2023學(xué)年完整公開課版Task6Offerandcounteroffer

InternationalBusinessLettersTask6Offerandcounter-offer任務(wù)二發(fā)盤與還盤學(xué)習(xí)目標(biāo)1、了解發(fā)盤的概念；2、根據(jù)具體情況書寫發(fā)盤3、根據(jù)發(fā)盤合理還盤。任務(wù)提示學(xué)習(xí)重點1、發(fā)盤、還盤的關(guān)鍵詞匯、短語和句式結(jié)構(gòu)；2、發(fā)盤、還盤的結(jié)構(gòu)、內(nèi)容。導(dǎo)入：根據(jù)所展示的圖片來討論產(chǎn)品信息發(fā)盤的定義（Definition）OffersaremadewhenasellerpromisestosellabuyerpromisestobuygoodsatastatedpricewithinatstatedperiodoftimePointsforattention完整的發(fā)盤應(yīng)包括下列幾點：1.對詢價表示感謝2.列明具體的交易條件，比如：價格，扣及付款條件，交貨期或裝運期

3.報價的有效期

4.表達希望Pointsforattention

Readytosignthecontract

Withoutengagement。FirmofferNon-firmofferFirmoffer1.Subjecttoyourreplyreachingusby(before)…2.Subjecttoyourreply(acceptance)reachingherewithin…days3.Thisofferisfirm(open,valid.Good)for…days.Non-firmofferWithoutengagement(obligation)SubjecttopriorsaleSubjecttoourfinalconfirmationContentoftheofferCommoditySpecificationsShipmentQuantityPricePaymentSpecimenLettersSpecimenlettersDearsirs,WeareinformedinyourletterofAugust4thatourproductsareenjoyingfastsales.Inviewofthiscase,wewishtoextendthesalesofourproductstoyourmarketandnowwearesendingyouourofferforournewproducts:Commodity:Men’sShirtSpecification:S/3,M/6,L/3Colors:white,blue,greenandyellow

SpecimenlettersQuantity:6,000dozenPacking:eachinaplasticbagand10dozeninakraft-paperboxShippingMark:atthebuyer’soptionUnitPrice:USD300perdozenCIFC2%MelbourneShipment:August/September,2011TermPayment:By100%confirmed,irrevocableletterofcreditpayablebydraftatsighttobeopened30daysbeforethetimeofshipment.Thisofferisfirm,subjecttoyourreplyhereby7thFebruary.Yoursfaithfully,Checklist1、Acknowledgetheinquiry,andexpressyourthanks2、Sendingtheofferindetail3、Givethevalidityofyouroffer4、Expressyourhopethatthepartnercanacceptit.Counter-offer1.對發(fā)盤表示感謝2.說明發(fā)盤中不能接受的部分及不能接受理由3.明確提出己方的還盤條件4.表達希望SpecimenLettersSpecimenlettersDearsirs,ThankyouforyourmailofAugust5,2011,offeringus6,000dozenMen’sShirt.Inreply,weregrettoadviseyouthatourendusersherefindyourpricetoohighandoutoflinewiththeprevailingmarketlevel,asothersellersinyourneighboringcountriesareofferingthemproductsofthesamekindataverylowprice.Althoughweareinformedthatthepriceoftherawmaterialinthemainlandisgoingwithanupwardtendency,yetwemustremindyouthattheproductscannotbesoldfastatahigherpriceinbigdepartmentstoresattheirfirststageenteringthemarket.SpecimenlettersInviewofourlong-standingbusinessrelationshipandourconfidenceinyourproduct’squality,wewouldsuggestthatyouconsiderthisprospectivebusinessinitsentiretyandlong-terminterests.Itwouldbewelcomeifyoucouldreduceyourpriceby15%.wehopethatsuggestionisacceptabletoyou.Lookforwardtoyourearlyreply.Yoursfaithfully,SpecimenlettersDearMr.Peter,WehavereadyourletterofAugust6thontheabovesubjectthatourpriceforthecaptionedarticleisfoundtobeonthehighside.Aftercarefullystudyingyoursuggestionwefindtoourregretthatwecannotseeourwaycleartoentertainyourcounteroffer,asthepriceswequotedleaveuslittlemarginofprofit;theyare,infact,lowerthanthoseofourcompetitorsforgoodsofsimilarquality.SpecimenlettersWehopeyoucanunderstandourinabilitytoreduceourpriceby15%asrequestedbyyou,ifwedoasyourequired,wewillputoursalesingreatfinancialproblemsasourmanufacturingcostisveryhigh.Consideringourlong-termbusinessrelationship,wetaketheadvantageofthischancetomakeyouourcounter-suggestion,i.e.,insteadof15%reductiononthegoods,wesuggestareductionof7%.Yourpromptreplyiswelcome.Trulyyours,Checklist1.Expressthanksfortheoffer.2.Expressregretofinabilitytoaccepttheoffer,andstatethereasons.3.Putforwardyourowntermsandconditions.4.Expressthewishthatthecorrespondentcanacceptthecounteroffer.NotesNotes:Offer:n.v.發(fā)盤FirmofferNon-firmofferMake/send/give/cablesb.Anofferforsth.Offer/quotesb.非常高興報盤如下：請報CIF倫敦最優(yōu)價Notes:subjectto:取決于，以…為準(zhǔn)yourreplyreachingusbeforeThisofferissubjecttoreceivedbyusbeforereceiptofyourreplybeforeThisofferis(firm,)subjecttoyourreplyreachinguswithinThisofferwillremaineffective/valid/firm/open/available/gooduntil…(此報盤有效期到10月20日)Notes:Non-firmoffer:Subjecttoourfinalconfirmationgoodsbeingunsoldpriorsalebuyer’sinspectionchangewithoutnoticeexportlicensemarketfluctuationNotes:討價還價的表述：Yourpriceis/soundsmuchonthehighsideabithighratheroutoflinemuchtoodear/highOurpriceisworkable/acceptable/reasonable/practicable/realistic/moderate.OurpriceisinlinewiththemarketOurpriceisfixedonareasonablelevelOurpriceiscloselycalculatedNotes：價格上漲：Thepriceisadvancing/strengthening/rising/hardeningThepriceistendingupward/lookingup/runninghighPriceisup.價格下降：Thepriceisgoingwithandownwardtendency

Thepriceisweaking/falling/dropping/decliningThepriceiseasingoffPriceisdownwordNotes：ReduceyourpricebyReduceyourpricetoReduction(在哪一方面減少用in)Makeareduction/discount/allowanceof買方要求減價買方要求每公噸減價25美圓Buyersaskforareductioninprice.BuyersaskforareductionofUSD25perM/T

句子翻譯練習(xí)專業(yè)術(shù)語練習(xí)課堂練習(xí)實盤，虛盤，下訂單，有效期，支付條件，離岸價，F(xiàn)OB，交貨時間此報盤以我方最后確認為準(zhǔn)。Thisofferissubjectourfinalconfirmation.我方的產(chǎn)品質(zhì)量好,價格合理,因此相信貴方能大量訂貨.Webelievethatyouwillplacealargeorderwithusbecauseofthehighqualityandreasonablepriceofourproducts.Theywouldpossiblyorder2,000piecesofthegoods,providedthatyoucanreduceyourpricetoUS$38.00perpiece.如果貴方每件商品降到38美元，我方客戶ABC公司將可能訂購2000件．Teamwork拓展訓(xùn)練全班同學(xué)隨機分成六組，根據(jù)上述提供的三類產(chǎn)品，每兩組選擇一類，分別扮演出口商和進口商，尋找相關(guān)資料，模擬發(fā)盤和還盤的過程。課后練習(xí)：根據(jù)所展示的圖片發(fā)盤