公關策劃案例

年4月19日公關策劃案例文檔僅供參考BeijingInternationalStudiesUniversity46AnniversaryPlanningPlanningbackgroundBISUinwillwelcomeinthe46thanniversary.Inthepast46years,BISUachievefromscratch,aleapfromtheretothesuperior.BeijingInternationalStudiesUniversity(BISU,theformerBeijingSecondForeignLanguagesInstitute)wasfoundedin1964thankstoChina’slatePremierZhouEnLai’sgreatcare.Anationwiderenownedkeyschoolofhighereducation,theuniversityhasdevelopedintoamulti-disciplinaryeducationalestablishmentthatofferscoursesinstudiesofforeignlanguages,tourismmanagement,liberalarts,management,economics，lawandphilosophy,withthestudiesofforeignlanguagesasitsdominantdisciplinesandthestudiesoftourismandtourismmanagementasitsspecializedsubjects.Tosuitthenationalneedsofeconomicandsocialadvance,theschoolrendezvoustoeducateandtrainitsstudentsintointernationally-mindedprofessionalsthatareproficientinforeignaffairs,tourismindustry,economics,businessandtrade.Howtimeflies;summarizedthehistoryofThanksgivinginthepast;thepresentandfuturevalue;Almamater'sbirthday,soweinviteeveryonetocongratulateforit!ThepurposeofplanningThe46thanniversaryoftheschoolasanopportunityandstrengthenoutreachandgetsupportandunderstandingfromcommunity,atthattimepromotethefurtherdevelopmentoftheschool.University,Inheritingcollegetraditionspirit,andshowingtheresultsofeducationandteaching,showingourteachersandstudents.Enhanceourconfidenceinanotherbrilliantteaching.TheobjectivesofthepublicandthepublicCelebrationisaconvergenceofeducationalresources,schooldevelopmentpowerofthecongregation.Inmodernsociety,thedevelopmentofgoodpublicrelationsisanecessarycondition.Schooldevelopmentdependsonthreefundamentalforces:oneissuperiorleadershipandcommunityfriends;Second,themajorityofalumni;thirdisallofstaffandstudents,throughthecelebration,tobuildmoreschooldevelopmentplatformachieveeducationalresourcestorestructuring.Timeofcelebration,superiors,otheruniversitiesandthecommunitycametotheschool,reviewtheschooltoguideschooldevelopment.Duringthecelebration,alargenumberofalumnireturntoschool,tostimulatetheloveoftheschooloflove,theyareboundtoBISU'stoday.Instituteforthefutureandencouraging.Throughthecelebration,schoolstaffandstudentsinvolvedinlarge-scalepassion,fullofflamewillmovedwiththecreativityandinitiative.Makethe"anniversarywithyouandme,"senseofownership,reviewhistory,basedonrealityandlooktothefuturetogethertocreateafullsenseofstrength,heavyfeelingandasenseofcampusculturalevent.ThemedesignTotalTopics:HeritageCollegespirit,openupanewmiracle.Sub-themes:Existsgloriousbecauseofyour,dreamsforyoutoshow.Thefuturewasbrilliant,thetimestowriteanewchapter.TheprojectdesignStart-upphaseEstablishthereservesleadingandworkinggroups,andtoidentifytheagenciestoarrangethetasksandresponsibilities,suchas:thePreparatoryCommitteeforcelebration,Contactgroup,Advocacygroupactivities,Performancemeetingsgroup,Schoolhistorymaterialsgroup,Datagroup,Donationsgroup,Logisticalsupportgroup,EnvironmentalandConstructionGroup,fund-raisingandfundinggroup,thewholedefencegroup.Determinedthecelebration,whichinOctober.Organizingvariousactivitiestocreateanatmospheretomeetthecelebration."Todayisyourbirthday-myalmamater,"asthethemeorganizedessay,painting,photography,calligraphyanddevelopmentactivities.Toincreasethefestiveatmosphere,aninvitationtothecollectionofschoolandchoosethebestcoupletcoupletstocelebratetheexhibition.Collectedthethemesongandplayduringtheanniversarycelebration.Start-upfundingactivities,andacceptthecommunitysponsorship.Planningprojectsandstudiesthecampuslandscapeprojects.ThepreparatoryphasePublicrelationsactivitieswithintheschoolConstructionaroundthefocalpointforalumni,editthe"AlumniAddressBook"setupandopenalumnisite.Preparationofschoolhistoryandproducedalbum,andwillfeaturefilmsmadeschoolhistory.Designinformationtosharecelebrationsasagiftsforguests,suchas:beautifulfashionbag,bookmarks,leatherbriefcases,photoalbums,calendars,cupsandotherinsulation.Tocarryout"Yesterday,todayandtomorrow,"activitiesandcollectionpictures,andmadefeaturefilms.Culturalactivitiesrehearsal.Makethe"GuestRegisterbook".Tocarryoutthespecificimplementationoftheplanningprojectwork.Todopreparatoryworkfortheguestaccommodation.Festivalhallandthecampuslayoutworkdresswork.ExternalschoolpublicrelationsactivitiesAdvancemakethelistofinvitedguests,suchas:provincial,municipalanddistrictleaders,renownedscholars,representativesofothercollegesanduniversities,previousalumni,representativesofoutstandinggraduates,overseas,newspeople,agriculturalhighrepresentativesoftheorganizingcommitteeleadersandparenthoodsoon,1monthinadvancewillbeservedatthehandsofinvitation,andindicateontheinvitationofBISUCelebrationtime,place,mannerandotherspecificmasters.Useofcelebrations,withmoreexchangesandcontactswithenterprisesandinstitutions,askingthemtoparticipatein46thAnniversaryactivities.Recommourstudentsforthem,expandthechannelsofemploymentinschools,improveschoolqualityofemployment.Makemorepublicitybynewspapers,television,radio,magazines,interneeandothermedia.VigorouslypromoteBISU,sothatmorecommunityinterestinourcelebrationactivitiesandattractmorecorporatesponsors,Atthesametimeasthelocalstationforaccesstolocalbroadcastlive.Theuseofcelebration,invitingallyearroundentrancetotheschooltoprovidealargenumberofoutstandingstudentleadershipinallareasandsomehighschoolstudentrepresentativestoparticipateinschoolcelebrations,tofurtherpromotetheimageoftheschool,andstrivetoattractmoretopstudentsentrance,richschoolresources.Festivalstage(specificprograms)Whiletheotherheldagrandopeningceremonycreative.Forthenationalanthem,flag-raisingceremonyandthehonorguardreviewtheschool;bythePresidentdeclared,"BISUSchoolcelebratetheopeningceremonyofficiallybegan,"theaudienceroseandsangUniversity,Collegeschoolsong;andschoolleaders,teacherrepresentatives,well-knownalumnirepresentatives,communityrepresentatives,studentrepresentativesandparentrepresentativesweresuccessivelytookthefloor.Newmilitaryparadeheldin.Ontheonehand,toshownewvigorandvitality,butalsoasymbolofthevigorousdevelopmentoftheschool;theotherhand,allowstudentstoparticipateinthecelebration,andto"parade"specialformofgifttohisalmamater,notonlycanenhancetheirsenseofbelongingandpridesense,butalsoavenuetoaddabeautifullandscape.Tocarryoutavarietyofforumssuchasteaparty:"growthexperience,encourageyouandI"asatheme.Studentcanholdaforumforspeaktheirminds,andsharetheirproblemsandworriesininlearningandlives.Encourageeachother.Toinvitetheleadershipoftheuniversitybroughttogetherexpertsandscholarsathomeandabroad,toopenateapartytodiscussthenewsituation,thedevelopmentdirectionofhighereducationandsoon.Exhibitionheldinvariousforms:SchoolOutstandingAcademicExhibitionOutstandingGraduateThesisExhibitionSchoolhistoryexhibitionExcellentphotoexhibitioncommunityactivitiesStudentexhibitionofoutstandingprojectsKechuangPlay"Yesterday,todayandtomorrow"films.Heldapressconference,carefullyarrangethereception,totheoutsideworldpressrelease,publicitygoodBISU,shapingeffectivetheschool'simage.Organizeatalentexchange,inviteallenterprisesandunitsgraduatingClassofrecruitstudents,forstudentstocreateagoodemploymentopportunity.GreatFestivalheldaspecial,inviteallguests.Arrangealarge-scalesignaturecampaignforthecommunityandtheteachersandstudentsautographs.TimeselectionStart-upphasein,June5toJune30implementation.Thepreparatoryphasein,July1toSeptember30implementation.FestivalstagesinOctober1toOctober5implementation.Location:Stadium.SelectthemediaMediaPropaganda:BISUwillbemadethevideoofdevelopmentandsenttoTVstationstoplay,(becauseofhighcostoftelevision,sothiscanbeusedasalternatives,speciallyrecordedinvariousradiostationstobroadcastpropagandapiece.Atthesametimeinthemajornewspaperadvertising(takingintoaccountthecost,chooseseverallargecirculationnewspapersthatwerepublished.)InternetPropaganda:Useofthisanniversaryraceresultspage,thecelebrationofthevariousarrangementsandprogresstodateonthepage,sothattheoutsideworld(especiallythosenotinGuilin)cankeepabreastofthesituationanniversary,todemonstratetheefficiencyofourschoolwiththeirwork.Socialcommunication:Distributeinvitationstoallalumniandtheschoolissuedaninvitationtoallbrothers.Meanwhile,Sanyabus,taxiandothercompaniestocontact,toUniversity,Collegeofpublicitycelebrationinthemaintrunkofthecarpos