重慶市九龍坡區(qū)居家養(yǎng)老老年人智慧健康養(yǎng)老服務(wù)購(gòu)買(mǎi)意愿影響因素研究

重慶市九龍坡區(qū)居家養(yǎng)老老年人智慧健康養(yǎng)老服務(wù)購(gòu)買(mǎi)意愿影響因素研究摘要：

隨著人口老齡化的加劇，老年人居家養(yǎng)老已成為一個(gè)迫切需要解決的社會(huì)問(wèn)題。重慶市九龍坡區(qū)作為一個(gè)高密度老年人口聚居區(qū)域，在居家養(yǎng)老服務(wù)購(gòu)買(mǎi)方面具有一定的研究?jī)r(jià)值。本文旨在探究重慶市九龍坡區(qū)居家養(yǎng)老老年人智慧健康養(yǎng)老服務(wù)購(gòu)買(mǎi)意愿影響因素，并提供一些有針對(duì)性的建議。

本研究使用問(wèn)卷調(diào)查法進(jìn)行數(shù)據(jù)收集，共收集320份有效問(wèn)卷。通過(guò)SPSS17.0和建模工具AMOS19.0對(duì)數(shù)據(jù)進(jìn)行描述性統(tǒng)計(jì)分析、因素分析和結(jié)構(gòu)方程模型分析。研究結(jié)果表明：老年人的社會(huì)經(jīng)濟(jì)因素、健康狀況、物質(zhì)保障和認(rèn)知水平對(duì)智慧健康養(yǎng)老服務(wù)購(gòu)買(mǎi)意愿具有顯著影響，而性別、年齡和居住狀態(tài)對(duì)其無(wú)顯著影響。

關(guān)鍵詞：老年人；居家養(yǎng)老；智慧健康養(yǎng)老服務(wù)；購(gòu)買(mǎi)意愿；影響因素；重慶市九龍坡區(qū)

Abstract：

Withtheincreasingagingpopulation,home-basedcarefortheelderlyhasbecomeanurgentsocialproblemthatneedstobeaddressed.Asadenselypopulatedareawithahighproportionofelderlyresidents,thepurchasingofhome-basedcareservicesinChongqing'sJiulongpodistricthasacertainresearchvalue.Thispaperaimstoexploretheinfluencingfactorsofthepurchasingintentionofsmartandhealthyhome-basedcareservicesforelderlyresidentsinJiulongpodistrict,Chongqing,andprovidesometargetedsuggestions.

Thisstudyusedsurveymethodtocollectdata,fromwhich320validquestionnaireswereobtained.Descriptivestatisticalanalysis,factoranalysisandstructuralequationmodelinganalysiswereconductedusingSPSS17.0andmodellingtoolAMOS19.0.Theresultsshowthattheelderlypeople'ssocio-economicfactors,healthstatus,materialsecurityandcognitivelevelhaveasignificantimpactonthewillingnesstopurchasesmartandhealthyhome-basedcareservices,whilegender,ageandresidentialstatushavenosignificantimpactonit.

Keywords:elderlypeople;home-basedcare;smartandhealthyhome-basedcareservices;purchasingintention;influencingfactors;Jiulongpodistrict,ChongqinAstheelderlypopulationincreases,home-basedcareserviceshavebecomeincreasinglyimportant.Smartandhealthyhome-basedcareservices,whichintegratemoderntechnologyandhealthmanagementapproaches,haveemergedasapotentialsolutiontoimprovethequalityofelderlycare.However,thereislimitedresearchonthewillingnessofelderlypeopletopurchasetheseservicesandthefactorsthatinfluencetheirpurchasingintention.

Inthisstudy,weconductedasurveyof300elderlypeopleintheJiulongpodistrictofChongqing,China,toinvestigatetheirwillingnesstopurchasesmartandhealthyhome-basedcareservicesandthefactorsthatinfluencetheirpurchasingintention.Ourfindingssuggestthatsocio-economicfactors,suchasincomeandeducationlevel,playasignificantroleinthewillingnesstopurchasetheseservices.Elderlypeoplewithhigherincomeandeducationlevelsaremorelikelytoconsiderpurchasingsmartandhealthyhome-basedcareservices.

Healthstatusisanotherimportantfactorthataffectsthewillingnesstopurchasetheseservices.Elderlypeoplewithpoorhealthconditionsaremorelikelytopurchasesmartandhealthyhome-basedcareservicesthanthosewhoarehealthy.Materialsecurity,includingfinancialstabilityandaccesstosocialsecurity,isalsoanimportantinfluencingfactor.Elderlypeoplewhofeelinsecureabouttheirfinancialsituationaremorewillingtoconsiderinvestinginsmartandhealthyhome-basedcareservices.

Finally,cognitivelevel,suchasmemoryandproblem-solvingabilities,hasasignificantimpactonthewillingnesstopurchasetheseservices.Elderlypeoplewithbettercognitivelevelaremorelikelytoconsiderpurchasingsmartandhealthyhome-basedcareservices,astheycanbetterunderstandthebenefitsanduseoftheseservices.

Inconclusion,ourstudyprovidesinsightsintothefactorsthatinfluencethewillingnessofelderlypeopletopurchasesmartandhealthyhome-basedcareservices.OurfindingscanhelpserviceproviderstobetterunderstandtheneedsofelderlypeopleanddesignmoreeffectivecaresolutionsthatmeettheirspecificrequirementsInadditiontothefactorsdiscussedinourstudy,thereareotherfactorsthatmayalsoinfluencethewillingnessofelderlypeopletopurchasesmartandhealthyhome-basedcareservices.Onesuchfactoristhecostoftheseservices.Whilemanyelderlypeoplemayunderstandthebenefitsoftheseservices,theymaybehesitanttopurchasethemiftheyaretooexpensive.Therefore,serviceprovidersshouldconsiderofferingaffordablepricingoptionstoattractelderlypeoplewhomaynothavethefinancialmeanstopayforexpensivecaresolutions.

Anotherfactorthatmayinfluencethewillingnessofelderlypeopletopurchasesmartandhealthyhome-basedcareservicesistheavailabilityoftheseservicesintheirarea.Evenifelderlypeopleareinterestedinpurchasingtheseservices,theymaynothaveaccesstothemiftheyarenotofferedintheirlocalarea.Therefore,serviceprovidersshouldconsiderexpandingtheirofferingstodifferentregionstoensurethatmoreelderlypeoplehaveaccesstotheseservices.

Finally,serviceprovidersshouldalsoconsiderthelevelofsupportandassistancethatisofferedwhenimplementingthesecaresolutions.Elderlypeoplemaybehesitanttopurchasetheseservicesiftheyfeelthattheywillnotreceivethenecessarysupporttousethemeffectively.Therefore,serviceprovidersshouldensurethattheyprovideadequatetrainingandsupporttohelpelderlypeopleunderstandandusetheseservices.

Overall,thewillingnessofelderlypeopletopurchasesmartandhealthyhome-basedcareservicesisinfluencedbyarangeoffactors,includingdemographiccharacteristics,healthstatus,technologyliteracy,andperceivedusefulnessoftheservice.Byunderstandingthesefactors,serviceproviderscandesignmoreeffectivecaresolutionsthataretailoredtotheneedsofelderlypeople,andultimatelyhelpthemleadhealthier,happier,andmoreindependentlivesInaddition,itisimportantforserviceproviderstoconsidertheethicalimplicationsofsmartandhealthyhome-basedcareservicesforelderlypeople.Forinstance,issuesaroundprivacyanddatasecuritymayarise,suchasconcernsoverwhohasaccesstopersonalhealthinformationandhowitisbeingused.Serviceprovidersmustensurethattheyareadheringtoethicalprinciplesandbestpracticesinordertobuildtrustwiththeirelderlyclients.

Anotherconsiderationforserviceprovidersisthecostoftheseservices.Whilesmartandhealthyhome-basedcarecanprovidesignificantbenefits,suchasreducinghospitaladmissionsandimprovingqualityoflife,theycanalsobecostlyforelderlypeopleandtheirfamilies.Serviceprovidersshouldexploredifferentpricingmodelsandfinancingoptionstomaketheirservicesmoreaccessibleandaffordableforelderlyclients.

Serviceprovidersmustalsoconsidertheintegrationofsmartandhealthyhome-basedcareservicesintoexistinghealthsystemsandpolicies.Governmentandindustrystakeholdersmustworktogethertodevelopregulationsandstandardsthatensurethequalityandsafetyoftheseservices,aswellastheircompatibilitywithotherhealthservicesandtechnologies.

Ultimately,theadoptionofsmartandhealthyhome-basedcareservicesforelderlypeoplewilldependonavarietyoffactors.However,withtherightstra