《時(shí)尚產(chǎn)業(yè)導(dǎo)論》課程教學(xué)大綱（中英文）

《時(shí)尚產(chǎn)業(yè)導(dǎo)論》教學(xué)大綱課程代碼074104791課程名稱時(shí)尚產(chǎn)業(yè)導(dǎo)論英文名稱Introductiontofashionindustry課程類別必修課課程性質(zhì)必修學(xué)時(shí)總學(xué)時(shí)：16學(xué)分1開課學(xué)期第1學(xué)期開課單位設(shè)計(jì)學(xué)院適用專業(yè)服裝與服飾設(shè)計(jì)授課語(yǔ)言中文授課先修課程畢業(yè)要求（專業(yè)培養(yǎng)能力）本課程對(duì)學(xué)生達(dá)到畢業(yè)要求有如下貢獻(xiàn)：1.設(shè)計(jì)知識(shí)：掌握扎實(shí)的基礎(chǔ)知識(shí)和專業(yè)技能，能夠?qū)⒎b與服飾設(shè)計(jì)的專業(yè)知識(shí)和理論用于解決實(shí)際的設(shè)計(jì)實(shí)踐問題。2.問題分析：能夠應(yīng)用服裝與服飾設(shè)計(jì)的專業(yè)知識(shí)和理論，并通過文獻(xiàn)研究以識(shí)別、表達(dá)和分析復(fù)雜的設(shè)計(jì)問題。3.設(shè)計(jì)開發(fā)解決方案：能夠針對(duì)復(fù)雜設(shè)計(jì)問題提出解決方案，并能夠設(shè)計(jì)環(huán)節(jié)中體現(xiàn)創(chuàng)新意識(shí)，考慮經(jīng)濟(jì)、文化、環(huán)保、安全、技術(shù)、美觀等因素。4.研究：能夠基于服裝與服飾設(shè)計(jì)的基本原理并采用科學(xué)方法對(duì)復(fù)雜設(shè)計(jì)問題進(jìn)行研究，包括設(shè)計(jì)實(shí)驗(yàn)、現(xiàn)象觀察與分析、地域文化與藝術(shù)思潮，在信息采集與梳理的過程中形成合理有效的設(shè)計(jì)成果。5.使用現(xiàn)代工具：能夠針對(duì)服裝與服飾設(shè)計(jì)的復(fù)雜問題，開發(fā)、選擇與使用恰當(dāng)藝術(shù)技術(shù)手段、現(xiàn)代信息工具和資源，并能夠理解其局限性。6.設(shè)計(jì)與社會(huì)：能夠基于設(shè)計(jì)相關(guān)背景知識(shí)進(jìn)行合理分析，評(píng)價(jià)創(chuàng)作實(shí)踐中復(fù)雜問題解決方案對(duì)社會(huì)、健康、安全、法律、文化、審美、生活品質(zhì)的影響，并理解應(yīng)承擔(dān)的責(zé)任。7.環(huán)境和可持續(xù)發(fā)展：能夠理解和評(píng)價(jià)設(shè)計(jì)實(shí)踐對(duì)環(huán)境、社會(huì)可持續(xù)發(fā)展的影響。9.個(gè)人和團(tuán)隊(duì)：能夠在多學(xué)科背景下的團(tuán)隊(duì)中承擔(dān)個(gè)體、團(tuán)隊(duì)成員以及負(fù)責(zé)人的角色。10.溝通：能夠就復(fù)雜設(shè)計(jì)實(shí)踐問題與業(yè)界同行及社會(huì)公眾進(jìn)行有效溝通和交流，包括繪制設(shè)計(jì)草圖、撰寫報(bào)告、陳述發(fā)言、清晰表達(dá)或回應(yīng)指令。并具備一定的國(guó)際視野，能夠在跨文化背景下進(jìn)行溝通和交流。11.項(xiàng)目管理：理解并掌握設(shè)計(jì)和創(chuàng)作管理原理與經(jīng)濟(jì)決策方法，并能在多學(xué)科環(huán)境中應(yīng)用。12.終身學(xué)習(xí)：具有自主學(xué)習(xí)和終身學(xué)習(xí)的意識(shí)，有不斷學(xué)習(xí)和適應(yīng)發(fā)展的能力。課程培養(yǎng)學(xué)生的能力（教學(xué)目標(biāo)）本課程要求學(xué)生了解時(shí)尚相關(guān)的基本概念、基本理論以及國(guó)內(nèi)外時(shí)尚產(chǎn)業(yè)發(fā)展的基本經(jīng)驗(yàn)，從而對(duì)時(shí)尚產(chǎn)業(yè)有全面的認(rèn)識(shí)。課程簡(jiǎn)介本課程為專業(yè)必修課，有助于初入時(shí)尚行業(yè)的學(xué)生了解時(shí)裝的基本原理、時(shí)裝的產(chǎn)業(yè)結(jié)構(gòu)、時(shí)裝營(yíng)銷和時(shí)裝教育，課程內(nèi)容包括時(shí)裝的原理、時(shí)裝的環(huán)境、服裝的變遷、時(shí)裝新產(chǎn)品開發(fā)、時(shí)裝工業(yè)、配飾品及其他相關(guān)工業(yè)，涉及到全球時(shí)裝市場(chǎng)、時(shí)尚買手、時(shí)裝零售、時(shí)裝品牌視覺營(yíng)銷、櫥窗展示設(shè)計(jì)、時(shí)裝網(wǎng)絡(luò)營(yíng)銷和全球時(shí)裝教育等內(nèi)容教學(xué)內(nèi)容與學(xué)時(shí)分配第1章迎接時(shí)尚時(shí)代的到來1學(xué)時(shí)第2章時(shí)尚產(chǎn)業(yè)和時(shí)尚經(jīng)濟(jì)1學(xué)時(shí)第3章時(shí)尚產(chǎn)業(yè)的全球生產(chǎn)網(wǎng)絡(luò)1學(xué)時(shí)第4章時(shí)尚產(chǎn)業(yè)組織1學(xué)時(shí)第5章時(shí)尚產(chǎn)業(yè)的市場(chǎng)特性2學(xué)時(shí)第6章時(shí)尚品牌2學(xué)時(shí)第7章時(shí)尚企業(yè)管理1學(xué)時(shí)第8章時(shí)尚產(chǎn)業(yè)集群與都市時(shí)尚業(yè)的發(fā)展1學(xué)時(shí)第9章時(shí)尚產(chǎn)業(yè)和國(guó)際大都市建設(shè)1學(xué)時(shí)第10章時(shí)尚產(chǎn)業(yè)的未來1學(xué)時(shí)市場(chǎng)考察4學(xué)時(shí)實(shí)驗(yàn)教學(xué)（包括上機(jī)學(xué)時(shí)、實(shí)驗(yàn)學(xué)時(shí)、實(shí)踐學(xué)時(shí)）0教學(xué)方法課程教學(xué)以課堂教學(xué)、課外作業(yè)、綜合討論、網(wǎng)絡(luò)以及授課教師的科研項(xiàng)目于積累等共同實(shí)施?？己朔绞奖菊n程注重過程考核，成績(jī)比例為：平時(shí)作業(yè)和課堂表現(xiàn)：30%課程作業(yè)：70%教材及參考書制定人及制定時(shí)間“Introductiontofashionindustry”SyllabusCourseCode074104791CourseTitleIntroductiontofashionindustryCourseCategorycompulsoryCoursesCourseNatureCompulsoryCourseClassHours16Credits1.0SemesterThe1thsemesterInstituteDesignInstituteProgramOrientedFashionandAccessoriesDesignTeachingLanguageChinesePrerequisitesStudentOutcomes(SpecialTrainingAbility)1.Designknowledge:Mastersolidbasicknowledgeandprofessionalskillsandbeabletoapplytheprofessionalknowledgeandtheoriesoffashionandaccessoriesdesigntosolvingpracticalproblemsindesignpractices.2.Problemanalysis:Beabletoidentify,expressandanalyzecomplexdesignproblemsthroughdocumentaryresearchestakingadvantageofprofessionalknowledgeandtheoriesoffashionandaccessoriesdesign.3.Solutionsdesign/development:Beabletoproposesolutionsaimedatcomplexdesignproblems,embodyconsciousnessofcreativityandconsiderfactorsofeconomy,culture,environmentalprotection,safety,technologyandaestheticsinthelinksofdesign.4.Research:Beabletodoresearchesoncomplexdesignproblemsbasedonbasicprinciplesoffashionandaccessoriesdesignbyscientificmethods,includingdesignexperiments,observationandanalysisofphenomenon,regionalcultureandarttrend,toformreasonableandeffectiveresultsduringtheprocessofinformationacquisitionandorganization.5.Usageofmoderntools:Beabletodevelop,selectandadoptappropriatearttechnologymethods,moderninformationtoolsandresourcesaimedatcomplexproblemsoffashionandaccessoriesdesignandbeabletounderstandthelimitations.10.Communication:Beabletomakeeffectivecommunicationswithindustrypeersandthepubliconcomplexdesignpracticalproblems,includingdrawingdesignsketches,writingreports,makingpresentations,clearlyexpressingorrespondingorders.Moreover,possesscertaininternationalvisiontomakecommunicationsinacross-culturalcontext.12.Lifelonglearning:Possesstheconsciousnessofindependentlearningandlifelonglearningandtheabilitiesofcontinuouslearningandadaptiontodevelopment.TeachingObjectivesThiscourseisguidedbytheenterprisemarketingactivities,studentsarerequiredtolearntotheenterprisemarketingstrategyanalysis,appreciationofsuccessfulmarketingplanningscheme,simulationexercisestopromotegoods,trainingofsalescommunicationskills,learntoanalysisanddesignofsmallpromotionalactivities,knowhowtoestablishchanneladvantages,abilityofcustomerrelationshipmanagement,attachesgreatimportancetothemarketingpersonneltheselfqualitytraining,setupthecustomerdemandasthecenterofmarketingcoreidea,formascientificsystemofmarketingthoughtyoungmodelCourseDescriptionMarketingisacomprehensivethinkingtrainingcoursebasedoneconomics,psychologyandbehavioralscience,withthecharacteristicsofextensiveness,comprehensivenessanddevelopment.Undertheconditionofmarketeconomy,marketingconcepts,methodsandtechniquesarenotonlywidelyusedinenterprisesandvariousnon-profitorganizations,butalsograduallyappliedinthemicro,mediumandmacrolevels,involvingallaspectsofsocialandeconomiclife.Thiscoursetakestheconsumer(customer)demandasthecore,onthebasisofintroducingthebasicmarketingtheoryandpractice,combiningthenewchangesofmarketingtheoryandpracticeintheInternetera,focusesonlearningnewmarketingconcepts,newtechnologies,newmethodsandsalesskills,andcultivatinghigh-qualitymarketingpersonnelforenterprises.TeachingContentandClassHoursDistributionPart1definesthemarketingandmarketingprocessin4periodsChapter1marketing:buildingfavorablecustomerrelationshipsChapter2companyandmarketingstrategy:formpartnershipcustomerrelationshipPart2understandingmarketsandconsumers8periodsChapter3marketingenvironmentChapter4marketinginformationsystemChapter5consumermarketandconsumerbuyingbehaviorChapter6industrialmarketandindustrialpurchasebehaviorPart3:designingcustomer-orientedmarketingstrategyandintegratingmarketingmix16periodsChapter7:customer-orientedmarketingstrategy:creatingvaluefortargetcustomersChapter8product,serviceandbrandstrategyChapter9newproductdevelopmentandproductlifecyclestrategyChapter10productpricing:understandingandcapturingcustomervalueChapter11productpricing:pricingstrategyChapter12distributionchannelsandsupplychainmanagementChapter13retailandwholesaleChapter14communicationcustomervalue:integ