Consumer Behavior智慧樹知到答案章節(jié)測試2023年上海商學院

第一章測試Consumerbehaviorisanongoingprocess

A:對

B:錯

答案:Awhichoccurswhenacompanymakesanefforttointeractwithcustomersinaregularbasis,givingthemreasonstomaintainabondwiththecompanyovertime.

A:datamarketing

B:Relationshipmarketing

C:onlinemarketing

D:consumermarketing

答案:BWhichoneisnotbelongtodarksideofconsumerbehavior?

A:difficulttomakeadecision

B:Compulsiveconsumption

C:additiveconsumption

D:Consumedconsumer

答案:AConsumerscanbesegmentedalongmanydimensions.Onesuchdimensionis（

）

，whichisthestatisticsthatmeasuretheobservableaspectsofapopulation.

A:region

B:country

C:demographic

D:popularculture

答案:CAddictiveconsumptionreferstorepetitiveandoftenexcessiveshoppingperformedasanantidotetotension,anxiety,depression,orboredom.

A:錯

B:對

答案:A第二章測試Theabilityofasensorysystemtodetectchangesordifferencesbetweentwostimulibelongto

A:Differentialthreshold

B:Subliminalperception

C:Absolutethreshold

答案:APerceptualdefensemeansconsumersaremorelikelytobeawareofstimulithatrelatetotheircurrentneeds

A:對

B:錯

答案:BMarketingmessagealwayshasthreebasiccomponents:

A:ansign

B:aninterpretant

C:animage

D:anobject

答案:ABDMostmarketerswantstocreatemessagesbelowconsumers’thresholdssopeoplewillnoticethem.

A:錯

B:對

答案:APerceptionisathree-stageprocessthattranslatesrawstimuliintomeaning.

A:錯

B:對

答案:B第三章測試Twomajorapproachestobehaviorallearningincluding

A:cognationlearning

B:Classicalconditioning

C:instrumentalconditioning

D:observationlearning

答案:BCRepetitionaapplicationofclassicalconditioning.

A:錯

B:對

答案:BMarketingapplicationsofclassicalconditioninginclude

A:repetition

B:stimulusgeneralization

C:lookalike

D:conditionedproductassociation

答案:ABDreinforcementalwaysleadtoapositiveoutcome

A:對

B:錯

答案:BWhichkindisnotbelongtomemory?

A:durablememory

B:longtermmemory

C:sensorymemroy

D:shorttermmemory

答案:A第四章測試Wearmasksbelongstowhichhierarchyofneeds?

A:Physiologicalneeds

B:Securityneeds

C:Socialneeds

D:Esteemneeds

答案:BWesatisfyphysiologicalneedswhenweusewebtoresearchtopics.

A:對

B:錯

答案:AThemotivationthatconsumeriswillingorabletoexpressiscalledrecessivemotivation.

A:對

B:錯

答案:BApersonmustchoosebetweentwodesirablealternativesbelongsto

A:Approachapproachconflict

B:Avoidanceavoidanceconflict

C:Approachavoidanceconflict

D:multipleconflict

答案:AConsumerinvolvementincludes

A:Messageinvolvement

B:Productinvolvement

C:Purchasesituationinvolvement

D:Message-responseinvolvement

答案:BCD第五章測試Freudiantheoryiscarriedoutinthemindamongthreesystems

A:Ego

B:Underego

C:Superego

D:ID

答案:ACDMotivationalresearchismoreexpensivetoconductthanlarge-scale,quantitativesurveydatacollectiong.

A:錯

B:對

答案:AEstablishingasuccessfulbrandpersonalityofteniskeytobuildingbrandloyalty.

A:錯

B:對

答案:BWhichwecallAIOs

A:Affect

B:Interests

C:Opinons

D:Activities

答案:BCDWhichgroupisthetopgroupintheVALSsystem

A:Innovators

B:Believers

C:Strivers

D:Makers

答案:A第六章測試Attitudesweformtoprotectourselveseitherfromexternalthreatsorinternalfeelingperform

A:ego-defensivefunction

B:value-expressivefunction

C:knowledgefunction

D:utilitarianfunction

答案:AThink-Feel-Dobelongsto

A:Experientialhierarchy

B:Standardlearninghierarchy

C:Low-involvementhierarchy

D:High-involvementhierarchy

答案:BCompliancehelpsustogainrewardsoravoidpunishment

A:對

B:錯

答案:AWhichpartreflecttherelativepriorityofanattributetotheconsumer

A:Importantweights

B:Alternatives

C:Attributes

D:Beliefs

答案:AWhichelementisnotbelongtocommunicaitonmodel

A:Message

B:Marketers

C:Source

D:Medium

答案:BAttractivenesssourceismoreeffectiveforreceiverswhotendtobesensitiveaboutsocialacceptanceandother’sopinions.

A:對

B:錯

答案:AWhichkindofmessagecanbeusedinthecommunicationmodel?

A:Sexualappeals

B:Fearappeals

C:Emotionalappeals

D:Humorousappeals

答案:ABCD第七章測試Whichkindofdecisionmakinghastocollectasmuchinformationaspossible?

A:Extendedproblemsolving

B:Habitualdecisionmaking

C:Limitedproblemsolving

答案:ANeedrecognitionoccurswhenwecomeintocontactwithdifferentorbetterqualityproducts.

A:對

B:錯

答案:BDeliberatesearchbelongtoactivesearch.

A:對

B:錯

答案:ALossaversionmeansweemphasizeourlossesmorethanwegains.

A:錯

B:對

答案:BWhichrulesarebelongtononcompensatorydecisionrules?

A:Simpleadditverule

B:Limination-by-aspectsrule

C:Lexicographicrule

D:Conjunctiverule

答案:BCD第八章測試Crowdingisequaltodensity.

A:對

B:錯

答案:BUnplannedbuyingexperiencesasuddenurgewesimplycan’tresist.

A:錯

B:對

答案:ARepeatbuyersarealsotheloyalcustomers

A:錯

B:對

答案:ARecycleisagoodwaytoreducewasteandincreaseenvironmentallyresponsiblebehavior.

A:對

B:錯

答案:A“Youcanappealdirectlytotheretailerforredress”belongsto

A:publicresponse

B:voiceresponse

C:third-partyresponse

D:privateresponse

答案:B第九章測試Whoconductstheinformationsearchandcontrolstheflowofinformation?

A:Influencer

B:Initiator

C:Gatekeeper

D:Buyer

答案:COrganizationalpurchasedecisionsdotendtohaveahighereconomicorfunctionalcomponentcomparedtoindividualconsumerchoices.

A:對

B:錯

答案:AMembersagreeonthedesiredpurchase,theydisagreeonlyintermsofhowtheywillmakeithappen.

A:對

B:錯

答案:AChildrenmakeupthreedistinctmarkets:

A:Influencemarket

B:Primarymarket

C:Currentmarket

D:Futuremarket

答案:ABDBusiness-to-customer(B2C)e-commerce

referstoInternetinteractionsbetweentwoormorebusinessesororganizations.

A:錯

B:對

答案:A第十章測試Thepurchaseofuseaparticularbrandwillenhancetheimageothershaveofhimorherbelongsto

A:Informationinfluence

B:Utilitarianinfluence

C:Brandinfluence

D:Value-expressiveinfluence

答案:DGroupcohesivenessmeansthedegreetowhichmembersofagroupareattractedtoeachotherandhowmucheachvalueshisorhermembershipinthisgroup

A:對

B:錯

答案:AOpinionleadermustbeacelebrate

A:錯

B:對

答案:AThreebasicthemesofdissatifiedconsumptioninclude

A:Identity

B:Agency

C:Injustice

D:N