商業(yè)購物中心618潮流購物季活動(dòng)策劃推廣方案-

年輕不服生而不凡Iwalkedthroughmanymountains,walkedthroughmanywaters,andknewmanypeople.Theonlythingthatreallymakesmetemptedisthatyouseemeatthemoment.Iwalkedthroughmanymountains,用色彩從新定義潮流時(shí)尚煥新活力活動(dòng)主題Activitytheme關(guān)鍵詞：潮流范兒時(shí)尚走秀色彩素人改造FioshIcon城市秀場(chǎng)色彩隨處可見生而不凡年輕不服XXXX潮流系列活動(dòng)轟動(dòng)的營銷典范，巔峰爆點(diǎn)活動(dòng)活動(dòng)目的Purposeofactivity實(shí)現(xiàn)達(dá)成確保穩(wěn)定通過一個(gè)系列的宣傳及執(zhí)行活動(dòng)，吸引目標(biāo)受眾的廣泛關(guān)注，提升知名度知名度和曝光度品牌影響力塑造最大限度吸引人流，營造熱烈火爆氣氛，促成消費(fèi)。超高人氣旺場(chǎng)充分利用獨(dú)特的事件營銷活動(dòng)形式，打造火爆場(chǎng)面，通過圈層營銷，定向吸客，將項(xiàng)目打造成為都是潮流男女的聚集地。目標(biāo)客流導(dǎo)群展示項(xiàng)目豐富業(yè)態(tài)和舒適的環(huán)境，樹立其標(biāo)桿形象，培養(yǎng)忠實(shí)客戶消費(fèi)人群習(xí)慣項(xiàng)目標(biāo)簽Projectlabel改造=色彩秀場(chǎng)

標(biāo)新立異Newinordertobedifferent定義：潮玩態(tài)度生活風(fēng)向標(biāo)城市新主張——這里有潮流的文化，更有生活的態(tài)度潮玩/派對(duì)/休閑/走秀/娛樂/時(shí)尚/輕奢小資打造具有潮流、文化、街頭的品牌IPThebrandofEducation【受眾體驗(yàn)】直擊有效受眾，聯(lián)動(dòng)異業(yè)資源整合，提升客戶體驗(yàn)；【品牌提升】符合受眾口味的活動(dòng)形式，可加深品牌印象及知名度；【營銷轉(zhuǎn)換】從廣告營銷向品牌內(nèi)容營銷轉(zhuǎn)變，淡化商業(yè)，提升好感度【平臺(tái)構(gòu)建】為打造具有延續(xù)性的品牌IPCONTENTS活動(dòng)概況Iwalkedthroughmanymountains,walkedthroughmany美陳設(shè)計(jì)Iwalkedthroughmanymountains,walkedthroughmanyIwalkedthroughmanymountains活動(dòng)規(guī)劃Iwalkedthroughmanymountains,walkedthroughmany宣傳規(guī)劃Iwalkedthroughmanymountains,walkedthroughmanyCONTENTSDSIGENBYMUYUESHOPIwalkedthroughmanymountains,walkedthroughmanywaters,andknewmanypeople.Theonlythingthatreallymakesmetemptedisthatyouseemeatthemoment.Butthereisnottoomuchextravaganthope,butIhopetohaveyourheart,nottoleave.ONE活動(dòng)概況PROJECTNAME活動(dòng)主KV意向Projectlabel用色彩從新定義潮流時(shí)尚潮范兒出街，每個(gè)人都有自己的潮流色彩，以潮流合伙人色彩表現(xiàn)活動(dòng)主KV意向Projectlabel主KV模特建議選取素人模特形象，并取得肖像版權(quán)，以潮流合伙人色彩表現(xiàn)以雜志封面的形式展現(xiàn)資源亮點(diǎn)奧迪全國首次試駕使用權(quán)，參與「色彩隨處可見」素人改造&走秀活動(dòng)，獲得投票最多者，即可獲得全新奧迪全國首詞試駕使用權(quán)（試駕期限使用權(quán)：待定）。Iwalkedthroughmanymountains,walkedthroughmanywaters,andknewmanypeople.Theonlythingthatreallymakesmetemptedisthatyouseemeatthemoment.Butthereisnottoomuchextravaganthope,butIhopetohaveyourheart,nottoleave.ELLE雜志封面拍攝，參與「色彩隨處可見」素人改造&走秀活動(dòng)，獲得投票最多者，即可獲得ELLE雜志封面拍攝，成為XXXX潮流合伙人（雜志封面代言可在商場(chǎng)內(nèi)展示）。資源亮點(diǎn)Iwalkedthroughmanymountains,walkedthroughmanywaters,andknewmanypeople.DSIGENBYMUYUESHOPIwalkedthroughmanymountains,walkedthroughmanywaters,andknewmanypeople.Theonlythingthatreallymakesmetemptedisthatyouseemeatthemoment.Butthereisnottoomuchextravaganthope,butIhopetohaveyourheart,nottoleave.TWO宣傳規(guī)劃PROJECTNAMENO.1前期宣傳Iwalkedthroughmanymountains,walkedthroughmanywaters,andknewmanypeople.Theonlythingthatreallymakesmetemptedisthatyouseemeatthemoment.Butthereisnottoomuchextravaganthope,butIhopetohaveyourheart,nottoleave.THEONLYTHINGTHATREALLYMAKES—宣傳排期規(guī)劃—傳播目的傳播階段傳播時(shí)間傳播內(nèi)容線上塑造話題引