2022年日本下一代汽車消費(fèi)者調(diào)查

Contents

Items

Page

Surveyresults

3

Headings

1 Attitudetoward‘CarOwnership’

4

2 Purchasebehavior

12

3 Consumerprofilesandpowertrainselections

17

Implicationsfornext-genautomobilemarketin

4 Japan

22

Surveyoutline

28

Consumers’idealspecificationsofPHEV/EVarenotan‘emptywish’.ItisquitelikelythatNext-GenautomobilemarketswillgrowinJapansoon.

?2022.Forinformation,contactDeloitteTohmatsuGroup.

PAGE

10

2022JapanConsumerSurveyonNext-GenerationAutomobiles

SummaryoftheResults

1

Attitudetoward

carownership

50%ofthedomesticresidentsdonotownacarwhile70%ofruralresidensassumecarsastheirdailynecessity.Whoeverowncarsasofnowdonotterminatecarownership.

Mobilityneedsaresatisfiedwithpublictransportationsandprivately-ownedcars.

2

PurchaseBehavior

Sharedservicesofcarsneedtobecomemoreaccessible,availableandeasilyprocessed.

Costisthemostimportantfactorforpurchasingacar(Purchasecost,fuelefficiency,andmaintenancecosts)

Japaneseminicarsarethemostpopularcarsegment.SmallcarsegmentprevailswhileSUVsfollow.

ICEandHEVarethemostpopularchoicesasofnow.PHEV/EVarebecomingpopulartoo.

Pay2to2.5MJPYincashisthetypicalpurchasebehavior.Defferedpaymentandautoloanaretheminor

3

Consumerprofiles

&Powertrainselections

methods.

ICEismorepreferredbyruralresidentswhilePHEV/EVareslightlymorepopularamongurbandwellers.

Thehigherincome,themorePHEV/EV.TheincomelevelandacceptancelevelofPHEV/EVareproportional.

EVisleastedacceptedamongrentalhousetenants;Installationofelectricchargersareafactor.

4

Implicationsfor

next-genautomobilemarketinJapan

TheenvironmentallyfriendlinessandcheaperTCOofPHEV/EVareviewedfavorably.

Morethan40%ofconsumerswanttobuyPHEVsandEVsinthefuture.

PHEV/EVpurchasearelaggedbehinddueto(1)Expensivepurchasepriceand(2)Unprevailingchargingspots

IdealsconditionstobuyPHEV/EV;(1)Upto2.5MJPYtobuy(2)>=30%ofresalevalue5yearslater(3)Japaneseminicar,Compactcarsegments(4)>=500kmmileageatacharge(5)Homeelectriccharger(6)Lessthan10minsforquick-chargingonthego

1 Attitudetoward‘Carownership’

50%ofthedomesticresidentsdonotownacar,while70%ofruralresidentsowncars;carownershipismorepronouncedinruralareas.

CarOwnership

Q:Doesyourfamilyowncar(s)?

100%

540

645

774

36%

50%

11%

3%

(n=1,959)

Yes(1car)

Yes(2cars)

Yes(morethan3cars)No

90%

1%

2%

39%

44%

7%

1%

20%

76%

6%

52%

30%

21%

80%

70%

60%

50%

40%

30%

20%

10%

Respondent:Peopleuptotheageof20~69whoholddriver'slicensesnationwide

0%

Tokyo23wards

Ordinance-designatedcitiesandsuburbanTokyo

Otherregions

Mostruralresidentsassumeacarasadailynecessitywhileonlyahalfdosonationwide.

Needsforcars

Q:Doyouneedcar(s)?

35%

32%

9%

16%

8%

(n=1,959)

Yes(1car/person)

Yes(1car/household)DonotknowRelativelyno

No

100%

12%

25%

11%

7%

9%

51%

18%

11%

14%

18%

61%

6%

5%

32%

20%

90%

80%

70%

60%

50%

40%

30%

20%

10%

Respondent:Peopleuptotheageof20~69whoholddriver'slicensesnationwide

0%

Tokyo23wards

Ordinance-designatedcitiesandSuburbanTokyo

Otherregions

Ruralresidentslackmeansoftransportationandowncarsoutofdailynecessity,whileurbanresidentsowncarsforotherreasons.

Reasonstoowncar(s)

Q:WhatistheNo.1reasontoowncar(s)?

12%

34%

8%

12%

4%

7%

6%

4%

11%

0%

(n=983)

100%

8%

7%

15%

12%

9%

10%

13%

13%

6%

6%

1%

5%

6%

5%

1%

5%

6%

10%

4%

5%

3%

0%

32%

34%

35%

11%

8%

12%

8%

10%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

Nessesaryfordailylife

NoalternatetransportationsCheaperthanrental/sharingcarsStatusofcarownershipNessesaryforweekendleisure

Nofavoriterental/sharingcarsavailable

AnxiousofsharingcarswithstrangersEnjoycustomizingcars

Otherresasons

Nothingfittomythought

Tokyo23wards

Ordinance-designatedcitiesandSuburbanTokyo

Otherregions

Respondent:Peoplewhocurrentlyownatleastonecarintheirhousehold

Publictransportationandprivate-ownedcarsfulfillmobilityneeds;CarSharing&Car

RentalServicesareminorchoicesformanypeopleinJapan.

Mobilityneeds&methods

Q:Whatareyourtravelpatternsandmethods?

%

%

28%

2%

%

1

18%

1% 0%

Shortdistancetrip 1

(Groceryshopping)(n=1,654)

Shortdistancetrip(Commuting&Onbusiness)(n=891)

Longdistancetrip(Shopping&Leisure)(n=493)

28%

26%

3%

4%

50%

14%

13%

1%1%

%

1

2%

1%1%

28%

1%

5%3%5%

2%

1%

1%

%

0

19%

26%

2%

1%

2%

2%

1

0

3%

%

%

2%0%

Private-ownedcarScooters,MotorbykesBicycles

RentalcarsCarsharing

Sharing/Rentalbykes

Sharing/RentalBicyclesPublictransportations

Longdistancetrip

(Commuting&Onbusiness)(n=249)

31%

4%3%

2%2%

3%2%

46%

3%1%

1%

Taxi

Ridesharing

Sharingcarswithfriends/colleagues

Longdistancetrip

38%

2%

10%

1%

34%

1%3%

Onfoot

(Travel&Businesstrip)(n=541)

4% 2%

0%

3%2%

0%

Donotknow

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Respondents:Thosewhoansweredtheirtravelpatternsandmeansoftravel(*thenumberofrespondentsdiffersdependingontheirtravelpatterns)

Carownersintendtokeepthenumberofcarsownedasis.

3Years’planofCarownership

Q:Whatisyournext3years’plantoowncar(s)?

5%3%

0%

92%

(n=983)

100%

7%

4%

90%

0%

3%

1%

2%

0%

3%

93%

91%

6%

90%

80%

70%

Inceasenumerofcarstoown

KeepthesamenumberofcarsasisReducenumberofcarstoown

Nolongerownacar

Respondent:Peoplewhocurrentlyownatleastonecarintheirhousehold

60%

50%

40%

30%

20%

10%

0%

Tokyo23wards

Ordinance-designatedcitiesandSuburbanTokyo

Otherregions

Freecost&maintainancefeesarerecognizedasthebenefitofcarsharingandcarrentals

Benefitsofcarsharingandcarrentals

Q:Whatarethebenefitsoftheshared-carservices?(MAupto5choices)

(n=980)

Availability&Accessibility

332

Usufulonbusinesstripandlongdistancetrip

289

CandrivelaxurycarsIcannotaffordtobuy

261

Candrivenewercars

Candrivedifferenttypesofcars

206

192

CantrycarsIconsidertobuy

151

Otherreasons

11

548

583

Freemaintainancefee

Noneedtoservicecars

0 50 100 150 200 250 300 350 400 450 500 550 600

Respondents:Amongconsumersuptotheageof20~69whoholdadriver'slicensenationwide,thosewhoansweredthatcar-sharingservicesarebeneficial

Lackofavailability&inconvenientproceduresarerecognizedasdisadvantagesofthesharedcarservices

Disadvantagesof“sharedservices"forcars

Q:Whatarethedisadvantagesoftheshared-carservices?(MAupto5choices) (n=1,959)

NotguaranteedavailabilityInconvenientprocedures

Needtoreturntotheoriginalplace

Unaccessibility

1,124

997

972

894

ConcernaboutcleanlinessofthecarsNotcheaperthanprivate-ownedcarsSharedcarservicesareoutofmychoice

Lackofvarietyofcars

Otherreasons

20

295

535

736

702

0 100 200 300 400 500 600 700 800 900 1,000 1,100 1,200

Respondents:Amongconsumersuptotheageof20~69whoholdadriver'slicensenationwide,thosewhoansweredthatcar-sharingserviceshavedisadvantages

2 Purchasebehavior

Purchasepriceisthemostimportantfactor.Inaddition,TCO,suchasfuelconsumptionandmaintenancefeesalsoweighedheavily.

Importantfactorsofpurchasingacar

Q:Whataretheimportantfactorsofbuyingacar?(MAupto5choices)

Totalcostofpurchase

Fuelconsumption

SafetyMaintenancecostDrivingspecsBodytype&size

CredibilityDesignandbodycolor

Confortability

287

275

352

331

458

489

585

656

(n=1,062)

836

CarinteriorspaceResalevalueBrandvalue

State-of-the-arttechnology

Ecofriendliness

N/A

101

94

41

194

227

387

0 50 100 150 200 250 300 350 400 450 500 550 600 650 700 750 800 850

Respondent:Amongconsumersuptotheageof20~69whoholdadriver'slicensenationwide,thosewhoplantopurchaseacarinthefuture

Japanesemicro-caristhemostpopular.Smallcar(≒Aseg)andSUVs/minivansfollow.Japaneseconsumersprefersmallcars.

Bodytypeofacartobuy

140

(n=572)

137

137

136

123

89

32

32

25

20

Japanesemicrocar

Small/Compactcar

SUV

Minivan/One-boxcar

Sedan

Station-wagon

2-doorscoupe

Cross-country

Donotknow

N/A

Q:Whichbodytype(s)ofcarsdoyouconsidertobuywithinthenext3years?(MAupto3choices)

140

120

100

80

60

40

20

0

Respondent:Amongconsumersuptotheageof20~69whoholdadriver'slicensenationwide,thosewhoplantopurchaseacarwithinthenext3years

ICEandHEVarethechoicesasofnow,whilePHEVandEVarebecomingpopular.

SelectionofthePowertrains

Q:Whichpowertrainsareyougoingtobuywithinthenext3years?(MA) (n=572)

287

275

115

112

67

62

23

ICE

HEV

PHEV

EV

DE

FCEV

Others/Donotknow

300

250

200

150

100

50

0

Respondent:Amongconsumersuptotheageof20~69whoholdadriver'slicensenationwide,thosewhoplantopurchaseacarwithinthenext3years

‘2to2.5MJPYincash’isthetypicalbudgetpaymentmethod.Monthlypaymentandinterestratesarelessconcerningthanthetotalpurchaseamount.

Budgetandpaymentmethod

8%

11%

11%

67%

1%

2%

Q:Whatistheexpectedpurchaseprice?(SA) Q:Whatistheexpectedpaymentmethod?(SA)

(n=1,062)

Incash

500kto999kJPY1to1.49MJPY

1.5to1.99MJP

(n=1,062)

76

94

129

2to2.49MJPY

197

162

141

81

63

39

81

2.5to2.99MJPY

AutoloanofcommercialbankAutoloanofauto-creditcompanyDefferredpayment

AutoleaseOthers

3to3.49MJPY

3.5to3.99MJPY4to4.49MJPY

4.5to4.99MJPYMorethan5MJPY

0 50 100

150 200

Q:Whatdoyouvalueinyourpayments? (MA)

Monthlypayment

Totalpurchaseamount

695

328

178

175

4

LoaninterestPaymentmethods

whichentitlecarownership

Others

(n=1,062)

0 100 200 300 400 500 600 700

Respondent:Amongconsumersuptotheageof20~69whoholdadriver'slicensenationwide,thosewhoplantopurchaseacarinthe

future

3 Consumerprofilesandpowertrainselections

ICEismorepopularinruralareaswhilePHEV/EVareslightlymoreacceptedinurbanareas.

Powertrainchoicesandresidentareas

ICE DE

HEV

PHEV

EV FCEV

Tokyo23wards

Ordinace-designatedcitiesandSuburbanTokyo

Otherregions

26%

29%

38%

9% 33%

9% 31%

6%

31%

13%

14%

12%

15%

14%

12%

4%

3%

1%

173

292

414

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80% 85% 90% 95%100%

Respondent:Amongthosewhoplantopurchaseaprivatecarinthefuture,thosewhoansweredtheirownattributes(areaofresidence)

Higherincomes,morePHEV/EVs.SubsidiesarewidelyavailableforpurchaseofEVsbutthepriceswouldbestillnotaffordableforlowerincomeearners.

Powertrainchoicesandincomelevels

Lessthan2MJPY

ICE DE HEV

PHEV

EV FCEV

36%

5%

31%

10%

15%

3%

41%

6%

28%

11%

12%

32%

6%

34%

13%

13%

29%

9%

34%

14%

11%

3%

26%

10%

33%

15%

13%

3%

24%

13%

28%

17%

14%

4%

2%

2%

141

2~4MJPY 158

4~6MJPY

6~8MJPY

174

142

8~10MJPY

Morethan10MJPY

81

127

0% 5% 10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%95%100%

Respondents:Thosewhoareplanningtobuyaprivatecarinthefutureandwhoansweredtheirownattributes(annualincome)

RatioofEVpurchasersisrelativelylowamongrental-housetenants.DifficultytoinstalltheelectricchargerathomewouldbeanobstacleforthemtobuyEV.

Powertrainchoicesandresidentstatus

ICE

DE HEV PHEV EV

0%

Adetachcedhouse(Tenant)

37%

8% 29%

18%

8% 58

Apartment/Condo/Publichousing(Tenant)

Adetachedhouse(Owner)

Apartment/Condo/Publichousing(Owner)

35%

32% 7%

28% 8%

9% 31%

31%

35%

11%

14%

10%

12%

13%

16%

2%213

3%477

3%129

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Respondent:Amongthosewhoplantopurchaseaprivatecarinthefuture,thosewhoansweredtheirownattributes(typeofresidence)

EnvironmentallyfriendlinessandcheaperTCOofPHEV/EVarehighlyappreciated.

ReasonstoselectPHEV/EV

Q:Whydidyou/areyougoingtobuyPHEV/EV?RateeachopinionstowardPHEV/EV.

(n=636)

16%

17%

32%

23%

CheaperTCO

29%

Environmentallyfriendly

Latesttechnologies/productsGooddealsowingtosubsidiesandtaxbenefitsConvenienttobechargableathome

18%

Canuseasapower-sourceincaseofemergencySaving-energybyutilizingEVasastoragebaterry

17%

AttractivespecificationsWanttoboastoffEVownershipPeoplearoundmeholdEvs

Havefavoritemodels/designsofEvs

Stlonglyagree

13%

15%

Agree

Neither

Donotagree

Disagree NA

3%

15%

51%

2%

9%

27%

5%

26%

44%

2%

18%

2%

1

9%

8%

27%

38%

5%

28%

47%

%

2%

4%

6%

27%

43%

2%

6%

8%

28%

42%

1%

3%

4%

4%

20%

19%

29%

20%

8%

20%

19%

29%

20%

8%

21%

21%

27%

19%

9%

3%

7%

27%

45%

1%

0% 5% 10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%95%100%

Respondent:Among20~69year-oldconsumersnationwidewhoholdadriver'slicense,thosewhoansweredthattheywouldliketopurchasePHEVs/EVssomeday(includingthosewhosetimingisundecided)

4 Implicationsfornext-genautomobilemarketinJapan

40%wanttobuyPHEVsandEVssomeday,whichshowspotentialgrowthofthemarket.

IntentiontobuyPHEV/EVinthefuture

Q:AreyouinterestedinanEV/PHEVanddoyouwanttobuyitsomeday?

(n=1,062)

Stronglyagree

Agree

Neither

Donotagree Disagree

14%

29%

37%

11%

9%

11%

30%

42%

10%

7%

EV

PHEV

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80% 85% 90% 95%100%

Respondent:Thosewhoplantobuyaprivatecarinthefuture

Expensivepurchasepricesandunderdevelopedcharginginfrastructurearethemain

concernstobuyPHEV/EVinJapan.

Concerns

Q:WhyarePHEV/EV/FCEVnotincludedinyourpurchaselist? (MA)

ReasonfornotbuyingPHEV/EV(%)

300

ReasonsfornotbuyingPHEV/EV(n)

(n=459)

14%

3%1%1%

4%

32%

8%

8%

15%

15%

250

200

150

100

50

0

294

280

236

212

198

140

122

108

8

Purchaseprice

Anxietyinpurchaseprocess

NotenoughchargingpointsMileage

Nobestbodytypeandsize

Timetocharge

Safety

Lowresalevalue

OthersNA

Respondents:ThosewhoareplanningtopurchasetheirowncarsinthefutureandexcludePHEVsandEVsfromthecandidates

Theideal PHEV/EVislessthan2.5MJPYanditsresalevalueismaintainedatover30%after5yearsofpurchase.

Respondent:Thosewhoplantobuyaprivatecarinthefuture

?2022.Forinformation,contactDeloitteTohmatsuGroup.

PAGE

27

2022JapanConsumerSurveyonNext-GenerationAutomobiles

IdealPHEV/EV(1/3)

ResalevalueAfter5years

Totalpurchasecost

Q:WhataretheidealspecificationsofPHEVsandEvswhichmakesyouconsiderpurchasingit?

=Vehicleprice+miscellaneouscharges-subsidy

(n=1,062)

>=5MJPY

6

4.5M~4.99MJPY

2

4~4.49MJPY

5

3.5~3.99MJPY

7

3~3.49MJPY

12

2.5~2.99MJPY

16

1.5~1.99MJPY

14

1~1.49MJPY

11

500k~999kJPY

8

19

2~2.49MJPY

>=50%

30

>=40%

21

>=20%

18

31

>=30%

0% 20% 0% 20% 40%

BodytypeofacartobuyisJapaneseminicar/compactcar,whileidealmilageperchargeis500kmormore.

IdealPHEV/EV(2/3)

Q:WhataretheidealspecificationsofPHEVsandEVsthatmakesyouconsiderpurchasingit?

>=300km

21

BodyType Milage (n=1,062)

Sedan

21

Station-wagon

15

Minivan/Oneboxcar

Small/Compactcar

SUV

22

Crosscountry

2doorcoupe

4

5

Donotknow

6

NA

3

26

Japaneseminicar

24

24

>=800km

11

>=700km

3

>=600km

10

>=500km

36

>=400km

19

0 20 40 0% 20% 40%

Theidealchargingspotisathomeand10minutesorlessforquick-chargingonthego.

IdealPHEV/EV(3/3)

Q:InwhatkindofchargingenvironmentdoyouconsiderpurchasingPHEVorEV?

Chargingtime

onthego

Chargingspot

(n=1,062)

Home(adetachcedhouse)

Home(Apartment/Condo/Publichousing)

58

30

Near-bychargingspotNear-bychargingspot(ontheroads)

Near-bycardearlershopNear-bygasstation

Others

Atwork

18

36

27

36

3

8

0% 20% 40% 60%

Within5mins

23

Within15mins

22

Within20mins

9

Within30mins

19

28

Within10mins

0% 20% 40%

?2022.Forinformation,contactDeloitteTohmatsuGroup.

PAGE

28

2022JapanConsumerSurveyonNext-GenerationAutomobiles

SurveyOutline

?2022.Forinformat