金色海岸招商手冊(cè)文案

PAGEPAGE47金色海岸招商手冊(cè)文案

目錄CONTENTS第一部分/財(cái)富洼地PARTONE：ABASINOFWEALTH井噴在即/厚積薄發(fā)的中國度假市場(chǎng)三大井噴動(dòng)力三大洼地成因第二部分/無縫生活圈PARTTWO：SEAMLESSCIRCLE兩小時(shí)無縫鏈接中國富人區(qū)第三部分/山海傳奇PARTTHREE：LEGENDOFMOUNTAINANDSEA中國少有的原生沙灘七山八灣十八景世界十大最美的沙灘第四部分/中國的世界的PARTFOUR：OFCHINA，OFTHEWORLDASWELL項(xiàng)目規(guī)劃市政規(guī)劃國際配套/比肩全球世界著名灣區(qū)物業(yè)巡禮第五部分/共贏天下PARTFIVE：INVITATIONFORWIN-WIN招商原則/優(yōu)惠政策喜來登酒店第六部分/品牌實(shí)力PARTSIX：SHAREHOLDERS金融街惠州置業(yè)有限公司金融街控股股份有限公司假期總動(dòng)員

一、財(cái)富洼地PARTONE：ABASINOFWEALTH經(jīng)濟(jì)梯度決定投資收益WHEREECONOMICGRANDIENTDECIDESINVESTMENTYIELDS經(jīng)濟(jì)學(xué)指出：一個(gè)國家的經(jīng)濟(jì)發(fā)展客觀上存在梯度差異，高梯度地區(qū)通過不斷創(chuàng)新并不斷向外擴(kuò)散求得發(fā)展，中、低梯度地區(qū)通過接受擴(kuò)散或?qū)ふ覚C(jī)會(huì)跳躍發(fā)展并反梯度推移求得發(fā)展。所有周邊地區(qū)經(jīng)濟(jì)梯度都普遍較高的話，低梯度的區(qū)域就形成了財(cái)富洼地！財(cái)富洼地是政府關(guān)心的焦點(diǎn)，也是人才關(guān)注的焦點(diǎn)，更是資本關(guān)注的焦點(diǎn)。巽寮，珠三角最具吸引力的財(cái)富洼地，必將在跨躍式發(fā)展中實(shí)現(xiàn)價(jià)值回歸和資本升值。ASECONOMICSPOINTSOUT：DIFFERENCEOFECONOMICGRADIENTEXISTSOBJECTIVELYINACOUNTRY’SECONOMICDEVELOPMENT，INTHICHREGIONWITHHIGHECONOMICGRADIENTGAINSDEVELOPMENTBYVIRTUEOFSUCCESSIVEINNOVATIONANDOUTWARDEXPANSION，THILETHEREGIONTIGHMIDANDLOWERECONOMICGRAGIENTGARNERSDEVELOPMENTTHROUGHACCEPTINGTHEDIFFUSIONORSEEKINGOPPORTUNITYOFLEAPFROGDEVELOPMENTANDCOUNTER-GRADIENTDEVELOPMENT.ABASINOFWEALTHWILLTAKESHAPEINAPLACEWITHLOWERECONOMICGRADIENTIFITSNEIGHBORINGPLACESALLENJOYSAHIGHECONOMICGRADIENT!ABASINOFWEALTHISTHEFOCUSOFATTENTIONOFTHEGOVERNMENT,OFTHETALENTS,ANDMOREOFTHECAPITAL.XUNLIAO,THEDEEPESTBASIONOFWEALTHINTHEPEARLRIVERDELTAREGION,ISREALIZINGVALUEREGRESSIONANDCAPITALAPPRECIATIONINLEAPFROGGINGMANNERINTHECOURSEOFDISCOVERYANDDEVELOPMENT.

井噴在即，厚積薄發(fā)的中國度假市場(chǎng)BLOWOUTSSOON，CHINA’SVACATIONMARKETISAGREATVOLCANO這是一個(gè)以度假為主的休閑時(shí)代！居民可自由支配收入的增加、閑暇時(shí)間和有薪假期的增加、以及旅游消費(fèi)模式的轉(zhuǎn)變，三大成因直接推動(dòng)了中國度假市場(chǎng)的迅猛發(fā)展。經(jīng)濟(jì)持續(xù)快速發(fā)展，為休閑度假旅游發(fā)展奠定了物質(zhì)基礎(chǔ)。世界旅游組織研究表明：人均GDP達(dá)到2000美元，每年每個(gè)家庭可以外出度假一次；人均GDP達(dá)到3000美元，每個(gè)家庭每年可以外出度假兩次。2006年，我國國內(nèi)生產(chǎn)總值（GDP）增長10.7%，達(dá)2.6萬億美元，人均GDP突破2100美元；其中，珠三角占全國GDP的1/10，人均GDP超過5000美元，居全國之首。居民可自由支配收入的增加為旅游度假需求輸入強(qiáng)勁動(dòng)力。2006旅游收入的增長率高于GDP增長5.6個(gè)百分點(diǎn)。其中，國內(nèi)旅游人數(shù)達(dá)13.9億人次，增長15.0%；國內(nèi)旅游收入6230億元，收入增長17.9%。THISISATIMEOFLEISUREWHEREVACATIONDOMINATES!THEINCREASEOFRESIDENTSDISPOSABLEINCOME,INCREASEOFFREETIMEANDANNUALLEAVEWITHPAY,SASWELLASCHANGEINTOURISTSCONSUMPTIONMODEL,DIRECTLYFUELTHERAPIDDEVELOPMENTOFCHINAVACATIONMARKET.THECONTINUOUSLYRAPIDECONOMICDEVELOPMENTLAYSASOLIDSUBSTANCEFOUNDATIONFORTHEDEVELOPMENTOFLEISUREANDVACATIONTOURISM.THERESEARCHOFTHEWORLDTOURISMORGANIZATIONSHOWSTHAT,WHENPERCAPITAGDPREACHES2000USD,EACHFAMILYCANHAVEVACATIONONETIMEEVERYYEAR;WHENITREACHES3000USD,EACHFAMILYCANHAVEVACATIONSTWICEEVERYYEAR.INTHEYEAR2006,THEGROSSDOMESTICPRODUCTGDPINCREASEDBY10.7%,ATTAINING2600BILLIONUSD,WITHPERCAPITAGDPEXCEEDING2100USD.AMONGWHICH,THEGDPINTHEPEARLRIVERDELTAREGIONACCOUNTSFORONE-TENTHOFTHETOTALNATIONWIDE,HOWEVER,TITHPERCAPITAGDPEXCEEDING5000USD,RANKINGTHETOPNATIONWIDE.THEINCREASEOFRESIDENTSDISPOSABLEINCOMEISASTRONGDRIVINGFORCEFORTHEINCREASINGTOURISMANDVACATIONDEMAND.INTHEYEAR2006,THEINCREASEFROMTOURISMINCOMEIS5.6%HIGHERTHANTHATOFGDP,AMONGWHICH,THEDOMESTICTOURISTSATTAIN1.39BILLIONPERSON/TIME,INCREASINGBY15%;THECOMESTICTOURISMINCOMERECORDSRMB623BILLION,INCREASINGBY17.9%.

井噴動(dòng)力1：國民收入增長INCREASEINNATIONALINCOME——據(jù)2001～2006上述城市統(tǒng)計(jì)年鑒 ——據(jù)2001～2006上述城市統(tǒng)計(jì)年鑒

井噴動(dòng)力2：消費(fèi)模式轉(zhuǎn)變CHANGEINCONSUMPTIONMODEL2006年，中國一半以上的城市人口家庭年收入超過30000元，珠三角等發(fā)達(dá)地區(qū)的已經(jīng)超過60000元，部分城市超過100000元。度假休閑的消費(fèi)所占總支出比例已經(jīng)發(fā)生了很大的變化。我國自1995年實(shí)行雙休制，1999年國家重新調(diào)整假日結(jié)構(gòu)，形成“五一”、“十一”和春節(jié)三個(gè)黃金周，居民每年擁有法定假日114天。假日時(shí)間總量的調(diào)整帶動(dòng)了國內(nèi)旅游市場(chǎng)的增長。——據(jù)華坤調(diào)查機(jī)構(gòu)“2006城市家庭生活質(zhì)量調(diào)查”

井噴動(dòng)力3：旅游度假產(chǎn)業(yè)飛速增長RAPIDINCREASINGOFTOURISTANDVOCATIONINDUSTRY——據(jù)2001～2006惠州市統(tǒng)計(jì)年鑒

——據(jù)2001～2006惠州市統(tǒng)計(jì)年鑒

洼地成因1：城市空間CAUSEFORWEALTHBASIN1：URBANSPACE稔平半島，珠三角東部重要的臨海產(chǎn)業(yè)基地RENSHAN-PINGHAIPENINSULA,ANIMPORTANTCOASTALINDUSTRYBASEINTHEEASTERNPARTOFTHEPEARLRIVERDELTAREGION珠三角新一輪規(guī)劃提出“陽光海岸”計(jì)劃，使珠江三角洲從“珠江時(shí)代”走向“南海時(shí)代”，粵東、粵西沿海發(fā)展軸將成為21世紀(jì)珠江三角洲的新亮點(diǎn)。受此影響，地處珠三角向東輻射第一站的稔平半島地區(qū)，因其區(qū)位、土地、生態(tài)的優(yōu)勢(shì)，將成為未來20年珠三角產(chǎn)業(yè)東拓、發(fā)展的主要增長極，或?qū)⒊蔀橹槿腔洊|沿海發(fā)展軸上的區(qū)域中心城市。THENEWPLANNINGOFTHEPEARLRIVERDELTAREGIONSETSFORTH“SUNSHINECOAST”PLAN,INWHICHTHEPEARLRIVERDELTAWILLUPGRADEFROM“ALONGPEARLRIVER”TOCOASTALOFSOUTHCHINASEA”,ANDTHECOASTALDEVELOPMENTAXISINTHEEASTERNANDWESTERNGUANGDONGWILLBECOMEANEWSPOTLIGHTOFTHEPEARLRIVERDELTAREGIONINTHE21STCENTURY.GIVENTHECIRCUMSTANCE,THERENSHAN-PINGHAIPENINSULAREGION,THEFIRSTSTOPFORTHEPEARLRIVERDELTATORADIATEEASTWARD,WILLLOOKTOBECOMEINTHECOMING20YEARSTHEPRIMARYGROWTHPOLEFORTHEINDUSTRIALEXPANSIONANDDEVELOPMENTOFTHEPEARLRIVERDELTA,ORALTERNATIVELYAREGIONALCENTRALCITYINTHECOASTALDEVELOPMENTAXISINEASTERNGUANGDONGPROVINC.

洼地成因2：新興工業(yè)CAUSEFORTHEWEALTHBASIN2:NEWANDEMERGINGINDUSTRY惠州有望承接周邊4000億產(chǎn)業(yè)轉(zhuǎn)移HUIZHOUISHOPEFULTOTAKEOVERINDUSTRIALSHIFTSFROMNEIGHBORINGREGIONSOFRMB400BILLIONWORTH.SHENZHEN,DONGGUANANDGUANGZHOUAREALLCONCENTRATINGTHEIREFFORTSONBUILDINGUPAFAIRLYCOMPETITIVESYSTEMOFMODERNINDUSTRY,RESTRUCTURE,OPTIMIZEANDUPGRADEINDUSTRY,INWHICHSOMEINDUSTRIESWILLHAVEOUTWARDSHIFTINEVITABLY.WHILEHUIZHOUWILLHAVETOMULTIPLYITSECONOMICSCALE,ANDINDUSTRIALSHIFTHASBECOMEAMUTUALLYCOMPLEMENTARYTASK.THEINDUSTRIALOUTPUTLASTYEARINTHETHREECITIESAMOUNTEDTORMB2000BILLION,WHILEOUTPUTOFTHEINDUSTRYTHATNEEDSTOBESHIFTEDISRMB600BILLIONASHIGH.金色海岸，或?qū)⒊蔀橹苓叜a(chǎn)業(yè)人居后花園“中海殼牌”及其下游產(chǎn)業(yè)將在未來5到10年內(nèi)，給周邊地區(qū)帶來600至1000億元的投資和上下游難以估量的產(chǎn)業(yè)從業(yè)人口。黃埠、吉隆——中國女鞋生產(chǎn)基地，擁有3000多家制鞋及配套企業(yè)，2006年年產(chǎn)外貿(mào)鞋6億雙、工業(yè)總產(chǎn)值逾100億元。稔山地區(qū)海濱城工業(yè)區(qū)超過6平方公里的土地儲(chǔ)備，將成為深圳產(chǎn)業(yè)轉(zhuǎn)移的首選之地。INTHECOMING5TO10YEARS,SHELLSOUTHCHINASEAPROJECTANDITSLOWERREACHINDUSTRIESWILLBRINGABOUTINVESTMENTRANGINGRMB60BILLIONTORMB100BILLIONANDINESTIMABLEINDUSTRIALPOPULATIONTOITSVICINITY.THEREAREOVER3000SHOEMANUFACTURERSANDSUPPORTINGMANUFACTURERSINHUANGBUTOWNANDJILONGTOWN,ANDINTHEYEAR2006,ITSAWANANNUALSHOEEXPORTOF600BILLIONPAIRS,WITHTOTALINDUSTRIALOUTPUTEXCEEDINGRMB15BILLION.THELANDRESERVEINEXCESSOF6SQUAREKILOMETERSINCOASTALCITYINDUSTRIALZONEINRENSHANREGIONWILLBETHETOPCHOICEFORINDUSTRIALSHIFTFROMSHENZHEN

洼地成因3：旅游業(yè)CAUSEFORTHEWEALTHBASIN3:TOURISTINDUSTRY金色海岸，惠州休閑旅游的龍頭KINGSCOAST,ABELLWETHERINRECREATIONANDVACATIONTOURISMOFHUIZHOU旅游業(yè)成為惠州的“基地產(chǎn)業(yè)”。金色海岸是惠州打造生態(tài)悠閑旅游品牌的龍頭項(xiàng)目。2006年的惠州市政府工作報(bào)告和“十一五”規(guī)劃報(bào)告里，巽寮被列入構(gòu)建百里生態(tài)旅游長廊計(jì)劃。金色海岸的旅游市場(chǎng)亟待釋放。市調(diào)表明：巽寮旅游的人均消費(fèi)是200元/人次?天，不及珠三角平均水平623.5元/人次?天的三分之一。巽寮的旅游項(xiàng)目少，接待水平有待提高，通過金色海岸的改造和建設(shè)，旅游消費(fèi)有待釋放的空間很大。TOURISMBECOMESTHE“BASEINDUSTRY”O(jiān)FHUIZHOU.KINGSCOASTISABELLWETHERPROJECTFORHUIZHOUTOSTRIVEFORECOLOGICALANDRECREATIONTOURISMBRAND.INTHEWORKREPORTAND“ELEVENTHFIVE-YEAR”PLANNINGREPORTOFHUIZHOUMUNICIPALPEOPLE’SGOVERNMENTIN2006,XUNLIAOWASENLISTEDASBUILDINGTHELONGECOLOGICALTOURISMCORRIDORPLAN.金色海岸度假價(jià)值TOURISMVALUEOFTHEKINGSCOAST城市依托：珠江三角洲未來的城市發(fā)展定位區(qū)域依托：珠江三角洲度假階層的實(shí)質(zhì)形成收入依托：珠江三角洲主要城市人均收入超過5000美金資源依托：巽寮的旅游資源和海洋資源CITYBACKING:THEFUTUREORIENTATIONOFCITYDEVELOPMENTINTHEPEARLRIVERDELTAREGION;REGIONALBACKING:THESUBSTANTIALFORMATIONOFVACATION-GOINGECHELONINTHEPEARLRIVERDELTAREGION;INCOMEBACKING:THEPERCAPITAANNUALINCOMEINMAJORCITIESINTHEPEARLRIVERDELTAREGIONEXCEEDS5000USD;RESOURCESBACKING:THERICHTOURISMANDMARINERESOURCESINXUNLIAO金色海岸度假優(yōu)勢(shì)THEVACATIONADVANTAGESINTHEKINGSCOAST:可觀賞性：巽寮灣海景、山景、新建筑可參與性：游艇碼頭、高爾夫、水上運(yùn)動(dòng)項(xiàng)目、山地戶外運(yùn)動(dòng)項(xiàng)目可居住性：酒店、度假公寓、產(chǎn)權(quán)酒店、別墅可消費(fèi)性：商業(yè)配套、餐飲配套SIGHTSEEING:THESEAVIEW,MOUNTAINLANDSCAPEANDNEWBUILDINGSINXUNLIAOPARTICIPATING:MARINA,GOLF,WATERSPORTS,ANDMOUNTAIN/OUTDOORACTIVITIESINHABITABLE:HOTEL,VACATIONAPARTMENT,OWNERSHIPHOTEL,ANDVILLASPENDING:COMMERCIALCONVENIENCE,ANDFOODANDDRINKOUTLETS2006年，金色海岸年游客量突破120萬據(jù)不完全統(tǒng)計(jì)，2006年金色海岸全年接待游客達(dá)120萬人次，較上年增長15%左右，其中自駕游的客戶居然占到了8成，分別來自廣州、深圳和東莞。

二、無縫生活圈省港人的金色海岸SEAMLESSCIRCLE,COMPREHENSIVELIVESFORBOTHGUANGDONGESEANDHONGKONGESE金色海岸地處廣東省惠州市大亞灣東岸，毗鄰香港、深圳和大亞灣經(jīng)濟(jì)技術(shù)開發(fā)區(qū)，西與大亞灣經(jīng)濟(jì)技術(shù)開發(fā)區(qū)隔海相望，北與稔山鎮(zhèn)交界，距廣州180公里，距深圳120公里，距香港KINGSCOASTISLOCATEDATTHEEASTCOASTOFTHEDAYABAYOFHUIZHOUCITY，NEITHBORINGTOHONGKONG，SHENZHENANDTHEDAYABAYECONOMYDEVELOPMENTZONE，EASTWARDISTIECHONG，SOUTHWARDISPINGHAI，WESTWARDISDAYABAYECONOMYDEVELOPMENTZONEANDNORTHWARDISPENSHANTOWN，180KMAWAYFROMGUANGZHOU，120KMFROMSHENZHENAND46NAUTICALMILESFROMHONGKONG.

兩小時(shí)生活圈內(nèi)，覆蓋中國經(jīng)濟(jì)最活躍、生活最富裕的區(qū)域TWO-HOURLIFECYCLECOVERSTHERICHESTAREAOFCHINAWHEREHASMOSTACTIVEECONOMY兩小時(shí)生活圈內(nèi)，約覆蓋4萬平方公里的土地，包括廣州、深圳、珠海、佛山、東莞、中山、惠州等珠三角主要城市。兩小時(shí)生活圈內(nèi)，約覆蓋4000萬人口，其中，年收入超過8萬的中高收入人群接近四成，將近1700萬人。兩小時(shí)生活圈內(nèi)，2006年的GDP總量達(dá)到21,734億元，人均GDP達(dá)到44,992元，城市居民人均可支配收入18,447元/年，遠(yuǎn)高于全國城鎮(zhèn)人均可支配收入10,493元。THETWO-HOURLIFECYCLECOVERS4SQUAREMETERSOFAREA,INCLUDINGTHEMAINCITIESOFPEARLRIVERDELTAREGIONSUCHASGUANGZHOU,SHENZHEN,ZHUHAI,FOSHAN,DONGGUAN,ZHONGSHANANDHUIZHOU.ABOUT40MILLIONPEOPLELIVEINTHETWO-HOURLIFECYCLEAND40%(17MILLION)OFTHEMHAVETHEYEARLYINCOMEOVERREB80，000YUAN.FORTHETWO-HOURLIFECYCLE,THEGDPIN2006REACHESRMB2,1734BILLIONWITHTHEAVERAGEGDPPERPERSONOFRMB449,92THOUSAND,THEDISPOSABLEINCOMEISRMB18,447THOUSANDPERYEAR,ITISGREATLYHIGHERTHANTHEDISPOSABLEINCOMERBM10,493THOUSANDOFEACHDOWNTOWNPERSONINCHINA.項(xiàng)目兩小時(shí)生活圈內(nèi)，經(jīng)濟(jì)實(shí)力ECONOMICSTRENGTHINTHETWO-HOURLIFECYCLE廣州深圳東莞佛山中山珠海惠州香港GDP/億元GDP/RMB100MILLION623656842624285496871593316279常住人口/萬人PERMANENTPOPULATION/100MILLION750.53230.45165.65580.03243.2294370.69694.23可支配收/元DISPOSABLEINCOME/RMBYUAN18287309902233018128171032089415344165384三口之家年收入/元ANNUALINCOMEOFTHREEMEMBERFAMILY/RMBYUAN619921050567570561453579797083052016304652私家車/輛/百戶NUMBEROFFAMILYCAR/PER100FAMILIES16.3328.64321412121151——據(jù)2001～2006上述城市統(tǒng)計(jì)年鑒項(xiàng)目兩小時(shí)生活圈內(nèi)，中高收人數(shù)數(shù)量NUMEROFHIGH-MEDIUMINCOMEPEOPLEINTHETWO-HOURLIFECYCLE2006年工作人口/萬人WORKINGPOPULATION/10THOUSAND2006中等收入人群/萬人MEDIUMINCOME/10THOUSAND高收入人群/萬人HIGHINCOMEPEOPLE/10THOUSAND珠三角3242.13990.8730.6%263.588.1%香港472.39236.1950.0%188.9640.0%外籍13.5013.50100.0%合計(jì)3728.021227.0632.9%466.0412.5%——我司根據(jù)相關(guān)資料自行測(cè)算的數(shù)據(jù)

項(xiàng)目兩小時(shí)生活圈內(nèi)，旅游度假消費(fèi)能力TOURISMCONSUMPTIONCAPACITYINTHETWO-HOUR-LIFECYCLE消費(fèi)結(jié)構(gòu)CONSUMPTIONSTRUCTURE餐飲/元/天FOODCONSUMPTION/RMB/DAY住宿/元/天LODGING/RMB/DAY購物/元/天SHOPPING/RMB/DAY娛樂/元/天ENTERTAINMENT/RMB/DAY平均停留/天AVERAGESTAY/DAY平均消費(fèi)/天AVERAGECONSUMPTION/DAY平均消費(fèi)/次AVERAGECONSUMPTION/TIME珠三角平均水平LEVELINPRD91.00288.81671552.4701.81684巽寮現(xiàn)在的水平LEVELOFXUNLIAO30.00155.012101.3207.0269——據(jù)2006世聯(lián)地產(chǎn)針對(duì)金色海岸項(xiàng)目的調(diào)研報(bào)告三、山海傳奇PARTTHREE:LEGENDOFMOUNTAINANDSEA位置：東經(jīng)114°44’，北緯22°42’；氣溫：年平均氣溫22.8℃年平均降水1842毫米年日照總量2076小時(shí)；空氣負(fù)氧離子含量最高達(dá)65800個(gè)/立方米。LOCATION:114°44’ELAND22°42’NL;CLIMATE:SUBTROPICALMARINEMONSOONOFSOUTHERNEASTASIA;TEMPERATURE:ANNUALAVERAGETEMPERATURE22.8℃SUNSHINE:AVERAGEANNUALSUNSHINEOF1966HOURS,AVERAGE5.4HOURS/DAY;AVERAGEANNUALPRECIPITATION1890MM,BEINGAREGIONOFRICHWATERRESOURCES.物種：有熱帶海洋魚類400多種、貝類200多種、甲殼類100多種、棘皮類60多種、藻類30多種，包括珍貴的白海豚和紅樹林。盛產(chǎn)黃魚、白魚、黃蝦、花蟹等，濱海一帶分布大量的沙灘植物，如木麻黃、露兜樹和海邊牽?；ǖ取PECIES:THEREARE400ODDTROPICALMARINEFISHES,200ODDSHELLFISH,100ODDCRUSTACEAN,60ODDECHINODERM,AND30ODDALGAE,INCLUDINGTHERAREANDPRECIOUSWHITEDOLPHINANDMANGROVE.THISREGIONABOUNDSWITHYELLOWCROAKER,WHITEFISH,YELLOWSHRIMPANDSEACRAB,ETC.,ANDSANDSPLANTSAREDISTRIBUTEDINLARGEQUANTITYINTHECOASTALAREA,E.G.,CASUARINA,PANDANUSTECTORIUSANDSEASIDEMORNINGGLORY,ETC.中國少有的原生沙灘THEPRIMORDIALSANDBEACHRARELYSEENINCHINA地處北回歸線上的金色海岸，依山傍海，海天交融，享有“東方夏威夷”、“廣東的馬爾代夫”之稱，是廣東省唯一的濱海旅游資源處女地。該地區(qū)植被保護(hù)完好，現(xiàn)存有大量的紅樹林、杉樹和蘆薈科植物；海水水質(zhì)和大氣環(huán)境質(zhì)量均為國家一級(jí)（類）標(biāo)準(zhǔn)，軟細(xì)潔白的海沙含硅量高達(dá)99%；百米內(nèi)水深不超過2米,SITUATEDATTROPICOFCANCER,WITHHILLSATTHEBACKANDLOOKINGOUTINTOTHESEA,ANDSEAMELTINGINTOTHESKY,THEKINGSCOASTISCOMMENDEDAS“HAWAIIINTHEEAST”AND“MALDIVESINGUANGDONG”,BEINGTHEONLYVIRGINLANDOFCOASTALTOURISMRESOURCESINGUANGDONGPROVINCE.THISPLACEENJOYSWELL-PRESERVEDVEGETATION,BOTHTHESEAWATERANDATMOSPHERICQUALITYMEETTHESTATE’SLEVELISTANDARDS;THESOFTANDWHITESANDSSEEASILICONCONTENTOF99%ASHIGH;THESEADEPTHWITHIN100METERSAWAYFROMTHEBANKISLESSTHAN2METERS,BEINGIDEALLYANATURALSEAWATERBATHANDSWIMMING.THISPLACEISPROVIDEDWITHINBORNADVANTAGESFORBUILDINGINTOANINTERNATIONALLYKNOWNCOASTALVACATIONRESORT.項(xiàng)目檔案DATEOFKINGSCOAST20.2平方公里的控制版圖18公里長的海岸線10公里長的“天賜白金”沙灘8大“月”形的海灣20.2SQKMCOVERINGCONTROLTERRITORY18KMCOASTLINE10KMLONG“BLESSEDPLATINUM”SANDBEACH8BAYS/INLETSARRAYEDCIRCUITOUSANDWINDING七山八灣十八景（金色海岸景觀九字歌）一堤：天賜白金堤（巽寮灣長達(dá)3000米二角（閣）：云頭角、曳螺角三奇：石奇（美）、水奇（清）、沙奇（白）四廟：阿媽廟（天后宮）、觀音廟、玄帝宮、水仙爺廟五寶：花崗巖、石英砂、白藤、九里香、相思豆（紅豆）六洞：紅螺洞（曳螺巖）、觀音洞、風(fēng)洞（牛鼻窿）、仙人洞、桃園洞、水簾洞七山：象山、獅山、金絲貓山、麒麟山、孔雀山、南蛇山、鳳凰嘴八灣：紅螺灣、虎坑灣、長沙灣、巽寮灣、新村灣、松園灣、富巢灣、小沙灣九九洲：海面上有角洲、蓮花洲等大大小小九十九個(gè)洲（島）閩南方化、客家文化、廣府文化在此融會(huì)WHEREMINNANCULTURE，HAKKACULTUREANDGUANGDONGCULTUREMEET阿媽廟，又稱“天后宮”，是巽寮當(dāng)?shù)貪O民為祈求保佑出海打魚的親人能平安歸來而建造的。巽寮阿媽廟的奇特之處在于一年中有一半時(shí)間是關(guān)門的。相傳，媽祖神像原來供奉在稔山鎮(zhèn)范和港的媽祖廟，一次臺(tái)風(fēng)海潮后，媽祖神像漂流到巽寮灣，停留在鳳池島的沙灘上。當(dāng)?shù)貪O民祈求平安吉祥，每年一半時(shí)間在范和港的阿媽廟供奉，一半時(shí)間在巽寮的阿媽廟供奉。這種獨(dú)特的做法體現(xiàn)了巽寮人民的大度和善良。MACAOTEMPLE,OTHERNAMED“PALACEOFHEAVENLYQUEEN”,WASBUILTBYLOCALFISHERMENTOPRAYFORSAFERETURNOFTHEIRDEARONESFISHINGONTHESEA.DIFFERENCEOFTHEXUNLIAOMACAOTEMPLEWITHOTHERSISTHATITISCLOSEDINHALFTIMEOFAYEAR.ACCORDINGTOLEGEND,THEMACAOSTATUEWASORIGINALLYENSHRINEDANDWORSHIPPEDINSIDETHEMACAOTEMPLEINFANHEPORT,RENSHANTOWN,BUTITDRIFTEDTOXUNLIAOBAYANDRESTEDONTHESANDBEACHOFFENGCHIISLANDAFTERATYPHOONSTORM.TOPRAYFORPEACEANDLUCK,THELOCALFISHERMENWORSHIPINTHEMACAOTEMPLEINFANHEPORTFORHALFTIMEOFAYEAR,ANDINTHEMACAOTEMPLEINXUNLIAOFORTHEOTHERHALFOFTHEYEAR.SUCHANUNIQUEAPPROACHREFLECTSTHEGENEROSITYANDBENEVOLENCEOFXUNLIAOPEOPLE.金色海岸，海龜?shù)奶烊划a(chǎn)卵場(chǎng)之一KINGSCOASTISONEOFTHENATURALSPAWNINGSITESOFTURTLE2006年，金色海岸的首個(gè)項(xiàng)目“惠州喜來登度假酒店”開工之即，數(shù)只海龜在富巢灣上岸，引起當(dāng)?shù)厣鐣?huì)、政府和媒體的廣泛關(guān)注。IN2006,SEVERALTURTLESLANDEDATFUCHAOBAYWHENHUIZHOUSHERATONHOLIDAYHOTEL,THEFIRSTPROJECTOFKINGSCOASTBEGANTOCONSTRUCT,WHICHATTRACTEDTHEFAR-RANGINGATTENTIONOFLOCALPEOPLE,GOVERNMENTANDNEWSMEDIA.

四、中國的世界的PARTFOUR:OFCHINA,ANDOFTHEWORLDASWELL金色海岸，以稀缺的原貌濱海資源，國際視野的規(guī)劃布局，坐享珠三角最富蔗的成熟區(qū)位，以五星級(jí)度假酒店群、高爾夫球場(chǎng)、游艇會(huì)和國際奢侈品商業(yè)街為核心配套，將逐步成為與世界十大灣區(qū)相媲美的國際度假區(qū)。TAKINGADVANTAGEOFTHERARECOASTALRESOURCESINITSORIGINALSTATE,PLANNINGIMPLEMENTOFGLOBALVISIONANDBEINGDESIRABLYLOCATEDINTHEPEARLRIVERDELTAREGION,KINGSCOAST,ISSTRIVINGFORACOSMOPOLITANBAYAREAWITHTHEGREATESTPOTENTIALTOGROWANDTOAPPRECIATE.

項(xiàng)目規(guī)劃PROJECTLAYOUT北區(qū)：發(fā)展備用區(qū)NORTHERNDISTRICT/STANDLYDEVELOPMENTDISTRICT在用地范圍內(nèi)規(guī)劃特色度假酒店、海景美食、度假物業(yè)及碼頭、紅樹林公園等。中區(qū)：濱海休閑新市鎮(zhèn)CENTRALDISTRICT/COASTALLEISURENEWTOWN一個(gè)以度假酒店、公寓、別墅的開發(fā)為主，多元體驗(yàn)式的，綜合配套齊全的濱海小鎮(zhèn)。包含公共的服務(wù)中心、功能街區(qū)、中高檔度假酒店、文體及游樂設(shè)施、配套齊全的居住社區(qū)、兼具度假和投資的酒店式公寓、民俗風(fēng)情區(qū)、后勤服務(wù)區(qū)、無污染的創(chuàng)意、研發(fā)、展示區(qū)及其它與旅游相關(guān)的產(chǎn)業(yè)。南區(qū)：高尚度假休閑區(qū)SOUTHERNDISTRICT/NOBLERESORTANDEISURECOMMUNITY以高爾夫公園（標(biāo)準(zhǔn)72桿、18洞）、游艇會(huì)、五星級(jí)度假酒店為配套，重點(diǎn)發(fā)展度假類高端物業(yè)。北區(qū)中區(qū)南區(qū)定位發(fā)展備用區(qū)濱海休閑新市鎮(zhèn)高尚度假休閑區(qū)建設(shè)用地規(guī)模60HA270HA280HA規(guī)模建筑面積200,000㎡2,100,000㎡900,000㎡

市政規(guī)劃MUNICIPALENGINEERINGPLANNING路網(wǎng)工程HIGHWAYNETWORKENGINEERING主干路：全長20,633M，規(guī)劃紅線40、60M，雙向4車道。次干路：全長15,667M，規(guī)劃經(jīng)線18M，雙向2車道。支路：全長23,003M，規(guī)劃紅線12M，雙向2車道。步行系統(tǒng)：寬8M。ARTERIALROAD:TOTALLENGTHIS20,633MWITH40MAND60MOFREDLINES,TWO-WAY4LANES;SUB-ARTERIALROAD:TOTALLENGTHIS15,667MWITH18MOFREDLINE,TWO-WAY2LANES;SIDEROAD:TOTALLENGTHIS23,003MWITH12MOFREDLINE,TWO-WAY2LANES;WALKINGSYSTEM:8MWIDE.給水工程WATERSSUPPLYENGINEERING在中區(qū)規(guī)劃建設(shè)飲用水凈水廠一座，日供水量1萬立方米，遠(yuǎn)期由西枝江引水，日供水5萬M3/DITISPLANNEDTOCONSTRUCTAWATERPURIFICATIONPLANTINTHEMIDDLEZONEWITHTHEDAILYSUPPLYOF10000M3/D，CHANNELWATERFROMZHIJIANGFORTHELONG-TERMPLANWITHTHEDAILYSUPPLYOF50000M電力工程POWERSUPPLYENGINEERING本項(xiàng)目規(guī)模110KV變電站兩座，南區(qū)和中區(qū)各一座，主變?nèi)萘繛?*50MVA。主變近期容量2*50WVA，遠(yuǎn)期容量3*50WVA。ITISPLANNEDTOCONSTRUCTTWO110KVTRANSFORMERSTATIONSRESPECTIVELYINSOUTHZONEANDMIDDLEZONE，THECAPACITYOFTHEMAINTRANSFORMERIS2*50MVAANDITISRECENTCAPACITYIS2*560MVA，ITWILLBEINCREASEDTO3*50MVAINTHEFUTURE.通信工程COMMUNICATIONENGINEERING電話：預(yù)計(jì)整個(gè)項(xiàng)目的交換機(jī)容量為13.2萬門，在中區(qū)規(guī)劃設(shè)置電信交換局，占地3500平米，交換機(jī)容量為15萬門。移動(dòng)通信：現(xiàn)有基站兩座，服務(wù)半徑5KM左右。有線電視：有線電視終端2.25萬個(gè)。PHONE：THEEXCHANGERCAPACITYOFTHEWHOLEPROJECTISESTIMATEDTOBE132,000,THETELECOMMUNICATIONEXCHANGEBUREAUISPLANNEDTOBECONSTRUCTEDINTHEMIDDLEZONEWITHFLOORAREAOF3,500SQUAREMETERSANDTHEEXCHANGERCAPACITYOF150,000.MOBILECOMMUNICATIONS:CURRENTLYITHAPTWOBASESTATIONSWITHTHESERVICESEMI-DIAMETEROF5KM.CATV:22,500CABLETVTERMINALSAREAVAILABLE.燃?xì)夤こ蘂ASSUPPLYENGINEERING區(qū)內(nèi)規(guī)劃建設(shè)液化氣源廠一座，高峰時(shí)間供氣量為2500N3/H。ITISPLANNEDTOCONSTRUCTALIQUEFIEDGASSUPPLYPLANTWITHTHEGASSUPPLYINGVOLUMEOF2500N3/H.

國際配套比肩全球INTERNATIONALCONFIGURATION,PEERWITHTHEWORLD金色海岸以五星級(jí)度假酒店群、高爾夫球場(chǎng)、游艇會(huì)和國際奢侈品商業(yè)街為核心配套，將逐步成為一個(gè)功能齊備、設(shè)施完善，休閑方式可與世界十大灣區(qū)相媲美的國際度假區(qū)。度假酒店：10～15家，可提供客房2500～3000間高爾夫公園游艇碼頭：總泊位數(shù)600～800個(gè)海水浴場(chǎng)水上運(yùn)動(dòng)中心山地及戶外運(yùn)動(dòng)俱樂部極限運(yùn)動(dòng)俱樂部海釣專用碼頭文化演藝廣場(chǎng)濱海步行棧道原始生態(tài)公園觀海塔海上棧橋度假別墅、公寓企業(yè)假期會(huì)所奢侈品商業(yè)街購物廣場(chǎng)美食街酒吧街夜總會(huì)……

五、共贏天下PARTFIVE:INVITATIONFORWIN-WIN統(tǒng)一規(guī)劃政府主導(dǎo)市場(chǎng)動(dòng)作多元投資UNIFIEDPLANNING,GOVERNMENTSPONSOR,MARKETOPERATION,MULTI-WAYINVESTMENT2004年6月，惠州市九屆人大常委會(huì)第十八次會(huì)議通過了《關(guān)于〈惠州市巽寮濱海旅游度假區(qū)規(guī)劃（2004～2020年）〉的決議》，確立了“統(tǒng)一規(guī)劃、政府主導(dǎo)、市場(chǎng)運(yùn)作、多元投資”的開發(fā)原則，正式確定由金融街惠州置業(yè)有限公司作為一級(jí)開發(fā)商，負(fù)責(zé)對(duì)整個(gè)區(qū)域進(jìn)行土地開發(fā)和招商運(yùn)作。INJUNE2004,THE18THSESSIONOFHUIZHOUMUNICIPALITYNINTHPEOPLE’SCONGRESSSTANDINGCOMMITTEEPASSEDTHE“RESOLUTIONON‘PLANNINGOFHUIZHOUCITYXUNLIAOCOASTALTOURISM&VACATIONRESORT(2004-2020)’”,WHICHLAIDDOWNTHEDEVELOPMENTPRINCIPLE“UNIFIEDPLANNING,GOVERNMENTSPONSOR,MARKETOPERATIONANDMULTI-WAYINVESTMENT”,ASKINGFORSTRENGTHENEDMANAGEMENTOVERPROJECTPLANNING,LANDCONTROLLEDDEVELOPMENTANDPROTECTIONOFECOLOGICALENVIRONMENTOFTHEWHOLEAREA,ENDEAVORINGTOINVITESTRONGTRANSNATIONALTOPARTICIPATEINTHEPROJECTDEVELOPMENT.招商項(xiàng)目：INVITEDFORINVESTMENT度假酒店RESORTHOTELS高爾夫球場(chǎng)GOLFDRIVINGRANGE游艇會(huì)MARINAYACHTCLUBS主題旅游項(xiàng)目TOURISTPROJECTS健康養(yǎng)生HEALTHPRESERVATION購物街、美食街、酒吧街SHOPPINGMALL，CATESTREETANDBARSTREET水上運(yùn)動(dòng)WATERSPORTSCENTER山地、戶外運(yùn)動(dòng)MOUNTAINANDOUTDOORACTIVIESCENTER優(yōu)惠政策FAVORABLEPOLICIES長期經(jīng)營類項(xiàng)目稅收優(yōu)惠TAXPREFERENCEOFLONG-TERMOPERATINGITEMS土地價(jià)格優(yōu)惠LANDPRICEPREFERENCE代辦項(xiàng)目報(bào)建手續(xù)MAKEPROJECTCONSTRUCTIONAPPLYINGPROCEDUREONBEHALF喜來登國際品質(zhì)的引領(lǐng)者SHERATONGETSTHEFIREST惠州喜來登度假酒店已于2006年12月與三亞用了數(shù)十年才能引進(jìn)世界級(jí)度假酒店相比，喜來登酒店的搶先入駐，表明金色海岸的起步水平就已與世界水平同步。HUIZHOUSHERATONRESORTHOTELWASCOMPLETEDOFSTRUCTURECONSTRUCTIONONDECEMBER31,2006,ANDISSCHEDULEDTOPUTINTOTRIALOPERATIONATTHEENDOF2007.ASTHEFIRSTPROJECTOFKINGSCOASTANDTHEDESTINATIONCOASTALRESORTHOTELOFTHELARGE-SCALE,COMPLETEFUNCTIONSANDTOPGRADEINGUANGDONG,HONGKONGANDMACAO,THECOMPLETIONOFTHEHOTELSYMBOLIZESANALL-ROUNDSTARTOFCONSTRUCTIONOFKINGSCOASTASAWORLD-CLASSVACATIONBAYAREA.THERESORTHOTELBUILTTOFIVE-STARHOTELSTANDARDWIL