上海影視新區(qū)商業(yè)綜合體及單體設(shè)計(jì)方案文本

Whatis時(shí)間與空間的交錯MOVIE?何為影視?TIMEANDSPACETheFusionof時(shí)間與空間的交錯RealityANDIllusionTheDialogbetween現(xiàn)實(shí)與夢想的交織EmotionANDTechnologyTheCommunicationbetween情感與技術(shù)的交流設(shè)計(jì)概念DesignConcept[VISION]愿景StageCreatea創(chuàng)造一個舞臺Inordertohighlightthecharacteristicsofcinema-relatedindustryforthisproject,richlayersandurbanfabrichierarchyareaddedtothesite;particularatmosphereandspatialspiritareendowedbymeansofourprofessionalurbandesignmethods,andthesiteitselfthenbecomea“Stage”Drama

創(chuàng)造一部戲劇Astagethateverythinginreallifecouldserveasapartofmoviescene,atthesametimeallmoviesetsandpropscouldalsobepartsofreallife;Astagewhichallowspeoplecomingtoeitherworkorplaytowanderaround,tohaveactivitiesandeventolivein,wherethena“Drama”happens.Whentheyexperiencetherichnessofthevariedspatialtransformationwhileprogressingfrompointtopoint,peoplearenotonlyenjoyingthedramainanimmediatedistance,buttheyarealsocreatingonebybeingapartofit.CreateaShrineCreatea創(chuàng)造一個殿堂Theobjectiveisnotonlytomakethissiteasplendidstage,butalsotomakethisplaceasupreme“Shrine”whichcouldbeaniconicsymbolrepresentingglobalcinema-relatedindustries–Theshrinewhichhostsmostimportantinternationaleventssuchaspremiereandawardsceremonies,andattractsglobalmovieaudiencesandfanscomingheretopilgrimageIf“MovieCulture”isonekindofreligion;Moviefansarethedisciples,ThisplacewillbetheShrineofSacredSpirit背景概述BackgroundReview位于現(xiàn)浦東新新區(qū)南匯地區(qū)區(qū)，是上海東東部的門戶，，也是上海陸陸域的最前沿沿。洋山深水港重重要的配套輔輔助部分，擁擁有重要的地地理位置與戰(zhàn)戰(zhàn)略位置。擁有豐沛的自自然資源，它它的一部份是是南匯區(qū)以至至于上海市最最大的灘涂森森林區(qū)。新城的中心位位置是滴水湖湖，目前國內(nèi)內(nèi)最大人工湖湖，該湖呈圓圓形，總面積積為5.56平方公里。位于港新城中中心區(qū)滴水湖湖北部地區(qū)，，透過周邊高高速，至浦東東國際機(jī)場僅僅需20分鐘，通過軌道交通通21號，至上海市市龍陽路樞紐紐約45分鐘。規(guī)劃區(qū)區(qū)總用地1221.8公頃。LingangNewCityislocatedinNanhuidistrictofPudongNewArea.ItistheportalofeastShanghaiandtheforelandofShanghailandarea,functioningasthemostimportantsupportingfacilitiesofYangshenDeep-waterPortduetoitsimportantgeographicandstrategicposition.TherearerichnaturalresourcesinLingangNewCity,featuringwiththelargestmudflatforestareaInNanhuiDistrict,oreveninthewholeShanghai.IntheheartoftheNewCityislocatedwiththebiggestartificiallakeinChina,DishuiLake,whichisincircularshapeand5.56km2inarea.TheprojectbaseislocatedtothenorthofDishuiLake,whichisjust20minutesawayfromPudongInternationalAirportbyhighway,and45minutesawaybyNO.21railtransitline.Totalplannedareais1,221.8ha.本次受委托第第一期城市設(shè)設(shè)計(jì)基地范圍圍為其中以開開放性自然生生態(tài)搭配影視視文化娛樂為為主的北島;以商業(yè)商務(wù)綜綜合及影視產(chǎn)產(chǎn)業(yè)制作功能能為主的一環(huán)環(huán)帶;公共自然開放放的二環(huán)綠化化帶公園;以及部份以影影視研發(fā)結(jié)合合居住以及服服務(wù)配套為主主的三環(huán)帶，，面積為412.6公頃。ScopeofPhaseIprojectundercommissionforurbandesignincludestheNorthIslandorientatedtobewithopeneconatureandmovieculture,1stRingAreaorientatedtobewithbusinessandcommercemixed-usefunctionandmovieproductionindustryfunction,2ndRingParkorientatedtobepublic,naturalandopen,andthe3rdRingAreaorientatedtobewithmovieR&D,residencesandsupportingservicefunctionswhichis412.6hainarea.基地發(fā)展定位位研究SiteDevelopmentandPositionStudy基地在上海TheBaseinShanghai浦東發(fā)展新格格局NewDevelopmentPlanningofPudong基地在浦東發(fā)發(fā)展中的定位位BasePositioninginOverallDevelopmentofPudong浦東新區(qū)在構(gòu)構(gòu)建與浦東戰(zhàn)戰(zhàn)略定位相適適應(yīng)的文化新新格局進(jìn)程中中，提出八大大文化產(chǎn)業(yè)群群，基地作為為上海國際高高新科技文化化產(chǎn)業(yè)園區(qū)，，其功能明確確為以華語影影視為核心的的國際影視傳傳媒及相關(guān)產(chǎn)產(chǎn)業(yè)，其發(fā)展展定位是匯聚聚國內(nèi)外影視視行業(yè)龍頭企企業(yè)和領(lǐng)軍人人物，全方位位整合國內(nèi)影影視文化與新新媒體內(nèi)容生生產(chǎn)業(yè)的高端端資源，搭建建一個國際化化、高科技、、高標(biāo)準(zhǔn)的產(chǎn)產(chǎn)、學(xué)、研一一體化，產(chǎn)、、供、銷相結(jié)結(jié)合的影視文文化與新媒體體內(nèi)容產(chǎn)業(yè)發(fā)發(fā)展平臺。EightcultureindustrialclusterswhicharecompatiblewithdevelopmentoftheoveralldevelopmentstrategyofPudongNewAreaareplannedfordevelopmentofPudong.Thebase,whichistargetedtobetheinternationalhi-techcultureindustrialparkofShanghai,willbedevelopedintermsofinternationalmoviemediaandrelatedindustriesconcerningonChinesemovies.Thedevelopmentorientationis,byintroducingbothlocalandforeignmovieindustryleadersandintegratinghigh-endresourcesoflocalmoviecultureandnewmediaindustries,todevelopainternational,hi-techandhighstandardindustrialdevelopmentplatformformoviecultureandnewmedia,whichintegrateproduction,studyandresearch,production,supplyandsales.基地分析BaseAnalysis機(jī)會A.臨近國際重要要接口-機(jī)場/洋山港B.新開發(fā)區(qū)，吸吸引人潮入駐駐C.緊臨地鐵11號線起終站D.鄰近高速公路路交流道限制距離上海中心心城區(qū)遠(yuǎn)OpportunitiesA.Adjacenttointernationalairport/harborB.NewDevelopmentareatoattractpeopleC.ClosetoSubwayLineNo.11D.ClosetoHighwayintersectionsConstraintsA.CertaindistancefromShanghaiCitycenterSubwayz基地分析BaseAnalysis機(jī)會A.臨近國際重要要接口-機(jī)場/洋山港B.新開發(fā)區(qū)，吸吸引人潮入駐駐C.緊臨地鐵11號線起終站D.鄰近高速公路路交流道限制距離上海中心心城區(qū)遠(yuǎn)OpportunitiesA.Adjacenttointernationalairport/harborB.NewDevelopmentareatoattractpeopleC.ClosetoSubwayLineNo.11D.ClosetoHighwayintersectionsConstraintsA.CertaindistancefromShanghaiCitycenter基地如何更好好融入臨港整整體發(fā)展IntegrationintooveralldevelopmentofLingang臨港地區(qū)的發(fā)發(fā)展定位DevelopmentorientationofLingangdistrict臨港地區(qū)將建建設(shè)成為面向向太平洋、聯(lián)聯(lián)接長三角的的綜合性、樞樞紐型、現(xiàn)代代化濱海新城城.Lingangdistrictwillbedevelopedintoanewcomprehensive,modernandpivotalcoastalcityfacingthePacificandconnectingYangtzeRiverDelta.空間結(jié)構(gòu)延續(xù)續(xù)Spacestructureextension用地布局優(yōu)化化Landlayoutprioritization開放空間融合合Openspaceintegration風(fēng)貌形象亮化化HighlightofFeatures基地如何更好好融入臨港整整體發(fā)展IntegrationintooveralldevelopmentofLingang臨港地區(qū)的發(fā)發(fā)展定位DevelopmentorientationofLingangdistrict空間結(jié)構(gòu)延續(xù)續(xù)Spacestructureextension用地布局優(yōu)化化Landlayoutprioritization開放空間融合合Openspaceintegration風(fēng)貌形象亮化化HighlightofFeatures基地如何更好好融入臨港整整體發(fā)展IntegrationintooveralldevelopmentofLingang臨港地區(qū)的發(fā)發(fā)展定位DevelopmentorientationofLingangdistrict空間結(jié)構(gòu)延續(xù)續(xù)Spacestructureextension用地布局優(yōu)化化Landlayoutprioritization開放空間融合合Openspaceintegration風(fēng)貌形象亮化化HighlightofFeatures基地如何更好好融入臨港整整體發(fā)展IntegrationintooveralldevelopmentofLingang臨港地區(qū)的發(fā)發(fā)展定位DevelopmentorientationofLingangdistrict空間結(jié)構(gòu)延續(xù)續(xù)Spacestructureextension用地布局優(yōu)化化Landlayoutprioritization開放空間融合合Openspaceintegration風(fēng)貌形象亮化化HighlightofFeatures基地功能產(chǎn)業(yè)業(yè)研究Function&IndustryStudy中國經(jīng)濟(jì)總量量已躍升全球球第二，人均均GDP達(dá)到4000美元，但作為為國家軟實(shí)力力的象征文化化產(chǎn)業(yè)卻依然然缺少真正的的國際競爭力力?！笆逡?guī)劃劃”指出：……發(fā)展新型文化化業(yè)態(tài)，增強(qiáng)強(qiáng)多元化供給給能力，滿足足多樣化社會會需求，繁榮榮社會主義文文化市場，推動文化產(chǎn)業(yè)業(yè)成為國民經(jīng)經(jīng)濟(jì)支柱性產(chǎn)產(chǎn)業(yè)。加強(qiáng)對外宣傳傳和文化交流，，創(chuàng)新文化“走走出去”模式，，增強(qiáng)中華文化化國際競爭力和和影響力?！袊奈幕a(chǎn)業(yè)業(yè)CultureIndustryofChinaChina’stotalGDPhasbecomeNo.2intheworld,However,itsculturalindustrystillisn’tcompetitiveenoughinternationally.StrengtheningChina’sculturalindustryhasbecomeamajortypeofindustryfornationaleconomygrowth.2010年世界文化產(chǎn)業(yè)市場份額By相關(guān)資料整理2010GlobalCulturalIndustriesProportionchart2010年主要國家GDP排行（十億美元）2010GDPGlobalRanking(billionsofUSD)2010bytheInternationalMonetaryFund圖1中美電影業(yè)產(chǎn)值比較Source:《中國電影報(bào)》、《好萊塢啟示錄》GlobalOutputValueofMovie-RelatedIndustriesComparisonBetweenChinaandUSA圖2

2009年度百萬人口銀幕密度對比（塊/百萬人口）Source:億恩咨詢資料整理DensityofMovieScreens(permillionpeople)ChinaUSAGlobal中國影視文化產(chǎn)產(chǎn)業(yè)PresentSituationofFilmIndustry,China作為文化產(chǎn)業(yè)核核心產(chǎn)業(yè)，中國國的影視文化產(chǎn)產(chǎn)業(yè)在軟硬件方方面與美、日、、韓等國相比落落差尤為巨大。。China’sMovie-RelatedIndustriesarefarbehindthemofUSA,Japan,andKorea,intermsofeitherhardware-wiseorsoftware-wise.圖3中國歷年觀影人人次中國影視文化產(chǎn)產(chǎn)業(yè)現(xiàn)狀PresentSituationofFilmIndustry,China在全球影視文化化市場占比少，，但發(fā)展勢頭迅迅猛，潛力巨大大China’sMovieIndustrieshavelowmarketshare,butitalsomeansithashighpotentialfordevelopment.ChinaUSAGlobal圖5全球票倉構(gòu)成Source:《2010中國電影產(chǎn)業(yè)研究報(bào)告》等GlobalboxofficeComparison圖4中國與全球票房房歷年增長率Source:《2010中國電影產(chǎn)業(yè)研研究報(bào)告》等Global全球中國China困境與瓶頸DifficultiesandBottlenecks中美影視產(chǎn)業(yè)發(fā)發(fā)展歷程比較ComparativestudyofChineseandAmericanFilmIndustry基地的戰(zhàn)略角色色Strategicroleofthebase產(chǎn)業(yè)功能建議Proposalsonindustrialfunctions城市設(shè)計(jì)UrbanDesign項(xiàng)目現(xiàn)況介紹Currentstatusofthebase控規(guī)解讀UnderstandingofControllingRules項(xiàng)目現(xiàn)況介紹Currentstatusofthebase業(yè)主解讀:項(xiàng)目現(xiàn)況介紹ClarificationFromTheOwner:CurrentStatusOfTheProject三片區(qū)一核心ThreeDistrictsAndOneCoreZone片區(qū)意向AreaImageImpression設(shè)計(jì)概念DesignConcept總空間結(jié)構(gòu)圖SpaceStructure一心、二軸、四四組團(tuán)、多核OneCoreZone,TwoAxes,FourDistricts,Multi-Key-Point設(shè)計(jì)概念DesignConcept總空間結(jié)構(gòu)圖SpaceStructure四個片區(qū)FourDistricts設(shè)計(jì)概念DesignConcept總空間結(jié)構(gòu)圖SpaceStructure兩個軸線TwoMajorAxes設(shè)計(jì)概念DesignConcept總空間結(jié)構(gòu)圖SpaceStructure一心多核OneCoreZoneAndMulti-Key-Node總平面OverallMasterPlan土地使用LandUse土地使用LandUse開放空間OpenSpace開放空間OpenSpace一環(huán)帶綠化人行行步道1stRingPedestrianWalk開放空間OpenSpace濱水散步道Waterfrontwalk交通分析Trafficanalysis公交車流線PublicTransitCirculationBRT流線BRTCirculation輕軌電車流線TramCirculation自行車流線BicycleCirculation地下空間UndergroundSpace容積率分布FARDistribution建筑高度BuildingHeights項(xiàng)目分期ProjectPhasing一期(0~3年):北島+中亞文化互動園園沿湖商業(yè)帶和和湖濱公園及靠靠核心影視制作作區(qū)二期(4~6年):中亞文化互動園園完成+核心商務(wù)區(qū)完成成+中歐文化互動園園沿湖商業(yè)帶和和湖濱公園及靠靠核心影視制作作區(qū)+二環(huán)公園中心區(qū)區(qū)三期(7~10年):中歐文化互動園園完成+中美文化互動園園+二環(huán)帶公園完成成PhaseI(0-3years):NorthIsland+Lakefrontcommercialbelt,lakefrontparkandthedistrictnearingthecorevideoproductiondistrictinAsia-ChinaDistrict.Phase2(4-6years):completionofAsia-ChinaDistrict+completionofcorecommercialdistrict+Lakefrontcommercialbelt,lakefrontparkandthedistrictnearingthecorevideoproductiondistrictinEurope-ChinaDistrict+coreareaof2ndringpark.Phase3(7-10years):completionofEurope-ChinaDistrict+America-ChinaDistrict+completionof2ndringpark.分區(qū)詳細(xì)設(shè)計(jì)DistrictDetailedDesign北島及核心區(qū)NorthIsland&CoreArea北島區(qū)及核心區(qū)區(qū)概述OverviewofNorthIslandDistrict:空間結(jié)構(gòu)及布局局SpatialStructureandLayout:土地使用和功能能分布Land-UseandFunctionDistribution北島全區(qū)鳥瞰圖圖NorthIslandOverallBirdView北島及核心區(qū)NorthIsland&CoreArea北島區(qū)及核心區(qū)區(qū)概述OverviewofNorthIslandDistrict:空間結(jié)構(gòu)及布局局SpatialStructureandLayout:土地使用和功能能分布Land-UseandFunctionDistribution北島及核心區(qū)NorthIsland&CoreArea北島區(qū)及核心區(qū)區(qū)概述OverviewofNorthIslandDistrict:空間結(jié)構(gòu)及布局局SpatialStructureandLayout:北島:NorthIsland:基地的幾何中心心Geometriccenterofthebase西面陽剛東面婉婉約Masculinewestandgracefuleast建筑與地景結(jié)合合Combinationofarchitectureandlandscape核心區(qū):CoreDistrict:二軸交會Intersectionoftwoaxes核心廣場CoreSquare三組地標(biāo)建筑ThreePairsoflandmarkbuildings土地使用和功能能分布Land-UseandFunctionDistribution北島及核心區(qū)NorthIsland&CoreArea北島區(qū)及核心區(qū)區(qū)概述OverviewofNorthIslandDistrict:空間結(jié)構(gòu)及布局局SpatialStructureandLayout:土地使用和功能能分布Land-UseandFunctionDistribution北島及核心區(qū)NorthIsland&CoreArea北島區(qū)及核心區(qū)區(qū)概述OverviewofNorthIslandDistrict:空間結(jié)構(gòu)及布局局SpatialStructureandLayout:土地使用和功能能分布Land-UseandFunctionDistribution嘉年華廣場鳥瞰瞰圖CarnivalPlazaOverallBirdView北島建筑群透視視圖PerspectiveofNorthIslandBuildingGroup北島全區(qū)鳥瞰圖圖NorthIslandOverallBirdView北島全區(qū)鳥瞰圖圖NorthIslandOverallBirdView北島人視點(diǎn)透視視圖NorthIslandHuman-ViewPerspective北島人視點(diǎn)透視視圖NorthIslandHuman-ViewPerspective中亞文化互動園園Asia-ChinaDistrict中亞文化互動園園概述OverviewofAsia-ChinaDistrict:空間結(jié)構(gòu)及布局局SpatialStructureandLayout:土地使用和功能能分布Land-UseandFunctionDistribution中亞文化互動園園韓國區(qū)鳥瞰圖圖Asia-ChinaDistrict-KoreanAreaBirdView中亞文化互動園園Asia-ChinaDistrict中亞文化互動園園概述OverviewofAsia-ChinaDistrict:空間結(jié)構(gòu)及布局局SpatialStructureandLayout:土地使用和功能能分布Land-UseandFunctionDistribution中亞文化互動園園Asia-ChinaDistrict中亞文化互動園園概述OverviewofAsia-ChinaDistrict:空間結(jié)構(gòu)及布局局SpatialStructureandLayout:西韓東日KoreaintheWestandJapanintheEast南北曲線道路–韓國區(qū)代表South-northCurvedRoad:TypicalKoreanSection南北直線道路–日本區(qū)代表South-northStraightRoads—TypicalJapaneseSection貫串東西的步行行連廊East-WestPedestrianStreet沿湖商業(yè)環(huán)帶空空中連廊Sky-Walkalonglakefrontcommercialarea土地使用和功能能分布Land-UseandFunctionDistribution中亞文化互動園園Asia-ChinaDistrict中亞文化互動園園概述OverviewofAsia-ChinaDistrict:空間結(jié)構(gòu)及布局局SpatialStructureandLayout:土地使用和功能能分布Land-UseandFunctionDistribution中亞文化互動園園Asia-ChinaDistrict中亞文化互動園園概述OverviewofAsia-ChinaDistrict:空間結(jié)構(gòu)及布局局SpatialStructureandLayout:土地使用和功能能分布Land-UseandFunctionDistribution中亞文化互動園園全區(qū)鳥瞰圖Asia-ChinaDistrictOverallBirdView中亞文化互動園園-韓國區(qū)Asia-ChinaDistrict–KoreanArea中亞文化互動園園-日本區(qū)Asia-ChinaDistrict–JapaneseArea中亞文化互動園園-韓國區(qū)Asia-ChinaDistrict–KoreanArea中歐文化互動園園Europe-ChinaDistrict中歐文化互動園園概述OverviewofEurope-ChinaDistrict:空間結(jié)構(gòu)及布局局SpatialStructureandLayout:土地使用和功能能分布Land-UseandFunctionDistribution中歐文化互動園園全區(qū)鳥瞰圖Europe-ChinaDistrictOverallBirdView中歐文化互動園園Europe-ChinaDistrict中歐文化互動園園概述OverviewofEurope-ChinaDistrict:空間結(jié)構(gòu)構(gòu)及布局局SpatialStructureandLayout:土地使用用和功能能分布Land-UseandFunctionDistribution中歐文化化互動園園概述OverviewofEurope-ChinaDistrict:空間結(jié)構(gòu)構(gòu)及布局局SpatialStructureandLayout:東側(cè)兩條條放射狀狀道路Tworadialroadsintheeast貫串東西西的步行行連廊Easttowestwalkingcorridor南北向水水渠Northtosouthwaterchannel沿湖商業(yè)業(yè)環(huán)帶空空中連廊廊Sky-Walkalonglakefrontcommercialarea土地使用用和功能能分布Land-UseandFunctionDistribution中歐文化化互動園園Europe-ChinaDistrict中歐文化化互動園園Europe-ChinaDistrict中歐文化化互動園園概述OverviewofEurope-ChinaDistrict:空間結(jié)構(gòu)構(gòu)及布局局SpatialStructureandLayout:土地使用用和功能能分布Land-UseandFunctionDistribution中歐文化化互動園園Europe-ChinaDistrict中歐文化化互動園園概述OverviewofEurope-ChinaDistrict:空間結(jié)構(gòu)構(gòu)及布局局SpatialStructureandLayout:土地使用用和功能能分布Land-UseandFunctionDistribution歐洲藝文文廣場局局布鳥瞰瞰圖EuropeanArtistsPlazaPartialBirdView中歐文化化互動園園全區(qū)鳥鳥瞰圖Europe-ChinaDistrictOverallBirdView歐洲街角角廣場人人視點(diǎn)透透視圖EuropeanCornerPlazaPerspective歐洲河畔畔人視點(diǎn)點(diǎn)透視圖圖EuropeanCanal-SidePerspective歐洲藝文文廣場人人視點(diǎn)透透視圖EuropeanArtistsPlazaPerspective歐洲河畔畔人視點(diǎn)點(diǎn)透視圖圖EuropeanCanal-SidePerspective中歐文化化互動園園風(fēng)情Europe-ChinaDistrict中歐文化化互動園園風(fēng)情Europe-ChinaDistrict中美文化化互動園園America-ChinaDistrict中美文化化互動園園概述OverviewofAmerica-ChinaDistrict:空間結(jié)構(gòu)構(gòu)及布局局SpatialStructureandLayout:土地使用用和功能能分布Land-UseandFunctionDistribution中美文化化互動園園America-ChinaDistrict中美文化化互動園園概述OverviewofAmerica-ChinaDistrict:空間結(jié)構(gòu)構(gòu)及布局局SpatialStructureandLayout:土地使用用和功能能分布Land-UseandFunctionDistribution中美文化化互動園園概述OverviewofAmerica-ChinaDistrict:空間結(jié)構(gòu)構(gòu)及布局局SpatialStructureandLayout:三個片區(qū)區(qū)ThreeZones軸線與網(wǎng)網(wǎng)絡(luò)AxisandNetwork土地使用用和功能能分布Land-UseandFunctionDistribution中美文化化互動園園America-ChinaDistrict中美文化化互動園園America-ChinaDistrict中美文化化互動園園概述OverviewofAmerica-ChinaDistrict:空間結(jié)構(gòu)構(gòu)及布局局SpatialStructureandLayout:土地使用用和功能能分布Land-UseandFunctionDistribution中美文化化互