河北省石家莊地區(qū)高三英語(yǔ)Unit5閱讀ADVERTISING課件新人教版必修1 課件

1.Whyisadvertisingpopular?

A.Becauseadsarefoundinnewspapers.B.BecauseadsarefoundontheInternet.C.BecauseadsarefoundonTV.D.Becauseadsarefoundeverywhere.2.Thebestchancetoreachcustomersisto

.A.sellthemtheproductB.sellthemwhatmoneycannotbuy:love,happinessandsuccess.C.appealtotheiremotionsD.reducethepriceoftheproducts.3.WhichsentencetellsusthemainideaofParagraph5?Themostimportantfunctionofadvertisingistointroduce_____.A.thepricepfproductsB.thetypesofproducts.C.newproducts.D.thecompanywheretheproductscomefrom.4.“Notalladsareusedtopromoteaproductortoincreaseacompany’sprofits”means

.A.alladsareusedtopromoteaproductortoincreaseacompany’sprofitsB.fewadsareusedtopromoteaproductortoincreaseacompany’sprofitsC.noadsareusedtopromoteaproductortoincreaseacompany’sprofitsD.alladsarenotusedtopromoteaproductortoincreaseacompany’sprofits5.Inordernottobecomeeasytargetforadmakers,wemust

.A.distinguishbetweenfictionandfactsB.watchTVmoreoftenC.believealltheadsD.neverbelieveanyads6.Wecaninferfromthelast

paragraphofthe

textthat___.A.wemustlearntobelieveadsB.wemustlearntoacceptadsC.wemustlearntoanalyseadsD.wemustlearntoaccuseadsintegratingSkills

新一代的選擇

thechoiceofanewgenerationGoodtothelastdrop．

滴滴香濃，意猶未盡。（麥斯威爾咖啡）Obeyyourthirst．服從你的渴望。(雪碧)

Tome,thepastisblackandwhite，

butthefutureisalwayscolor。Justdoit.Sharemoments;Sharelife.智慧演繹，無(wú)處不在。

intelligenceeverywhere.一朝擁有，別無(wú)所求

thefirstever,thelastyou'lleverneed.沒(méi)有不做的小生意，沒(méi)有解決不了的大問(wèn)題。

nobusinesstoosmall,noproblemtoobig.動(dòng)態(tài)的詩(shī)，向我舞近。

poetryinmotion,dancingclosingtome.Readthetextcarefullythenfindtheanswerstothefollowingquestions.1.____waysofchoosingnamesfortheproductsarementionedinParagraph2.A.Two B.ThreeC.Four D.Five2.Agoodsloganshouldbecatchy,oreasytoremember.Theunderlinedwordmeans___.(para3)A.difficult B.attractiveC.well-known D.interesting.3.Accordingtothepassageagoodadvertisementmust____.(4)A.beginwithaquestionorapuzzleB.tellacontinuedstoryC.beinformativeandattractiveD.containafunnytext.4.Whatisoneofthedangersofaseriesofadvertisements?(4)

A.Readerswillbetiredofreadingtoomanytexts.

B.Readerswilllosepatience.

C.Readerswillforgetthenameoftheproduct.

D.Readerswillforgettheadvertisement.5.Whydidn’tanybodybuythehaircream?(5)A.Fewpeopleshowedinterestintheactor.B.Theadvertisementwasn’tshownonTV.C.“Xputslifeintodryhair”wasnotagoodtext.D.“Xputslivingthingsintodryhair”wasnotagoodtranslation.6.WithouttheGermanspeakeratthecarfactory,___________.(6)A.ThelatestcarwouldhavesoldwellinGermanyB.TheGermanywouldhavechangedthenameofthecar.C.NoGermanwouldliketobuythelatestcar.D.Thesalesmanagerwouldhavepromotedtoahigherpositionbecauseofhisperformance.7.Thesentence“Weshouldthinktwicewhenweareoffereda‘freegift’oran‘a(chǎn)ddedbonus.’”inthelastparagraphwantstotellus_____.(7)A.sometimeswepaymorethanitsrealcost.B.wemustn’tbelieveads.C.wepaylessthanitsrealcost.D.nevertobuyanythingonsale.8.WhichisNOTmentionedin