商務(wù)英語P商務(wù)英語

Notsoldonsales?高立偉36號標(biāo)題含義Notsoldonsales頭韻對銷售工作不感興趣銷售崗位滯銷NEWWORDSFallinto從事….Gamble賭博Payoff還清，獲得成功Dynamic活力的，充滿生機(jī)的Inthebuzzof發(fā)出嗡嗡的聲音Target-driven目標(biāo)驅(qū)動Commercialdirect銷售總監(jiān)Incrediblyrewarding回報率令人難以想象Pitch程度，水平Salespitch推銷口才Shakeoffitsunglamorousimage擺脫其乏味的形象Associationwith與…的聯(lián)系Dishonest不誠實(shí)Ajobinsalescannotquiteshakeoffitsunglamorousimageorassociationswithsomethingratherdishonest在銷售部門工作總是擺脫不了乏味的形象，并與無商不奸的概念僅僅相聯(lián)Retainanairofglamour顯得很風(fēng)光Jolly痛快，刺激Door-to-door挨家挨戶的Coldcalling不期而至的電話Outnumber…by..數(shù)量上超過另外一些有關(guān)銷售的表達(dá)法：（1）salesquota銷售定額（2）salesfigure銷售數(shù)字（3）salesrepresentative銷售代表（4）substantialfinancialrewards切實(shí)的經(jīng)濟(jì)問題（5）helpbuyerssatisfytheirwantsandneeds幫助顧客滿足他們的需要（6）communicateknowledgefacetoface面對面地傳播知識Readthetextagainandanswerthesequestions.

1)Inthefirstparagraph,thewritersaysit’seasiertostartconversationsatdinnerparties_________.A.ifyouareinsales.B.ifyouareinmarketing.C.ifyouareafighterpilot.D.ifyoulie.2)Accordingtothewriter,thetruthisthat_______.A.marketingisabetterprofession.B.salesisactuallymoreglamorousthanmarketing.C.morepeopleareinsalesthanmarketing.D.therearemoregraduatesinmarketing.3)OnereasonRossSnowdonlikessalesmorethanmarketingisbecause___.A.it’sbetterpaid.B.youseerealresults.C.youmeetmorepeople.D.youcanworkonyourown.4)It’sdifficulttoattractgraduatesintosalesbecause_______.A.manyaren'tsuitedtoit.B.theyaren'tpassionate.C.theydon’thavetherightqualifications.D.ofafalseperception.Notsoldonsales?

對銷售工作不感興趣？Mythsofsales:

NotagoodconversationopenerUnglamorousAssociatedwithsomethingratherdishonestDoor-to-doorworkandcoldcallingNotaprofessionYettheyaremisleadingProctoradGamble:寶潔公司(P&G)isa

Fortune500American

multinationalcorporationheadquarteredindowntownCincinnati,

Ohio

andmanufacturesawiderangeofconsumergoods.Thetruthaboutsales:SalesprofessionalsoutnumberpeopleinmarketingSalesistangible,hasdirectimpactonacompany’sresultsSalesisallaboutmeetingpeopleandcommunicatingwithdifferentpersonalitiesSalescreatesabuzzofatarget-drivenenvironmentSalescanbemanagingmillionsofpoundsofbusinessandmakingsurethecustomerishappy.Salesisincrediblyrewarding.課文翻譯‘Hi.Iworkinsales.’Notagreatconversationopener,isit?NotlikebeingafighterpilotoradirectorofMedecinssansFrontieres,forexample.Unfortunately,ajobinsalescan`tquiteshakeoffitsunglamorousimageorassociationswithsomethingratherdishonest.Thisallmeansrecruitmentproblemsforgraduateemployees.Ontheotherhand,marketing-alessdirectwayofsellingaproduct-israthermorepopularasacareerchoice,andsoundsbetteratdinnerparties.“你好！我在銷售部工作。”這話來自一個不善于開場白的人。不是嗎？至少聽起來不像戰(zhàn)斗機(jī)飛行員或是無國界醫(yī)師組織的理事那么神氣。不幸的是，在銷售部門工作總是擺脫不了乏味的形象，并與無商不奸的概念緊緊相聯(lián)。這些也是畢業(yè)生求職問題之所在。另一方面，營銷——一種不那么直接的銷售方式，作為職業(yè)選擇更受青睞，而且在晚餐會上聽起來也更體面。Why?SusanStevens,headofHRatToshiba,believesthatmarketing‘retainsanairofglamour’andthatgraduates‘expecttoworkoncreativecampaignswithPRsandlotsofjollies’.But,ontheotherhand,salesmeans‘doortodoorworkandcoldcalling’.Yetthisimageismisleading.SalesprofessionalsintheUKoutnumberpeopleinmarketingbyabout200,000.Thisispartlybecausethosewhodofallintosalesworkrealizeitisn’tanythinglikeasawfulasthemythssuggest.原因何在？東芝電器公司的人力資源部經(jīng)理蘇珊·史蒂文斯認(rèn)為：營銷工作“顯得很風(fēng)光”，并且畢業(yè)生們“期待從事創(chuàng)造性的活動，參加公關(guān)活動，經(jīng)常旅行，享受免費(fèi)的娛樂”。然而相比之下，銷售則意味著挨家挨戶推銷，進(jìn)行不期而至的拜訪或撥打不期而至的電話。不過這完全是誤導(dǎo)人的印象。在英國，從事銷售職業(yè)的人數(shù)比營銷人員多出大約20萬人。其中部分原因是那些投身銷售工作的人們意識到銷售工作根本不像傳言中說的那么可怕。StevenssaysthatToshibarecentlyhadtomarketitsgraduateschemeasasalesandmarketingprogrammebecause‘weknewsalesalonewouldn’tattractpeople’.Thegamblepaidoff.Lastyearthemajorityofrecruitschosesales,includingRossSnowdon,amarketinggraduate.‘Unlikemarketing,salesistangible.Ithasdirectimpactonacompany’sresult.It’sallaboutmeetingpeopleandcommunicatingwithdifferentpersonalities.’史蒂文斯經(jīng)理說東芝公司最近不得不在畢業(yè)生招聘計劃中，把銷售和營銷項目捆綁推向市場，因?yàn)椤拔覀冎拦庥袖N售項目吸引不了畢業(yè)生?！边@種投機(jī)做法奏效了。去年，多數(shù)招進(jìn)來的員工選擇了銷售，包括營銷專業(yè)的畢業(yè)生羅斯·斯諾登?！芭c營銷不同的是，銷售更具體實(shí)在。銷售對公司的業(yè)績有直接影響，所從事的工作是與人接觸，與性格不同的人打交道?！盤artofthereasonwhygraduatesareoftennotinterestedinsalesisbecauseitisn’tseenasaprofession.ClarissaGent,achemistrygraduateandsalesmanageratRackspaceManagedHosting,anITsupportfirm,says:‘Careersdepartmentsdon’ttalkaboutsalesandthereisalackofeducationaboutthedifferentlevelsyoucangotowithit.Ialwaysthoughtmarketingseemedmoreattractive,butitwasn’tthedynamicworldI’dimagined.ThenItalkedtopeopleinsalesandrealizedthatitispossibletobepassionateaboutit.ItsoonbecameapparentthatIwasmuchmoresuitedtosales.NowIspeaktocustomerseverydayinthebuzzofatarget-drivenenvironment.It’sfantastic.’畢業(yè)生們對銷售工作不感興趣，其部分原因是人們不把從事銷售看成體面的職業(yè)?？死蛩_·珍特曾是一名化學(xué)專業(yè)的畢業(yè)生，如今是一家虛擬主機(jī)IT公司RackspaceManagedHosting的銷售經(jīng)理。她說：“就業(yè)部門未對銷售工作進(jìn)行宣傳，對銷售所能選擇的各個工作層次缺乏宣傳教育。我向來認(rèn)為，營銷工作看起來更誘人，事實(shí)上他不是我原先想象的那么富有生機(jī)。后來我通過和銷售部的人交談，才明白銷售工作同樣可以充滿激情。很快我清楚了，銷售工作比其他工作更適合我?，F(xiàn)在我每天和顧客交談，目標(biāo)明確，充滿激情，真是妙不可言！”TomMoody,acommercialdirecto