptofLow-CarbonTransportationThefeatureoflow-carboneconomyistoreducegreenhousegasemissionsandcarbondioxideemissions.Therefore,greenandhealthylifestyleisanimportantchoicetoimplementtheconceptofgreensustainabledevelopmentandpromotetheconstructionofgreencity,anditisalsoaninevitablerequirementtoimprovepeople'squalityoflife.Infact,thepopularityofbikesharingisjusttheepitomeandtrendofgreenlifeandlow-carbontravel.Nowadays,withlessandlessavailableeconomicresourcesandworseairconditions,low-carbontravelisanecessarymeasuretopromotegreensustainabledevelopment,thesemeasureshaveagreatsignificanceformaintainingnationalenergysecurityandreducingthepressureofecologicalenvironment.Therefore,theemergenceofbikesharingbringsconvenienceandgreentothecity.Withtherapidpaceoflifeandtheincreasinglycrowdedurbantraffic,theuseofsharedbicycleshasrealizedalow-carbonlifestyle,whichhascertaininnovation.Itisalsoaninevitablerequirementtopromotethetransformationoftrafficmodetothedirectionofsustainableandenvironmentalprotection.Becausegreendevelopmentisalsoareflectionofeconomicdevelopment,bikesharingprovidesconvenienceforthepublictopracticegreenlife,andlaysacertainmassfoundationfortheconstructionofecologicalcivilization.Itcanbesaidthatbikesharingnotonlyprovidestransportationservicesbutalsoenrichesthedevelopmentofgreeneconomy.TheConceptofSharingDevelopmentEconomyTheconceptofsharingdevelopmentisderivedfromtheconceptofgreendevelopment.Sharingdevelopmentisaprocessinwhichthewholepeopleparticipate,buildandenjoytheachievements.Theconceptofsharingdevelopmentguidesthedevelopmentofsharingeconomy.Asmentionedinthe13thfiveyearplan(from2016to2020),sharingistheessentialrequirementofsocialismwithChinesecharacteristics.Sharingisthecoreconceptinthesharingeconomy,whichemphasizestherighttousethegoodsratherthantheownership.Theconceptofsharingdevelopmentemphasizessocialfairnessandjustice,andtheconceptofsharingeconomyemphasizesthemaximumutilizationofresources.Itcanbesaidthattheconceptofsharingdevelopmentiscloselyrelatedtothesharingeconomy,becausetheconceptofsharingdevelopmentwillguideorstimulateeconomicdevelopment.Asweallknow,thefivedevelopmentconceptsareinnovation,coordination,beinggreen,opennessandsharing.Ifwewanttoimplementthenewdevelopmentconcept,wemustbuildamoderneconomicsystem.Asaproductofthetimes,theemergenceofbikesharingconformstothebasicnationalconditionsofourcountryandthedevelopmentofthenewtimes.Intheeraofeconomicglobalization,alargenumberoflivingresourcesareidle,sothesharingeconomybasedontheInternethasbeguntorise.Bikesharingisagoodexample.Itsemergencecanbesaidtoconformtothedevelopmentofthetimes.Moreimportantly,itopensaneweraaboutsharing.Manypeoplebegintopayattentiontothesharingeconomy,andbegintonoticethatthesharingdevelopmentisactuallythetrend.Manypeoplealsobegintotrytousethegoodsorservicestostartthedevelopmentofthesharingeconomy.Itturnsoutthatsharingdevelopmentiseasierforpeopletoaccept,becausewhenpeopleusesharingproducts,itisconvenienttoshareidlegoodsorservices.Besidesthat,peoplecansavemanyresources.Ifpeoplehaveagoodexperience,theywouldliketoshareidlegoodsandservices,itwillfurtherstimulatethedevelopmentofsharingeconomy.Sharingcanchangepeople'soldconceptofpropertyrights,reducepeople'sinherentconceptofprivatemonopoly,expandtheconnotationoftheconceptofpublicgoods,teachpeoplehowtosharetheirproductsorservices,andcultivatepeople'ssenseofcooperation.Thesearethepositivesignificanceofsharingdevelopment.3.2BusinessModelDevelopmentofBikeSharingInitialProfitModelThebikesharingenterpriseschoosedifferentbusinessmodelaccordingtotheirlifecycle.Therearefourbasicprofitmodelsininitialperiodofbikesharing,includingrentalbusiness,depositmodel,advertisingmodelanddatainformationbusinessmodel.Thepurposeoftheinitialprofitmodelistobeadaptedtothedevelopmentofsharingeconomy.RentalBusinessWhenbikesharingbegantorise,internettechnologyalsohasbeenverymature,peoplecanusemobileapplicationstousebikesharingonmobilephones.Becausemobileapplicationshaveafullrangeoffunctions,manyservicescanstartwithmobileapplications.Theuseofmobileapplicationshasalsodevelopedthebusinessmodelofbikesharing.Atthebeginning,thebikesharingmodelwasaprofitmodelthatbeganwiththetime-sharingrentalbusinessinmobileapplications.Rentalbusinessistoprovideservicesfortheuseofgoodsaccordingtothetimeused.Consumerscansettimeaccordingtotheirpersonalneedsandschedule.Thechargesforrentalbusinesswillbecalculatedbythespecifictime.“Thesharedbicyclemoderealizestheliquidityoffundsthroughtime-sharinglease,andfurtheroperationandmanagementofthebikesharingmodeliscarriedoutwiththerealizedfunds.”(S.S.Li,2019).DepositModelHowever,theprofitfromrentingisjustalittle,butthecostofoperation,schedulingandmaintenanceofbikesharingistoohigh,resultinginnoprofitforbikesharingenterprises.Therefore,thebusinessmodelofbikesharingstartstooperateintermsofdeposit.Bikesharingenterprisesbegantocollectfundsbycollectingdepositsandrealizedahugecapitalflow.Let'simaginethateveryonehaspaidalotofdepositstothebikesharingenterprise,sothismodelisequivalenttoatransitbank,andthisbankdoesn'tchargeinterest.Youdon'tneedtoworryabouttheimpactofinflationonthecurrency,andtheenterprisecantakethislargesumofmoneyforbusinessinvestmentandotherbusinessbehaviors.Italsohelpstoexpandthemarket.Itcanbesaidthatinthisbikesharingmodel,thecollectionandutilizationofdepositisveryattractivetopeople'seyeballs,thisisalsoamajorinvestor'sinterest.AdvertisingModelPlatformInadditiontotimesharinganddepositcollection,advertisingisalsoanimportantmeansofmakingprofitsinthebusinessmodelofbikesharing.Asweallknow,theuserutilizationrateonthemobileapplicationofbikesharingisveryhigh,sothebikesharingenterprisesbegintodevelopthemobileapplicationofbikesharingindepthtorealizethevalueextension.In-depthdevelopmentofbikesharingmobileapplicationisnotonlyusedforcharging,butalsousedasanetwoplatformforbikesharingenterprisetsocarryoutactingasagentsinadvertisingandmarketingactivities,andastoachieveadvertisingprofits.Atthesametime,bikesharingenterprisesusethisplatformtocooperatewithotherinternetenterpriseasn,dfinallymakethismobileapplicatioansaprofitablceooperationport.DataInformationBusinessModelApartfromtheadvertisinpgrofitmodel,theprofitmodelofdatacollectionandanalysisinthebikesharingbusinessmodelmaybethebest.Whenpeopleusesharedbicycles,theyneedtoregisterbyrealnametousethemnormally.Becauseeveryonehasrealnameregistration,theoperatorsofbikesharingenterprisesandplatformswillgaetlotofaccurateuserinformation.Asinformationdatacanbeclassifieds,othedatacanguideandhelpenterprisestomakereasonableoperationadlecisionsO.ntheotherhand,itcanbeappliedtotheotherkindsofbusiness.Theclassificatiaonndutilizatiofnuserinformationcangeneratenewbusinessopportunities,whichcanpromotemorebusinesscooperationandachievemorebenefitsandprofits.3.2.2Medium-TermProfitModelThroughtheoperationdevelopmeonftfourbusinemsosdelsinintialperiod,thebikesharingenterprisestartstoexpandtheirmarketbusinessinthemedium-term,includingindutrialfinancingexpansionandtheoperationofservicesandbrands,itisalsoimportanttoestablishbrandimageandexpandthemarketscaleofbikesharinginthemedium-term.IndustrialFinancingExpansionInthemid-termofthedevelopmentofthebusinessmodelofbikesharing,thebikesharingenterprisesbegantocarryoutfinancingexpansiontorealizeprofitsByabsorbingcapitalfinancingfromallwalksoflife,bikesharingenterprisesincreasetheamountofsharedbicycles,soastorapidlyexpandthemarketscale.Becausethemarketscalehasbeenexpanded,theoverallscaleoperationcostwillbedecreased,andthebicyclescost,dispatchingcostandmaintenancecostwillalsobegraduallydecreased,thusthebikesharingenterprisescanrealizetheprobycostcontrolduetoscaleexpansion.Ontheotherhand,throughfinancingexpansion,bikesharingenterprisesgrabmarketshareandenhancethestrengthofenterprises,inordertodefeatmanycompetitors,andfinallymakemoreprofits.ServicesandBrandsSecondly,inordertoachievesustainabledevelopment,bikesharingenterprisebsegantofocusonservicesandbrands,whichisalsoarelativelysuccessfulbusinessmodelofbikesharing.Bikesharingenterprisesprovidemoreintimateservicestousers,retainoldusersandattractnewuserswithuniqueuserexperience,andconstantlyaccumulatethevalueofthebrand.Enterprisesareconstantlypromotingtheirownbrands,expandingthemarket,keepingtheirownbrandsfirmlyinthemarketandpeople'smind.Whenthescaleofuserscontinuestogrowupandhavegoodreputation,bikesharingenterprisesstartanewroundofsustainableprofits.Unfortunately,becauseofexcessiveconsumptionandhighoperatingcosts,manybikesharingenterprisesareunabletomakeprofits,whichinturnaffectstheuseofdepositsinthebusinessmode.Someuserswanttoreturnthedeposit,butbecausemanyenterprisescannotreturnthedeposits,somedepositshavebeenappliedtotheiroperationandinvestment,andtheycanonlydeclarebankruptcy.3.2.3Later-TermProfitModelThedevelopmentofbikesharinghasbecomestableinthelater-term.Manybikesharingenterpriseswerereadytobelistedtomakeprofits,besidesthat,manyenterprisesalsoincreasedinthepriceoftimeusedtomakeprofits.ReadytoBeListedWhensomebikesharingenterpriseswentbankrupt,theremaininglarge-scaleenterprisesgraduallyenteredthematureperiod.Thesebikesharingenterpriseshaverelativelystablebusinessconditions,andtheirbusinessscaleandperformancehavereachedcertainstandards.Thesebikesharingenterpriseswerereadytobelisted,andthenoptimizedtheirbusinessstrategiesandimprovedtheirbusinessperformance.Finally,investorscangetdividendsthroughtheriseofthestockpricesandvalues,thebikesharingenterprisescanalsoachievesustainableprofitsfromtheprocess.MomentumofPriceHikeBecauseofthefailureofthedepositmode,nowadays,bikesharingenterpriseshavestartedthepolicyofusingcreditscoretoavoiddeposit.Aslongasyouhavecertaincreditscore,youcanusesharedbicycleswithoutdeposit.Butunconsciously,thebasepriceofsharedbicycleshasrisento1.5yuan.Sometimesitcosts2or3yuanforaride.Now,thereareonlyafewgiantsleftinthebikesharingenterprises.Attheendof2019,Helloglobal,MeituanbicycleandQingjubicyclearethemainbikesharingenterprises,accountingforabout95%ofthemarketshare.Theyhavethemassuserbases.Secondly,manypeopledon'tcareabouttheriseofbaseprice,becausemanypeopledon'tknowthechargingmodelofbikesharingatall.Soitcanbesaidthatthebusinessmodelofbikesharinghasalsoenteredamatureperiod,andtheincreaseofchargingistherootoftheprofitsofbikesharingenterprises,becausealargenumberofuserbasesandgoodreputationhavebeenaccumulatedbefore,bikesharingenterprisesmustbeabletoslowlystarttomakerealprofits,andtheconceptofsharingeconomywillbeabletoreallyspreadinpeople'sminds.Therefore,besidesthelistedprofits,thebikesharingindustrycanalsoachieveprofitsthroughtheincreaseintheprice.However,nomatterwhatkindofprofitmodelisconducivetothefurtherdevelopmentofthebikesharingindustry,whenthebikesharingindustrystartstomakeprofitsandinvestorsstarttomakemoney,theattentionofthebikesharingindustrywillbehigherandhigher,“andanincreasingnumberofpeopleandenterpriseswillpaymoreandmoreattentiontothebikesharingindustrytomakefurtherpredictionandplanningforthedevelopmentofbikesharing,sothatbikesharingcanbetterserveotherswhilemakingprofits,andbetteradapttothedevelopmentofsociety.”(Chen,2017).ConclusionThedevelopmentofbikesharingisfullofopportunitiesandchallenges,bikesharinghasalsoexperiencedatortuousdevelopment.Anditsdevelopmentofbikesharingisrelatedtonotonlyitself,butalsothechangesofthetimes.However,bikesharingseemstobeconsideredasafailedsharingproduct,butwhodefinesthatonlymakingprofitsisasuccess?Thedevelopmentofbikesharingiscloselyrelatedtoitsbusinessmodelandalsoconformstothedevelopmenttrendofthetimes.Nowadays,withtherapiddevelopmentofeconomicglobalizationandtheinternet,theriseofbikesharinghasopenedanewdoortothesharingeconomy.Itcanbesaidthatbikesharinghassuccessfullyintroducedtheconceptofsharingeconomy.Thedevelopmentprocessofbikesharinghasalsoimplementedthedevelopmentconceptofthecountry.Peoplehavebeguntolearntosharetheidlethingsandservicestotheothers.Itisgoodforsavingsocialresourcesandprotectingenvironment.Consequently,theinfluencesofbikesharingonsocietyishuge.Thebusinessmodelofbikesharingundertaketheroleofleaderoftheeconomytime.Thedevelopmentofbusinessmodelislikethefootstepsoftheleaders.Evenifsomeroadsandwaysarewrong,thesefootstepsareindeedexistentandinfluenceourlifeandfuture.Inthispaper,throughtheanalysisofthebusinessmodelofbikesharing,itcanbeshownthatthedevelopmentprocessofbikesharinghasinfinitevalue.Certainly,bikesharingmodeisstillimperfect,andsomesuggestionsarestillneededtoguideitsfuturedevelopment.Firstofall,Itisnotnecessaryforbikesharingenterprisestopursueshort-terminterests.Theyshouldpaymoreattentiontopreciseandrefinedoperation.Bikesharingenterprisesshouldcooperatewithcommunitiesandschoolstopursue