區(qū)域酒店餐飲功能開發(fā)

BasicSchemeandSamplePageSystemfeaturesandstructureSamplepageframeandfunctionSystembuilt-upandJointpromotionAD系統(tǒng)特色及產(chǎn)品概SystemfeaturesandstructureSystem

優(yōu)思互聯(lián)為Hilton區(qū)域酒店定 訂餐功能開發(fā)特色WhatisthesystemfeaturesUpsilonDigitalGroupBuilt-upforGetinteractionwith

在客戶所查詢及及時(shí)預(yù) 信息平臺(tái)客戶互動(dòng)工 線上銷售工具F&BinformationSearching信息平臺(tái)客戶互動(dòng)工 線上銷售工具F&BinformationSearching1，WeputtheofflineF&Binformationonlineandsharetheupdatedpromotionandnwithpotentialclient.Letthemeasysearchandmakereservations.2，WeOfferGrouppageforBeijinghostobetterrunregionaljointpromotions.AndeasilyforhotosharetheADcost.Eachhohashisownpageandplatformtoupdateinformationtimely.toanotherroom.orchangethemeetingdateforabetterprice.What’smoreimportant,”O(jiān)nlineF&BSystem”Whichisforguesttopayonlineandreserveonline.Nomattertakeaorderorbuysomethinginonlineshop.TheHocangettimelyfeedbackandgetrespondtoguestateveryfirsttime.structure

F&Binformationdisplay

MobileSiteMeeting Jointlandingpagecandisplayseasonalorregionalpromotions.Thesinglepagecaneditanduploadthemostupdatedinformationofrestaurantatfirsttime.Clientscanviewthehistorycommentsoftheguestbefore.Easyforclientsand

酒 backstageupdatefacilityinformationWeapplymanywaysforhotolaunchapromotion.IncludeGroupon,limitedtimeoffer,onlinediscountourcoupons.Thatgetswellinteractionswithclients.

Scientific

EachhowillhavetheirownaccounttoeditoruploadF&Bfacilityinformation.Seasonalpromotionisalsocanbeloadedonline.Samplepageframeandfunctiont聯(lián)合推廣餐飲頁HiltonBeijingHosJoint首頁橫幅定期推廣季度性區(qū)域餐飲促銷信HomepageTOPbannerwillpromoteanddisplaythemostJointpromotion WeorderedtheBeijinghorestauranttodifferentcategory's,fromCantingtoCoffeebarandalacart.Easyforguesttofindtheir主界面按照VI頁面風(fēng)格設(shè)計(jì)所有頁面構(gòu)JointpromotionhomelandingpagewilluseHiltonGroupVIastheguidelineforpagedesign.頁面將與旗下酒店信息今天統(tǒng)一交互更新，同事頁面還將具有獨(dú)立管理頁面用于修改一定基本內(nèi)容以及上Jointpromotionpagewillhaveasinglebackstagetomanagealltheinformationdisplay.聯(lián)合推廣餐飲頁HiltonBeijingHosJoint酒店頁面，將以此排列區(qū)域酒店HoswilllistonebyoneifclicktheHosbottomonthe根據(jù)客戶所在位置，將離用戶IP最近的酒店作為推送置TheonewhichismostclosetoguestIPwillpop-upinthe點(diǎn)擊進(jìn)入“查看”單獨(dú)酒店的餐飲詳細(xì)信息ClickViewmorewillgoestodetailedF&Bhohome酒店可以自定義列表出現(xiàn)的酒店頭HocanchangeoreditthepictureoftheirownhoRestaurantlisting餐廳頁面，將通過左右滑動(dòng)的形式展示餐廳的搜索結(jié)果頁面，點(diǎn)餐廳詳情頁Restaurantpage,willdisplaytherestaurantonebyonebyslide.Byclickingthehomepageofeachrestaurant.Guestcangoestothedetailedpage.TheRestauranthomepicturecanbePropertyF&Bhome Throughgroupjointlandingpageorho’sWechat.WecanandbrowsethehoF&Bhome TheHomepagewillcontains3parts.1,Promotionbannerstoattractguesttoviewthemostupdatedpromotions.2,OnlineShopwhichoffersseasonalproducts.3,Makeareservationonlineforhorestaurantororderdishesonline.點(diǎn)擊進(jìn)入不同的分類橫幅，將進(jìn)入不同落地頁面。右上角可入個(gè)人中心查看記錄，所領(lǐng)券等信息Byclickthedifferentnavigationwillgoestothedifferentpage.Fromthehead,clientscanalsogoestomember’scentertoviewtheircouponinformationorhistory.2.3.2PropertyF&Bhome單首頁橫幅落地頁面-餐飲頁HomePromotionbanner-Promotion酒店可在上傳不同的餐飲類型Hocanuploaddifferentpromotionin餐飲可為單純的信息發(fā)布，參與團(tuán)購，領(lǐng)取券，取抵用券或者參與限時(shí)折扣等等BF&Bpromotioncanbeviewedasasignalmassage.OrGroupon,OnlineCouponetc.,.客戶領(lǐng)取的券或者參與的團(tuán)購消費(fèi)都將在個(gè)人中心。Thecouponorotherdiscounttheclientsgetcanbeinthemember’s2.4餐廳預(yù) 直接進(jìn)入預(yù)定頁面，可看見酒店所有餐廳的列表?？梢渣c(diǎn)擊點(diǎn)菜直接訂餐，或者進(jìn)ClickReserveonlinebottom.WecanviewtheCantingListandthroughclick”Readmorewecangetmorerestaurantinformationororderdishesonline.Pictureandwordingonlinecanbeeditthrough2.4餐廳預(yù) 無論通過 頁面或者單體酒店的頁面，都可以進(jìn)入餐廳的詳情ThroughotstraelotothealRtaateeandgtthemostdtadnormao.Intherstaurantsngepagldspaytheatynormaton,opndtmsandhfnormatondnt'sommns Clientscantakeorderonlinethrough Pictureandwordingonlinecanbeeditthrough.2.4餐廳預(yù) 用戶點(diǎn)評(píng)可先上傳 審核，審核通過后，酒店可選擇展示或評(píng)價(jià)。Clientscommentscanbeuploadedandwaitingforapprovedisplay.Ho canchoosetodisplayitornot. 。Theho canencouragetheguesttowritecommentsonlineorrewardtheonewholeavegood2.4餐廳預(yù) 選定餐廳并且填選用餐時(shí)間及人數(shù)后即可提交信Afterchoosethedate,anddinningtimeandattendeenumbers,Guestcansubmitthereservationinformation. Allthequotationsubmissionwillbevalidatebymobilephone.Onceguestgotthevalidationcode,thequotationwillbesendout.酒店餐飲預(yù) 將通過郵件以及系 收到預(yù)定提醒快速與客戶取得聯(lián)系 F&BoperationteamwillgetthenotificationsbymailourWechatmessageandgetrespondwithguesttimely.2.4餐廳預(yù) 餐廳也可開放訂餐的功能，客戶選中餐廳菜譜后即可進(jìn)行提交。Wesupporttaeordronn.酒店可對(duì)餐廳的訂餐進(jìn)行預(yù)支付要求或者免支付要Hocanrequiretheguestfullprepareor所有的支付將與單體支付進(jìn)Allthemoneywillgoestoho’sWechatF&Bteamwillbenoticedoncesomeonefinishthepayment2.6商Online酒店商鋪有別于酒店訂餐系統(tǒng)，商鋪中酒店可上傳便于售某些餐飲券。Differentfromonlineordersystem,theonlineshopcanthehotosalesomeseasonalproductsonline,birthdaycakemoon-cake,coupon,ricedumpling2.6商Online預(yù)定或支付定金進(jìn)行到店自取。Guestcanputthegoodsintheshopcarandpaychoosetoonlineifhorequirespre-2.6商Online對(duì)于部分物品，酒店也可提供郵寄服務(wù)，在中，酒店可框定寄范圍，或者設(shè)外附加郵遞費(fèi)用。Forsomeproducts,Hocanofferdeliverorshipservices.Andatthebackstage,hocandefinetheshipareaoraddsomeshipfee.2.6User個(gè)人中心中，用戶可看到訂單情況，以及所領(lǐng)取的券或者團(tuán)購Usercenter,guestcanviewtheirorderstatus,andcouponstorage.Croupondeal,edittheshipaddressandsomeotheronline平臺(tái)搭建步驟及費(fèi)Systembuilt-upand4.2平臺(tái)搭建費(fèi)用估算Systembuilt-upFee前端 搭建費(fèi)用Onetimebuiltfeeforbackstageandfront-end以6家酒店為首批合作工作量集合，建H5平臺(tái)以及的全部功能及支付

首次搭 發(fā)送庫存店功能willbetheoriginaluser,weestablish

Backstageandfront-end

TextMessage6ho lightapplicationandstructureallthefunctioninback費(fèi)用預(yù)估/Feeestimated：32-35KRMB/per 庫存

每家酒店初始需一定數(shù)量的庫存以便通知信息。預(yù)算4000條每家酒店初始庫存后期運(yùn)維Annualfeefortechnicaloperations后期運(yùn)維的具體費(fèi)用涉及到數(shù)據(jù)庫的容量購買及IP帶寬增費(fèi)以及技術(shù)問題排查。Annualfeerelatedtotechnicaloperationsfee,theserversrentalfee,IPrental費(fèi)用預(yù)估/Feeestimated：8KRMB/Per

New added Textmessagestorageforeveryhooneyear.費(fèi)用預(yù)估/Feeestimated：2K-3KRMB/per后期運(yùn)維Annualfeefortechnical聯(lián)合推 資源推JointpromotionAD騰 WeChatMoment 計(jì)CPM/ 計(jì)計(jì)形Feeds原 ，降低騷形準(zhǔn)嚴(yán)選優(yōu)質(zhì)品 準(zhǔn)促 在好友自全新自助平臺(tái)，程序化線上管自 11

2易辨 2 33 3

4支 455

66 支持跳轉(zhuǎn)外鏈html5頁外鏈支持跳轉(zhuǎn)符合規(guī)范的品牌活動(dòng)html5頁面支持使用信支付、紅包、卡券 表情等一系列功*App 出價(jià)

質(zhì) 的實(shí)際投放效果，即用戶反饋效果。包贊評(píng)互動(dòng)率、不 率、用戶評(píng)論質(zhì)量等 此 方案創(chuàng)意&設(shè)計(jì)非常重要出出基 定向條件生成的初始價(jià)格 主自由競 系統(tǒng)化分析推廣效每期投放結(jié)束后根據(jù)效果評(píng)估體系結(jié)合各項(xiàng)數(shù)據(jù)指標(biāo)向主提供《品牌效果分析報(bào)告》精 ③移動(dòng)端精準(zhǔn)推投放選取要素包含內(nèi)創(chuàng)意線上H5活動(dòng)移動(dòng)端RTB精 推選定城中任意區(qū)域進(jìn)行APPBanner

定向區(qū)開開移動(dòng)端投放樣全插 除了純粹推廣信息介紹，植 互動(dòng)環(huán)節(jié)讓所有到活動(dòng)界面的人能 次地與酒店進(jìn)行互·H5·H5·根根據(jù)酒店實(shí)際情況擴(kuò)散LandingPage上的活動(dòng)推廣內(nèi)容+主要目到 覆蓋85%網(wǎng)精覆蓋85%網(wǎng)精移動(dòng)資Mobile-覆蓋4.2億移動(dòng)網(wǎng)150000覆蓋85%網(wǎng)

投放優(yōu)移動(dòng)端與網(wǎng)頁端按CPC，端按CPM，節(jié)約成

H5Games+LandingH5游戲策劃案例展H5Case

區(qū)域聯(lián)合推廣，邀請(qǐng)用戶互動(dòng)，餐飲消費(fèi)券及抽獎(jiǎng)，拉高人氣。區(qū) 六家打開率粉絲粉絲增長：30-40/X’mas競爭類游戲，吸引用戶參與到X’mas制中來打開率競爭人

開業(yè)預(yù)熱售賣自助餐券宣傳，卡通形象設(shè)計(jì)，加上動(dòng)態(tài)效果。吸引人轉(zhuǎn)發(fā)

游戲獲得搖 打開率活動(dòng)活動(dòng)落地頁LandingPagecase活動(dòng)活動(dòng)落地頁LandingPagecase活