【創(chuàng)新設計】高考英語總復習 41Unit 1 Advertising（江蘇專用）

Unit1AdvertisingⅠ.單詞默寫1．advertising

n．做廣告；廣告活動；廣告業(yè)2．persuade

vt.說服，勸說；使信服3．comment

n．評論，評價vi.評論，議論4．intelligence

n．智力，才智；情報5．recommend

vt.推薦；建議，勸告；介紹6．purchase

vt.購買，采購n．采購；購買的東西7．update

vt.&n.更新；提供最新消息；使現(xiàn)代化8．bargain

n．便宜貨；協(xié)議vi.討價還價9．personally

adv.個別地；就本人而言；本人，親自10．shock

vt.使震驚，使驚愕n．震驚，驚愕11．innocent

adj.notguiltyorcrime12．promote

vt.togivesomeoneahigherpositionatwork13．youth

n．theperiodoftimewhenyouareyoung14．bonus

n．anadditionalpaymentmadetopeoplewhoworkforabusiness15．determine

vt.tofindsomethingoutⅡ.詞匯拓展1．educatevt.教育→educator

n．教育者→educated

adj.受過教育的；有教養(yǎng)的→education

n．教育，培養(yǎng)→educational

adj.教育的2．breathn．氣息；呼吸→breathe

v．呼吸→breathless

adj.喘不過氣來的，呼吸急促的3．socialadj.社會的→society

n．社會→socialism

n．社會主義→socialist

adj.社會主義的4．unforgettableadj.難忘的，無法忘記的→forget

v．忘記→forgettable

adj.容易被忘記的→forgetful

adj.健忘的5．variousadj.各種各樣的，多樣的→variety

n．多樣，不同→varied

adj.各種各樣的語境助記——詞不離句，句不離段Youshouldbecarefulnottobepersuadedintopurchasingvariousfashionablebargainsbytheappealingadvertisementsthatareintendedtorecommendyouwhatyoureallydon'tneed.

Ⅲ.短語落實1．bemeantto旨在，目的是2．evenif/though雖然，即使3．fallfor上……的當，受……的騙

4．playtrickson欺騙；捉弄5．dealwith涉及，關于；處理；應付6．Figureout弄清楚，弄懂；計算出7．Appealto吸引，引起興趣；呼吁8．Getsomethingacross把……表達清楚9．Diefrom死于……10．Bepopularwith流行，受歡迎Ⅳ.句子翻譯1．Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice.(Page2)商業(yè)廣告是人們?yōu)榱送其N某種產品或者服務而花錢做的廣告。2．Whenitcomestoadvertisement,wemustalluseourintelligenceandnotbeaslavetothem!(Page3)談及廣告，我們都必須運用自己的智慧，不要做廣告的奴隸。3．Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.(Page18)為了讓觀眾作出預期的反應，努力去吸引他們是很重要的。4．即使一則廣告沒有說謊，也并不意味著這則廣告就是完全“清白”的。(Page2)Evenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.5．但并非所有的廣告都跟我們玩花招。(Page3)Notalladsplaytricksonusthough.Ⅴ.教材設題句型轉換(每空不超過3個單詞)1．Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice.(教材P2)→Acommercialadvertisementiswhatsomeonehas/onesomeonehaspaidfortoadvertiseaproductorservice.2．PSAsareoftenrunforfree,andaremeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.(教材P2)→PSAsareoftenrunforfree，aimed(aiming)at/whichaimat/

andaimat/whoseaimiseducatingpeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.3．However,westillmustbeawareoftheskillfulmethodsusedinadstotryandsellthings.(教材P2)→However,westillmustrealize/knowtheskillfulmethodsusedinadstotryandsellthings.4．Alloftheseadsaremeanttobenefitthepublic,andyoucanoftenlearnalotbyfollowingtheadvicetheygive.(教材P3)→Alloftheseadsaremeanttobenefitthepublic,andyoucanoftenlearnalotbyfollowingtheiradvice.5．Therearelotsofdifferentwaystogetyourmessageacrosswhenyouareputtingtogetheranadcampaign.(教材P18)→Therearelotsofdifferentwaysofconveying/expressingyourmessagewhenyouareputtingtogetheranadcampaign.【課本原句】Ididsomeresearchonadvertisements,andhavesomeveryimportantinformationtosharewithyou.(P2)我對廣告做了一些研究并且有很重要的信息與你分享。

sharev.分擔；分享sharesthwithsb 與某人分享某物，共用某物sharesthbetween/amongsb 分配某物sharethejoyandhardships 同甘共苦sharein 分享；分擔；參與shareaninterest 興趣相同doone'sshare 做分擔的工作；分攤費用goshares 分享利潤；分攤費用【聯(lián)想拓展】care 關心；在意dare 敢fare 費；票價rare 罕見的hare 野兔bare 光禿的；赤裸的spare 勻出，抽出，騰出stare 盯，凝視；瞪眼glare 怒視prepare 準備 ——看看高考怎么考①Shouldtheykeeptheirconclusionwithintheteamorshare(共享)itwithotheremployees? (2011·浙江卷·六選五)②Forfivedays，Edmonton'sDowntownParkistransformedintoonehugestagewhereartistsareabletosharetheirtalents(發(fā)揮他們的才能),andwherepeopleareabletocelebrateandenjoythemselves. (2011·福建卷·閱讀理解B)翻譯句子③我們的書不夠每人一本，所以大家要合著用。Wedon'thaveenoughbooksforeveryone,soyou'llhavetoshare.④媽媽在為小男孩們分蛋糕以便每人都可以吃到一塊。Motherissharingthecakesamongtheboystomakesurethateveryboycangetone.【課本原句】Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.(P2)廣告使用語言或圖片誘使人們購買一種產品或服務或接受一種觀點。

servicen．服務community/socialservice 社會/社區(qū)服務customerservice 顧客服務臺publicservice 公益服務domesticservice 家政服務；國內航線serviceindustry 服務行業(yè)servicestation 加油站atone'sservice 隨時可供使用(或可以幫助)beofservicetosb 對某人有用處；為某人效勞inservice 在服役；被雇傭dosbaservice 幫某人的忙【聯(lián)想拓展】servevt./vi.servethepeople為人民服務serveChinesefood提供中餐serveinthearmy在軍隊服役 ——看看高考怎么考①Mostofthemealscanservetwopeople(足夠兩個人吃)andareunder$10,sonotonlyisitaffordablebutpracticalaswell.

(2011·湖南卷·閱讀理解A)②－MayIcomeonSundayanddosomereadinghere?－Sure.Mysecretaryandlibrarywillbeatyour______.(2012·遼寧省沈陽二中第3次月考英語試卷)A．help B．companionC．service D．request答案C③－IfyoulikeIcandosomeshoppingforyou.－That'saverykind________. (2012·湖南津市一中月考)A．offerB．serviceC．pointD．suggestion答案A④Yourhouseisalwayssoneat－h(huán)owdoyou____itwiththreechildren？ (2012·湖南醴陵一中月考)A．manageB．serveC．adaptD．construct答案A【課本原句】However,westillmustbeawareoftheskillfulmethodsusedinadstotryandsellusthings.(P2)然而，我們依然必須知道那些用在廣告中努力向我們賣出東西的熟練的技巧。【聯(lián)想拓展】beawareof 意識到beawarethat... 意識到……unaware

adj. 不知道；沒意識到awarenessn. 意識；覺悟

aware

adj.知道的；意識到的；明白的辨析aware/conscious兩者都可以表示“意識到的”，都可以用于beaware/consciousof結構中，但aware指感官上的知覺；警覺，而conscious指內心所意識到的感覺。Isuddenlyfeltawareofsomebodywatchingme.我突然覺得有人盯著我看。Iamdeeplyconsciousofmyresponsibilityasateacher.作為一名教師，我深刻意識到我的責任。 ——滿分作文之佳句a．Inconclusion,peoplearoundtheworldshouldbeawareoftherealsituationofwatershortage.b．Atonce,Iwasawarethatitwasaportraitofme.c．AtthesametimeIrealizedthatbeingagrown-upnotonlymeansthis,butalsomoreresponsibilities.——看看高考怎么考①Willyispainfullyawareof(痛苦地意識到)this,andatalossastowhattodowithhislackofsuccess.(2011·山東卷·閱讀理解A)②Awareness(意識)canbetestedbystudyingwhethertheanimalrecognizesitselfinthemirror,thatis,itsownreflectedimage(反射出的影像)．(2011·全國卷II·閱讀理解B)

③Theawareness(aware)oftheproblemisthebeginningofthesolution.④ItwasseveralminutesbeforeIwas________ofwhatwashappening.(2012·長沙同升湖實驗學校高三期中考試)A．know B．realizeC．wear D．aware答案D【課本原句】Evenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.(P2)即使一條廣告沒有說謊，這也并不意味著它就是完全無辜的。

lievi.說謊；平躺；位于；n.謊言【聯(lián)想拓展】liarn． 說謊者說謊lie—lied—lied—lyinglietosb＝tellalie/liestosb躺；位于lie—lied—lain—lyingliedown 躺下liein位于lieonone'sback/side 仰臥/側臥lieonone'sstomach 趴著liein/on/tothesouthof... 位于……的南部放置；下蛋l(fā)ay—laid—laid—layinglaydown 放下layaside 放在一邊laythetablefordinner 擺桌子吃飯layeggs 下蛋 ——看看高考怎么考①Aparticulardangerwasthoughttoliein(位于)publicbaths.

(2011·重慶卷·閱讀理解C)②AtthemeetingplaceofYangtzeRiverandtheJialingRiver________，oneofthetenlargestcitiesinChina.(2010·重慶卷·單項填空33)A．liesChongqing B．ChongqingliesC．doeslieChongqing D．doesChongqinglie答案A③He________tousthatthoseeggswhichwere________onthetablehadbeen________bysnakes.(2012·永州四中第4次月考)A．lied;laying;lied B．lied;lying;lainC．lain;lain;lain D．lied;lying;laid答案D④Theman________onthegroundsaidthathehad________hisbicyclebehindthatbigtree.(2012·瀏陽市一中高三上學期期中考試)A．lie;lay B．lying;layC．lying;laid D．lay;laid答案C【課本原句】Thisstatementtriestofoolyouintoassumingthatthetoothpastecuresbadbreath.(P2)這種聲明試圖欺騙你，讓你覺得這種牙膏能治愈口臭?！韭?lián)想拓展】curableadj.可醫(yī)治的curelessadj.無法醫(yī)治的；不能解決的curesbof...治好某人的……；除去某人的……acurefor...……的解決辦法；……的治療方法

curen．治療；措施，對策；療法vt.治好，治愈；改正辨析cure/treat(1)cure治愈疾病，消除痛苦，改掉惡習、弊端，重結果。curesbof＋疾病(2)treat僅指治病，不管結果，側重動作。treatsbfor＋疾病 ——看看高考怎么考①Twelve-year-oldRothbecomesafriendofDr.Bantingandhisassistant,Mr.Best,whoareinsearchofacurefor(……的治療方法)diabetes(糖尿病)． (2011·福建卷·閱讀理解C)②“Ofthediabetescharitiesoutthere,mostareputtingmoneyintofindingacure(找到一種治療方法)，”saysBentleyGubar,oneofRockstar'soriginalmembers.(2010·山東卷·閱讀理解A)③Althoughthismedicinecancureyou________yourillness,ithasabadeffect________you.(2012·株洲二中月考)A．for；onB．of；onC．of；atD．for；in答案B【課本原句】YesterdayIcameacrossaninterestingnewbook,whichIwouldliketorecommendhere.(P9)昨天我偶然發(fā)現(xiàn)了一本很有趣的書，現(xiàn)在我想把它推薦給你。

recommendvt.推薦；建議；勸告【聯(lián)想拓展】recommenddoingsth建議做某事recommendsbtodosth建議某人做某事recommendsthfor推薦某物做某種用途recommendsbas推薦某人作為……recommendsthtosb＝recommendsbsth向某人推薦某物Itisrecommendedthatsb(should)do...有人建議……【注意】recommend表示“建議”時，后接that引導的賓語從句，從句謂語動詞用虛擬語氣，即(should)＋do結構。 ——看看高考怎么考①Thereisnoparkingareaduringthefestival,sousingthePark&RidesystemorEdmontonTransitishighlyrecommended.(被很大程度地推薦). (2011·福建卷·閱讀理解B)②Recommended(被推薦了的)waysofcreatingcustomerdelightinclude:under－promisingandover－delivering(sayingthatarepairwillbecarriedoutwithinfivehours,butgettingitdonewithintwo). (2011·浙江卷·閱讀理解C)③I'mgoingtoParistomorrow.Whichhotelcanyou________metostayin? (2012·邵東創(chuàng)新實驗學校月考)A．contribute B．suggestC．translate D．recommend答案D【課本原句】YetweneedtokeepsomedesignaspectsoftheoldpackagestomakesurethattheChocoLocoBardoesnotlookcompletelydifferentfromourcompany'sotherproducts.(P13)然而，我們也需要保留現(xiàn)有包裝的一些設計特色，以確保ChocoLoco糖看上去和我們公司的其他產品沒有太大區(qū)別。

design

n.設計；圖案，圖樣；意圖designn.設計；圖案，圖樣；意圖designfeature設計特色afloralfeature帶花圖案designforaircraft飛機的設計圖案bydesign(＝intentionally)故意地，蓄意地havedesignson企圖占有【聯(lián)想拓展】designv.設計，計劃,well-designed設計不錯的bedesignedtodo...被設計做……；專門為……設計bedesignedfor...為……而設計bedesignedas...被設計成…… ——看看高考怎么考①Theexperimentisdesigned(design)totestthenewdrug.②Theroadwasnotdesignedforheavylorries.③Whetherthishappenedbydesignornot,weshallneverknow.【課本原句】Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.(P18)你需要提前做一些調查分析以確定你的廣告群體。

determinevt.&vi.確定；決定；作出決定【聯(lián)想拓展】determinedadj.堅決的determinationn.決心determinetodosth決定做某事determinesbtodosth使某人決定/決心做某事determinethat(should＋動詞原形)確定……

determineon/uponsth決定某事bedeterminedtodosth決定做某事bedeterminedthat(should＋動詞原形)決定……

——看看高考怎么考①Accordingtothetext，whatwastheauthordeterminedtodo(決定做)inthatautumn？ (2010·陜西卷·閱讀理解C)②Helefttheplace,________never________backagain.(2012·長沙田家炳中學月考)A．determined;tocome B．beingdetermined;tocomeC．determined;coming D．determining;coming答案A

③Theattackswerepushedhomedespite________resistance.

(2012·湖南石門一中高三摸底考試)A．determining B．todetermineC．determination D．determind答案D【課本原句】Wemustnotfallforthiskindoftrick!(P3)我們一定不上這種把戲的當！【聯(lián)想拓展】fallinlovewith 愛上……，喜歡上……fallbackon 求助于；轉而依靠fallbehind 落后，落在……的后面falldown 跌倒，倒下，倒塌fallover 摔倒，被……絆倒falltopieces 崩潰；倒塌

fallfor上……的當，受……的騙，對……信以為真 ——看看高考怎么考①一看到她，國王就立刻愛上她了。(2011·遼寧卷·單項填空30)Onseeingher，thekingimmediatelyfellinlovewithher.②他不想在學習上落后于別人。_Hedidn't

wanttofallbehindinhisstudies.③Thesalesmansaidthetruckwasingoodcondition,andIwasfoolishenoughtofall________it. (2012·武岡市一中月考)A．for B．downC．on D．over答案A【課本原句】Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.(P18)在某種程度上，為了讓觀眾們有反應而始終去迎合他們，這很重要。

appealto

迎合；對……有吸引力；訴諸，求助于【聯(lián)想拓展】appealvi.懇求；呼吁；有吸引力；上訴n.懇求；呼吁；感染力；上訴appealtosbforsth 為某事向某人呼吁appealtosbtodosth 呼吁某人去做某事makeanappealtosb 向某人提出呼吁appealfor呼吁…… ——看看高考怎么考①Thefood,especiallyappealsto(迎合)health－consciouseatersbecauseeachdishisveryhealthy,madewithlimitedfatandoilandservedstraightoffthegrill(烤肉架)．(2011·湖南卷·閱讀理解A)②Thegoodthingaboutchildrenisthatthey________veryeasilytonewenvironments. (2009·浙江卷·單項填空11)A．adapt B．appealC．attach D．apply

③Thedesign________childrenalot.Theyalllikeit.(2012·湖南懷化三中月考)A．contributesto B．appealstoC．fallsfor D．appliesfor答案②A③B【課本原句】Asyouknow,salesofourSnowmanicecreamhaveincreasedafterrepackaging.(P13)眾所周知，在重新包裝后，我們的雪人冰淇淋的銷售量上升了。asyouknow

【聯(lián)想拓展】(1)asyouknow為as引導的非限制性定語從句。as解釋為“正如”，該非限制性定語從句用來修飾整個句子。(2)asweallknow表示“眾所周知”，表示這一含義我們還可以使用以下句型：Asisknowntousall，...Itisknowntousallthat...Whatisknowntousallisthat..., ——看看高考怎么考①眾所周知，美國由50個州組成。(用三種方式翻譯)a．Asweallknow,Americaconsistsof50states